{"id":862649,"date":"2025-08-13T17:49:43","date_gmt":"2025-08-13T16:49:43","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=blog&#038;p=862649"},"modified":"2025-09-09T17:31:47","modified_gmt":"2025-09-09T16:31:47","slug":"from-retail-cost-to-competitive-advantage-9-metrics-that-drive-loyalty","status":"publish","type":"blog","link":"https:\/\/www.artefact.com\/br\/blog\/from-retail-cost-to-competitive-advantage-9-metrics-that-drive-loyalty\/","title":{"rendered":"Do custo de varejo \u00e0 vantagem competitiva: 9 m\u00e9tricas que impulsionam a fidelidade"},"content":{"rendered":"<p><strong>Os varejistas est\u00e3o sentados em uma mina de ouro de clientes data<\/strong>, O senhor sabe que o insight do cliente \u00e9 uma vantagem, mas, com muita frequ\u00eancia, ele \u00e9 tratado como um custo e n\u00e3o como um ativo estrat\u00e9gico. Os varejistas que aproveitam as percep\u00e7\u00f5es do cliente data superam os concorrentes em:<\/p>\n<ul>\n<li>85% em crescimento de vendas<\/li>\n<li>25% na margem bruta<\/li>\n<\/ul>\n<p>O segredo \u00e9\u00a0<strong>um Customer Data Ecosystem (CDE), um sistema conectado que transforma o data fragmentado em insights que geram receita<\/strong>.<\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>O que \u00e9 um ecossistema do cliente Data (CDE)?<\/b><\/h2>\n<p>Um CDE captura, conecta e ativa o data do cliente em toda a empresa, transformando o data fragmentado em insights acion\u00e1veis e geradores de receita.<\/p>\n<ol>\n<li><b>Captura<\/b>: Colete o data do cliente de todos os canais, inclusive on-line, na loja, CRM e intera\u00e7\u00f5es de servi\u00e7o.<\/li>\n<li><b>Conectar<\/b>: Unifique o data em uma \u00fanica vis\u00e3o do cliente para permitir insights precisos e personaliza\u00e7\u00e3o.<\/li>\n<li><b>Ativar<\/b>: Use o data para oferecer campanhas direcionadas, experi\u00eancias mais inteligentes e maior fidelidade do cliente.<\/li>\n<\/ol>\n<div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two\">\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">9 Principais m\u00e9tricas de varejo aprimoradas por um ambiente Data do cliente<\/h2>\n<p>Um forte ecossistema de clientes (CDE) gera melhorias mensur\u00e1veis nas m\u00e9tricas que impulsionam o crescimento, a fidelidade e a lucratividade do setor de varejo. Os 9 KPIs com impacto mensur\u00e1vel incluem:<\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>1. Custo de aquisi\u00e7\u00e3o de clientes (CAC)<\/b><\/h3>\n<\/div>\n<div class=\"fusion-text fusion-text-5\">\n<p><b>Defini\u00e7\u00e3o<\/b>: gastos com marketing e vendas por novo cliente.<\/p>\n<p><b>Aprimoramento com um ecossistema de clientes Data<\/b>: Um CDE permite campanhas precisas e personalizadas, usando o data existente do cliente, reduzindo o desperd\u00edcio de gastos e diminuindo o CAC em at\u00e9 50%.<\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-9 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862789 lazyautosizes lazyloaded aligncenter\" title=\"Infogr\u00e1fico - Defini\u00e7\u00e3o do custo de aquisi\u00e7\u00e3o de clientes\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg 900w\" alt=\"Infographic - Definition of the Customer Acquisition Cost\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-acquisition-cost.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>2. Taxa de abandono de carrinho<\/b><\/h3>\n<p><b>Defini\u00e7\u00e3o<\/b>: a porcentagem de compradores que saem depois de adicionar itens ao carrinho.<\/p>\n<p><b>Aprimoramento com um ecossistema de clientes Data<\/b>: Um CDE permite o reconhecimento dos compradores, o checkout simplificado e o envolvimento personalizado para recuperar carrinhos abandonados. O abandono m\u00e9dio de carrinhos on-line \u00e9 de 87,4%.<\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-10 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862788 lazyautosizes lazyloaded aligncenter\" title=\"Infogr\u00e1fico - Defini\u00e7\u00e3o da taxa de abandono de carrinho\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg 900w\" alt=\"Infographic - Definition of the Cart Abandonment Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-cart-abandonment-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>3. Taxa de acr\u00e9scimo ao carrinho (ATC)<\/b><\/h3>\n<p><b>Defini\u00e7\u00e3o<\/b>: a propor\u00e7\u00e3o de sess\u00f5es com pelo menos um item adicionado ao carrinho.