	{"id":70114,"date":"2023-05-11T16:08:03","date_gmt":"2023-05-11T15:08:03","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=70114"},"modified":"2024-09-20T17:45:56","modified_gmt":"2024-09-20T16:45:56","slug":"artefact-x-decathlon-data-intelligence-deepens-retail-brands-digitalisation-journey","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/artefact-x-decathlon-data-intelligence-deepens-retail-brands-digitalisation-journey\/","title":{"rendered":"ARTEFACT \u00d7 DECATHLON | Data A intelig\u00eancia aprofunda a jornada de digitaliza\u00e7\u00e3o das marcas de varejo"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling article-author\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Autor<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Honglin-Wang.jpeg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Honglin Wang<\/h3><\/div><div class=\"fusion-text fusion-text-1 article-author-description\" style=\"--awb-text-transform:none;\"><p>Data VP de Engenharia de Software na ARTEFACT APAC<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Autor<\/h2><\/div><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27150%27%20height%3D%270%27%20viewBox%3D%270%200%20150%200%27%3E%3Crect%20width%3D%27150%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/05\/Kevin-Wang.jpg\" alt=\"Image\" class=\"lazyload artefact-elegant-image align-left article-author-image\" style=\"width: 150px; border-radius: 54% 46% 77% 23% \/ 74% 40% 60% 26%; overflow: hidden;\" width=\"150\" height=\"auto\" \/><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three article-author-name-title\" style=\"--awb-margin-bottom-small:8px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;line-height:1.2;\">Kevin Wang<\/h3><\/div><div class=\"fusion-text fusion-text-2 article-author-description\" style=\"--awb-text-transform:none;\"><p>Data Gerente de Consultoria na ARTEFACT APAC<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\"><p>A Decathlon, l\u00edder global no setor de varejo de artigos esportivos, est\u00e1 no mercado chin\u00eas h\u00e1 20 anos e tem uma forte base digital com uma grande quantidade de data do setor. Desde 2020, a Artefact tem ajudado a Decathlon a aprofundar sua transforma\u00e7\u00e3o digital, aproveitando seus pontos fortes em consultoria e tecnologia.<\/p>\n<p>A realiza\u00e7\u00e3o de uma sess\u00e3o anual conjunta de compartilhamento de tecnologia tornou-se uma tradi\u00e7\u00e3o entre a Artefact e a equipe de projeto da Decathlon. E a sess\u00e3o de 2023 foi realizada com sucesso em 20 de abril no laborat\u00f3rio da sede da Decathlon na China.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>A constru\u00e7\u00e3o de um data platform sob medida \u00e9 a base principal de todos os aplicativos de data e IA, e o projeto entre o Artefact China e a Decathlon China tem como objetivo construir um data platform local que colete, pr\u00e9-processe e modele o data de v\u00e1rias fontes (CRM, vendas, produ\u00e7\u00e3o etc.) para dar suporte a qualquer tipo de caso de uso de data, acelerando as decis\u00f5es de neg\u00f3cios, as opera\u00e7\u00f5es e a implementa\u00e7\u00e3o de casos de uso inovadores de data-driven.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">\u201cRevis\u00e3o do projeto \u201dPlataforma Data<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>A sess\u00e3o conjunta de compartilhamento de tecnologia 2023 come\u00e7ou com uma revis\u00e3o do projeto \u201cPlataforma Data\u201d, o que conseguimos e trabalhamos juntos.<\/p>\n<p><strong>&gt; Projetar a arquitetura do data platform e escolher o fornecedor e os componentes corretos do cloud<\/strong><\/p>\n<p>A Artefact projeta cuidadosamente solu\u00e7\u00f5es sob medida que permitem que os clientes executem seus neg\u00f3cios em escala, tornando-os seguros, operacionais, pass\u00edveis de manuten\u00e7\u00e3o, confi\u00e1veis, dimension\u00e1veis e flex\u00edveis, permitindo qualquer tipo de aplicativo data e anal\u00edtico.<\/p>\n<p><strong>&gt; Construir um cloud data platform do zero e implementar uma solu\u00e7\u00e3o unificada de gerenciamento de fluxo e seguran\u00e7a data<\/strong><\/p>\n<p>O Artefact trabalha lado a lado com os clientes para entender completamente os aspectos t\u00e9cnicos e comerciais e garantir total transpar\u00eancia dos processos e metodologias utilizados, acelerando a entrega do projeto ao resolver gargalos de acesso e simplificando a escalabilidade por meio de sua ampla gama de data.