{"id":18507,"date":"2020-08-26T08:11:53","date_gmt":"2020-08-26T07:11:53","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=18507"},"modified":"2024-09-20T17:39:20","modified_gmt":"2024-09-20T16:39:20","slug":"accelerate-marketplace-strategy-to-grow-market-shar-trust","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/br\/cases\/accelerate-marketplace-strategy-to-grow-market-shar-trust\/","title":{"rendered":"<span class=\"highlight\">CONFIAN\u00c7A<\/span> Acelerar a estrat\u00e9gia de mercado para aumentar a participa\u00e7\u00e3o no mercado"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column leparagraphe\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;--awb-text-color:#000000;\"><h3><span style=\"color: #ff0066;\">Hist\u00f3rico e contexto<\/span><\/h3>\n<p><strong>Confian\u00e7a<\/strong> \u00e9 uma marca l\u00edder na Europa em acess\u00f3rios de estilo de vida digital, vendida em pontos de venda locais por meio de varejo e on-line. O sortimento atual inclui acess\u00f3rios para jogos, PCs comuns e celulares e cont\u00e9m mais de 800 produtos. A Artefact \u00e9 sua ag\u00eancia de marketplace desde 2018, prestando consultoria em estrat\u00e9gia e gerenciando sua m\u00eddia de varejo.<\/p>\n<p>A Trust vende um cat\u00e1logo selecionado de produtos na Amazon desde 2013 e tem uma meta ambiciosa de crescimento para as vendas on-line e na Amazon em 2023. Um desafio \u00e9 colocar os canais on-line e da Amazon como prioridade na agenda das equipes locais. Al\u00e9m disso, as margens dos produtos na Amazon est\u00e3o sob press\u00e3o devido \u00e0 crescente concorr\u00eancia de vendedores terceirizados com c\u00f3pias muito pr\u00f3ximas dos produtos do cliente. A Artefact foi convidada a ajudar o senhor a enfrentar esses desafios e a acelerar a estrat\u00e9gia do mercado.<\/p>\n<h3><span style=\"color: #ff0066;\">Metas<\/span><\/h3>\n<ul>\n<li>Gerar vendas na Amazon de aproximadamente 40 milh\u00f5es de euros em 2023<\/li>\n<li>Acelerar a estrat\u00e9gia da Amazon<\/li>\n<li>Torne-se mais data-driven<\/li>\n<\/ul>\n<h3><span style=\"color: #ff0066;\">Escopo do projeto<\/span><\/h3>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-18509\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/08\/Copy-of-20202901-Trust-Amazon-advertising-kick-off-1.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/08\/Copy-of-20202901-Trust-Amazon-advertising-kick-off-1.png\" alt=\"\" width=\"960\" height=\"470\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27960%27%20height%3D%27470%27%20viewBox%3D%270%200%20960%20470%27%3E%3Crect%20width%3D%27960%27%20height%3D%27470%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/08\/Copy-of-20202901-Trust-Amazon-advertising-kick-off-1-200x98.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2020\/08\/Copy-of-20202901-Trust-Amazon-advertising-kick-off-1.png 960w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><span style=\"color: #ff0066;\">Resultados<\/span><\/h3>\n<ul>\n<li><strong>An\u00e1lise abrangente da estrat\u00e9gia da Amazon: pontos fortes e \u00e1reas de melhoria<\/strong><\/li>\n<li><strong>7 fluxos de projetos que contribuem para essas \u00e1reas de aprimoramento - incluindo carta de projeto e painel de controle + planilha data quando necess\u00e1rio<\/strong><\/li>\n<li><strong>Uma estrat\u00e9gia da Amazon por categoria<\/strong><\/li>\n<li><strong>Mudan\u00e7as organizacionais para impulsionar as iniciativas<\/strong><\/li>\n<li><strong>Melhorias de processo orientadas pelo Data<\/strong><\/li>\n<li><strong>Mais experimentos com ferramentas de m\u00eddia em coopera\u00e7\u00e3o com o cliente e por ele, a fim de atingir a meta de crescimento<\/strong><\/li>\n<\/ul>\n<h3><span style=\"color: #ff0066;\">Principais aprendizados<\/span><\/h3>\n<p><strong>Pacote de produtos da Amazon<\/strong> (varia\u00e7\u00f5es) podem prejudicar seriamente as classifica\u00e7\u00f5es m\u00e9dias de produtos com bom desempenho e levar a expectativas erradas dos clientes.<\/p>\n<p>Se as atividades da Amazon forem executadas a partir da sede, \u00e9 vital tamb\u00e9m <strong>criar propriedade local<\/strong> por meio do gerenciamento de contas locais, a fim de colocar a Amazon na agenda local.<\/p>\n<p><strong>A Amazon deve ser parte integrante<\/strong> de desenvolvimento de produtos, lan\u00e7amento de produtos (marketing) e atendimento ao cliente para atender bem aos clientes da Amazon.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling cta-block\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column cta-content\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p><a title=\"\" href=\"\/br\/&\/#109;&#x61;i&#x6c;&#x74;&#111;&#x3a;m&#x61;&#x72;&#107;&#x65;t&#x70;&#x6c;&#97;&#x63;e&#x73;&#x2d;&#110;&#x6c;&#64;&#x61;&#x72;&#116;&#x65;f&#x61;&#x63;&#116;&#x2e;c&#x6f;&#x6d;\" target=\"_blank\" rel=\"noopener noreferrer\">Entre em contato com nossa equipe de marketplace para saber como a Artefact pode ajudar sua empresa a acelerar nos marketplaces!<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":20762,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[36,21948,91],"class_list":["post-18507","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-electronics","category-marketplaces","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases\/18507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/20762"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=18507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/categories?post=18507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}