<\/p>\n<p><b>Aprimoramento com um ecossistema de clientes Data<\/b>: Um CDE usa o comportamento e as prefer\u00eancias do cliente para apresentar o produto mais relevante, aprimorando a personaliza\u00e7\u00e3o e gerando mais a\u00e7\u00f5es de adicionar ao carrinho.\u00a0<b>A descoberta desse produto pode aumentar o ATC em at\u00e9 35% das vendas totais.<\/b><\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-11 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862787 lazyautosizes lazyloaded aligncenter\" title=\"Infogr\u00e1fico - Defini\u00e7\u00e3o da taxa de acr\u00e9scimo ao carrinho\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg 900w\" alt=\"Infographic - Definition of the Add-to-Cart Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-add-to-cart-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>4. Valor m\u00e9dio do pedido (AOV)<\/b><\/h3>\n<p><b>Defini\u00e7\u00e3o<\/b>: o gasto m\u00e9dio por transa\u00e7\u00e3o.<\/p>\n<p><b>Aprimoramento com um ecossistema de clientes Data<\/b>O CDE personaliza as recomenda\u00e7\u00f5es de produtos por meio de vendas cruzadas e vendas adicionais, com base no data do cliente, incentivando os compradores a comprar mais e a fazer upgrades. Um CDE pode\u00a0<b>aumentar o AOV em at\u00e9 26%, quando os clientes se envolvem com recomenda\u00e7\u00f5es personalizadas de produtos.<\/b><\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-12 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862786 lazyautosizes lazyloaded aligncenter\" title=\"Infogr\u00e1fico - Defini\u00e7\u00e3o do valor m\u00e9dio do pedido\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg 900w\" alt=\"Infographic - Definition of the Average Order Value\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-average-order-value.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>5. Taxa de repeti\u00e7\u00e3o de compra<br \/>\n<\/b><\/h3>\n<p><b>Defini\u00e7\u00e3o<\/b>: a parcela de clientes que fazem mais de uma compra.<\/p>\n<p><b>Aprimoramento com um ecossistema de clientes Data<\/b>: Um CDE usa o comportamento e o tempo do cliente para acionar acompanhamentos personalizados, ofertas e recompensas que estimulam a repeti\u00e7\u00e3o de compras.<\/p>\n<p><span class=\"fusion-imageframe imageframe-none imageframe-13 hover-type-none\"><img decoding=\"async\" class=\"img-responsive wp-image-862781 lazyautosizes lazyloaded aligncenter\" title=\"Infogr\u00e1fico - Defini\u00e7\u00e3o da taxa de repeti\u00e7\u00e3o de compra\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg 900w\" alt=\"Infographic - Definition of the Repeat Purchase Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-repeat-purchase-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/span><\/p>\n<\/div>\n<div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\">\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>6. Taxa de rotatividade de clientes<\/b><\/h3>\n<p><b>Defini\u00e7\u00e3o<\/b>: a porcentagem de clientes que deixam de comprar\/engajar.<\/p>\n<p><b>Aprimoramento com um ecossistema de clientes Data<\/b>: Um CDE identifica clientes em risco ao detectar sinais precoces, como redu\u00e7\u00e3o da frequ\u00eancia de compras ou desinteresse. Em seguida, ele aciona est\u00edmulos personalizados de fidelidade e de ganho para ret\u00ea-los antes que se desliguem.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862782 lazyautosizes lazyloaded aligncenter\" title=\"Infogr\u00e1fico - Defini\u00e7\u00e3o da taxa de rotatividade de clientes\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg 900w\" alt=\"Infographic - Definition of the Customer Churn Rate\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-churn-rate.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<\/div>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>7. Valor da vida \u00fatil do cliente (CLV)<\/b><\/h3>\n<p><b>Defini\u00e7\u00e3o<\/b>: a receita total esperada de um cliente durante o relacionamento.<\/p>\n<p><b>Aprimoramento com um ecossistema de clientes Data<\/b>: A personaliza\u00e7\u00e3o com base na CDE, por meio de insights sobre o tempo de vida, gera 49% mais lucro e 51% melhor reten\u00e7\u00e3o.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862783 lazyautosizes lazyloaded aligncenter\" title=\"Infogr\u00e1fico - Defini\u00e7\u00e3o do valor do tempo de vida do cliente\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg 900w\" alt=\"Infographic - Definition of the Customer Lifetime Value\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-customer-lifetime-value.