Consumer attention and its importance for paid media

Our attention spans are rapidly diminishing. In a little over a decade, the average human attention span dropped from 12 to eight seconds (Microsoft, 2015). Even goldfish have longer attention spans: they can concentrate for an average of nine seconds! And these are results from a seven-year-old study; the situation’s probably even worse today.

2022-11-16T07:26:41+00:0015 November 2022|
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