{"id":126517,"date":"2024-08-28T12:22:06","date_gmt":"2024-08-28T11:22:06","guid":{"rendered":"https:\/\/www.artefact.com\/events\/cx-circle-2024\/"},"modified":"2026-03-08T12:46:58","modified_gmt":"2026-03-08T12:46:58","slug":"cx-circle-2024","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/cx-circle-2024\/","title":{"rendered":"CX Circle - Paris"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/go.contentsquare.com\/cxcircle-paris\" target=\"_blank\" rel=\"noopener\">CX Circle Paris<\/a> \u00e9 o ponto de encontro dos especialistas em digital para analisar e antecipar as tend\u00eancias relacionadas aos diferentes setores de atividade.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>Como se adaptar em um clima de mudan\u00e7as constantes e propor experi\u00eancias digitais \u00fanicas? Em conjunto, exploraremos como entender profundamente as necessidades dos clientes, utilizar com efici\u00eancia os insights comportamentais e converter mais rapidamente.<\/p>\n<p>Como redefinir o futuro da experi\u00eancia digital? Neste ano, o senhor encontrar\u00e1 os melhores atores do setor em 7 palestras, 3 mesas redondas e 15 workshops. Al\u00e9m disso, participe das sess\u00f5es afterwork para momentos de interc\u00e2mbio e networking.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">A IA gerencial no marketing - Keynote par Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Assista \u00e0 palestra das 16h25 sobre o tema \u201cL'IA g\u00e9n\u00e9rative dans le marketing\u201d, com o <strong><a href=\"https:\/\/www.linkedin.com\/in\/florian-thiebaut-23737345\/\" target=\"_blank\" rel=\"noopener\">Florian Thi\u00e9baut<\/a><\/strong>, Managing Partner chez Artefact. Descubra mais sobre o impacto e os benef\u00edcios da utiliza\u00e7\u00e3o de tecnologias de IA gen\u00e9ricas sobre os m\u00e9todos de marketing com demonstra\u00e7\u00f5es claras, como a cria\u00e7\u00e3o de embalagens ou at\u00e9 mesmo a tradu\u00e7\u00e3o de conte\u00fado. Tamb\u00e9m apresentarei casos de usos inovadores que recorreram a essas novas tecnologias e como passar do n\u00edvel de testes para a fase de industrializa\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>8h30 - 9h00 | Networking.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h00 - 9h20 | Lancement CX Circle Paris 11\u00e8me \u00e9dition avec Contentsquare<em>.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h20 - 9h40 | Keynote : L'Exp\u00e9rience Digitale en 2025 - Le match Tendances versus Data avec <strong>Forrester<\/strong> e <strong>Pra\u00e7a de conte\u00fado<\/strong><em>.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h40 - 10h25 | Keynote : Level Up your CX Game avec <strong>Pra\u00e7a de conte\u00fado<\/strong><em>.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h25 - 10h40 | Keynote : Unlock the Impossible - Elever l'exp\u00e9rience luxe en ligne avec <strong>Christian Dior Parfums<\/strong> e <strong>Rendimento din\u00e2mico<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h40 - 11h10 | Mesa redonda : Les d\u00e9fis de l'IA - Innovation, Ethique et Transformation avec <strong>L'Or\u00e9al<\/strong>, <strong>H<\/strong> e <strong>Microsoft<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h10 - 11h40 | Networking e demonstra\u00e7\u00e3o<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h40 - 12h15 | Workshops :<\/p>\n<ul>\n<li>An\u00e1lise de experi\u00eancia: aumente suas convers\u00f5es e o engajamento por meio de <strong>Engie<\/strong> e <strong>Pra\u00e7a de conte\u00fado<\/strong>.<\/li>\n<li>Conhe\u00e7a o Agentforce, uma su\u00edte revolucion\u00e1ria de agentes de IA aut\u00f4nomos da <strong>Salesforce<\/strong>.<\/li>\n<li>Maximizar o envolvimento do cliente: A receita secreta do KFC por <strong>KFC<\/strong> e <strong>Brasa<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h15 - 12h40 | Workshops :<\/p>\n<ul>\n<li>Les espaces connect\u00e9s : un nouveau puzzle \u00e0 craquer par <strong>Allianz<\/strong> e <strong>CMA CGM<\/strong>.<\/li>\n<li>Team Up : Crie a vis\u00e3o de um produto perfeito em um modelo de ag\u00eancia - anuncie por <strong>Compagnie des Alpes<\/strong> e <strong>Agentes do usu\u00e1rio<\/strong>.