	{"id":126669,"date":"2024-04-29T10:49:55","date_gmt":"2024-04-29T09:49:55","guid":{"rendered":"https:\/\/www.artefact.com\/blog\/keeping-the-promise-of-ai-the-role-of-ethics-in-developing-responsible-unbiased-models\/"},"modified":"2024-04-29T10:49:55","modified_gmt":"2024-04-29T09:49:55","slug":"keeping-the-promise-of-ai-the-role-of-ethics-in-developing-responsible-unbiased-models","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/keeping-the-promise-of-ai-the-role-of-ethics-in-developing-responsible-unbiased-models\/","title":{"rendered":"Mantendo a promessa da IA: o papel da \u00e9tica no desenvolvimento de modelos respons\u00e1veis e imparciais"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/MWizp6Vlk1c?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=hXHhbkOor9I\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Assista ao v\u00eddeo do Data Leader\u00a0<\/span><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/smartlink.ausha.co\/the-bridge-by-artefact\/entretien-the-bridge-avec-jean-marie-john-mathews-phd-cofondateur-et-directeur-scientifique-de-giskard-ai-data\" target=\"_blank\" rel=\"noopener\"><em>Ou\u00e7a o podcast<\/em><\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">O papel das categorias na IA ontem e hoje<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">A chegada da IA e do aprendizado de m\u00e1quina desafiou as formas tradicionais de categorizar pessoas e conte\u00fados, levando a novas maneiras de pensar sobre os problemas e, potencialmente, a novas quest\u00f5es de preconceito ou discrimina\u00e7\u00e3o. <\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Os sistemas tradicionais de IA foram criados com base em regras e conhecimentos especializados. Por exemplo, se um banco estivesse pensando em conceder um empr\u00e9stimo a algu\u00e9m, ele poderia categorizar os candidatos com base em atributos como g\u00eanero, profiss\u00e3o ou outros dados demogr\u00e1ficos data. Por\u00e9m, com os modelos atuais de IA de aprendizado de m\u00e1quina e aprendizado profundo, h\u00e1 um distanciamento das categorias r\u00edgidas. Em vez de aplicar categorias como \u201cmulher de uma determinada idade e forma\u00e7\u00e3o socioecon\u00f4mica\u201d, o foco passou a ser a coleta de grandes quantidades de data comportamental. Esse data pode incluir coisas como transa\u00e7\u00f5es banc\u00e1rias ou hist\u00f3rico de navega\u00e7\u00e3o. A ideia \u00e9 que, ao analisar esse data granular, as decis\u00f5es podem ser tomadas sem depender de categorias predefinidas que podem refor\u00e7ar a discrimina\u00e7\u00e3o.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Essa mudan\u00e7a n\u00e3o \u00e9 apenas t\u00e9cnica: ela tamb\u00e9m levanta quest\u00f5es filos\u00f3ficas sobre como as categorias s\u00e3o constru\u00eddas, como elas afetam a sociedade e as considera\u00e7\u00f5es \u00e9ticas ao us\u00e1-las nos sistemas de IA.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">A Lei de IA: data pessoal e responsabilidade<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">O cen\u00e1rio atual da legisla\u00e7\u00e3o de IA, exemplificado pela Lei de IA, revela uma tens\u00e3o fundamental entre as categorias legislativas tradicionais e a natureza evolutiva das ferramentas t\u00e9cnicas.\u00a0<\/span><span style=\"font-weight: 400;\">A Lei de IA legisla sobre sistemas de IA com base no uso, em vez de classific\u00e1-los em categorias r\u00edgidas, reconhecendo que os riscos e as implica\u00e7\u00f5es da IA est\u00e3o intimamente ligados ao contexto de uso. Por exemplo, a lei introduz IAs vers\u00e1teis capazes de aplica\u00e7\u00f5es multifacetadas. O desafio \u00e9 estimar seu risco, mas como avaliar o risco de algo quando seus usos ainda n\u00e3o est\u00e3o claramente definidos?