	{"id":69875,"date":"2023-04-25T13:24:29","date_gmt":"2023-04-25T12:24:29","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=69875"},"modified":"2024-09-20T17:45:55","modified_gmt":"2024-09-20T16:45:55","slug":"gaining-buy-in-for-data-analytics-initiatives-in-financial-services","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/gaining-buy-in-for-data-analytics-initiatives-in-financial-services\/","title":{"rendered":"Obten\u00e7\u00e3o de ades\u00e3o para iniciativas de data e an\u00e1lise em servi\u00e7os financeiros"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Autor<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/01\/Akhilesh-Kale-.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Akhilesh Kale<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>Diretor - L\u00edder de FSI dos EUA - Artefact EUA<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Autor<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/Corentin-Boinnot.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Corentin Boinnot<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>Consultor s\u00eanior - Artefact EUA<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Autor<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/john-ly.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">John Ly<\/h3><\/div><div class=\"fusion-text fusion-text-3 article-author-description\" style=\"--awb-text-transform:none;\"><p>Consultor s\u00eanior - Artefact EUA<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4 description\"><p>Neste artigo, Akhilesh Kale, Corentin Boinnot e John Ly, da Artefact USA, exploram as iniciativas de data e an\u00e1lise em servi\u00e7os financeiros.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Vincis da(ta) moderna(o)<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>Imagine a Mona Lisa de Da Vinci. O mundo foi cativado pelo mist\u00e9rio inerente a essa obra de arte: seu sorriso indescrit\u00edvel e seus olhos que parecem seguir o senhor. O que \u00e9 menos \u00f3bvio \u00e9 a ci\u00eancia, a matem\u00e1tica e a geometria que Da Vinci utilizou para dar base a essa obra-prima. Os l\u00edderes do Data de hoje s\u00e3o os Da(ta) Vincis modernos. Eles aplicam o complexo maquin\u00e1rio data\/AI nos bastidores para oferecer resultados comerciais atraentes. Essa analogia ressalta as complexidades das pinturas renascentistas e dos ecossistemas data. No entanto, quando se trata de data, o que mais importa s\u00e3o os resultados comerciais.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"596\" height=\"887\" title=\"1 - EM SERVI\u00c7OS FINANCEIROS\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES-.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES-.png\" alt class=\"lazyload img-responsive wp-image-69884\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27596%27%20height%3D%27887%27%20viewBox%3D%270%200%20596%20887%27%3E%3Crect%20width%3D%27596%27%20height%3D%27887%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES--200x298.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES--400x595.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/1-IN-FINANCIAL-SERVICES-.png 596w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 596px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Definindo o cen\u00e1rio<\/h2><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">An\u00e1lise avan\u00e7ada em servi\u00e7os financeiros<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>As institui\u00e7\u00f5es financeiras foram algumas das primeiras a investir em seus recursos de data, impulsionadas por exig\u00eancias regulat\u00f3rias e enormes oportunidades de economia de custos. As pesquisas do setor continuam a mostrar que os investimentos em data e IA e as expectativas associadas est\u00e3o aumentando.<\/p>\n<\/div><ul style=\"--awb-textcolor:var(--awb-custom14);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>94% das empresas est\u00e3o aumentando seus investimentos em data em 2023\u00b9.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>H\u00e1 uma oportunidade de economia de custos estimada em US$447B para os bancos em 2023\u00b2.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Todos os bancos, independentemente do tamanho, est\u00e3o adotando amplamente a IA e o aprendizado de m\u00e1quina\u00b3.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-7\"><p>A tomada de decis\u00f5es estrat\u00e9gicas \u00e9 uma dan\u00e7a delicada de decis\u00f5es tomadas por instinto e por m\u00e1quinas &amp; data. \u00c9 primordial ancorar os fatores fundamentais de valor antes de qualquer conceitua\u00e7\u00e3o e lan\u00e7amento.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">An\u00e1lise avan\u00e7ada a servi\u00e7o de sua estrat\u00e9gia<\/h4><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"752\" height=\"432\" title=\"2 - Servi\u00e7os financeiros\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services.png\" alt class=\"lazyload img-responsive wp-image-69880\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27752%27%20height%3D%27432%27%20viewBox%3D%270%200%20752%20432%27%3E%3Crect%20width%3D%27752%27%20height%3D%27432%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services-200x115.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services-400x230.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services-600x345.