{"id":61327,"date":"2022-05-08T15:10:12","date_gmt":"2022-05-08T14:10:12","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=61327"},"modified":"2024-09-20T17:39:23","modified_gmt":"2024-09-20T16:39:23","slug":"orange-bank-enhances-its-data-marketing-with-rapid-deployment-of-a-full-funnel-cross-device-activation-strategy","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/br\/cases\/orange-bank-enhances-its-data-marketing-with-rapid-deployment-of-a-full-funnel-cross-device-activation-strategy\/","title":{"rendered":"<span class=\"highlight\">BANCO ORANGE<\/span> aprimora seu data marketing com a r\u00e1pida implementa\u00e7\u00e3o de uma estrat\u00e9gia de ativa\u00e7\u00e3o de funil completo e entre dispositivos"},"content":{"rendered":"<p><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:750px;--awb-max-height:422px;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.27%;\" ><iframe title=\"Reprodutor de v\u00eddeo do YouTube 1\" src=\"https:\/\/www.youtube.com\/embed\/BSTXIrYh27A?wmode=transparent&autoplay=0\" width=\"750\" height=\"422\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-1 description\"><p>Lan\u00e7ado em novembro de 2017, o Orange Bank oferece servi\u00e7os banc\u00e1rios projetados nativamente em torno de usos m\u00f3veis para que os clientes possam realizar autonomamente todas as opera\u00e7\u00f5es a partir de seu aplicativo.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" target=\"_self\" href=\"https:\/\/www.artefact.com\/br\/news\/welcome-to-the-google-analytics-4-revolution\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Clique aqui para ler mais<\/span><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Contexto e desafios<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Lan\u00e7ado em novembro de 2017, o Orange Bank oferece servi\u00e7os banc\u00e1rios projetados nativamente em torno de usos m\u00f3veis para que os clientes possam realizar autonomamente todas as opera\u00e7\u00f5es a partir de seu aplicativo.<\/p>\n<p><span style=\"font-weight: 400;\">A oferta inclui n\u00e3o apenas todos os servi\u00e7os banc\u00e1rios b\u00e1sicos, mas tamb\u00e9m muitos recursos inovadores e ofertas Premium, com um pacote dedicado voltado para fam\u00edlias e uma fintech projetada para profissionais. O Orange Bank tem um total de 1,2 milh\u00e3o de clientes na Europa.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O Orange Bank combina a presen\u00e7a digital via celular e web com o contato humano por meio das boutiques Orange. Esse modelo \u00e9 um importante fator de diferencia\u00e7\u00e3o em rela\u00e7\u00e3o a outros neobancos. Mais de 2.000 equipes de vendas qualificadas acompanham os clientes em mais de 300 lojas Orange. A confirma\u00e7\u00e3o da abertura da conta est\u00e1 sujeita a verifica\u00e7\u00f5es de uso, que s\u00e3o realizadas fora do aplicativo.<\/span><\/p>\n<p>Para esse banco m\u00f3vel, o desafio de marketing era permitir o gerenciamento do processo de assinatura do in\u00edcio ao fim em um caminho misto de Web e aplicativo.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Implementa\u00e7\u00e3o<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Trabalhando com a Artefact, um parceiro certificado GMP e GCP (Google Marketing Platform e Google Cloud Platform), o Orange Bank atingiu seu objetivo de dire\u00e7\u00e3o em apenas um ano, gra\u00e7as \u00e0 r\u00e1pida implementa\u00e7\u00e3o dos seguintes projetos:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Migra\u00e7\u00e3o para o Google Marketing Platform e o Google Cloud Platform<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Redesenho e enriquecimento do data coletado:<\/p>\n<p>- Redesenho do datalayer,<\/p>\n<p>- Defini\u00e7\u00e3o de planos de rastreamento, especialmente para compatibilidade com o novo Google Analytics,<\/p>\n<p>- Adi\u00e7\u00e3o de vari\u00e1veis e prote\u00e7\u00e3o de IDs de reconcilia\u00e7\u00e3o.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Consolida\u00e7\u00e3o do data digital centrado em an\u00fancios e no site,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Consolida\u00e7\u00e3o da Web e do CRM data,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Implanta\u00e7\u00e3o do novo Google Analytics para lidar com casos de uso entre dispositivos,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Conex\u00e3o de plataformas de compra de m\u00eddia com o Google Analytics.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Essa implementa\u00e7\u00e3o permitiu ao Orange Bank:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Ative seu aplicativo audiences no universo da Web, gra\u00e7as \u00e0 desduplica\u00e7\u00e3o do aplicativo e da Web audiences do Google Analytics 4,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Habilite o targeting de \u201cusu\u00e1rios semelhantes\u201d com exclus\u00e3o dos clientes existentes,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Melhorar as estrat\u00e9gias de licita\u00e7\u00e3o,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Revisar os KPIs de dire\u00e7\u00e3o para focar em produtos de alto valor,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Refinar as an\u00e1lises de atribui\u00e7\u00e3o,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Perspectivas de perfil,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Internalizar a SEA, a alavanca mais lucrativa,<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">E ativar novas alavancas de marketing: afilia\u00e7\u00e3o, parcerias e program\u00e1tica.