<\/p>\n<p><strong>&gt; Crie uma imagem 360\u00ba do usu\u00e1rio para um envolvimento exclusivo do consumidor omnicanal<\/strong><\/p>\n<p>Como fornecedor do data subjacente, o Artefact fornece uma base data de alta qualidade e consistentemente precisa para apoiar a constru\u00e7\u00e3o de plataformas de gerenciamento de data de consumidores e automa\u00e7\u00e3o de marketing.<\/p>\n<p><strong>&gt; Crie modelos data corporativos, migre marts data e implemente mais aplicativos de neg\u00f3cios de alto valor para desbloquear a intelig\u00eancia de neg\u00f3cios com IA<\/strong><\/p>\n<p>A Artefact integra os sistemas legados do cliente \u00e0 nova plataforma para minimizar o impacto nos neg\u00f3cios.<\/p>\n<p>Acreditamos que o data platforms deve sempre ser constru\u00eddo e a tecnologia aplicada com o valor comercial em mente, atendendo ao objetivo comercial e obtendo valor comercial rapidamente.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Compartilhamento de hotspots de tecnologia<\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p>Obviamente, o compartilhamento dos mais recentes pontos de acesso \u00e0 tecnologia foi outro t\u00f3pico importante durante a sess\u00e3o anual.<\/p>\n<p>Os membros do projeto da plataforma Data do Artefact compartilharam tecnologia sobre a introdu\u00e7\u00e3o do Apache Doris e a automa\u00e7\u00e3o da nuvem - Terraform. Apache Doris, uma base anal\u00edtica para an\u00e1lise data com grandes volumes data; Terraform, uma ferramenta de gerenciamento de orquestra\u00e7\u00e3o de recursos e infraestrutura de TI de c\u00f3digo aberto.<\/p>\n<p>O compartilhamento dos membros da equipe da Decathlon concentrou-se em informa\u00e7\u00f5es pr\u00e1ticas sobre os produtos de armaz\u00e9m SAP data, qualidade data e processos de libera\u00e7\u00e3o, com o objetivo de melhorar o trabalho em equipe e a comunica\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Resumo<\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p>Nos \u00faltimos tr\u00eas anos, a equipe da Artefact China, com sua experi\u00eancia em consultoria data e engenharia de software data, trabalhou com nossos clientes para abra\u00e7ar a economia digital em r\u00e1pida mudan\u00e7a, explorar novas ideias para a transforma\u00e7\u00e3o digital e aprofundar nosso foco em data governance e aplicativos. Como resultado, o Artefact conquistou o reconhecimento e a confian\u00e7a de nossos clientes e esperamos trabalhar em estreita colabora\u00e7\u00e3o com a Decathlon por um longo tempo.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8\"><blockquote>\n<div class=\"quote\">\u201cObrigado \u00e0 Artefact pelo grande apoio ao nosso trabalho, as habilidades profissionais e a consci\u00eancia de servi\u00e7o de sua equipe s\u00e3o impressionantes, todos n\u00f3s passamos muitas horas felizes juntos e desejamos a eles tudo de bom para o futuro!\u201d<\/div>\n<div class=\"quote-baseline\">Yinghung Chen, CTO, DECATHLON China<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-9\"><blockquote>\n<div class=\"quote\">\u201cNos \u00faltimos dois ou tr\u00eas anos, as duas equipes se integraram de verdade para formar UMA EQUIPE e implementaram v\u00e1rios projetos digitais, aprendendo umas com as outras e crescendo juntas. Estamos confiantes de que nossa experi\u00eancia, tecnologia e equipe levar\u00e3o a transforma\u00e7\u00e3o digital bem-sucedida a mais clientes.\u201d<\/div>\n<div class=\"quote-baseline\">Honglin Wang, vice-presidente, Engenharia de Software Data, ARTEFACT APAC<\/div>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>A Decathlon est\u00e1 no mercado chin\u00eas h\u00e1 20 anos e tem uma s\u00f3lida base digital com uma grande quantidade de data do setor. <\/p>","protected":false},"featured_media":70117,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22035,22052],"blog-language":[2991],"class_list":["post-70114","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-data-ai-consulting","blog-category-retail","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/70114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/70117"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=70114"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=70114"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=70114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}