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/2-Financial-services.png 752w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 752px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8\"><p>Este artigo descreve algumas chaves pr\u00e1ticas para aproveitar o poder do data e da an\u00e1lise para transformar sua organiza\u00e7\u00e3o. O objetivo \u00e9 duplo: <strong>o senhor deseja <span style=\"color: #ff0066;\">receber ades\u00e3o <\/span>e <span style=\"color: #ff0066;\">valor m\u00e1ximo do chicote<\/span> de projetos data.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Falar o idioma da empresa<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>A maioria dos l\u00edderes do data tem forma\u00e7\u00e3o t\u00e9cnica e possui uma paix\u00e3o genu\u00edna por sua \u00e1rea de especializa\u00e7\u00e3o. No entanto, \u00e9 fundamental resistir ao impulso de usar conceitos complexos de data ao apresentar uma proposta de transforma\u00e7\u00e3o de data \u00e0 lideran\u00e7a empresarial. Os l\u00edderes empresariais nem sempre entendem o jarg\u00e3o do data e podem se sentir desencorajados por uma abordagem t\u00e9cnica para resolver seus problemas. Eles se preocupam com os resultados e impactos comerciais: aumento das vendas, redu\u00e7\u00e3o dos custos operacionais, libera\u00e7\u00e3o de recursos humanos e redu\u00e7\u00e3o dos riscos. N\u00e3o deixe de falar a l\u00edngua deles!<\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><p><strong>Exemplo<\/strong><\/p>\n<p><em>Se o senhor estiver tentando garantir a ades\u00e3o para lan\u00e7ar um projeto de transforma\u00e7\u00e3o data em toda a empresa:<\/em><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em><strong>N\u00e3o fa\u00e7a isso:<\/strong> falar sobre arquiteturas de microsservi\u00e7os, observabilidade data, propriedade orientada por dom\u00ednio ou princ\u00edpios data governance comuns.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em><strong>Em vez disso:<\/strong> Fa\u00e7a refer\u00eancia \u00e0s oportunidades de vendas cruzadas, ao tempo economizado pelas equipes que limpam o data e \u00e0 oportunidade de reduzir a rotatividade de clientes.<\/em><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Integre os neg\u00f3cios e a tecnologia<\/h2><\/div><div class=\"fusion-text fusion-text-11\"><p>Assim como o nosso her\u00f3i renascentista combinou arte e ci\u00eancia, os Da(ta) Vincis modernos precisam recrutar especialistas de toda a empresa para incutir a cultura data-driven em uma organiza\u00e7\u00e3o. Compreender os pontos fortes dos colegas - e o que os motiva - pode ajudar a preparar o caminho para uma colabora\u00e7\u00e3o eficaz, por exemplo:<\/p>\n<p>O talento empresarial \u00e9 necess\u00e1rio para liderar a vis\u00e3o e quantificar o impacto do valor:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Desperte o interesse deles com casos de uso convincentes por meio de um novo data platform.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Deixe claro que eles ser\u00e3o os respons\u00e1veis pelo roteiro do projeto.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-12\"><p>A engenharia e a TI s\u00e3o excelentes na cria\u00e7\u00e3o de ferramentas complexas:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Para garantir que eles participem e invistam, ofere\u00e7a a eles a oportunidade de implantar a mais recente tecnologia data e IA.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-13\"><p><strong>Exemplo<\/strong><\/p>\n<p><em>Vamos considerar um cen\u00e1rio em que o senhor est\u00e1 tentando criar uma plataforma Data para clientes de \u00faltima gera\u00e7\u00e3o e precisa atrair talentos de outras \u00e1reas da empresa para conduzir o projeto:<\/em><\/p>\n<\/div><ul style=\"--awb-textcolor:#000000;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-5 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>Tenha um plano claro de quem o senhor precisa e o que eles podem fazer.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>Entenda o que impulsionar\u00e1 e motivar\u00e1 os especialistas individuais a trabalhar no projeto.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>Ofere\u00e7a incentivos para trabalhar com a equipe data e garanta que todos se beneficiem.<\/em><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-14\"><p><em>Os neg\u00f3cios podem ser atra\u00eddos pelos casos de uso dispon\u00edveis em um novo data platform. Eles seriam os donos do roteiro. A TI adoraria implantar o <a href=\"https:\/\/www.artefact.com\/br\/ai-technology\/\">data mais recente e tecnologia de IA<\/a>.\u00a0<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Unir as fileiras, mobilizar os l\u00edderes<\/h2><\/div><div class=\"fusion-text fusion-text-15\"><p>Al\u00e9m da combina\u00e7\u00e3o certa de talentos, o sucesso do projeto a longo prazo depende do apoio da lideran\u00e7a e da colabora\u00e7\u00e3o das equipes locais para levar o projeto adiante:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-6 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Receber a ades\u00e3o da lideran\u00e7a. Destaque os principais problemas que podem ser resolvidos e leve-os a uma vis\u00e3o com a qual eles possam se identificar.