	{"id":206287,"date":"2024-08-08T20:16:22","date_gmt":"2024-08-08T19:16:22","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=206287"},"modified":"2024-10-28T18:17:02","modified_gmt":"2024-10-28T18:17:02","slug":"renault-group-europcar-mobility-group-google-cloud-at-ai-for-industry-by-artefact-ai-for-automotive","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/renault-group-europcar-mobility-group-google-cloud-at-ai-for-industry-by-artefact-ai-for-automotive\/","title":{"rendered":"GRUPO RENAULT, GRUPO EUROPCAR MOBILITY &amp; GOOGLE CLOUD na AI for Industry by Artefact - AI for Automotive"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>AI for Industry Summit by Artefact - 17 de setembro de 2024 - Paris<\/p>\n<p>Principais aprendizados do painel de discuss\u00e3o com Rodolphe Gelin, Especialista em IA e Rob\u00f3tica do Grupo Renault, Vincent Cadoret, Diretor de Data e Analytics do Europcar Mobility Group, e Franck Bonnay, Executivo de Contas Principais do Google Cloud.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--awb-margin-bottom:40px;--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/marketing.artefact.com\/l\/597421\/2024-10-23\/j35tm6\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Relat\u00f3rio de IA para o setor<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Relat\u00f3rio de IA para o setor<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;--awb-margin-bottom:20px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/N1DAlXj_IhM?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Introdu\u00e7\u00e3o \u00e0 transforma\u00e7\u00e3o da IA no setor automotivo<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>O painel de discuss\u00e3o \u201cIA para o setor automotivo\u201d, apresentado por Franck Bonnay, do Google Cloud, contou com insights de Rodolphe Gelin, especialista em IA e rob\u00f3tica do Grupo Renault, e Vincent Cadoret, diretor de Data e Analytics do Europcar Mobility Group. A conversa girou em torno de como a IA est\u00e1 transformando o setor automotivo, com foco nos avan\u00e7os da tecnologia de dire\u00e7\u00e3o aut\u00f4noma, experi\u00eancias aprimoradas do usu\u00e1rio e otimiza\u00e7\u00e3o dos processos de neg\u00f3cios. Rodolphe enfatizou como a Renault est\u00e1 integrando a IA em v\u00e1rias fun\u00e7\u00f5es, como engenharia, manufatura e cadeia de suprimentos, enquanto Vincent discutiu os est\u00e1gios iniciais de implementa\u00e7\u00e3o de IA da Europcar, que incluem solu\u00e7\u00f5es de neg\u00f3cios como o data platforms do cliente e a tomada de decis\u00f5es orientada por IA.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">A jornada e a estrat\u00e9gia inicial de IA da Europcar<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Vincent explicou que a Europcar iniciou um laborat\u00f3rio data para explorar casos de uso de IA, como a previs\u00e3o do valor residual dos ve\u00edculos e a otimiza\u00e7\u00e3o de campanhas de marketing digital. Ele destacou a import\u00e2ncia de alinhar as iniciativas de IA com a estrat\u00e9gia mais ampla da empresa, enfatizando que seu foco est\u00e1 principalmente nos sistemas de apoio \u00e0 decis\u00e3o para processos internos. Para dar suporte ao desenvolvimento da IA, a Europcar criou uma estrutura de governan\u00e7a com campe\u00f5es de data em todos os departamentos para garantir que os projetos sejam priorizados com base nas necessidades do neg\u00f3cio.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Integra\u00e7\u00e3o avan\u00e7ada de IA da Renault e data foundation<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Por outro lado, a Renault est\u00e1 mais adiantada em sua jornada de IA, tendo implementado solu\u00e7\u00f5es de IA em toda a organiza\u00e7\u00e3o, inclusive na manufatura. Rodolphe ressaltou a import\u00e2ncia de construir um forte data foundation antes de implementar a IA, afirmando que os projetos de IA s\u00f3 podem ser bem-sucedidos se o data for coletado, organizado e disponibilizado de forma eficiente. Ele deu o exemplo dos sistemas de inspe\u00e7\u00e3o visual orientados por IA para a manufatura, que come\u00e7aram como projetos-piloto e, mais tarde, foram industrializados e escalonados em v\u00e1rias f\u00e1bricas por meio de um \u201ccentro de excel\u00eancia\u201d centralizado.