<\/li>\n<li>O Data a servi\u00e7o do aprimoramento continua na experi\u00eancia do cliente por <strong>Club Med<\/strong> e <strong>Elevar<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h40 - 14h00 | Networking e demonstra\u00e7\u00e3o<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>14h00 - 14h35 | Workshops :<\/p>\n<ul>\n<li>Avec <strong>TotalEnergies<\/strong> e <strong>Converteo<\/strong>.<\/li>\n<li>Data, omnicanalit\u00e9, novas tend\u00eancias... As estrat\u00e9gias vencedoras para uma experi\u00eancia de cliente de primeira classe por <strong>Cooper<\/strong>, <strong>Alain Afflelou<\/strong> e <strong>Grupo Digital Native<\/strong>.<\/li>\n<li>Envolver seus colaboradores em torno de Contentsquare - o m\u00e9todo <strong>LVMH<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>14h35 - 15h10 | Workshops :<\/p>\n<ul>\n<li>Rentabilidade do produto: Como o Product Analytics revolucionou a tomada de decis\u00f5es por parte dos <strong>Mirakl<\/strong> e <strong>Onepoint<\/strong>.<\/li>\n<li>La bonne offre au bon moment : l'approche d'Orange par <strong>Laranja<\/strong> e <strong>Kameleoon<\/strong>.<\/li>\n<li>\u201cBoss Mode\u201d : Aumenta o potencial da plataforma <strong>Pra\u00e7a de conte\u00fado<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>15h10 - 15h35 | Workshops :<\/p>\n<ul>\n<li>Jogo em andamento : Concilie o data e os percursos com o Product Analytics por <strong>Criteo<\/strong> e <strong>Pra\u00e7a de conte\u00fado<\/strong>.<\/li>\n<li>La Discovery au service de la conversion par <strong>Center Parcs<\/strong>.<\/li>\n<li>Do B2B ao B2C: estabelecer uma organiza\u00e7\u00e3o e um ecossistema tecnol\u00f3gico pertinentes para <strong>Fran\u00e7a Boissons<\/strong> e <strong>FNAC DARTY<\/strong>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>15h35 - 16h00 | Pausa e networking<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h00 - 16h10 | Keynote: CX Game - Atteindre le prochain niveau par <strong>Pra\u00e7a de conte\u00fado<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h10 - 16h25 | Keynote : A chaque visiteur son exp\u00e9rience - Booster son chiffre d'affaires gr\u00e2ce \u00e0 la personalisation par <strong>L'Occitane <\/strong>e <strong>ABTasty<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h25 - 16h40 <strong>Keynote sobre a IA Generativa no Marketing, com demonstra\u00e7\u00f5es de casos de uso por <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/florian-thiebaut-23737345\/\" target=\"_blank\" rel=\"noopener\">Florian Thi\u00e9baut<\/a><\/span>, Managing Partner chez Artefact.<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h40 - 16h50 | Keynote : Red\u00e9finir seu Marketing en continu - choix strat\u00e9gique ou imp\u00e9ratif par <strong>Alan<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>16h50 - 17h00 : Keynote: Cracking the code, Go-to-market strategies for the AI-driven future par <strong>Pra\u00e7a de conte\u00fado<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>17h00 - 17h10 | Keynote: Ultimate Quest - Transformer l'exp\u00e9rience client avec l'IA par <strong>SNCF Connect<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>17h10 - 17h40 | Table ronde : Gouvernance de l'exp\u00e9rience client - Tech, Produit et Marketing : un jeu d'\u00e9quipe ? par <strong>Ultra Premium<\/strong>, <strong>Sephora<\/strong> e <strong>Pra\u00e7a de conte\u00fado<\/strong>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>17h40 - 18h00 | Keynote de clot\u00fbre por um palestrante surpresa.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":126518,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[2986],"class_list":["post-126517","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/126517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/126518"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=126517"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=126517"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=126517"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=126517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}