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Identifique os campe\u00f5es do data dentro da empresa para facilitar a colabora\u00e7\u00e3o com suas equipes do data. Seu conhecimento do data e dos neg\u00f3cios permitir\u00e1 que eles instruam os colegas, esclare\u00e7am as diretrizes e identifiquem casos de uso relevantes.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Estabelecer uma rela\u00e7\u00e3o de trabalho profunda entre os profissionais do data e suas contrapartes comerciais. Incentive as seguintes conversas importantes entre o data e as equipes comerciais:<\/p>\n<ul>\n<li aria-level=\"1\">Ajude as equipes de neg\u00f3cios a entender o custo real do fornecimento de insights data atuais.<\/li>\n<li aria-level=\"1\">Fa\u00e7a com que suas equipes de data ilustrem os benef\u00edcios de suas iniciativas para a empresa, a fim de ajudar a garantir um processo de integra\u00e7\u00e3o tranquilo e autodirigido.<\/li>\n<li aria-level=\"1\">Contar com pilotos e provas de conceito hoje para demonstrar a viabilidade dos recursos em escala no futuro.<\/li>\n<\/ul>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Trazer equipes de lideran\u00e7a para um programa de qualidade Data<\/h3><\/div><div class=\"fusion-text fusion-text-16\"><p style=\"text-align: center;\">Ser criativo para lan\u00e7ar novas iniciativas. Ajude os l\u00edderes e suas equipes a entender os desafios atuais e a viabilidade de solu\u00e7\u00f5es pr\u00e1ticas.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:5%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/3-Financial-services.png\" target=\"_self\" aria-label=\"sem nome (2)\"><img decoding=\"async\" width=\"2136\" height=\"990\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2.png\" alt class=\"lazyload img-responsive wp-image-69912\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272136%27%20height%3D%27990%27%20viewBox%3D%270%200%202136%20990%27%3E%3Crect%20width%3D%272136%27%20height%3D%27990%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-200x93.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-400x185.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-600x278.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-800x371.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2-1200x556.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-2.png 2136w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2136px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Tenha um objetivo grande, mas comece pequeno: Estabelecendo as bases para o sucesso<\/h2><\/div><div class=\"fusion-text fusion-text-17\"><p>A Mona Lisa n\u00e3o foi pintada em um dia. Data Os l\u00edderes n\u00e3o conseguir\u00e3o reorientar toda a empresa para que ela seja guiada pelo data da noite para o dia. Fa\u00e7a com que seus Da(ta) Vincis invistam sua energia e seus recursos para primeiro esbo\u00e7ar a hist\u00f3ria. <span style=\"color: #ff0066;\">Use isso para criar um caso de uso de alto valor que destaque todas as vantagens de aproveitar os insights do data.\u00a0<\/span><\/p>\n<p dir=\"ltr\">N\u00e3o importa o qu\u00e3o chamativo seja o caso de uso, a transforma\u00e7\u00e3o de esbo\u00e7o em obra-prima n\u00e3o acontecer\u00e1 se o senhor n\u00e3o fornecer \u00e0 empresa os meios para investir no data. Eles precisar\u00e3o de:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-7 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Limpar o data ou os meios para limp\u00e1-lo<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ferramentas de f\u00e1cil utiliza\u00e7\u00e3o para empresas<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Tempo, aten\u00e7\u00e3o e recursos da equipe do Data<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Ilustra\u00e7\u00e3o do cliente Artefact<\/h3><\/div><div class=\"fusion-text fusion-text-18\"><p style=\"text-align: center;\">Como um Dashboard \u00fatil convenceu nosso cliente a apostar tudo na visualiza\u00e7\u00e3o do data<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:5%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1288\" height=\"1172\" title=\"sem nome (1)\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1.png\" alt class=\"lazyload img-responsive wp-image-69917\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271288%27%20height%3D%271172%27%20viewBox%3D%270%200%201288%201172%27%3E%3Crect%20width%3D%271288%27%20height%3D%271172%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-200x182.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-400x364.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-600x546.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-800x728.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1-1200x1092.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/unnamed-1.png 1288w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1288px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Descobrindo o ouro da an\u00e1lise<\/h2><\/div><div class=\"fusion-text fusion-text-19\"><p>Para complementar um caso s\u00f3lido - ou gerar a ades\u00e3o da empresa sem um caso s\u00f3lido -, o <span style=\"color: #ff0066;\">identificar os potes de \u201couro anal\u00edtico\u201d existentes em sua organiza\u00e7\u00e3o<\/span> \u00e9 uma boa abordagem. \u00c9 quase certo que h\u00e1 indiv\u00edduos apaixonados pelo neg\u00f3cio que desenvolveram<span style=\"color: #ff0066;\"> solu\u00e7\u00f5es anal\u00edticas impactantes <\/span>localmente. Encontre-os e industrialize suas iniciativas para que toda a empresa possa se beneficiar.