<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Novas propriedades do Google Analytics e do Google Analytics 4<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-transform:none;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A nova vers\u00e3o do <a href=\"https:\/\/accounts.google.com\/ServiceLogin\/signinchooser?service=analytics&amp;passive=1209600&amp;continue=https%3A%2F%2Fanalytics.google.com%2Fanalytics%2Fweb%2F%23&amp;followup=https%3A%2F%2Fanalytics.google.com%2Fanalytics%2Fweb%2F&amp;flowName=GlifWebSignIn&amp;flowEntry=ServiceLogin\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> traz grandes inova\u00e7\u00f5es para os profissionais de marketing e analistas. Ele oferece recursos aprimorados de rastreamento entre dispositivos, duplicando audiences entre ambientes de aplicativos e da Web, e tem novos recursos para automatizar determinadas ativa\u00e7\u00f5es.<\/p>\n<p>O novo Google Analytics tamb\u00e9m inclui recursos de aprendizado de m\u00e1quina para criar segmentos audience com base no envolvimento do usu\u00e1rio, na inten\u00e7\u00e3o de compra etc. - segmentos que podem ser direcionados entre dispositivos.<\/p>\n<p>A atribui\u00e7\u00e3o tamb\u00e9m \u00e9 entre dispositivos e ambientes, permitindo relat\u00f3rios deduplicados independentemente do dispositivo do usu\u00e1rio.<\/p>\n<p><a href=\"https:\/\/www.artefact.com\/br\/news\/welcome-to-the-google-analytics-4-revolution\/\">Saiba mais<\/a><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Resultados<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Gra\u00e7as a esse projeto e \u00e0 mobiliza\u00e7\u00e3o das equipes interdisciplinares do Orange Bank, bem como das equipes do Artefact e do Google, os resultados est\u00e3o a\u00ed - e s\u00e3o excelentes:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Com a migra\u00e7\u00e3o da an\u00e1lise, a coleta de data foi otimizada e a confiabilidade aumentada. As equipes de marketing agora podem analisar e ativar campanhas de forma aut\u00f4noma. A desativa\u00e7\u00e3o da solu\u00e7\u00e3o anal\u00edtica anterior gerou uma economia significativa nos custos de licenciamento.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>O rastreamento de m\u00eddia agora \u00e9 automatizado; as alavancas de aquisi\u00e7\u00e3o podem ser monitoradas de ponta a ponta. O resultado: uma clara melhoria nos audiences entre dispositivos, melhores taxas de convers\u00e3o e uma renegocia\u00e7\u00e3o do custo por lead (CPL) com os parceiros de m\u00eddia.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Os custos de aquisi\u00e7\u00e3o em alavancas ativadas por data ca\u00edram 25%, e a participa\u00e7\u00e3o das assinaturas premium entre as assinaturas on-line dobrou.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Qual \u00e9 o pr\u00f3ximo passo?<\/h2><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Os pr\u00f3ximos projetos do Orange Bank em termos de data marketing e transforma\u00e7\u00e3o da m\u00eddia digital ser\u00e3o <strong>analisar o efeito ROPO (Research Online, Purchase Offline) com mais profundidade e refinar ainda mais a segmenta\u00e7\u00e3o do audience.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Ser\u00e1 dada aten\u00e7\u00e3o especial a <strong>modelagem de propens\u00e3o<\/strong>, ou seja, prever a propens\u00e3o de convers\u00e3o dos clientes potenciais para poder ajustar a press\u00e3o publicit\u00e1ria necess\u00e1ria.<\/p>\n<\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><em>Com o tempo, o Orange Bank pretende enriquecer ainda mais seus ativos data internos e externos (parcerias com terceiros) e basear suas decis\u00f5es de m\u00eddia em percep\u00e7\u00f5es cada vez mais sofisticadas do consumidor.<\/em><\/p>\n<p><i>\u00a0<\/i><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Lan\u00e7ado em novembro de 2017, o Orange Bank oferece servi\u00e7os banc\u00e1rios projetados nativamente em torno de usos m\u00f3veis para que os clientes possam realizar autonomamente todas as opera\u00e7\u00f5es a partir de seu aplicativo.<\/p>","protected":false},"featured_media":61311,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[21927],"class_list":["post-61327","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-banking"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases\/61327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/61311"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=61327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/categories?post=61327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}