{"id":728639,"date":"2025-04-26T13:48:50","date_gmt":"2025-04-26T12:48:50","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=728639"},"modified":"2026-03-24T13:50:46","modified_gmt":"2026-03-24T13:50:46","slug":"data-leader-interview-about-data-governance-with-julien-ho-tong-partner-and-data-ai-strategy-governance-expert-at-artefact","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/data-leader-interview-about-data-governance-with-julien-ho-tong-partner-and-data-ai-strategy-governance-expert-at-artefact\/","title":{"rendered":"\u201cEntrevista \u201dData Leader\" sobre governan\u00e7a de Data com Julien Ho-Tong, s\u00f3cio e especialista em estrat\u00e9gia e governan\u00e7a de Data\/AI da Artefact"},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:670px;--awb-max-height:377px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/rcKkjOKE13E?wmode=transparent&autoplay=0\" width=\"670\" height=\"377\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/smartlink.ausha.co\/the-bridge-by-artefact\/interview-the-bridge-about-data-governance-with-julien-ho-tong-partner-and-data-ai-strategy-governance-expert-at\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Ou\u00e7a o podcast<\/span><\/a><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Import\u00e2ncia de construir bases estrat\u00e9gicas por meio do data governance.<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><strong>Julien Ho-Tong, s\u00f3cio e especialista em estrat\u00e9gia e governan\u00e7a da Data\/AI na Artefact<\/strong>, O senhor, entrevistado por Caroline Goulard, jornalista e CEO da Dataveyes, fala longamente sobre o data governance: o que \u00e9, por que \u00e9 importante, o que constitui uma estrat\u00e9gia eficaz de data governance e, o mais importante, como aculturar os ExComs ao seu valor.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color5);\"><blockquote>\n<p><em>\u201cPara implementar o data governance, a alta ger\u00eancia talvez precise primeiro ser convencida do ROI. Al\u00e9m disso, eles precisam perceber que se trata de um t\u00f3pico de transforma\u00e7\u00e3o de toda a empresa que mobilizar\u00e1 os neg\u00f3cios, o data e a TI. \u00c9 mais f\u00e1cil obter o patroc\u00ednio dos executivos se o senhor come\u00e7ar a se concentrar em um ou dois dom\u00ednios do data (produto, cliente, fornecedor)\u201d.\u201d<\/em> explica Julien.<\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p id=\"ember69\" class=\"ember-view reader-text-block__paragraph\">Ele explora v\u00e1rios aspectos do data governance, incluindo:<\/p>\n<ul>\n<li>Tecnologia e ferramentas,<\/li>\n<li>Conformidade e aspectos legais,<\/li>\n<li>Data seguran\u00e7a e privacidade,<\/li>\n<li>Uso e an\u00e1lise do Data,<\/li>\n<li>Cultura organizacional e gerenciamento de mudan\u00e7as,<\/li>\n<li>Tend\u00eancias futuras e escalabilidade,<\/li>\n<li>Custo e ROI<\/li>\n<\/ul>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\"><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Assista \u00e0 entrevista de Julien Ho-Tong e o senhor ter\u00e1 a resposta para as seguintes perguntas!<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p id=\"ember73\" class=\"ember-view reader-text-block__paragraph\"><strong>30 minutos de conversa entre Julien Ho-Tong e Caroline Goulard,<\/strong>Jornalista e CEO de duas empresas especializadas em visualiza\u00e7\u00e3o data, Dataveyes et Modality, em nosso Studio The Bridge by Artefact.<\/p>\n<ul>\n<li>Por que o data governance \u00e9 essencial? Como e por que as empresas t\u00eam um data ruim?<\/li>\n<li>Como o senhor gerencia o risco de equipes que trabalham de forma independente em um processo de data governance? De quem \u00e9 a tarefa de quebrar esses silos e criar uma cultura e processos comuns de data governance?<\/li>\n<li>E quanto ao data e \u00e0 regulamenta\u00e7\u00e3o de IA? Como o senhor pode aproveitar ao m\u00e1ximo o data governance?<\/li>\n<li>Quais s\u00e3o as diferen\u00e7as entre criar o data governance em uma organiza\u00e7\u00e3o grande e em uma organiza\u00e7\u00e3o menor?<\/li>\n<li>O senhor pode explicar como deve funcionar um projeto data governance cl\u00e1ssico? Quais s\u00e3o todas as etapas de um projeto data governance?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"<p>Julien Ho-Tong possui mestrado em Engenharia em Matem\u00e1tica Aplicada pelo INSA Lyon e mestrado em Ci\u00eancias em Estrat\u00e9gia e An\u00e1lise pela Universit\u00e9 Paris Dauphine.Antes de ingressar na Artefact em janeiro de 2023, Julien trabalhou na Accenture Strategy por 12 anos, onde liderou a estrat\u00e9gia de Data e IA para a Fran\u00e7a. Julien liderou mais de 70 projetos, prestando consultoria a executivos de alto escal\u00e3o (CXOs) de organiza\u00e7\u00f5es privadas e p\u00fablicas em todo o mundo. Possui s\u00f3lida experi\u00eancia em governan\u00e7a de Data e IA (incluindo a Lei de IA), estrat\u00e9gia de neg\u00f3cios e IA, integra\u00e7\u00e3o de Data e IA na diretoria executiva, vendas e marketing (avalia\u00e7\u00e3o de mercado, aloca\u00e7\u00e3o de vendas, esquemas de incentivos, otimiza\u00e7\u00e3o do CLTV\u2026), monetiza\u00e7\u00e3o de Data e fus\u00f5es e aquisi\u00e7\u00f5es. Julien atuou em diversos setores, tais como energia e servi\u00e7os p\u00fablicos, bens de consumo embalados (CPG), luxo, varejo, telecomunica\u00e7\u00f5es e m\u00eddia, ci\u00eancias da vida, hotelaria e ind\u00fastria.<\/p>","protected":false},"featured_media":728640,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[],"blog-language":[2991,2993],"class_list":["post-728639","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-language-en","blog-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/728639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/728640"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=728639"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=728639"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=728639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}