{"id":503097,"date":"2025-04-24T11:00:09","date_gmt":"2025-04-24T10:00:09","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=503097"},"modified":"2025-05-16T08:58:42","modified_gmt":"2025-05-16T07:58:42","slug":"ardian-identifying-ai-use-cases-and-adoption-strategies-to-drive-business-value-and-efficiency","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/br\/cases\/ardian-identifying-ai-use-cases-and-adoption-strategies-to-drive-business-value-and-efficiency\/","title":{"rendered":"<span class=\"highlight\">ARDIAN<\/span> Identificar casos de uso do AI e estrat\u00e9gias de ado\u00e7\u00e3o para gerar valor e efici\u00eancia comercial"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/RlFEezcdJdE?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/article><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><blockquote>\n<div class=\"quote\">\n<p><i><b>\u201cSometimes AI can be a bit overwhelming. To truly maximize the impact of AI and GenAI on business, it\u2019s crucial to focus on the most promising use cases.\u201d<\/b><\/i><\/p>\n<\/div>\n<div class=\"quote-baseline\">\n<p style=\"color: #a0a0a0;\"><i><span style=\"color: #a0a0a0;\">Cl\u00e9ment Marty, Head of Digital Transformation at Ardian<\/span><\/i><\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p><strong><a href=\"https:\/\/www.ardian.com\/\" target=\"_blank\" rel=\"noopener\">Ardian<\/a><\/strong><span style=\"font-weight: 400;\"> is a world-leading private investment house, managing or advising $177bn of assets on behalf of more than 1,680 clients globally. Specializing in Private Equity, Real Assets and Credit, Ardian offers clients of all types, from individual investors to private banks and wealth managers, a wide range of investment opportunities to meet their specific needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Majority-owned by its 1,050+ employees in its 19 offices across Europe, the Americas, Asia and the Middle East, Ardian places great emphasis on developing its people and fostering a collaborative culture based on collective intelligence. In addition to its role as a global leader in private investment, Ardian is a <\/span><b>pioneer in the use of AI in financial services<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since 2021, Ardian and <\/span><strong><a href=\"https:\/\/www.artefact.com\/\">Artefact<\/a><\/strong><span style=\"font-weight: 400;\"> have worked together, exploring the ways businesses can harness the potential of AI. <\/span><b>Cl\u00e9ment Marty, Ardian\u2019s Head of Digital Transformation<\/b><span style=\"font-weight: 400;\">, and <\/span><b>J\u00e9r\u00f4me Petit, Managing Partner at Artefact<\/b> <b>&amp; Private Equity Global Lead,<\/b><span style=\"font-weight: 400;\"> share their insights on how the partnership reflects their collective mission of being <\/span><b>Architects of Lasting Change<\/b><span style=\"font-weight: 400;\"> through digital innovation. <\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Challenge: Identify the most relevant AI use cases for Ardian&#8217;s portfolio companies.<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><div class=\"fusion-text fusion-text-5\">\n<p><span style=\"font-weight: 400;\">As a global leading Private Equity firm, always state-of-the-art in identifying sources of \u201c<\/span><i><span style=\"font-weight: 400;\">alpha<\/span><\/i><span style=\"font-weight: 400;\">\u201d in the market, tech shapes Ardian&#8217;s business strategy. Both within Ardian and across its portfolios, the firm is constantly looking for better ways to use tech tools \u2013 especially AI and generative AI \u2013 to work smarter, faster, and make better business decisions. Ardian&#8217;s ability to innovate is key to its differentiation, as well as a powerful driver of sustainable value creation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For J\u00e9r\u00f4me Petit, some of the most promising AI use cases Artefact has identified relate to <\/span><b>B2B sales<\/b><span style=\"font-weight: 400;\"> and <\/span><b>marketing<\/b><span style=\"font-weight: 400;\">. These are key topics for the vast majority of portfolio companies today, He says: \u201cB2B players are now looking for ways to implement the kind of things B2C players have been doing for many, many years.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another exciting use case is <\/span><b>generative AI-powered tender response assistants<\/b><span style=\"font-weight: 400;\">, which can help analyze and decode RFP documents by securely parsing and extracting document content, accelerating tender response time and freeing up employee time for more high-value tasks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to J\u00e9r\u00f4me, \u201cMost companies have already embraced their journey towards AI. The real challenge now is: how should these companies organize themselves in order to make the most of it?\u201d<\/span><\/p>\n<\/div>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Solution: Build and implement a concrete framework that separates trends from hype.<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><blockquote>\n<div class=\"quote\">\n<p><span style=\"color: var(--awb-color2); background-color: var(--testimonial_bg_color); letter-spacing: var(--body_typography-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\">\u201c<span style=\"font-weight: 400;\">For a portfolio company, being able to share experience with other portfolio companies is a benefit of being part of the Ardian platform<\/span>.\u201d<\/span><span style=\"font-weight: 400;\">says Cl\u00e9ment Marty.\u201d[It] encapsulates a critical value of the firm when it comes to portfolio company management.<\/span><\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><blockquote>\n<div class=\"quote\">\n<p><span style=\"color: var(--awb-color2); background-color: var(--testimonial_bg_color); letter-spacing: var(--body_typography-letter-spacing); text-align: var(--awb-content-alignment); text-transform: var(--awb-text-transform);\"><span style=\"font-weight: 400;\">\u201cThis collaboration highlights our empowerment of businesses to embrace cutting-edge technology while ensuring we continue to deliver measurable results\u201d he adds.