Needless to say, China’s internet ecosystem is now dominated by 3 giants: Baidu, Alibaba, and Tencent, or what we call the “BAT” – i.e. the “GAF (Google / Amazon / Facebook)” of the Middle Kingdom. These 3 giants collect billions of consumer data on a daily basis and they are all trying to monetize the data within their own independent ecosystems.
Artefact Voice Tech Research Paper. A close look into the future use of Voice
Something to chew on: Wrigley’s Extra Gum recently unveiled a mobile browser-based voice assistant, offering advice on life’s harder-to-swallow moments. Asking someone on a date. Breaking up with them. Negotiating a raise at work.
Launching a media campaign on Amazon is a must if you want to raise awareness and increase activity, but it’s also a complex step which requires perfect understanding of this ecosystem.
With the advance of automation, the field of digital marketing is changing in profound ways. While advertisers used to outsource their campaigns to external partners in the past, many are now increasingly shifting to carrying them out in-house due to the increasing accessibility of technological resources. Although this may seem simple at first glance, it proves to be much more complicated when faced with the harsh reality of onboarding a variety of tools. Advertisers need consulting, which presents itself as an opportunity for a growing number of IT consultancies on the market. Will they eventually eliminate established media agencies?
In 2016, e-commerce accounted for 8.5% of total global sales. From now until 2021, this figure is set to double, reaching almost 18%. It has become crucial for a brand to include this channel within their strategy and get to grips with how it works.
In an ideal world, businesses would know exactly how much they can sell, when and where.
But building an effective demand prediction model is easier said than done, especially when the retail sector is getting increasingly fragmented.
In its report, Artefact reveals the potential of smart data and the essential prerequisites for developing its own intelligent architecture.
This is especially true when it comes to knowing which data is most important in order to understand consumers. It is less about WHO they are, WHAT they did, and much more about HOW they behaved. The way consumers behave on an online platform will tell you more about their propensity to spend than other factors. Brands need to capture this data, and many do not.
Cloud computing is the real catalyst for any AI strategy today, making it possible to exploit data in all its dimensions.
At the origin of programmatic purchases, the promise was to rely on an algorithm to buy the right ad at the right time for the right user. How? By analyzing in real time more than 40 advertising variables in a few milliseconds. If today’s purchase orders and auctions are driven by an algorithm, what is the purpose of the media trader if not to press a button to launch a campaign?
Launched in beta version in March 2017, Facebook’s Attribution solution allows advertisers to analyze the impact of their Facebook campaigns on their overall digital performance. Since October 22nd, Facebook has opened its use to all advertisers in France. Artefact’s Social Ads team had the chance to be one of the 3 Facebook Attribution beta test agencies in France.
Imagine that you are the director of a new high-tech start-up, looking to sell a brand new product (a new IoT device let’s say) to the market. You participated in many conferences, exhibitions and demos in order to communicate about your product in advance and raise awareness. The direct impact you expect is that the sales of your product, once released, could be high enough to match your objectives.
On June 27th Google announced their newest suite, the Google Marketing Platform. New products, new features? Not so much, most of the newness comes from the rebranding. It is essentially a repackaging of their current on-site (Google Analytics) and media (Doubleclick and Adwords) offers, hinged on the idea that maybe, just maybe, they were not closely linked enough and hence were providing painful user experiences for agency account managers!
