{"id":1137762,"date":"2026-04-16T14:02:56","date_gmt":"2026-04-16T13:02:56","guid":{"rendered":""},"modified":"2026-04-29T08:57:14","modified_gmt":"2026-04-29T07:57:14","slug":"matinale-14-la-roadmap-du-cmo-contenu-mesure-geo-data-ia-coeur-performance-ubisoft-younited-accor-getmint","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/matinale-14-la-roadmap-du-cmo-contenu-mesure-geo-data-ia-coeur-performance-ubisoft-younited-accor-getmint\/","title":{"rendered":"Artefact Matinale de la Data & AI : La Roadmap du CMO avec Younited, Ubisoft, Accor et GetMint"},"content":{"rendered":"

Entre o in\u00edcio do GEO e a produ\u00e7\u00e3o de conte\u00fado em n\u00edvel<\/strong>, O senhor est\u00e1 se preparando para o futuro, as fronteiras do marketing digital est\u00e3o se deslocando. Artefact<\/a> O senhor est\u00e1 pronto para uma nova edi\u00e7\u00e3o da nossa Matinale sobre o tema \u00ab O roteiro do CMO: conte\u00fado, medi\u00e7\u00e3o e GEO, o data e a IA no centro do desempenho<\/em> \u00bb com os retornos de experi\u00eancia do\u2019Ubisoft<\/a>, O senhor \u00e9 o \u00fanico<\/a>, Accor<\/a> e GetMint<\/a>.<\/p>\n

 <\/p>\n

Au programme de la Matinale :<\/strong><\/p>\n

\ud83d\udd39 8h30 - 9h | Accueil et petit-d\u00e9jeuner<\/p>\n

9h - 9h10 | Introdu\u00e7\u00e3o : \u00ab Contenu, mesure et GEO : 3 cases d'usages strat\u00e9giques en digital marketing \u00e0 l'\u00e8re de l'IA<\/em> \u00bb par Natacha Kocupyr<\/strong>, Partner Digital & Data Marketing chez Artefact<\/p>\n

\ud83d\udd39 9h10 - 9h30 | \u00ab A revolu\u00e7\u00e3o do GEO e os primeiros retornos de experi\u00eancia<\/em> \u00bb avec Yassine Hachem<\/strong>, O senhor \u00e9 o vice-presidente s\u00eanior de com\u00e9rcio eletr\u00f4nico e envolvimento do cliente da Accor, Matthieu Poitrimolt<\/strong>, Cofundador da GetMint e Thomas Qu\u00e9lin<\/strong>, Partner Digital & Data Marketing chez Artefact<\/p>\n

\ud83d\udd39 9h30 - 9h50 | \u00ab IA & contenu : a nova equa\u00e7\u00e3o do desempenho da m\u00eddia<\/em> \u00bb par Ricardo Balmori<\/strong>, Chefe de equipe do senhor, Vincent Garon<\/strong>, Directeur Search chez Artefact et Etienne Roure<\/strong>, Gerente S\u00eanior de IA chez Artefact<\/p>\n

\ud83d\udd39 9h50 - 10h10 | \u00ab Medi\u00e7\u00e3o do impacto da marca digital: KPIs e incremento<\/em> \u00bb avec Sarah Cantin<\/strong>, Diretor Associado de Planejamento de M\u00eddia Global da Ubisoft et Charles Prudat<\/strong>, Director Digital & Data Marketing chez Artefact<\/p>\n

\ud83d\udd39 10h10 - 10h30 Mesa redonda<\/strong> com os participantes e perguntas e respostas<\/p>\n

10h30 - 11h00 | Networking<\/p>\n

 <\/p>\n

Informa\u00e7\u00f5es pr\u00e1ticas :<\/p>\n

\ud83d\udcc5 Mardi 5 mai de 8h30 \u00e0 11h00
\n\ud83d\udccd Chez Artefact - 19 rue Richer, 75009 Paris<\/p>\n

 <\/p>\n

\ud83c\udfa4 Os intervenientes :<\/p>\n

\ud83d\udd39<\/span>Sarah Cantin<\/a>, Diretor Associado de Planejamento de M\u00eddia Global da Ubisoft<\/p>\n

\ud83d\udd39<\/span>Ricardo Balmori<\/a>, Chefe de equipe chez Younited<\/p>\n

\ud83d\udd39<\/span>Yassine Hachem<\/a>, Vice-presidente S\u00eanior de Com\u00e9rcio Eletr\u00f4nico e Engajamento de Clientes chez Accor<\/p>\n

\ud83d\udd39<\/span>Matthieu Poitrimolt<\/a>, Cofundador da GetMint<\/p>\n

\ud83d\udd39<\/span>Natacha Kocupyr<\/a>, Partner Digital Marketing chez Artefact<\/p>\n

\ud83d\udd39<\/span>Thomas Qu\u00e9lin<\/a>, Partner Digital Activation & Media Consulting chez Artefact<\/p>\n

\ud83d\udd39<\/span>Charles Prudat<\/a>, Director Digital Activation & Media Consulting chez Artefact<\/p>\n

\ud83d\udd39<\/span>Vincent Garon<\/a>, Directeur Search chez Artefact<\/p>\n

\ud83d\udd39<\/span>Etienne Roure<\/a>, Gerente S\u00eanior de IA chez Artefact<\/p>\n

 <\/p>\n

Para transformar a IA e a Data em alavancas de otimiza\u00e7\u00e3o do ROI, as marcas e os meios de comunica\u00e7\u00e3o devem, portanto, investir maci\u00e7amente em tr\u00eas frentes: a cria\u00e7\u00e3o de conte\u00fado pela IA, a precis\u00e3o da data e o posicionamento GEO.<\/p>","protected":false},"featured_media":1147499,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[738287],"event_listing_category":[858],"event_listing_type":[853],"class_list":["post-1137762","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-france","event_listing_category-digital-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/1137762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/1147499"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=1137762"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=1137762"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=1137762"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=1137762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}