<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">A mudan\u00e7a do aprendizado de m\u00e1quina tradicional para a IA generativa mais avan\u00e7ada torna ainda mais confusas as linhas entre uso e responsabilidade. Por exemplo, um chatbot de varejo que usa IA generativa pode usar ferramentas internas e informa\u00e7\u00f5es sobre produtos para oferecer recomenda\u00e7\u00f5es ou responder a perguntas frequentes. Mas ele tamb\u00e9m pode enfrentar o uso indevido, como perguntas ofensivas destinadas a obter respostas t\u00f3xicas para publica\u00e7\u00f5es em m\u00eddias sociais. Isso levanta quest\u00f5es cr\u00edticas para as empresas: onde est\u00e1 a responsabilidade pelo gerenciamento desses riscos? A responsabilidade \u00e9 exclusivamente do invasor, caso ele explore o sistema, ou o \u00f4nus tamb\u00e9m recai sobre os criadores e implementadores da IA? <\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">\u00c0 medida que o n\u00famero de participantes no ecossistema de IA aumenta, a responsabilidade se torna cada vez mais dispersa. N\u00e3o \u00e9 apenas o implantador do sistema de IA que pode ser responsabilizado; pode ser tamb\u00e9m a entidade que produz o modelo b\u00e1sico. Quando ocorrem incidentes, determinar quem arca com o \u00f4nus da responsabilidade torna-se uma tarefa complexa, especialmente quando os participantes est\u00e3o espalhados por diferentes organiza\u00e7\u00f5es e at\u00e9 mesmo localiza\u00e7\u00f5es geogr\u00e1ficas.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Regulamenta\u00e7\u00e3o de IA e aplicativos comerciais \u00e9ticos<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Estruturas como o AI Act devem abordar a tens\u00e3o entre os paradigmas regulat\u00f3rios convencionais e o cen\u00e1rio din\u00e2mico da IA de hoje. Estrat\u00e9gias regulat\u00f3rias adaptativas s\u00e3o essenciais para acomodar a natureza multifacetada dos sistemas de IA e suas implica\u00e7\u00f5es.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">As empresas podem aproveitar as li\u00e7\u00f5es da categoriza\u00e7\u00e3o para refinar as estrat\u00e9gias de segmenta\u00e7\u00e3o de clientes, adaptar as campanhas de marketing e personalizar as experi\u00eancias dos clientes. Al\u00e9m disso, ao incorporar considera\u00e7\u00f5es \u00e9ticas nos processos de desenvolvimento de IA, as empresas podem reduzir os riscos de preconceito e discrimina\u00e7\u00e3o, promovendo a confian\u00e7a e a transpar\u00eancia com as partes interessadas.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">A import\u00e2ncia das categorias est\u00e1 em seu papel como nossa estrutura social para entender e avaliar o mundo. Categorias bem ajustadas s\u00e3o essenciais para representar diversas vozes, especialmente aquelas afetadas por preconceitos de IA. \u00c9 fundamental o envolvimento de uma ampla gama de partes interessadas, incluindo usu\u00e1rios de IA e indiv\u00edduos afetados. <\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cAs categorias funcionam como uma lente por meio da qual podemos avaliar e abordar as nuances e os poss\u00edveis vieses dos sistemas de IA. Elas s\u00e3o cruciais para fornecer uma linguagem e um entendimento comuns entre as partes interessadas e garantir que a IA continue a ser desenvolvida e implantada de forma respons\u00e1vel e \u00e9tica.\u201d<\/div>\n<div class=\"quote-baseline\">Jean-Marie John-Mathews<\/div>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\" style=\"--awb-text-color:var(--awb-color5);\"><p>Visite thebridge.artefact.com, a plataforma de m\u00eddia que democratiza o conhecimento sobre data e IA, em v\u00eddeos e podcasts.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/thebridge.artefact.com\/\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">thebridge.artefact.com<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">thebridge.artefact.com<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p> Jean-Marie John-Mathews, PhD, cofundador e diretor cient\u00edfico da Giskard AI, e Caroline Goulard, jornalista e CEO das empresas de visualiza\u00e7\u00e3o data, Dataveyes e Modality, discutem os desafios \u00e9ticos e pol\u00edticos do desenvolvimento da IA. Eles exploram como as categorias s\u00e3o constru\u00eddas em uma sociedade, como elas politizam as quest\u00f5es e como a IA virou a categoriza\u00e7\u00e3o de cabe\u00e7a para baixo.<\/p>","protected":false},"featured_media":108744,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035],"blog-language":[2991],"class_list":["post-126669","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/126669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/108744"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=126669"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=126669"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=126669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}