<\/p>\n<p>Aqui est\u00e3o algumas dicas para ajudar a desenterrar e identificar esses tesouros ocultos:<\/p>\n<\/div><ul style=\"--awb-textcolor:#000000;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-8 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Crie uma plataforma atraente (boletim informativo, encontro mensal do data, ...) para que as pessoas queiram compartilhar suas ideias.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Estabelecer reconhecimento e recompensas para melhor reconhecer as ideias e o trabalho dos senhores.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Trabalhar com o RH para garantir que as pr\u00e1ticas de data sejam avaliadas nas avalia\u00e7\u00f5es de desempenho gerencial.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Crie guildas e organize canais de bate-papo dedicados para compartilhar conhecimento.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-four\" style=\"--awb-margin-bottom-small:8px;\"><h4 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\"><p style=\"text-align: left;\">Encontrar potes de ouro (anal\u00edtico) escondidos nos neg\u00f3cios<\/p><\/h4><\/div><div class=\"fusion-image-element\" style=\"--awb-margin-bottom:5%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"652\" height=\"530\" title=\"5 Servi\u00e7os financeiros\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services.png\" alt class=\"lazyload img-responsive wp-image-69883\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27652%27%20height%3D%27530%27%20viewBox%3D%270%200%20652%20530%27%3E%3Crect%20width%3D%27652%27%20height%3D%27530%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services-200x163.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services-400x325.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services-600x488.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/5-Financial-services.png 652w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 652px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Data e l\u00edderes anal\u00edticos, verdadeiros pensadores renascentistas<\/h2><\/div><div class=\"fusion-text fusion-text-20\"><p>Ser uma pessoa not\u00e1vel em \u201cvendas\u201d \u00e9 uma qualidade que faz com que algu\u00e9m se destaque, independentemente da profiss\u00e3o. Entretanto, ser not\u00e1vel em \u201cvendas\u201d tem menos a ver com o ato de vender e mais com o <span style=\"color: #ff0066;\">Capacidade de resolver problemas complexos<\/span>. A fun\u00e7\u00e3o de um l\u00edder data engloba todas essas caracter\u00edsticas. Ele precisa ser um excelente vendedor, um operador tranquilo e ter a capacidade de compreender os in\u00fameros desafios de sua organiza\u00e7\u00e3o.<\/p>\n<p>Voltando ao ponto em que come\u00e7amos este blog, vemos os l\u00edderes de an\u00e1lise hoje como <span style=\"color: #ff0066;\">Da(ta) Vincis dos tempos modernos<\/span>. Alimentados pelas ferramentas do s\u00e9culo XXI - data, an\u00e1lise e IA, esses verdadeiros pensadores renascentistas est\u00e3o pintando de forma criativa a hist\u00f3ria do impacto nos neg\u00f3cios por meio da complexa maquinaria de fatos indiscut\u00edveis.<\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-6 hover-type-none\"><img decoding=\"async\" width=\"1212\" height=\"628\" title=\"6 - Servi\u00e7os financeiros\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services.png\" alt class=\"lazyload img-responsive wp-image-69885\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271212%27%20height%3D%27628%27%20viewBox%3D%270%200%201212%20628%27%3E%3Crect%20width%3D%271212%27%20height%3D%27628%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-200x104.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-400x207.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-600x311.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-800x415.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services-1200x622.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/04\/6-Financial-services.png 1212w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1212px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-double sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;border-bottom-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-21\"><p>Refer\u00eancias<\/p>\n<p>\u00b9 Data &amp; Analytics leadership annual executive survey - New Vantage Partners - 2023<br \/>\n\u00b2 Data For Finance - Artefact Research - 2022<br \/>\nO estado da IA em 2022 - Mckinsey &amp; Co - 2022<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Neste artigo, Akhilesh Kale, Corentin Boinnot e John Ly, da Artefact USA, exploram as iniciativas de data e an\u00e1lise em servi\u00e7os financeiros.<\/p>","protected":false},"featured_media":69891,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035,21930],"blog-language":[2991],"class_list":["post-69875","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-category-finance","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/69875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/69891"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=69875"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=69875"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=69875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}