{"id":421225,"date":"2025-03-18T09:05:49","date_gmt":"2025-03-18T09:05:49","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=421225"},"modified":"2025-03-26T16:54:00","modified_gmt":"2025-03-26T16:54:00","slug":"interview-on-ai-agents-with-hanan-ouazan-managing-partner-and-global-lead-ai-acceleration-at-artefact","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/interview-on-ai-agents-with-hanan-ouazan-managing-partner-and-global-lead-ai-acceleration-at-artefact\/","title":{"rendered":"Entrevista sobre agentes de IA com Hanan Ouazan, Managing Partner e l\u00edder global de acelera\u00e7\u00e3o de IA da Artefact"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p> Neste epis\u00f3dio do The Bridge by Artefact, Hanan Ouazan compartilha sua experi\u00eancia em agentes de IA e seu impacto na automa\u00e7\u00e3o de processos de neg\u00f3cios e na acelera\u00e7\u00e3o da produtividade na empresa.<\/p>\n<p>Ele foi entrevistado por Caroline Goulard, CEO e fundadora de duas empresas data, sobre sua an\u00e1lise dessa grande transforma\u00e7\u00e3o que est\u00e1 ocorrendo e sobre os novos casos de uso que resultar\u00e3o disso.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;--awb-margin-bottom:40px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/11m3kYAoBqk?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><a href=\"https:\/\/www.linkedin.com\/in\/hmouazan\/\" target=\"_blank\" rel=\"noopener\">Hanan<\/a> unidos <a href=\"https:\/\/www.artefact.com\/br\/\">Artefact<\/a> em seu in\u00edcio, h\u00e1 10 anos, e sempre foi apaixonado por tecnologias de IA. Ele desempenha um papel fundamental no desenvolvimento de solu\u00e7\u00f5es de IA generativas na Artefact para nossos clientes, aproveitando tecnologias avan\u00e7adas em constante evolu\u00e7\u00e3o para melhor atender \u00e0s suas necessidades de acordo com os imperativos do setor.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Formado pela Centrale Lille e pela \u00c9cole Normale Sup\u00e9rieure (ENS), concluiu seu mestrado em pesquisa MVA (Mathematics, Vision, Learning) na ENS, um dos programas mais avan\u00e7ados em Machine Learning, Data Mining e Statistical Learning. Hanan lidera uma equipe de engenheiros talentosos no projeto, desenvolvimento e industrializa\u00e7\u00e3o de casos de uso de artificial intelligence.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">O agente de IA: Uma nova era na automa\u00e7\u00e3o.<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Os agentes de IA n\u00e3o s\u00e3o mais apenas ferramentas que executam tarefas automatizadas. Ao contr\u00e1rio da RPA (Robotic Process Automation), que executa tarefas predefinidas em uma sequ\u00eancia precisa, os agentes de IA podem se adaptar ao seu ambiente, tomando decis\u00f5es e otimizando processos sem interven\u00e7\u00e3o humana.<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Isso marca um verdadeiro passo em dire\u00e7\u00e3o a uma IA mais aut\u00f4noma, flex\u00edvel e inteligente. Esses agentes de IA trazem uma abordagem nova e mais adapt\u00e1vel porque podem:<\/p>\n<ul>\n<li>Observar seu ambiente e ajustar seu comportamento de acordo com o data.<\/li>\n<li>Interagir com v\u00e1rios sistemas para realizar tarefas complexas.<\/li>\n<li>Otimize e automatize processos sem interven\u00e7\u00e3o humana constante.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<div class=\"quote\">\u201cAgentes de IA e Agentic ser\u00e3o os termos tecnol\u00f3gicos mais comentados em 2025. Essa evolu\u00e7\u00e3o na automa\u00e7\u00e3o tira proveito do desempenho excepcional que a IA generativa trouxe. Eu gosto de cham\u00e1-la de RPA 2.0, capaz de se integrar a fluxos de trabalho din\u00e2micos e ir al\u00e9m do simples assistente de fun\u00e7\u00e3o.\u201d<\/div>\n<div class=\"quote-baseline\">Hanan Ouazan, Managing Partner, Artefact e l\u00edder global de acelera\u00e7\u00e3o de IA<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A tecnologia RPA (Robotic Process Automation) consiste em automatizar um processo, dividindo-o em uma sucess\u00e3o de tarefas, que s\u00e3o encadeadas at\u00e9 que o resultado seja obtido, geralmente usando um processo simples: Ler, extrair, escrever.