{"id":17340,"date":"2020-06-22T09:15:17","date_gmt":"2020-06-22T08:15:17","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=17340"},"modified":"2024-09-20T17:39:20","modified_gmt":"2024-09-20T16:39:20","slug":"channable-success-story-precision-marketing-with-marketing-automation-tool-channable","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/br\/cases\/channable-success-story-precision-marketing-with-marketing-automation-tool-channable\/","title":{"rendered":"<span class=\"highlight\">CHANNABLE<\/span> Aumentando a CTR e diminuindo o CPA com o Precision Marketing"},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/sbf3MmQeX_M?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-transform:none;\"><p>A Artefact tem usado a ferramenta de automa\u00e7\u00e3o de marketing Channable para criar campanhas de PPC e Display de alta qualidade. Com o gerenciamento de feeds e a automa\u00e7\u00e3o de an\u00fancios, Job Hilbers, consultor s\u00eanior de SEA, e Sjoerd Lops, consultor s\u00eanior de Display, conseguiram gerar an\u00fancios de texto e banners hiperpersonalizados para atender \u00e0s necessidades do p\u00fablico-alvo global do cliente audience, aumentar a CTR m\u00e9dia em 19% e diminuir o CPA em 16%.<\/p>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"<p>A Artefact tem usado a ferramenta de automa\u00e7\u00e3o de marketing Channable para criar campanhas de PPC e Display de alta qualidade. <\/p>","protected":false},"featured_media":17350,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[101],"class_list":["post-17340","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-services"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases\/17340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/17350"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=17340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/categories?post=17340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}