{"id":130286,"date":"2024-08-04T22:24:12","date_gmt":"2024-08-04T21:24:12","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=130286"},"modified":"2024-10-29T09:03:00","modified_gmt":"2024-10-29T09:03:00","slug":"dell-technologies-nvidia-bnp-paribas-at-ai-for-finance-by-artefact-driving-financial-innovation-adopting-ai-and-gen-ai","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/dell-technologies-nvidia-bnp-paribas-at-ai-for-finance-by-artefact-driving-financial-innovation-adopting-ai-and-gen-ai\/","title":{"rendered":"DELL TECHNOLOGIES, NVIDIA &amp; BNP PARIBAS na AI for Finance by Artefact - Impulsionando a inova\u00e7\u00e3o financeira, adotando a IA e a IA gen"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>C\u00fapula de IA para finan\u00e7as por Artefact - 17 de setembro de 2024 - Paris<\/p>\n<p>Principais aprendizados do painel de discuss\u00e3o com Eric Bezille, Office of CTO - CTO Ambassador - Senior Manager Solution Architects na Dell Technologies, Marco Mengotto, EMEA Financial Services Practice Leader na Dell Technologies, Laetitia Faucon, FSO Lead France na Nvidia, e Andrea Mogini, Head of Language Analytics - Pace, no BNP Paribas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/wf7VKenBuDo?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">IA e IA generativa em finan\u00e7as<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>O painel explora os desafios e as solu\u00e7\u00f5es para a ado\u00e7\u00e3o da IA em finan\u00e7as, com a participa\u00e7\u00e3o de palestrantes do BNP Paribas, da Dell Technologies e da NVIDIA. Embora a IA esteja presente no setor financeiro h\u00e1 anos, o surgimento da IA generativa (GenAI) apresenta novas oportunidades e desafios, como o processamento de linguagem natural (NLP) e as demandas de infraestrutura.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">O papel da NVIDIA e as tend\u00eancias do mercado<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A NVIDIA, uma das principais empresas de IA, oferece suporte a servi\u00e7os financeiros com ferramentas e software de c\u00f3digo aberto. O crescimento da GenAI, estimulado por ferramentas como o ChatGPT, expandiu o interesse globalmente. Enquanto os EUA e a China lideram, a Europa, especialmente a Fran\u00e7a, est\u00e1 se recuperando rapidamente. A IA \u00e9 usada em todas as \u00e1reas financeiras, desde o gerenciamento de riscos at\u00e9 a computa\u00e7\u00e3o de alto desempenho.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Perspectiva da Dell, desafios da ado\u00e7\u00e3o de IA<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A Dell enfatiza a natureza complexa dos projetos de IA, que envolvem v\u00e1rias fun\u00e7\u00f5es, como neg\u00f3cios, ci\u00eancia data e TI. Um dos principais problemas \u00e9 a qualidade do data; um data ruim prejudica a precis\u00e3o do modelo de IA. A infraestrutura de TI tamb\u00e9m deve dar suporte \u00e0 colabora\u00e7\u00e3o cont\u00ednua. Os modelos tradicionais de TI geralmente atrasam os projetos de IA devido \u00e0 governan\u00e7a e \u00e0s expectativas irrealistas, o que leva ao fracasso dos projetos.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Vis\u00e3o do BNP Paribas, IA no banco de varejo<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>O BNP Paribas afirma que a maior parte do valor atual da IA vem do data estruturado, n\u00e3o da GenAI ou da PNL. Embora essas tecnologias venham a desempenhar um papel fundamental em breve, seu impacto ainda est\u00e1 em desenvolvimento. O foco na GenAI \u00e9 visto como excessivo, e o BNP destaca a necessidade de utilizar v\u00e1rias ferramentas de IA de forma eficaz. Modelos menores de IA tamb\u00e9m est\u00e3o surgindo devido aos custos mais baixos e \u00e0 escalabilidade.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Desenvolvimento de produtos e tend\u00eancias de IA<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A GenAI acelera o desenvolvimento da prova de conceito, mas pode prejudicar o foco em solu\u00e7\u00f5es escalon\u00e1veis. Os desenvolvedores s\u00e3o r\u00e1pidos em demonstrar valor, mas podem n\u00e3o ter estrat\u00e9gias para aplica\u00e7\u00e3o de longo prazo. A mudan\u00e7a agora \u00e9 do treinamento de modelos para a avalia\u00e7\u00e3o de seu uso no mundo real. As altas expectativas em rela\u00e7\u00e3o ao desempenho da IA aumentam a press\u00e3o para atingir metas ambiciosas.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Supera\u00e7\u00e3o de desafios e necessidades de infraestrutura<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>O BNP Paribas enfrenta desafios de hardware e software para IA. Os requisitos de computa\u00e7\u00e3o est\u00e3o aumentando, exigindo atualiza\u00e7\u00f5es de infraestrutura. A IA no local tamb\u00e9m requer otimiza\u00e7\u00e3o de software. A Nvidia e a Dell destacam a necessidade de colabora\u00e7\u00e3o entre TI, desenvolvedores e unidades de neg\u00f3cios para dar suporte ao dimensionamento. A infraestrutura de IA deve ser hol\u00edstica, integrando software, hardware e estrat\u00e9gia.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">F\u00e1bricas de IA, Solu\u00e7\u00f5es para o desenvolvimento sustent\u00e1vel da IA<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>As f\u00e1bricas de IA oferecem infraestrutura, software, data e colabora\u00e7\u00e3o integrados para v\u00e1rias fun\u00e7\u00f5es em uma organiza\u00e7\u00e3o. Essa abordagem oferece suporte a sistemas de IA sustent\u00e1veis, flex\u00edveis e adapt\u00e1veis. O hardware emergente, como GPUs, unidades de processamento de linguagem (LPUs) e unidades de processamento neural (NPUs), exige sistemas abertos e modulares prontos para evoluir com as tend\u00eancias de IA.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">BNP Paribas, Navegando na implementa\u00e7\u00e3o da IA<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>O BNP Paribas tem parceria com a Dell, a NVIDIA e outras empresas para treinamento e otimiza\u00e7\u00e3o de modelos de IA. O foco est\u00e1 na gera\u00e7\u00e3o de valor e n\u00e3o apenas na tecnologia, garantindo que a IA se alinhe \u00e0s necessidades dos neg\u00f3cios e atenda efetivamente aos clientes.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Conclus\u00e3o<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>O painel enfatiza uma estrat\u00e9gia de IA focada na cria\u00e7\u00e3o de valor, usando uma infraestrutura escal\u00e1vel para se manter atualizado com a tecnologia. Ser proativo, informado e pronto para implementar uma abordagem de f\u00e1brica de IA pode ajudar as empresas financeiras a maximizar os benef\u00edcios da IA e, ao mesmo tempo, adaptar-se \u00e0s tend\u00eancias futuras.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Principais aprendizados do painel de discuss\u00e3o com Eric Bezille, Office of CTO - CTO Ambassador - Senior Manager Solution Architects na Dell Technologies, Marco Mengotto, EMEA Financial Services Practice Leader na Dell Technologies, Laetitia Faucon, FSO Lead France na Nvidia, e Andrea Mogini, Head of Language Analytics - Pace, no BNP Paribas.<\/p>","protected":false},"featured_media":130287,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21930],"blog-language":[2991],"class_list":["post-130286","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-finance","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/130286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/130287"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=130286"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=130286"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=130286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}