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>8. Envolvimento com o programa de fidelidade<\/b><\/h3>\n<p><b>Defini\u00e7\u00e3o<\/b>N\u00edvel de atividade dos membros do programa de fidelidade (resgates, uso, respostas).<\/p>\n<p><b>Aprimoramento com um ecossistema de clientes Data<\/b>: Um CDE usa o data do cliente para personalizar pr\u00eamios, ofertas e experi\u00eancias que mant\u00eam os programas de fidelidade relevantes e envolventes. 71% dos consumidores esperam experi\u00eancias de fidelidade personalizadas.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862784 lazyautosizes lazyloaded aligncenter\" title=\"Infogr\u00e1fico - Defini\u00e7\u00e3o do envolvimento com o programa de fidelidade\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg 900w\" alt=\"Infographic - Definition of the Loyalty Program Engagement\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-loyalty-program-engagement.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\"><b>9. Servi\u00e7os de economia circular<br \/>\n<\/b><\/h3>\n<p><b>Defini\u00e7\u00e3o<\/b>Atividades como reparo, reforma, troca ou revenda vinculadas \u00e0 sustentabilidade.<\/p>\n<p><b>Aprimoramento com um ecossistema de clientes Data<\/b>: Um CDE identifica a quem oferecer esses incentivos e os personaliza, gerando fidelidade e valor sustent\u00e1vel.\u00a0<b>64% dos clientes dizem que consertam itens quando eles quebram<\/b>, mas muitos t\u00eam dificuldade para encontrar informa\u00e7\u00f5es relevantes, o que \u00e9 uma lacuna que os varejistas inteligentes podem preencher com o data - por exemplo, a Currys gerou \u00a3676 milh\u00f5es com esses servi\u00e7os em 2022-2023.<\/p>\n<p><img decoding=\"async\" class=\"img-responsive wp-image-862785 lazyautosizes lazyloaded aligncenter\" title=\"Infogr\u00e1fico - Defini\u00e7\u00e3o dos servi\u00e7os de economia circular\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg\" sizes=\"770px\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg 900w\" alt=\"Infographic - Definition of the Circular Economy Services\" width=\"900\" height=\"555\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/08\/definition-circular-economy-services.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/p>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\">Conclus\u00e3o<\/h2>\n<p>O cliente data n\u00e3o \u00e9 um custo. \u00c9 seu ativo mais subutilizado.<\/p>\n<p>Todas as m\u00e9tricas deste relat\u00f3rio mostram que\u00a0<b>Investir em um Ecossistema do Cliente Data proporciona um impacto real nos neg\u00f3cios<\/b>. Da aquisi\u00e7\u00e3o e convers\u00e3o de carrinhos \u00e0 reten\u00e7\u00e3o, fidelidade e valor vital\u00edcio, os retornos s\u00e3o claros e mensur\u00e1veis. Um CDE ajuda os varejistas a se movimentarem mais rapidamente, a atingirem alvos mais inteligentes e a criarem relacionamentos mais s\u00f3lidos e duradouros com os clientes.<\/p>\n<p><b>Os varejistas que ignorarem essa oportunidade continuar\u00e3o gastando mais para obter menos<\/b>. Eles perder\u00e3o a chance de transformar insights em a\u00e7\u00f5es e continuar\u00e3o a perder clientes que poderiam ter mantido.<\/p>\n<p>Aqueles que tratarem o cliente data como uma vantagem estrat\u00e9gica vencer\u00e3o.\u00a0<b>Elas criar\u00e3o experi\u00eancias mais ricas, gerando mais valor para cada cliente<\/b>, e construir uma base para o crescimento sustent\u00e1vel. Eles far\u00e3o com que cada intera\u00e7\u00e3o seja importante e transformar\u00e3o o data em uma vantagem competitiva.<\/p>","protected":false},"excerpt":{"rendered":"<p>Os varejistas est\u00e3o sentados em uma mina de ouro de data do cliente, mas, com muita frequ\u00eancia, ela \u00e9 tratada como um custo e n\u00e3o como um ativo estrat\u00e9gico. Os varejistas que aproveitam as percep\u00e7\u00f5es do data do cliente superam os concorrentes em 85% em crescimento de vendas e 25% em margem bruta.<\/p>","protected":false},"featured_media":862790,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"blog-category":[22052,22035],"blog-language":[2991],"class_list":["post-862649","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog-category-retail","blog-category-data-ai-consulting","blog-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog\/862649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/862790"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=862649"}],"wp:term":[{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-category?post=862649"},{"taxonomy":"blog-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/blog-language?post=862649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}