Stay inspired with our latest blog articles.
How facial recognition is transforming our lives
3 March 2020
From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.
The Future of Search with Artificial Intelligence
3 March 2020
Nowadays, search engines are no longer a simple index of websites: they are improving at understanding what users are looking for. That’s where AI is helping, says Naguib Toihiri, Head of SEO & Growth at Artefact MENA
Life after the cookie monster: what you need to know
18 February 2020
Google’s decision to drop support for third-part cookies puts advertisers in a challenging situation, but not an insurmountable one, says Bobby Gray, Head of Analytics at Artefact UK
Echoes of the future: What will Alexa’s next five years look like?
5 Feb 2020
As Alexa turns five, Sarah De Martin, Artefact’s UK MD, predicts what’s next for voice search
How will Google’s cookieless world impact brands?
22 Jan 2020
Google’s decision to phase out third-party cookies in Chrome will change how brands target consumers. Florian Thiebaut, Consulting Director at Artefact Paris, assesses the impact.
Artefact launches new Amazon Scheduler tool
Increasing Sponsored Ads performance by 41% through hourly campaign management
Turning Fashion Shows into Consumer Insight Generators
19 November 2019
Pascal Coggia, Artefact UK’s Managing Partner of Data and Consulting, explains how brands can use AI and data to forecast the popularity of their products and inform their marketing and operations.
TUI: How Search and Display campaigns are fuelling performance
Artefact’s Natacha Kocupyr, asks TUI France’s Audrey Durousseau, Head of Paid Traffic, and Loïc Davrinche, Director of Digital Operations, how the “brand with a smile” is riding on the crest of a performance wave.
SEO Fraggles: More Than Mere Fragments of Information
Never heard of SEO Fraggles? Okay, here’s one: “SEO Fraggles are concise fragments of content (text, image, video, even audio) used to present information directly on a search engine results page.”
The old transparency battle Vs the new world of digital media agencies
It is astonishing to see that transparency in media trading remains a major issue that still continues to hamper trust between advertisers and their media partners.
Incorporating AI for 2020 and Beyond in Business
Artefact UK’s VP of Data Ryo Katsuki sits down for a fireside discussion on the importance of incorporating AI into your business in 2020. He also advises on the most efficient way to do so.
Large Nordic companies miss potential on Google
Search engine optimization does not top the list of sexy marketing disciplines.
Why a ‘wait and see’ approach to AI voice assistants will hold back the retail sector
Ocado and M&S recently announced a grocery delivery partnership to the tune of £750 million. That in itself is big news, but one point to note is that Ocado, the warehouse-to-doorstop online supermarket, also offers voice functionality. Opening this out to M&S could deliver real momentum in the retail sector’s uptake of voice capabilities, and how they’re perceived by the wider buying public.
Data Marketing : breaking the silos
It’s no secret that data marketing is huge.