	{"id":121769,"date":"2024-07-17T13:33:44","date_gmt":"2024-07-17T12:33:44","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=121769"},"modified":"2026-03-08T12:46:58","modified_gmt":"2026-03-08T12:46:58","slug":"la-data-retail-au-service-des-marques","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/la-data-retail-au-service-des-marques\/","title":{"rendered":"Afterwork- mediarithmics x Artefact - Paris"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p>Atra\u00eddas pela pot\u00eancia dos dados dos varejistas, pela proximidade com o cliente e pela capacidade de fornecer insights precisos e confi\u00e1veis, as marcas aumentam rapidamente seus investimentos na Retail Media Network (RMN). O mercado deve atingir 136 milh\u00f5es de d\u00f3lares em n\u00edvel mundial em 2024. N\u00e3o \u00e9 de surpreender que mais de 52% dos varejistas tenham desenvolvido uma proposta de RMN.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color5);\"><p>Para trocar ideias sobre as vantagens dessa abordagem e as oportunidades oferecidas pela RMN, convidamos os senhores para um evento exclusivo organizado pelo <strong>Mediarithmics e Artefact no dia 10 de setembro pr\u00f3ximo<\/strong>.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color5);\"><p>O evento ser\u00e1 uma ocasi\u00e3o para trocar ideias entre especialistas do setor e compartilhar os \u00faltimos avan\u00e7os em mat\u00e9ria de m\u00eddia de varejo, al\u00e9m de auxiliar nos relatos de experi\u00eancia de varejistas, marcas e empresas sobre a maneira como \u00e9 poss\u00edvel utilizar amplamente os dados dispon\u00edveis.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-color:var(--awb-color5);\"><p>Durante esse afterwork, descubra como otimizar suas estrat\u00e9gias para responder \u00e0s expectativas das marcas ou ajude os varejistas a desenvolver suas propostas de RMN, compreendendo melhor o que as marcas buscam em mat\u00e9ria de m\u00eddia de varejo. O senhor poder\u00e1 aprender mais sobre as abordagens completas da m\u00eddia de varejo, incluindo a ativa\u00e7\u00e3o, a medi\u00e7\u00e3o, os insights e a colabora\u00e7\u00e3o de dados (sala limpa).<\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-color:var(--awb-color5);\"><p><strong>Au programme :<\/strong><\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Apresenta\u00e7\u00e3o e contexto do Artefact (10 minutos)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Mesa redonda entre varejistas, marcas e empresas (30 minutos)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Afterwork e networking (1h30)<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-color:var(--awb-color5);\"><p><strong>O senhor pode se inscrever agora mesmo!<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-color:var(--awb-color5);\"><p><em>Esse evento \u00e9 reservado a varejistas, marcas e ag\u00eancias de publicidade. Sua inscri\u00e7\u00e3o ser\u00e1 confirmada posteriormente.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":121782,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857,858],"event_listing_type":[853],"class_list":["post-121769","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_category-digital-marketing","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/121769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/121782"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=121769"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=121769"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=121769"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=121769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}