3 March 2020 From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.
3 March 2020 Nowadays, search engines are no longer a simple index of websites: they are improving at understanding what users are looking for. That’s where AI is helping, says Naguib Toihiri, Head of SEO & Growth at Artefact MENA
18 February 2020 Google’s decision to drop support for third-part cookies puts advertisers in a challenging situation, but not an insurmountable one, says Bobby Gray, Head of Analytics at Artefact UK
5 Feb 2020 As Alexa turns five, Sarah De Martin, Artefact’s UK MD, predicts what’s next for voice search
22 Jan 2020 Google’s decision to phase out third-party cookies in Chrome will change how brands target consumers. Florian Thiebaut, Consulting Director at Artefact Paris, assesses the impact.
Increasing Sponsored Ads performance by 41% through hourly campaign management
19 November 2019 Pascal Coggia, Artefact UK’s Managing Partner of Data and Consulting, explains how brands can use AI and data to forecast the popularity of their products and inform their marketing and operations.
Artefact’s Natacha Kocupyr, asks TUI France’s Audrey Durousseau, Head of Paid Traffic, and Loïc Davrinche, Director of Digital Operations, how the “brand with a smile” is riding on the crest of a performance wave.
Never heard of SEO Fraggles? Okay, here’s one: “SEO Fraggles are concise fragments of content (text, image, video, even audio) used to present information directly on a search engine results page.”
It is astonishing to see that transparency in media trading remains a major issue that still continues to hamper trust between advertisers and their media partners.
Artefact UK’s VP of Data Ryo Katsuki sits down for a fireside discussion on the importance of incorporating AI into your business in 2020. He also advises on the most efficient way to do so.
Search engine optimization does not top the list of sexy marketing disciplines.
Ocado and M&S recently announced a grocery delivery partnership to the tune of £750 million. That in itself is big news, but one point to note is that Ocado, the warehouse-to-doorstop online supermarket, also offers voice functionality. Opening this out to M&S could deliver real momentum in the retail sector’s uptake of voice capabilities, and how they’re perceived by the wider buying public.
It’s no secret that data marketing is huge.
Creating quality content on Amazon is critical to a brand’s success and will influence two aspects of your activity.
