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Insights /
Data Marketing
Google Analytics 360: The secret weapon for use cases
14 May 2020 Rather than investing in expensive tools to develop data-driven marketing use cases, brands can use Google Analytics 360 to start small, drive value and scale first, says Fabien Cros, Consulting Director and Charles Lucas, Consulting Manager at Artefact France.
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Insights /
SEO
SEO News – May 2020
SEO News by Olivier Perbet.
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Insights /
Data Marketing
How the pandemic is reshaping digital media costs
29 April 2020 COVID-19 has had a huge impact on the media industry. Guillaume Balloy, Managing Director at Artefact France, assesses the cost implications on social ads, paid search and programmatic advertising.
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Insights /
Data Marketing
Why the time is now for behavioural pricing
28 April 2020 In the post-corona world, refining your pricing strategies will be just as important as developing your data-driven marketing, says Fabien Cros, Consulting Director at AI and data-driven consulting firm Artefact.
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Insights /
Data
CD²O study: The profiles, challenges and enablers of Digital and Data Leaders
16 April 2020 As more companies appoint Chief Digital and Data Officers, a new study from Artefact defines their profiles, the challenges they face, and their evolution within organisations.
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Insights /
Marketing
Fashion Forward: how and why machine must meet couture
8 April 2020 In the fashion business, trend spotting is essential. Artefact UK MD Sarah De Martin explains how brands can use data to spot what’s next.
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Insights /
Etude
Webinar 24 mars – Ce qu’il fallait en retenir ! Les Chief Digital & Data Officers : qui sont-ils, que font-ils, où vont-ils ? Téléchargez le rapport
ETUDE EUROPEENNE SUR LES CD²0s Webinar du 24 mars – Ce qu’il fallait en retenir ! Les Chief Digital & Data Officers (CD²O) : qui sont-ils, que font-ils, où vont-ils ? Téléchargez le rapport complet de l’étude
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Insights /
SEO
SEO News – April 2020
SEO News by Olivier Perbet.
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Insights /
Marketing
6 ways advertising will change after the coronavirus crisis
1 April 2020 The coronavirus crisis is changing consumer behaviours — potentially, forever. Hannes Weissensteiner, MP, Artefact DACH, predicts how this will impact the advertising industry.
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Insights /
Marketing
How to invest your marketing budget wisely during times of crisis
30 March 2020 As the coronavirus crisis continues to dominate headlines, brands are increasingly reassessing their marketing budgets. Ron Szigetti, Senior Programmatic Consultant at Artefact Benelux, considers how to balance short-term sales with long-term gains.
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Insights /
China – Marketing
How brands in China are responding to the COVID-19 crisis
16 March 2020 Since the outbreak of COVID-19, many brands in China have been forced to adjust their short-term business plans. In this article, Artefact’s China team explain what’s happened and how brands are now planning for the future.
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Insights /
AI Technology
AI Factory: The business model that will change everything
9 March 2020 Having a dedicated ‘AI Factory’ will accelerate your business, says Vincent Luciani, Co-founder and Global COO of Artefact
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Insights /
SEO
SEO News – March 2020
SEO News by Olivier Perbet.
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Insights /
AI Technology
How facial recognition is transforming our lives
3 March 2020 From unlocking smartphones to accessing services online, facial recognition is already impacting our everyday lives. Philippe Rolet, Co-founder and CTO at Artefact outlines the best examples.
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Insights /
AI Technology
The Future of Search with Artificial Intelligence
3 March 2020 Nowadays, search engines are no longer a simple index of websites: they are improving at understanding what users are looking for. That’s where AI is helping, says Naguib Toihiri, Head of SEO & Growth at Artefact MENA
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