{"id":130292,"date":"2024-08-05T07:50:01","date_gmt":"2024-08-05T06:50:01","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=130292"},"modified":"2024-10-29T09:02:47","modified_gmt":"2024-10-29T09:02:47","slug":"maif-treasure-data-at-ai-for-finance-by-artefact-how-to-improve-performance-through-the-deployment-of-gen-ai-solutions-for-businesses-within-a-sovereign-and-responsible-framework","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/maif-treasure-data-at-ai-for-finance-by-artefact-how-to-improve-performance-through-the-deployment-of-gen-ai-solutions-for-businesses-within-a-sovereign-and-responsible-framework\/","title":{"rendered":"MAIF &amp; TREASURE DATA na AI for Finance by Artefact - Como melhorar o desempenho por meio da implanta\u00e7\u00e3o de solu\u00e7\u00f5es de IA de g\u00eanero para empresas, dentro de uma estrutura soberana e respons\u00e1vel"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>C\u00fapula de IA para finan\u00e7as por Artefact - 17 de setembro de 2024 - Paris<\/p>\n<p>Principais aprendizados do painel de discuss\u00e3o com Ghislain Lefebvre, Senior Strategic Account Executive, South Europe at Treasure Data, Guillaume Rinc\u00e9, CTO da Maif, e Sophie Huss, Chief Marketing Officer da Artefact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/1Jmo5u8OTy0?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Abordagem e responsabilidade da IA do MAIF<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A MAIF vem usando IA h\u00e1 quase uma d\u00e9cada, com foco no aumento do desempenho da empresa e no apoio aos funcion\u00e1rios. A empresa adota uma abordagem respons\u00e1vel em rela\u00e7\u00e3o \u00e0 IA, com o objetivo de proteger o cliente data e minimizar o impacto ambiental. Como uma seguradora socialmente respons\u00e1vel, a MAIF alinha as estrat\u00e9gias de IA com sua miss\u00e3o de proteger o planeta, equilibrando efici\u00eancia e sustentabilidade.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Industrializa\u00e7\u00e3o da IA e governan\u00e7a generativa da IA<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A IA tradicional j\u00e1 est\u00e1 industrializada na MAIF, alimentando ferramentas como roteamento de e-mail e sistemas de voz para atendimento ao cliente. A IA generativa trouxe novas oportunidades, levando a uma ampla experimenta\u00e7\u00e3o interna ao longo de 2023. Depois de identificar as expectativas de neg\u00f3cios, a lideran\u00e7a priorizou os principais aplicativos de IA para impulsionar as rela\u00e7\u00f5es com a empresa e com os clientes, com o objetivo de ampliar casos de uso selecionados de forma eficaz.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Os principais casos de uso de IA do MAIF<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A MAIF aproveita a IA de maneiras pr\u00e1ticas: resumindo as conversas com os clientes para um melhor acompanhamento dos consultores, auxiliando as equipes jur\u00eddicas em pesquisas e an\u00e1lises e tornando as bases de conhecimento internas mais acess\u00edveis por meio da IA conversacional. Esses esfor\u00e7os aumentam a efici\u00eancia e d\u00e3o suporte \u00e0s equipes internas e voltadas para o cliente.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Contribui\u00e7\u00e3o do Treasure Data para o uso do data pelo consumidor<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>O Treasure Data oferece suporte a grandes empresas, consolidando o data do consumidor em todos os departamentos, aprimorando as experi\u00eancias personalizadas. Trabalhando no setor financeiro, incluindo parcerias com a AXA e a SMBC no Jap\u00e3o, eles aceleram a cria\u00e7\u00e3o de campanhas e expandem os canais de ativa\u00e7\u00e3o. Isso resultou em melhores taxas de engajamento e redu\u00e7\u00e3o do tempo de cria\u00e7\u00e3o de campanhas, tudo com o apoio de solu\u00e7\u00f5es baseadas em IA.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Data soberania e IA no MAIF<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Guillaume Rinc\u00e9 enfatiza a necessidade de soberania do data, garantindo que o cliente data permane\u00e7a na Europa e n\u00e3o seja usado para treinamento de modelos de IA n\u00e3o europeus. A import\u00e2ncia de modelos de IA culturalmente relevantes \u00e9 observada, pois o comportamento do consumidor europeu, americano e chin\u00eas \u00e9 muito diferente. Para garantir a soberania, o MAIF est\u00e1 explorando modelos de c\u00f3digo aberto e conjuntos de data baseados em conte\u00fado europeu.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Seguran\u00e7a e conformidade no Treasure Data<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Como um provedor americano, o Treasure Data \u00e9 altamente focado na seguran\u00e7a data, com hospedagem nos centros data europeus da AWS e conformidade com os padr\u00f5es europeus. Suas solu\u00e7\u00f5es s\u00e3o projetadas para serem seguras, audit\u00e1veis e adequadas para grandes corpora\u00e7\u00f5es, especialmente aquelas em setores regulamentados, como o financeiro.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Governan\u00e7a do MAIF para IA respons\u00e1vel<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>O MAIF expandiu sua governan\u00e7a cloud para abranger a governan\u00e7a de IA, garantindo uma tomada de decis\u00e3o transparente e coletiva. Pol\u00edticas e \u00e1rvores de decis\u00e3o s\u00e3o criadas para esclarecer as escolhas tecnol\u00f3gicas e apoiar a conformidade regulamentar, refletindo o compromisso da empresa com a IA respons\u00e1vel.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Equil\u00edbrio entre desempenho e sustentabilidade<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Guillaume Rinc\u00e9 enfatiza a necessidade de equilibrar os benef\u00edcios tecnol\u00f3gicos com a responsabilidade ambiental. As empresas europeias devem tomar decis\u00f5es ponderadas para apoiar o crescimento da IA europeia e, ao mesmo tempo, considerar a pegada ambiental. Ao selecionar modelos de IA com o equil\u00edbrio certo de desempenho e sustentabilidade, o MAIF alinha suas escolhas tecnol\u00f3gicas com sua miss\u00e3o.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Uma estrat\u00e9gia de IA respons\u00e1vel<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A governan\u00e7a de IA do MAIF est\u00e1 alinhada com seus valores sociais e sua miss\u00e3o, fazendo escolhas respons\u00e1veis mesmo quando elas podem limitar o desempenho. Essa abordagem ap\u00f3ia um movimento mais amplo para uma IA respons\u00e1vel e voltada para o cidad\u00e3o nas finan\u00e7as.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Principais aprendizados do painel de discuss\u00e3o com Ghislain Lefebvre, Senior Strategic Account Executive, South Europe at Treasure Data, Guillaume Rinc\u00e9, CTO da Maif, e Sophie Huss, Chief Marketing Officer da Artefact.<\/p>","protected":false},"featured_media":130293,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21930],"blog-language":[2991],"class_list":["post-130292","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-finance","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/130292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/130293"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=130292"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=130292"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=130292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}