{"id":123728,"date":"2024-08-04T13:01:56","date_gmt":"2024-08-04T12:01:56","guid":{"rendered":"https:\/\/www.artefact.com\/blog\/ai-in-singapore-and-china-opportunities-and-challenges-for-multinationals\/"},"modified":"2024-09-24T14:40:04","modified_gmt":"2024-09-24T13:40:04","slug":"ai-in-singapore-and-china-opportunities-and-challenges-for-multinationals","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/ai-in-singapore-and-china-opportunities-and-challenges-for-multinationals\/","title":{"rendered":"IA em Cingapura e na China: Oportunidades e desafios para as multinacionais"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Autor<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/11\/EDOUARD_DE_MEZERAC.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-text-color:var(--awb-color7);--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Josefin Sans&quot;;font-style:normal;font-weight:600;margin:0;font-size:1em;--fontSize:18;line-height:1.5;\">Edouard de M\u00e9zerac<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-font-size:14px;--awb-line-height:1.6;--awb-letter-spacing:2px;--awb-text-transform:uppercase;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;Roboto&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Managing Partner China e \u00c1sia<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Em uma recente atualiza\u00e7\u00e3o semanal em v\u00eddeo, Edouard de M\u00e9zerac, CEO da Artefact APAC, relatou que o vice-primeiro-ministro de Cingapura anunciou \u201cum investimento substancial de um bilh\u00e3o de d\u00f3lares de Cingapura (aproximadamente US$ 750 milh\u00f5es) nos pr\u00f3ximos tr\u00eas a cinco anos para refor\u00e7ar os recursos de IA do pa\u00eds\u201d.\u201d<\/p>\n<p>Essa iniciativa n\u00e3o \u00e9 apenas mais um impulso para o desenvolvimento da IA; ela reflete a abordagem estrat\u00e9gica de Cingapura para integrar a IA em seus principais setores. Dois aspectos se destacam na estrat\u00e9gia de IA de Cingapura: aplica\u00e7\u00e3o comercial e previs\u00e3o regulat\u00f3ria.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/02vj42KcsUo?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">A estrat\u00e9gia \u201c100 experimentos de IA<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A abordagem de Cingapura enfatiza as aplica\u00e7\u00f5es pr\u00e1ticas de neg\u00f3cios da IA. O programa \u201c100 AI Experiments\u201d financia empresas com projetos promissores de IA que possam demonstrar um retorno sobre o investimento em tr\u00eas anos\", entusiasma-se Edouard. Essa iniciativa garante que os desenvolvimentos de IA n\u00e3o sejam apenas te\u00f3ricos, mas que contribuam diretamente para o ecossistema econ\u00f4mico. O governo apoia esses projetos fornecendo talentos e recursos, com a expectativa de que os projetos bem-sucedidos contribuam para a comunidade de IA de c\u00f3digo aberto.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">A import\u00e2ncia de um protocolo de governan\u00e7a de IA<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Cingapura se posicionou como uma ponte fundamental entre o Oriente e o Ocidente, especialmente no dom\u00ednio regulat\u00f3rio. O protocolo de governan\u00e7a de IA, lan\u00e7ado em maio de 2022, \u00e9 um MVP (Produto M\u00ednimo Vi\u00e1vel) que empresas como Meta, Google e DBS testaram. Esse protocolo oferece uma abordagem pragm\u00e1tica para a regulamenta\u00e7\u00e3o de IA, garantindo que as empresas possam monitorar e governar seus aplicativos de IA de forma eficaz. Essa medida se alinha \u00e0s tend\u00eancias regulat\u00f3rias globais, como a Lei de IA da UE, fornecendo uma estrutura que equilibra inova\u00e7\u00e3o e responsabilidade.