{"id":123679,"date":"2024-07-11T13:31:32","date_gmt":"2024-07-11T12:31:32","guid":{"rendered":"https:\/\/www.artefact.com\/blog\/stephan-hadinger-cto-at-amazon-web-services-at-the-adopt-ai-summit-safety-first-gen-ai-under-high-protection\/"},"modified":"2024-09-24T14:34:50","modified_gmt":"2024-09-24T13:34:50","slug":"stephan-hadinger-cto-at-amazon-web-services-at-the-adopt-ai-summit-safety-first-gen-ai-under-high-protection","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/stephan-hadinger-cto-at-amazon-web-services-at-the-adopt-ai-summit-safety-first-gen-ai-under-high-protection\/","title":{"rendered":"Stephan Hadinger, CTO da Amazon Web Services no Adopt AI Summit - Seguran\u00e7a em primeiro lugar: IA de gera\u00e7\u00e3o sob alta prote\u00e7\u00e3o"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Principais aprendizados da palestra de Stephan Hadinger, CTO da AWS, no Adopt AI Summit by Artefact - June 5, 2024<\/p>\n<p><strong>Sobre Stephan Hadinger:<\/strong>  Ele \u00e9 ex-aluno da prestigiada Ecole Polytechnique. Antes de ingressar na AWS, atuou como arquiteto-chefe da cloud computing e liderou v\u00e1rias iniciativas em APIs, solu\u00e7\u00f5es de seguran\u00e7a e infraestrutura de TI para organiza\u00e7\u00f5es B2B e B2C. Ele \u00e9 conhecido por sua vis\u00e3o estrat\u00e9gica e abordagem pr\u00e1tica para resolver desafios tecnol\u00f3gicos complexos, tornando a AWS um parceiro confi\u00e1vel para muitas empresas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/C25WErPwoMI?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">IA e seguran\u00e7a<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Hadinger discutiu a ampla experi\u00eancia da AWS com IA, os desafios espec\u00edficos apresentados pela IA generativa e as medidas que a AWS implementou para garantir a seguran\u00e7a e o uso \u00e9tico da IA.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">A experi\u00eancia da AWS com IA<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Ele destacou que a Amazon vem aproveitando a IA h\u00e1 mais de 20 anos, com mais de 100.000 clientes usando os servi\u00e7os de IA da AWS em todo o mundo. Esse uso extensivo proporcionou \u00e0 AWS insights valiosos e a capacidade de melhorar continuamente suas ofertas de IA. Ele ressaltou a natureza probabil\u00edstica da IA generativa, que pode produzir resultados diferentes a partir das mesmas entradas, o que representa desafios \u00fanicos para garantir a precis\u00e3o e a seguran\u00e7a do modelo.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Abordar as principais preocupa\u00e7\u00f5es: precis\u00e3o, seguran\u00e7a e custo<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Ele explicou que o comportamento probabil\u00edstico da IA generativa pode levar a alucina\u00e7\u00f5es, o que \u00e9 particularmente problem\u00e1tico em \u00e1reas como RH e jur\u00eddica. A AWS resolve isso fornecendo uma variedade de modelos de IA, garantindo que os clientes possam escolher o que melhor se adapta ao seu caso de uso espec\u00edfico.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Data prote\u00e7\u00e3o e computa\u00e7\u00e3o confidencial<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Ele garantiu aos clientes que seu data permanece privado e criptografado, com a AWS empregando medidas de seguran\u00e7a avan\u00e7adas para impedir o acesso n\u00e3o autorizado. Esse sistema n\u00e3o apenas aumenta a seguran\u00e7a, mas tamb\u00e9m protege os clientes de leis extraterritoriais, garantindo que a AWS n\u00e3o possa fornecer data significativo a terceiros sem o consentimento do cliente.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">IA \u00e9tica e redu\u00e7\u00e3o de alucina\u00e7\u00f5es<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Uma abordagem para atenuar as alucina\u00e7\u00f5es \u00e9 a Retrieval-Augmented Generation (RAG), que combina a IA generativa com o data real para produzir resultados confi\u00e1veis. Ao fundamentar as respostas da IA em documentos espec\u00edficos, a RAG reduz o risco de alucina\u00e7\u00e3o e garante resultados mais precisos e verific\u00e1veis.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Garantia de produtos n\u00e3o t\u00f3xicos e \u00e9ticos<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Para evitar que os modelos de IA produzam conte\u00fado t\u00f3xico ou ofensivo, a AWS implementou salvaguardas nos est\u00e1gios de entrada e sa\u00edda. Essas prote\u00e7\u00f5es garantem que os modelos de IA n\u00e3o gerem respostas inadequadas ou prejudiciais. Hadinger forneceu exemplos de como essas medidas funcionam, como filtrar perguntas que podem levar a respostas anti\u00e9ticas ou ofensivas e, ao mesmo tempo, permitir perguntas contextualmente apropriadas em cen\u00e1rios de neg\u00f3cios espec\u00edficos.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Propriedade intelectual e viola\u00e7\u00f5es de IA<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Os modelos da AWS s\u00e3o projetados para evitar tais viola\u00e7\u00f5es, e a empresa oferece indeniza\u00e7\u00e3o aos clientes nos casos em que surgem problemas de IP. Esse compromisso de proteger os clientes ressalta o foco da AWS em fornecer servi\u00e7os de IA confi\u00e1veis e seguros.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cSeu data \u00e9 privado. Ele \u00e9 criptografado todas as vezes e nunca o usamos. Criamos um sistema que impede que qualquer funcion\u00e1rio da AWS acesse seu data ou se conecte ao servidor. Essa impossibilidade t\u00e9cnica garante a seguran\u00e7a do seu data e o protege contra leis extraterritoriais.\u201d<\/div>\n<div class=\"quote-baseline\">Stephan Hadinger, CTO da Amazon Web Services (AWS)<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">IA generativa para aplicativos de seguran\u00e7a<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Hadinger compartilhou um exemplo convincente do uso de IA generativa para seguran\u00e7a por meio do Amazon One, um servi\u00e7o de autentica\u00e7\u00e3o que reconhece os usu\u00e1rios pela palma da m\u00e3o. Para obter alta precis\u00e3o, a AWS usou a IA generativa para criar mais de tr\u00eas milh\u00f5es de imagens artificiais de m\u00e3os, que foram usadas para treinar o modelo de seguran\u00e7a. Essa abordagem inovadora destaca as fun\u00e7\u00f5es complementares da IA generativa e da IA tradicional no aprimoramento dos sistemas de seguran\u00e7a.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Stephan Hadinger discutiu a ampla experi\u00eancia da AWS com IA, os desafios espec\u00edficos apresentados pela IA generativa e as medidas que a AWS implementou para garantir a seguran\u00e7a e o uso \u00e9tico da IA.<\/p>","protected":false},"featured_media":126427,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[],"blog-language":[2991],"class_list":["post-123679","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/123679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/126427"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=123679"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=123679"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=123679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}