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>As tecnologias de IA generativa consistem em tr\u00eas elementos de ferramentas:<\/p>\n<ol>\n<li>LLM: Primeiro, t\u00ednhamos modelos que nos permitiam responder a perguntas com base em seu conhecimento.<\/li>\n<li>Assistente: depois veio a \u00e9poca dos assistentes capazes de interagir com sistemas de conhecimento para nos ajudar em nosso dia a dia (uso de RAG etc.) - o famoso \u201cCOPILOT\u201d. Aqui, a IA n\u00e3o \u201cexecuta\u201d nada, mas enriquece seu conhecimento e auxilia o usu\u00e1rio.<\/li>\n<li>Agente: Um agente \u00e9 um aplicativo que busca atingir uma meta observando o mundo e agindo sobre ele com as ferramentas \u00e0 sua disposi\u00e7\u00e3o. O que h\u00e1 de novo \u00e9 essa \u201cconsci\u00eancia\u201d do ambiente, que permite que o agente se adapte a eventos imprevistos.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>E \u00e9 a\u00ed que ele contrasta com a no\u00e7\u00e3o de RPA. \u00c9 a capacidade do agente de se adaptar ao inesperado que muitas vezes lhe rende o r\u00f3tulo de RPA 2.0!<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Caso de uso: como os agentes de IA fazem a diferen\u00e7a.<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Os agentes de IA t\u00eam aplica\u00e7\u00f5es em muitos campos.<\/p>\n<ul>\n<li>Relacionamento com o cliente: chatbots inteligentes capazes n\u00e3o apenas de responder a perguntas, mas tamb\u00e9m de executar a\u00e7\u00f5es (atualizar um contrato, gerar uma fatura, atender a uma solicita\u00e7\u00e3o espec\u00edfica).<\/li>\n<li>Back office: EDM 2.0, gerenciamento automatizado de documentos, tratamento de incidentes e solicita\u00e7\u00f5es internas.<\/li>\n<li>Escrita de c\u00f3digo: As IAs auxiliam os desenvolvedores gerando c\u00f3digo, otimizando scripts ou automatizando testes.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<p>&nbsp;<\/p>\n<div class=\"quote\">\u201cOs casos de uso ter\u00e3o que ser repensados em termos de processo e n\u00e3o apenas traduzidos em IA. O objetivo n\u00e3o \u00e9 sobrepor a IA, mas redefinir o processo sem as restri\u00e7\u00f5es que possam ter existido.\u201d<\/div>\n<div class=\"quote-baseline\">Hanan Ouazan, Managing Partner, Artefact e l\u00edder global de acelera\u00e7\u00e3o de IA<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">O impacto dos agentes de IA no desenvolvimento de software: automa\u00e7\u00e3o, interoperabilidade e novos desafios.<\/h2><\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<p>&nbsp;<\/p>\n<div class=\"quote\">\u201cEstamos vendo o surgimento de ferramentas de IA capazes de gerar c\u00f3digo, implement\u00e1-lo e at\u00e9 mesmo automatizar processos complexos. Essas tecnologias est\u00e3o revolucionando profundamente o desenvolvimento de software, tornando muito mais r\u00e1pido e acess\u00edvel o desenvolvimento de aplicativos.\u201d<\/div>\n<div class=\"quote-baseline\">Hanan Ouazan, Managing Partner, Artefact e l\u00edder global de acelera\u00e7\u00e3o de IA<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>Os agentes de IA t\u00eam dois usos principais:<\/strong><\/p>\n<ol>\n<li><strong>Bootstrapping r\u00e1pido (por exemplo, Bolt)<\/strong>Transforma\u00e7\u00e3o imediata de conceitos em prot\u00f3tipos.<\/li>\n<li><strong>Assist\u00eancia ao desenvolvimento (por exemplo, Copilot, Cursor)<\/strong>O senhor pode usar os seguintes recursos: conclus\u00e3o de c\u00f3digo, refatora\u00e7\u00e3o, gera\u00e7\u00e3o de testes.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>No entanto, essa evolu\u00e7\u00e3o n\u00e3o substitui a experi\u00eancia humana. Essas ferramentas exigem <strong>supervis\u00e3o rigorosa<\/strong> para evitar erros estruturais e, em especial, o risco de c\u00f3digo \u201ccastelo de cartas\u201d, que pode parecer de alto desempenho, mas \u00e9 inst\u00e1vel na produ\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Como os agentes de IA resolver\u00e3o o problema da interoperabilidade entre aplicativos.