Performance Max – 2 Years Later: How Do We Feel Now?
Explore Performance Max (Pmax) evolution 2 years after launch: Challenges, Google's changes, and its transformative impact on online advertising.
Full-Funnel Data-Driven Digital Advertising: A Comprehensive Guide
The full-funnel strategy guides customers' buying journey. Delving deeper, we explore generative AI's role in shaping future advertising.
Maximising Peak Season Success: Expert Tips for Managing Travel PPC Campaigns
In this article, I'll share invaluable insights and top tips to help you manage your PPC campaigns effectively and achieve outstanding results.
Advising a leading insurance company in its SEO strategy
What should be the optimal allocation of editorial and linkbuilding resources in order to be competitive in an insurance industry?
Affiliate Marketing: From Fundamentals to Innovations
Boost your growth with affiliate marketing through international partnerships and performance-driven tactics. Leveraging our in-house solutions, Artefact affiliate marketing offers real-time tracking and targeted engagement to enhance brand visibility and conversions.
Unlock revenue growth with data-driven digital marketing maturity?
Artefact's approach included developing a comprehensive maturity assessment, identifying opportunities for advanced use cases, and...
Succesful implementations of first-party data solutions in paid search (SEA): how to overcome obstacles
Overcome the obstacles of first-party data solutions with our article and checklist.
Make the most out Google Marketing Platform (GMP) with the right partner
Learn how to maximise the potential of your digital marketing campaigns with Google Marketing Platform (GMP) with Artefact. Discover the basics of GMP and how to get the most out of it for your business.
Why you need a cross-department first-party data strategy before you use customer match solutions
First-party data has become a crucial asset for businesses seeking to understand and engage with their customers effectively.
What does Generative AI mean for the future of search?
On Thursday 18th May, Artefact hosted their London AI Summit, in collaboration with Google and Microsoft. Here, experts and thought leaders on both artificial intelligence, digital marketing and data science discussed the emerging trends in the industry. Artefact's Heads of SEO and PPC presented the following speech on what Generative AI will mean to the future of search.