<\/span><\/span><\/p>\n<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p><span style=\"font-weight: 400;\">A perfect example of is Ardian\u2019s <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=ACw2kPVvRcU\" target=\"_blank\" rel=\"noopener\"><b>Digital Catalyst Day<\/b><\/a><span style=\"font-weight: 400;\">, where 40 tech leaders from across the firm\u2019s portfolio companies spent a full day sharing experiences around AI: use case <\/span><b>prioritization<\/b><span style=\"font-weight: 400;\">, <\/span><b>cost optimization<\/b><span style=\"font-weight: 400;\">, <\/span><b>tech stack optimization<\/b><span style=\"font-weight: 400;\"> \u2013 and also how to put together the best organizational setup to<\/span><b> maximize adoption of AI products<\/b><span style=\"font-weight: 400;\"> by their teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the Digital Catalyst Day, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/scarlett-omar-broca-baa56626\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Scarlett Omar-Broca<\/span><\/a><span style=\"font-weight: 400;\">, Managing Director at Ardian, commented: \u201cWhat&#8217;s key for us in an event like this is fostering a community among the digital and IT managers of our portfolio company where experiences can be shared. We want to act as a catalyst for innovative ideas to be generated and for people to build on each other&#8217;s experiences.\u201d<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-custom_typography_4-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-custom_typography_4-font-family);font-weight:var(--awb-custom_typography_4-font-weight);font-style:var(--awb-custom_typography_4-font-style);margin:0;letter-spacing:var(--awb-custom_typography_4-letter-spacing);text-transform:var(--awb-custom_typography_4-text-transform);font-size:1em;--fontSize:14;--minFontSize:14;line-height:1.6;\">Conclusion: Build the right solutions to maximize usage and adoption.<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><p><span style=\"font-weight: 400;\">From identifying which competencies to insource and outsource, to building organizational setups to enhance usage,<\/span><b> thoughtful strategy can unlock the potential of AI<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThat\u2019s where the value will be generated. It&#8217;s not really a matter of tech anymore \u2013 the technology has been democratized by the providers. It\u2019s relatively easy to implement from a technical standpoint. But the real difficulty lies in identifying which capabilities to insource, which ones you will have to outsource, and how to build the right solutions to maximize usage and adoption. The best solution isn\u2019t worth a penny if it\u2019s not used \u2013 so <\/span><b>adoption is key<\/b><span style=\"font-weight: 400;\">,\u201d concludes J\u00e9r\u00f4me Petit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cl\u00e9ment Marty believes that the Ardian x Artefact partnership<\/span><span style=\"font-weight: 400;\"> is a perfect example of Ardian\u2019s ambition to be <\/span><b>Architects Of Lasting Change<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">J\u00e9rome Petit <\/span><span style=\"font-weight: 400;\">agrees, remarking:<\/span><b> \u201c<\/b><span style=\"font-weight: 400;\">You&#8217;ve definitely been architects of <\/span><i><span style=\"font-weight: 400;\">our <\/span><\/i><span style=\"font-weight: 400;\">lasting change by helping us implement a smart build-up strategy, supporting us in opening new territories \u2013 in the US, in India \u2013 or even connecting us with large global potential clients, that would be out of reach for a mid-size company as our own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBut the reverse is also true. We\u2019re very proud to have helped you implement lasting change at Ardian \u2013 by rolling out a new data platform for internal use, or more recently, with these new generative AI tools that all the deal teams will be able to use to quickly process data from data rooms,\u201d he concludes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the words of Cl\u00e9ment Marty, who <\/span><span style=\"font-weight: 400;\">was one of the test users of the solutions Artefact helped Ardian build, \u201cThe feedback is <\/span><b>extremely positive and promising<\/b><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:var(--awb-typography1-font-size);--awb-line-height:var(--awb-typography3-line-height);--awb-text-color:var(--awb-color5);\"><blockquote>\n<div class=\"quote\">\n<p>&#8220;<b><i>We are very proud to have contributed to Ardian in creating lasting change by rolling out a new data platform for internal use and GenAI tools for fast processing in data rooms.<\/i><\/b>&#8221;<\/p>\n<p style=\"color: #a0a0a0;\"><i><span style=\"color: #a0a0a0;\">J\u00e9r\u00f4me Petit, Managing Partner at Artefact<\/span><\/i><\/p>\n<\/div>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/article><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Ardian \u00e9 uma empresa l\u00edder mundial em investimentos privados, gerenciando ou assessorando $177 bilh\u00f5es de ativos em nome de mais de 1.680 clientes em todo o mundo. Especializada em Private Equity, Real Assets e Cr\u00e9dito, a Ardian oferece a clientes de todos os tipos, de investidores individuais a bancos privados e gerentes de patrim\u00f4nio, uma ampla gama de oportunidades de investimento para atender \u00e0s suas necessidades espec\u00edficas.<\/p>","protected":false},"featured_media":505676,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[21927],"class_list":["post-503097","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-banking"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases\/503097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/505676"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=503097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/categories?post=503097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}