{"id":358284,"date":"2025-02-27T14:36:17","date_gmt":"2025-02-27T14:36:17","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=358284"},"modified":"2025-03-18T08:02:53","modified_gmt":"2025-03-18T08:02:53","slug":"celine-bracq-and-florence-benezit-discuss-the-survey-future-of-work-with-ai","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/celine-bracq-and-florence-benezit-discuss-the-survey-future-of-work-with-ai\/","title":{"rendered":"C\u00e9line Bracq e Florence B\u00e9n\u00e9zit discutem a pesquisa \u201cFuturo do trabalho com IA\u201d.\u201d"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\"><p> A Artefact, l\u00edder europeia em data e IA, e a Odoxa, um instituto de pesquisa independente, publicaram um estudo pioneiro sobre o impacto da artificial intelligence no mundo do trabalho.<\/p>\n<p>Na entrevista, C\u00e9line Bracq, CEO da Odoxa, e Florence B\u00e9n\u00e9zit, s\u00f3cia da Artefact e da Data e especialista em governan\u00e7a de IA, coautoras desse relat\u00f3rio, discutem suas descobertas e compartilham seus pontos de vista.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A pesquisa fornece uma an\u00e1lise aprofundada da ado\u00e7\u00e3o e integra\u00e7\u00e3o da IA, seus efeitos sobre a transforma\u00e7\u00e3o organizacional e o futuro do trabalho. Realizada entre outubro e novembro de 2024, a pesquisa quantitativa reuniu insights de um painel de mais de 2.000 participantes e 30 entrevistas qualitativas com figuras-chave na transforma\u00e7\u00e3o da IA. Complementando essa abordagem estat\u00edstica, foram realizadas cerca de 30 entrevistas com figuras-chave da transforma\u00e7\u00e3o digital, incluindo CEOs, COOs e l\u00edderes de transforma\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/jVBAkZrTAS0?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Ado\u00e7\u00e3o de IA no local de trabalho<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Apenas 12% dos funcion\u00e1rios usam IA atualmente em seus trabalhos, mas quase 60% j\u00e1 est\u00e3o expostos a ela ou estar\u00e3o em breve. A ado\u00e7\u00e3o varia de acordo com o setor, com alto uso no varejo. Existe uma lacuna geracional: 29% de funcion\u00e1rios com idade entre 15 e 24 anos usam IA, em compara\u00e7\u00e3o com apenas 5% de trabalhadores mais velhos.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><blockquote>\n<div class=\"quote\">\u201cExperimentar a IA \u00e9 adot\u00e1-la. Os funcion\u00e1rios a veem como algo pr\u00e1tico, que economiza tempo e at\u00e9 mesmo agrad\u00e1vel, mas quest\u00f5es relacionadas \u00e0 seguran\u00e7a, ao treinamento e \u00e0 evolu\u00e7\u00e3o do trabalho continuam sendo vitais.\u201d<\/div>\n<div class=\"quote-baseline\">\n<p>C\u00e9line Bracq, CEO da Odoxa<\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Impacto nos funcion\u00e1rios e gerentes<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Os funcion\u00e1rios mais jovens usam mais a IA porque suas tarefas s\u00e3o mais adequadas para a automa\u00e7\u00e3o. No entanto, os gerentes adotam a IA duas vezes mais do que a equipe operacional, pois a consideram mais ben\u00e9fica para organizar e otimizar o trabalho.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Benef\u00edcios e satisfa\u00e7\u00e3o dos funcion\u00e1rios<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A IA \u00e9 bem recebida, com um \u00edndice de satisfa\u00e7\u00e3o de 92%. Os funcion\u00e1rios relatam maior efici\u00eancia, melhor equil\u00edbrio entre vida pessoal e profissional e colabora\u00e7\u00e3o mais f\u00e1cil. Em m\u00e9dia, a IA economiza uma hora por dia para os usu\u00e1rios, sendo que alguns ganham at\u00e9 duas horas.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Preocupa\u00e7\u00f5es com a IA<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Apesar de sua crescente ado\u00e7\u00e3o, a IA gera preocupa\u00e7\u00f5es. Os funcion\u00e1rios se preocupam com a seguran\u00e7a do data e com o deslocamento do emprego. Embora a IA automatize as tarefas, ela ainda exige supervis\u00e3o humana, o que leva a transforma\u00e7\u00f5es no emprego em vez de perdas definitivas.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Evolu\u00e7\u00e3o de empregos e habilidades<\/h2><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A IA est\u00e1 impulsionando a reorganiza\u00e7\u00e3o do local de trabalho e a cria\u00e7\u00e3o de novos empregos. Cerca de 49% das empresas contrataram data especialistas. No entanto, o treinamento continua sendo um grande desafio: metade dos usu\u00e1rios de IA n\u00e3o recebeu nenhum treinamento e exige mais orienta\u00e7\u00e3o sobre seguran\u00e7a e \u00e9tica.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Propriedade da IA e desempenho da empresa<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>As empresas que desenvolvem sua pr\u00f3pria IA alcan\u00e7am lucratividade e crescimento de empregos tr\u00eas vezes maiores do que aquelas que dependem de solu\u00e7\u00f5es padr\u00e3o de IA. O data governance eficaz e uma abordagem estruturada s\u00e3o fundamentais para maximizar o potencial da IA.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Efeitos cognitivos e humanos da IA<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A IA levanta quest\u00f5es sobre seu impacto nas habilidades cognitivas dos funcion\u00e1rios. Algumas empresas implementam medidas para evitar o excesso de confian\u00e7a, como a restri\u00e7\u00e3o de copiar e colar de ferramentas de IA ou a imposi\u00e7\u00e3o de per\u00edodos sem IA para manter a experi\u00eancia.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\"><blockquote>\n<p>&nbsp;<\/p>\n<div class=\"quote\">\u201cEssa pesquisa ressalta a import\u00e2ncia de ouvir as necessidades em evolu\u00e7\u00e3o de nossas partes interessadas. As percep\u00e7\u00f5es que reunimos fornecem um roteiro claro para a inova\u00e7\u00e3o e a colabora\u00e7\u00e3o no setor.\u201d<\/div>\n<div class=\"quote-baseline\">Florence B\u00e9n\u00e9zit, s\u00f3cia da Artefact<\/div>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Florence e C\u00e9line falam sobre como a IA est\u00e1 revolucionando o local de trabalho, melhorando a produtividade, criando novas oportunidades e transformando a maneira como os funcion\u00e1rios colaboram.<\/p>","protected":false},"featured_media":358915,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2997],"blog-language":[2991],"class_list":["post-358284","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-marketing","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/358284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/358915"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=358284"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=358284"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=358284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}