{"id":69265,"date":"2022-09-03T15:14:12","date_gmt":"2022-09-03T14:14:12","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=cases&#038;p=69265"},"modified":"2024-09-25T15:57:08","modified_gmt":"2024-09-25T14:57:08","slug":"van-de-velde-reduce-annual-data-processing-costs-with-funnel","status":"publish","type":"cases","link":"https:\/\/www.artefact.com\/br\/cases\/van-de-velde-reduce-annual-data-processing-costs-with-funnel\/","title":{"rendered":"<span class=\"highlight\"> VAN DE VELDE <\/span> Reduzir os custos anuais de processamento do data com o Funnel"},"content":{"rendered":"<article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling case-content\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column text-image-block-video-content1\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p><a href=\"https:\/\/www.vandevelde.eu\/nl\" target=\"_blank\" rel=\"noopener\">Van de Velde<\/a> \u00e9 uma empresa de lingerie premium fundada em 1919, na B\u00e9lgica. A empresa det\u00e9m v\u00e1rias marcas, como Marie Jo, Prima Donna e Andres Sarda, bem como seus pr\u00f3prios conceitos de loja de varejo, como Lincherie e Rigby &amp; Peller. No in\u00edcio de 2022, a empresa entrou em contato com a Artefact para trabalhar em conjunto no branding da Van de Velde como uma marca de lingerie premium e para aumentar suas atividades de marketing de desempenho.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Desafio<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Para analisar o desempenho das campanhas de marketing da Van De Velde, quer\u00edamos incluir o reports do senhor:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>DV360<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Gerente de campanha 360<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Pinterest<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Facebook<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>An\u00fancios do Google<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>An\u00fancios da Microsoft<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>E mais<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>no Google Analytics para criar um relat\u00f3rio final. No entanto, percebemos rapidamente uma lacuna na an\u00e1lise desejada, pois ela n\u00e3o conseguia realizar de forma precisa e confi\u00e1vel a an\u00e1lise de retorno sobre o investimento necess\u00e1ria para medir os principais indicadores da sa\u00fade geral do marketing da Van de Velde. Por exemplo, o retorno sobre o gasto com an\u00fancios ou o custo por a\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Solu\u00e7\u00e3o<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Nossa primeira ideia para importar os custos de marketing digital da Van De Velde para o Google Analytics foi criar uma solu\u00e7\u00e3o personalizada para automatizar o processo. A desvantagem dessa ideia era que essa abordagem exigia outra equipe dedicada:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Criar a solu\u00e7\u00e3o<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Monitorar continuamente as APIs e as conex\u00f5es personalizadas<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>E ajustar a solu\u00e7\u00e3o de acordo com as atualiza\u00e7\u00f5es das APIs.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Al\u00e9m disso, exige um investimento inicial significativo, bem como custos recorrentes, e levaria meses para que a solu\u00e7\u00e3o estivesse pronta para uso. Nesse meio tempo, a equipe de Van De Velde e Artefact teria que confiar em um desempenho inconclusivo reports que poderia levar a decis\u00f5es estrat\u00e9gicas abaixo da m\u00e9dia.<\/p>\n<p>\u00c9 aqui que o <a href=\"https:\/\/funnel.io\/\" target=\"_blank\" rel=\"noopener\">Funil<\/a> A solu\u00e7\u00e3o de marketing da Artefact chegou. Como a Artefact \u00e9 uma parceira da Funnel Solution, propusemos \u00e0 Van De Velde usar o hub de marketing data da Funnel em vez de criar uma solu\u00e7\u00e3o personalizada. O hub de marketing data conecta todas as fontes de marketing de desempenho data da Van De Velde e envia essas m\u00e9tricas importantes para o Google Analytics. Essa solu\u00e7\u00e3o exige menos tempo, esfor\u00e7o e custos.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Resultados<\/h2><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O impacto nos relat\u00f3rios tornou-se rapidamente vis\u00edvel:<\/p>\n<\/div><div class=\"fusion-text fusion-text-7\"><div class=\"quote\">\u201cAgora temos um modelo de atribui\u00e7\u00e3o implementado para que possamos ver o retorno sobre o investimento em n\u00edvel de canal com custos e receita em um s\u00f3 lugar, mas queremos levar isso adiante e o Funnel \u00e9 uma solu\u00e7\u00e3o \u00e0 prova de futuro que permite isso\u201d.\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-8 quote-baseline\"><div class=\"quote-baseline\">Gabriela Nedelcia, consultora de marketing da Van de Velde<\/div>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O uso do hub de marketing data do Funnel resultou em<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>A <strong>19% redu\u00e7\u00e3o dos custos anuais<\/strong> para o processamento do data no primeiro ano<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Uma previs\u00e3o de mais<strong> redu\u00e7\u00e3o de 49% nos custos anuais<\/strong> em compara\u00e7\u00e3o com o processamento manual do data<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>40% redu\u00e7\u00e3o de tempo<\/strong><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-10\"><div class=\"quote\">\u201cEstamos entusiasmados em ver o impacto de ter a Artefact como um de nossos parceiros de solu\u00e7\u00f5es. Sua experi\u00eancia, juntamente com o Funnel's Marketing Data Hub, demonstrou uma impressionante economia de custos para a Van de Velde. Essa \u00e9 a prova de que uma estrat\u00e9gia orientada pelo data move a agulha do desempenho de marketing.\u201d<\/div>\n<\/div><div class=\"fusion-text fusion-text-11 quote-baseline\"><div class=\"quote-baseline\">Marc Wortelboer, gerente de marketing de parceiros da Funnel<\/div>\n<\/div><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:20px;--awb-line-height:32px;--awb-text-color:#0a1128;--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Com o grande sucesso dessa primeira integra\u00e7\u00e3o, a Artefact e a Van De Velde est\u00e3o agora buscando expandir a colabora\u00e7\u00e3o com a Funnel, criando pain\u00e9is de desempenho no PowerBI. Esses pain\u00e9is ser\u00e3o atualizados automaticamente e incluir\u00e3o or\u00e7amentos e metas.<\/p>\n<p>Caso tenha interesse em discutir as possibilidades para sua empresa, entre em contato com Daniel Ferreira pelo e-mail daniel.ferreira@artefact.com ou preencha nosso <a href=\"https:\/\/www.artefact.com\/br\/contact-us\/\">formul\u00e1rio de contato<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/article>","protected":false},"excerpt":{"rendered":"<p>Descubra como a Van de Velde reduziu seus custos anuais de processamento de data em 19% em apenas um ano, utilizando a solu\u00e7\u00e3o da Funnel em colabora\u00e7\u00e3o com a Artefact. <\/p>","protected":false},"featured_media":69474,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"categories":[2830,2832,56,91],"class_list":["post-69265","cases","type-cases","status-publish","has-post-thumbnail","hentry","category-data-marketing","category-digital-marketing","category-luxury","category-retail"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases\/69265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/69474"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=69265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/categories?post=69265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}