{"id":123685,"date":"2024-09-17T12:10:41","date_gmt":"2024-09-17T11:10:41","guid":{"rendered":"https:\/\/www.artefact.com\/blog\/garrett-dalton-cdo-cio-at-savencia-gourmet-and-guilhem-senegas-cio-head-of-digital-transformation-at-electrolux-professional-why-does-the-acculturation-of-people-matter-for-successful\/"},"modified":"2024-10-28T14:48:03","modified_gmt":"2024-10-28T14:48:03","slug":"garrett-dalton-cdo-cio-at-savencia-gourmet-and-guilhem-senegas-cio-head-of-digital-transformation-at-electrolux-professional-why-does-the-acculturation-of-people-matter-for-successful","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/garrett-dalton-cdo-cio-at-savencia-gourmet-and-guilhem-senegas-cio-head-of-digital-transformation-at-electrolux-professional-why-does-the-acculturation-of-people-matter-for-successful\/","title":{"rendered":"SAVENCIA GOURMET e ELECTROLUX PROFESSIONAL no Adopt AI Summit by Artefact - Por que a acultura\u00e7\u00e3o das pessoas \u00e9 importante para a ado\u00e7\u00e3o bem-sucedida da IA?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Principais aprendizados do painel de discuss\u00e3o com Garrett Dalton, CDO &amp; CIO da Savencia Gourmet, e Guilhem Senegas, CIO &amp; Head of Digital Transformation da Electrolux Professional, no Adopt AI Summit by Artefact - 5 de junho de 2024<\/p>\n<p>Perguntas feitas por Julien Ho-Tong, s\u00f3cio da Artefact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--awb-margin-bottom:40px;--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/report.artefact.com\/l\/597421\/2024-06-27\/j2zzq7?utm_source=artefact.com&amp;utm_medium=website&amp;utm_campaign=2024-06-FR-REPORT-ADOPTAI&amp;utm_content=\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Relat\u00f3rio Adopt AI<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Relat\u00f3rio Adopt AI<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/gGqurmfv-Sc?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A discuss\u00e3o destacou o desafio significativo da ado\u00e7\u00e3o da IA, observando que mais de <strong>70% das transforma\u00e7\u00f5es digitais e de IA fracassam devido \u00e0 falta de data governance<\/strong>, A IA \u00e9 uma ferramenta de gest\u00e3o de riscos, processos de qualidade e ado\u00e7\u00e3o cultural. Ambas as empresas enfatizaram a import\u00e2ncia de adotar a IA para manter a competitividade e garantir a sobreviv\u00eancia em longo prazo. A IA \u00e9 essencial para todos os setores, sendo que 80% dos profissionais de marketing globais a utilizam para aprimorar a experi\u00eancia do cliente. Espera-se que a lacuna entre os l\u00edderes e os retardat\u00e1rios da IA seja maior do que nas transforma\u00e7\u00f5es digitais anteriores.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A IA oferece tanto oportunidades quanto desafios, especialmente para empresas que n\u00e3o s\u00e3o inerentemente digitais. <strong>Projetos bem-sucedidos de IA demonstraram um valor de produ\u00e7\u00e3o significativo e maior envolvimento dos funcion\u00e1rios<\/strong>. Os participantes do painel alertaram que a n\u00e3o ado\u00e7\u00e3o da IA pode resultar em perda de competitividade e, em \u00faltima inst\u00e2ncia, na sobreviv\u00eancia dos neg\u00f3cios. A IA tem o potencial de aumentar as receitas em 15%, melhorar a produtividade e estimular a criatividade.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201c\u00c9 uma quest\u00e3o de sobreviv\u00eancia a longo prazo. A IA pode aumentar as receitas em 15% e melhorar a produtividade e a criatividade. Se n\u00e3o nos adaptarmos, nossos concorrentes o far\u00e3o, e n\u00f3s perderemos a batalha. Precisamos agir rapidamente.\u201d<\/div>\n<div class=\"quote-baseline\">Garrett Dalton, CDO e CIO da Savencia Gourmet<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Para lidar com esses desafios, ambos os CDIOs expressaram a necessidade de uma a\u00e7\u00e3o r\u00e1pida e decisiva no gerenciamento de mudan\u00e7as, recomendando uma propor\u00e7\u00e3o de investimento de um para tr\u00eas para os euros gastos em tecnologia versus educa\u00e7\u00e3o. <strong>O treinamento da alta ger\u00eancia e programas de aprendizagem mais amplos com foco em IA generativa s\u00e3o cruciais<\/strong>. O estabelecimento de comunidades, como os usu\u00e1rios do Microsoft 365 Copilot e os AI Champions, promoveu a colabora\u00e7\u00e3o e o compartilhamento de conhecimento em suas empresas.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A Electrolux Professional implementou a IA no treinamento de RH, no gerenciamento da base de conhecimento e na conformidade, mostrando benef\u00edcios a curto prazo. Enquanto isso, a Savencia Gourmet se concentrou na Ind\u00fastria 4.0, no desempenho comercial, na digitaliza\u00e7\u00e3o de butiques, na rastreabilidade de gr\u00e3os de cacau e no design criativo de chocolates. <strong>As duas empresas planejam iniciativas futuras para integrar ainda mais a IA, incluindo um hackathon<\/strong> organizado pela Electrolux para abordar problemas de neg\u00f3cios e uma abordagem gamificada para a ado\u00e7\u00e3o de IA na Savencia.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cEu n\u00e3o concordo com a filosofia \u2018IA ou morrer\u2019, mas a IA apresenta uma oportunidade de melhorar os processos e a produtividade. O porqu\u00ea \u00e9 autoexplicativo; o foco deve estar no como.\u201d<\/div>\n<div class=\"quote-baseline\">Guilhem Senegas, CIO e Diretor de Transforma\u00e7\u00e3o Digital da Electrolux Professional<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Conclus\u00e3o<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Ambos os palestrantes destacaram uma abordagem da IA voltada para os neg\u00f3cios, enfatizando a efici\u00eancia operacional, a responsabilidade social corporativa e a obten\u00e7\u00e3o de crescimento de primeira linha. Eles veem a integra\u00e7\u00e3o bem-sucedida da IA como essencial para manter uma vantagem competitiva e impulsionar inova\u00e7\u00f5es futuras.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>A discuss\u00e3o destacou o desafio significativo da ado\u00e7\u00e3o da IA, observando que mais de 70% das transforma\u00e7\u00f5es digitais e de IA fracassam devido \u00e0 falta de data governance, processos de qualidade e ado\u00e7\u00e3o cultural. Ambas as empresas enfatizaram a import\u00e2ncia de adotar a IA para manter a competitividade e garantir a sobreviv\u00eancia a longo prazo. A IA \u00e9 essencial para todos os setores, com 80% dos profissionais de marketing globais usando-a para aprimorar a experi\u00eancia do cliente. Espera-se que a lacuna entre os l\u00edderes e os retardat\u00e1rios da IA seja maior do que nas transforma\u00e7\u00f5es digitais anteriores.<\/p>","protected":false},"featured_media":123686,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21929,21932],"blog-language":[2991],"class_list":["post-123685","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-consumer-goods-services","blog-category-industrial-energy-utilities","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/123685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/123686"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=123685"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=123685"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=123685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}