<\/h2><\/div><div class=\"fusion-text fusion-text-15\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Atualmente, a conex\u00e3o entre um agente de IA e o software se baseia principalmente em <strong>APIs espec\u00edficas do servi\u00e7o<\/strong>. Para se comunicar com sistemas como o Google Drive, o Slack e o Confluence, por exemplo, isso envolve:<\/p>\n<ol>\n<li><strong>Integra\u00e7\u00e3o de tr\u00eas APIs distintas<\/strong>, cada um com seu <strong>especificidades t\u00e9cnicas pr\u00f3prias<\/strong>.<\/li>\n<li><strong>Configura\u00e7\u00e3o do agente de IA<\/strong> com tr\u00eas conectores, cada um exigindo autentica\u00e7\u00e3o e configura\u00e7\u00e3o individuais.<\/li>\n<li><strong>Lan\u00e7amento de tr\u00eas consultas separadas<\/strong>, cujas respostas s\u00e3o ent\u00e3o agregadas ou sintetizadas pelo agente.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Esse processo n\u00e3o \u00e9 apenas complexo, mas tamb\u00e9m dif\u00edcil de manter e evoluir, especialmente em grande escala. Esse \u00e9 exatamente o problema que o <strong>a iniciativa lan\u00e7ada pela Anthropic, com o Protocolo de Contexto de Modelo (MCP)<\/strong> pretende resolver. Esse novo protocolo funciona como um <strong>API padronizada<\/strong>, O senhor pode usar o software de intelig\u00eancia artificial, projetado especificamente para simplificar as intera\u00e7\u00f5es entre os agentes de IA e o software.<\/p>\n<\/div><div class=\"fusion-text fusion-text-17\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Por fim, \u00e9 importante entender que os agentes de IA questionam a <strong>estrutura do software SaaS<\/strong>, que se baseia em tr\u00eas blocos de constru\u00e7\u00e3o fundamentais (UX, Intelig\u00eancia,Data). Essa tecnologia coloca esses tr\u00eas componentes em quest\u00e3o:<\/p>\n<ol>\n<li><strong>UX<\/strong>: Com os agentes de IA, a intera\u00e7\u00e3o com o usu\u00e1rio est\u00e1 evoluindo. Os prompts e a automa\u00e7\u00e3o substituem o clique tradicional, tornando a UX cl\u00e1ssica menos central. A experi\u00eancia \u00e9 redefinida em torno de fluxos de trabalho invis\u00edveis ou fluxos de trabalho adaptados \u00e0s necessidades dos agentes.<\/li>\n<li><strong>Intelig\u00eancia<\/strong>: As automa\u00e7\u00f5es geralmente envolvem a\u00e7\u00f5es entre v\u00e1rios sistemas. A l\u00f3gica aberta e padronizada poderia substituir os fluxos de trabalho presos em ecossistemas isolados.<\/li>\n<li><strong>Data<\/strong>: A propriedade do Data continua sendo um obst\u00e1culo para a integra\u00e7\u00e3o total.<\/li>\n<\/ol>\n<\/div><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<p>&nbsp;<\/p>\n<div class=\"quote\">\u201cAtualmente, os editores de SaaS integram camadas de automa\u00e7\u00e3o em suas plataformas, mas essa abordagem est\u00e1 mostrando seus limites diante das necessidades de v\u00e1rias plataformas. O futuro do SaaS provavelmente est\u00e1 em l\u00f3gicas abertas, interconectadas e adapt\u00e1veis, a servi\u00e7o das empresas.\u201d<\/div>\n<div class=\"quote-baseline\">Hanan Ouazan, Managing Partner, Artefact e l\u00edder global de acelera\u00e7\u00e3o de IA<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Agentes de IA: ado\u00e7\u00e3o, desafios e impacto no trabalho.<\/h2><\/div><div class=\"fusion-text fusion-text-19\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Os primeiros agentes de IA, como o Copilot da Microsoft, Google e Salesforce, est\u00e3o se tornando mais difundidos, mas continuam limitados a tarefas simples. Agentes mais avan\u00e7ados est\u00e3o lutando para serem industrializados, devido \u00e0 falta de controle e confian\u00e7a, enquanto os agentes aut\u00f4nomos permanecem experimentais.