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">A r\u00e1pida evolu\u00e7\u00e3o da IA generativa na China<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>\u201cAo contr\u00e1rio da percep\u00e7\u00e3o inicial de que a China ficou para tr\u00e1s em IA, a realidade \u00e9 exatamente o oposto. Nos \u00faltimos oito meses, mais de 80 grandes modelos de linguagem (LLMs) foram lan\u00e7ados, indicando um r\u00e1pido ritmo de desenvolvimento. Os LLMs chineses mostraram um progresso significativo no desempenho\u201d, afirma Edouard. \u201cSeus novos <a href=\"https:\/\/arxiv.org\/abs\/2307.15020\" target=\"_blank\" rel=\"noopener\">SuperCLUE<\/a> que avalia os LLMs especificamente para o idioma chin\u00eas, revela que, embora os modelos chineses ainda n\u00e3o estejam no mesmo n\u00edvel do GPT-4, eles est\u00e3o no mesmo n\u00edvel do GPT-3.5. Isso significa que eles est\u00e3o se recuperando em termos de desempenho, tornando o cen\u00e1rio chin\u00eas de IA cada vez mais competitivo\u201d.\u201d<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Al\u00e9m disso, a inova\u00e7\u00e3o por meio de parcerias acad\u00eamicas e do setor, como aquela entre a Universidade de Xinhua e as gigantes da tecnologia Alibaba e Tencent, levou ao desenvolvimento de um LLM de alto par\u00e2metro, tanto de c\u00f3digo aberto quanto propriet\u00e1rio, ressaltando os esfor\u00e7os de colabora\u00e7\u00e3o que impulsionam os r\u00e1pidos avan\u00e7os da IA na China.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cComo sempre, a natureza din\u00e2mica da IA na China apresenta um cen\u00e1rio desafiador, mas potencialmente gratificante para as empresas globais.\u201d<\/div>\n<div class=\"quote-baseline\">Edouard de M\u00e9zerac, CEO da APAC ARTEFACT \/ Data e IA<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">\u00c9 necess\u00e1ria uma estrutura global para as multinacionais<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Apesar desses avan\u00e7os, as multinacionais enfrentam desafios na China, principalmente devido \u00e0 falta de uma estrutura global de IA. Muitas empresas hesitam em prosseguir com projetos de IA sem diretrizes claras. Enquanto isso, empresas e startups chinesas locais est\u00e3o testando e implantando rapidamente novos aplicativos de IA, criando um ambiente din\u00e2mico e competitivo.<\/p>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Para avan\u00e7ar, as multinacionais devem estabelecer estruturas simples e claras para projetos de IA. \u201cEstamos ajudando algumas empresas globais a fazer isso para que a China possa come\u00e7ar a inovar muito rapidamente. E vamos nos concentrar em aplicativos voltados para os funcion\u00e1rios, como gerenciamento de conhecimento e e-commerce aprimorado e conte\u00fado de plataforma social, que podem fornecer um ponto de entrada mais seguro e gerenci\u00e1vel para a inova\u00e7\u00e3o em IA\u201d, especifica Edouard. <strong>\u201cEssa abordagem permitir\u00e1 que as empresas aproveitem a IA para obter efici\u00eancia e efic\u00e1cia internas e, ao mesmo tempo, navegar no cen\u00e1rio regulat\u00f3rio em evolu\u00e7\u00e3o.\u201d<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Em uma recente atualiza\u00e7\u00e3o semanal em v\u00eddeo, Edouard de M\u00e9zerac, CEO da Artefact APAC, informou que o vice-primeiro-ministro de Cingapura anunciou \u201cum investimento substancial de um bilh\u00e3o de d\u00f3lares de Cingapura (aproximadamente 750 milh\u00f5es de d\u00f3lares americanos) nos pr\u00f3ximos tr\u00eas a cinco anos para fortalecer as capacidades do pa\u00eds em IA\u201d. Essa iniciativa n\u00e3o \u00e9 apenas mais um impulso ao desenvolvimento da IA; ela reflete a abordagem estrat\u00e9gica de Cingapura para integrar a IA \u00e0s suas principais ind\u00fastrias. Dois aspectos se destacam na estrat\u00e9gia de IA de Cingapura: a aplica\u00e7\u00e3o nos neg\u00f3cios e a vis\u00e3o regulat\u00f3ria.<\/p>","protected":false},"featured_media":123729,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035],"blog-language":[2991],"class_list":["post-123728","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/123728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/123729"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=123728"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=123728"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=123728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}