{"id":21468,"date":"2021-02-19T16:47:26","date_gmt":"2021-02-19T16:47:26","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=21468"},"modified":"2024-09-20T17:39:21","modified_gmt":"2024-09-20T16:39:21","slug":"nexity-ban-the-banner","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/br\/cases\/nexity-ban-the-banner\/","title":{"rendered":"<span class=\"highlight\">NEXIDADE<\/span> Banir a faixa - Aproveitar a natureza competitiva dos clientes do setor imobili\u00e1rio"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/ij0lmUq-nSI?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>Nexity Online Auctions - Ofertas t\u00e3o boas que \u00e9 melhor guard\u00e1-las para si mesmo... ocultando a campanha de banners de outros usu\u00e1rios ou derrubando cartazes no metr\u00f4. <\/p>\n<\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Desafio<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O mercado imobili\u00e1rio \u00e9 altamente competitivo. Grandes ofertas de im\u00f3veis desaparecem quase que instantaneamente, o que significa que a maioria dos clientes nem sequer tem a chance de dar um lance no im\u00f3vel dos seus sonhos.<\/p>\n<p>Como l\u00edder em desenvolvimento de propriedades na Fran\u00e7a, a Nexity queria que as pessoas soubessem que ela tem a melhor variedade de leil\u00f5es de propriedades do mercado e \u00f3timas ofertas para todos.<\/p>\n<p>Nosso objetivo era aumentar as visualiza\u00e7\u00f5es e os registros do site da Nexity para seus leil\u00f5es de propriedades on-line.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Solu\u00e7\u00e3o<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Apresentamos: \u2018Ban The Banner\u2019 - uma campanha que explorou a natureza competitiva dos clientes do setor imobili\u00e1rio.<\/p>\n<p>Usando uma tecnologia de API, apresentamos aos nossos alvos an\u00fancios em banner com ofertas de propriedades que achamos que eles gostariam.<\/p>\n<p>Para aumentar a competitividade e a exclusividade, demos \u00e0 primeira pessoa a clicar a chance de \u2018banir o banner\u2019, impedindo que qualquer outra pessoa visse a oferta por 30 segundos (at\u00e9 que registrasse seu interesse). Tudo o que a pessoa precisava fazer era fechar o an\u00fancio, como faria com um an\u00fancio de banner normal.<\/p>\n<p>Quando uma oferta era \u2018banida\u2019, atualiz\u00e1vamos o texto do an\u00fancio em banner para que outras pessoas soubessem que haviam chegado tarde demais e que haviam sido impedidas de ver essa grande oferta (mas que poderiam desbloquear suas pr\u00f3prias ofertas em Nexity.fr).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Resultados<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Os clientes gastaram uma m\u00e9dia de <strong>13 horas por dia bloqueando an\u00fancios de outras pessoas<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">A taxa de engajamento foi de <strong>1,8% acima da m\u00e9dia de<\/strong> <strong>banners de publicidade tradicionais<\/strong>.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Esses an\u00fancios bloqueados despertaram a curiosidade do senhor. <strong>levando 15.000 pessoas a visitar nosso site<\/strong> para ver o que estava sendo escondido.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Enquanto estavam l\u00e1, mais de <strong>300 inscritos para receber suas pr\u00f3prias ofertas de banner <\/strong>- aumentando a lista de clientes potenciais da Netixy.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><p><em>Para obter mais informa\u00e7\u00f5es sobre essa campanha e outras campanhas publicit\u00e1rias do data, visite <a href=\"https:\/\/artefact3000.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Artefact3000.com<\/a>, O senhor \u00e9 o senhor, nossa ag\u00eancia de publicidade data.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Nexity: Ofertas t\u00e3o boas que \u00e9 melhor guard\u00e1-las para si mesmo, ocultando a campanha de banners dos usu\u00e1rios ou derrubando cartazes no metr\u00f4. <\/p>","protected":false},"featured_media":16439,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[21924],"class_list":["post-21468","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-real-estate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases\/21468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/16439"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=21468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/categories?post=21468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}