{"id":130298,"date":"2024-08-05T13:12:31","date_gmt":"2024-08-05T12:12:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=130298"},"modified":"2024-10-29T09:02:33","modified_gmt":"2024-10-29T09:02:33","slug":"ibm-credit-agricole-bnp-paribas-at-ai-for-finance-by-artefact-generative-ai-a-new-lever-for-operational-performance","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/ibm-credit-agricole-bnp-paribas-at-ai-for-finance-by-artefact-generative-ai-a-new-lever-for-operational-performance\/","title":{"rendered":"IBM, CREDIT AGRICOLE &amp; BNP PARIBAS na AI for Finance by Artefact - IA generativa, uma nova alavanca para o desempenho operacional"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>C\u00fapula de IA para finan\u00e7as por Artefact - 17 de setembro de 2024 - Paris<\/p>\n<p>Principais aprendizados do painel de discuss\u00e3o com Anne-Ga\u00eblle Chasles, vice-presidente da IBM e Managing Director Financial Services na IBM, Emmanuel Sardet, CIO adjunto do grupo e CTO do grupo no Groupe Cr\u00e9dit Agricole, Su Yang, chefe de IA para transa\u00e7\u00f5es banc\u00e1rias e chefe de IA e inova\u00e7\u00e3o de TI no BNP Paribas, e J\u00e9r\u00e9mie Cornet-Vuckovic, diretor de consultoria Data - Estrat\u00e9gia e projeto de IA no Artefact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/vBIBGA1A6LQ?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Introdu\u00e7\u00e3o e objetivo<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A mesa redonda come\u00e7ou preparando o terreno para discutir o papel da IA na melhoria da efici\u00eancia operacional, na cria\u00e7\u00e3o de valor e na medi\u00e7\u00e3o do impacto. O objetivo era explorar estrat\u00e9gias, fatores de sucesso e desafios na implementa\u00e7\u00e3o da IA, com foco especial em casos de uso pr\u00e1tico e seus resultados mensur\u00e1veis. Os palestrantes inclu\u00edram l\u00edderes do BNP Paribas, da IBM e de outros setores financeiros e de tecnologia, cada um compartilhando suas percep\u00e7\u00f5es.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">IA no BNP Paribas<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Su Yang enfatizou que a IA \u00e9 fundamental para a estrat\u00e9gia de neg\u00f3cios do banco. Para acompanhar o impacto da IA, o banco usa tr\u00eas tipos de m\u00e9tricas: financeira (economia de custos, ROI), perceptual (satisfa\u00e7\u00e3o do usu\u00e1rio, pontua\u00e7\u00e3o l\u00edquida do promotor) e de uso (por exemplo, frequ\u00eancia de uso da ferramenta de IA). O envolvimento de todas as partes interessadas relevantes, incluindo propriet\u00e1rios de neg\u00f3cios e profissionais de TI, no acompanhamento dessas m\u00e9tricas garante uma compreens\u00e3o completa dos efeitos da IA na organiza\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Foco estrat\u00e9gico e lideran\u00e7a no BNP Paribas<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Uma perspectiva complementar destacou a import\u00e2ncia do foco e do compromisso da lideran\u00e7a. O banco priorizou mais de 30 casos de uso de IA, cada um supervisionado por um membro do comit\u00ea executivo. Isso garante que a captura de valor esteja alinhada com as metas de neg\u00f3cios, sejam elas relacionadas a opera\u00e7\u00f5es voltadas para o cliente, melhorias de efici\u00eancia ou crescimento da receita. A lideran\u00e7a desempenha um papel crucial na manuten\u00e7\u00e3o do impulso e na medi\u00e7\u00e3o do sucesso.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">A transforma\u00e7\u00e3o da IA da IBM<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A IBM, apesar de ser uma gigante da tecnologia, tamb\u00e9m usa a IA internamente para aumentar a efici\u00eancia, alinhando-se com suas ofertas externas de IA. A empresa emprega uma abordagem estruturada para melhorar seus processos, come\u00e7ando com benchmarking e montando equipes multifuncionais para otimizar os fluxos de trabalho. Por exemplo, seu sistema de suporte ao cliente alimentado por IA agora lida com 70% de consultas de forma aut\u00f4noma, enquanto seu sistema de IA de compras economizou 26.000 horas por ano ao fornecer acesso mais r\u00e1pido a informa\u00e7\u00f5es cr\u00edticas.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Casos de uso na detec\u00e7\u00e3o e preven\u00e7\u00e3o de fraudes<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>O BNP Paribas compartilhou um caso de uso not\u00e1vel na detec\u00e7\u00e3o de fraudes, uma \u00e1rea em que a IA apresentou resultados significativos. A IA ajuda a lidar com a complexidade das t\u00e1ticas de fraude em evolu\u00e7\u00e3o, oferecendo solu\u00e7\u00f5es que se adaptam rapidamente e aumentam a efici\u00eancia operacional. Al\u00e9m da preven\u00e7\u00e3o de fraudes, espera-se que a IA generativa aumente ainda mais a efici\u00eancia, auxiliando os desenvolvedores e melhorando a personaliza\u00e7\u00e3o do cliente no setor banc\u00e1rio.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Desafios e fatores de sucesso<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Os principais desafios na ado\u00e7\u00e3o da IA incluem garantir a colabora\u00e7\u00e3o entre as equipes de neg\u00f3cios, TI e ci\u00eancia data desde o in\u00edcio. As m\u00e9tricas adequadas s\u00e3o essenciais para priorizar os projetos e medir seu impacto, enquanto o investimento e a ambi\u00e7\u00e3o suficientes s\u00e3o necess\u00e1rios para alcan\u00e7ar o sucesso. A capacita\u00e7\u00e3o dos funcion\u00e1rios e o foco na ado\u00e7\u00e3o do usu\u00e1rio tamb\u00e9m s\u00e3o essenciais para que os projetos de IA forne\u00e7am valor real e evitem bloqueios na implementa\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Considera\u00e7\u00f5es \u00e9ticas, ambientais e sociais<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A discuss\u00e3o foi conclu\u00edda com reflex\u00f5es sobre os impactos mais amplos da IA, incluindo sustentabilidade, confian\u00e7a, inclus\u00e3o e soberania europeia. A redu\u00e7\u00e3o da pegada ambiental da IA, a garantia de pr\u00e1ticas \u00e9ticas, a promo\u00e7\u00e3o da diversidade e o alinhamento com os valores europeus foram enfatizados como cruciais para a implanta\u00e7\u00e3o respons\u00e1vel da IA. O compromisso da IBM de usar modelos menores e mais eficientes em termos de energia \u00e9 um exemplo de como as empresas de tecnologia est\u00e3o lidando com essas preocupa\u00e7\u00f5es.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Principais aprendizados do painel de discuss\u00e3o com Anne-Ga\u00eblle Chasles, vice-presidente da IBM e Managing Director Financial Services na IBM, Emmanuel Sardet, CIO adjunto do grupo e CTO do grupo no Groupe Cr\u00e9dit Agricole, Su Yang, chefe de IA para transa\u00e7\u00f5es banc\u00e1rias e chefe de IA e inova\u00e7\u00e3o de TI no BNP Paribas, e J\u00e9r\u00e9mie Cornet-Vuckovic, diretor de consultoria Data - Estrat\u00e9gia e projeto de IA no Artefact.<\/p>","protected":false},"featured_media":130299,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21930],"blog-language":[2991],"class_list":["post-130298","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-finance","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/130298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/130299"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=130298"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=130298"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=130298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}