\u201d<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Amplia\u00e7\u00e3o da IA na manufatura e na cadeia de suprimentos<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Em termos de escalonamento da IA, a Renault passou de projetos de prova de conceito (PoC) para implementa\u00e7\u00f5es em grande escala. A empresa agora se concentra em 20 projetos de IA de alto impacto, especialmente na otimiza\u00e7\u00e3o da cadeia de suprimentos e da manufatura. Por exemplo, a Renault usa IA para otimizar as rotas de caminh\u00f5es para a log\u00edstica da cadeia de suprimentos, resultando em efici\u00eancias operacionais significativas. Rodolphe tamb\u00e9m mencionou o uso de IA simb\u00f3lica para planejamento e programa\u00e7\u00e3o, al\u00e9m de solu\u00e7\u00f5es baseadas em redes neurais para controle de qualidade na fabrica\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Import\u00e2ncia do data para o sucesso da IA<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Ambos os palestrantes enfatizaram o papel fundamental do data no sucesso dos projetos de IA. Vincent observou que a Europcar est\u00e1 trabalhando na cria\u00e7\u00e3o de um ecossistema homog\u00eaneo de data para garantir a integra\u00e7\u00e3o perfeita da IA em todas as unidades de neg\u00f3cios. Rodolphe fez eco a esse sentimento, acrescentando que a Renault est\u00e1 trabalhando na integra\u00e7\u00e3o do data de v\u00e1rios fluxos de valor, como manufatura, cadeia de suprimentos e compras, para maximizar a efic\u00e1cia das solu\u00e7\u00f5es de IA.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">IA generativa e seus casos de uso emergentes<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A discuss\u00e3o passou ent\u00e3o para o tema da IA generativa. Rodolphe compartilhou as experi\u00eancias da Renault com o uso de IA generativa para analisar o feedback dos clientes e ajudar a diagnosticar problemas nos ve\u00edculos com base nas reclama\u00e7\u00f5es dos clientes. Vincent expressou entusiasmo com o potencial da IA generativa para melhorar a produtividade no atendimento ao cliente e muito mais. Ambos os participantes do painel concordaram que o valor real da IA generativa est\u00e1 em sua capacidade de capacitar usu\u00e1rios n\u00e3o t\u00e9cnicos a inventar novas formas de trabalho, embora Vincent tenha observado que ainda est\u00e3o surgindo casos de uso mais colaborativos e em toda a organiza\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">O papel das parcerias no desenvolvimento da IA<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Por fim, o painel foi conclu\u00eddo com uma discuss\u00e3o sobre a import\u00e2ncia das parcerias no ecossistema de IA. Rodolphe enfatizou o valor de trabalhar com empresas como o Google, que ajudam a Renault a permanecer na vanguarda da inova\u00e7\u00e3o em IA. Vincent concordou com o sentimento, destacando a necessidade de inspira\u00e7\u00e3o e feedback constantes de l\u00edderes de IA como o Google para garantir que eles estejam no caminho certo com suas iniciativas de IA. Ambos os palestrantes concordaram que a colabora\u00e7\u00e3o com parceiros externos \u00e9 essencial para acompanhar o ritmo acelerado do desenvolvimento da IA no setor automotivo.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--awb-margin-top:20px;--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/marketing.artefact.com\/l\/597421\/2024-10-23\/j35tm6\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Relat\u00f3rio de IA para o setor<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Relat\u00f3rio de IA para o setor<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Principais aprendizados do painel de discuss\u00e3o com Rodolphe Gelin, Especialista em IA e Rob\u00f3tica do Grupo Renault, Vincent Cadoret, Diretor de Data e Analytics do Europcar Mobility Group, e Franck Bonnay, Executivo de Contas Principais do Google Cloud.<\/p>","protected":false},"featured_media":206288,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[21932],"blog-language":[2991],"class_list":["post-206287","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-industrial-energy-utilities","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/206287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/206288"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=206287"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=206287"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=206287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}