<\/p>\n<\/div><div class=\"fusion-text fusion-text-20\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>H\u00e1 alguns meses, no <a href=\"https:\/\/www.youtube.com\/watch?v=k82RwXqZHY8\" target=\"_blank\" rel=\"noopener\">Consumer Electronics Show (CES) em Las Vegas<\/a>, O CEO da Nvidia, Jensen Huang, declarou que <em>\u201cA TI se tornar\u00e1 o RH dos agentes de IA\u201d<\/em>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-21\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>De acordo com Hanan Ouazan, embora essa vis\u00e3o seja interessante e desafiadora, ela n\u00e3o \u00e9 totalmente realista nem desej\u00e1vel.<\/p>\n<\/div><div class=\"fusion-text fusion-text-22\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Em sua opini\u00e3o, a TI desempenhar\u00e1 um papel fundamental na implanta\u00e7\u00e3o desses agentes de IA, mas n\u00e3o poder\u00e1 assumir sozinha o gerenciamento dessas ferramentas. Isso exigir\u00e1 uma transforma\u00e7\u00e3o organizacional mais ampla e o envolvimento indispens\u00e1vel das linhas de neg\u00f3cios:<\/p>\n<ul>\n<li><strong>Um desafio comercial acima de tudo<\/strong>: Os agentes de IA automatizam os processos de neg\u00f3cios. Para supervision\u00e1-los, ser\u00e1 necess\u00e1rio o envolvimento de equipes operacionais e de data.<\/li>\n<li><strong>Uma profunda mudan\u00e7a organizacional<\/strong>: A TI ser\u00e1 respons\u00e1vel pela manuten\u00e7\u00e3o t\u00e9cnica, mas a governan\u00e7a e a otimiza\u00e7\u00e3o dos agentes ser\u00e3o de responsabilidade das linhas de neg\u00f3cios.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text fusion-text-23\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>A IA generativa j\u00e1 est\u00e1 transformando as empresas: menos execu\u00e7\u00e3o, mais supervis\u00e3o e otimiza\u00e7\u00e3o. Assim como na automa\u00e7\u00e3o industrial, as habilidades devem evoluir para integrar essas ferramentas de forma eficaz.<\/p>\n<\/div><div class=\"fusion-text fusion-text-24\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><blockquote>\n<p>&nbsp;<\/p>\n<div class=\"quote\">\u201cA automa\u00e7\u00e3o por si s\u00f3 n\u00e3o \u00e9 suficiente: j\u00e1 precisamos repensar os processos de neg\u00f3cios para evitar a complexidade desnecess\u00e1ria. A IA n\u00e3o deve ser apenas mais uma camada, mas uma alavanca para imaginar modelos mais eficientes e adaptados \u00e0s necessidades dos neg\u00f3cios.\u201d<\/div>\n<div class=\"quote-baseline\">Hanan Ouazan, Managing Partner, Artefact e l\u00edder global de acelera\u00e7\u00e3o de IA<\/div>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/youtu.be\/-czbi8pVm0k\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Assista \u00e0 entrevista em franc\u00eas<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Assista \u00e0 entrevista em franc\u00eas<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/smartlink.ausha.co\/the-bridge-by-artefact\/entretien-avec-hanan-ouazan-partner-et-lead-global-ia-generative-chez-artefact-sur-l-agentique-et-les-agents-ia\" rel=\"noopener\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ou\u00e7a o podcast em franc\u00eas<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ou\u00e7a o podcast em franc\u00eas<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>Neste epis\u00f3dio do The Bridge by Artefact, Hanan Ouazan compartilha sua experi\u00eancia em agentes de IA e seu impacto na automa\u00e7\u00e3o de processos de neg\u00f3cios e na acelera\u00e7\u00e3o da produtividade na empresa.<\/p>","protected":false},"featured_media":421226,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[2995],"blog-language":[2991],"class_list":["post-421225","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-ai-technology","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/421225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/421226"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=421225"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=421225"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=421225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}