	{"id":126527,"date":"2024-09-10T08:06:39","date_gmt":"2024-09-10T07:06:39","guid":{"rendered":"https:\/\/www.artefact.com\/events\/winning-the-data-race-building-first-party-data-advantage\/"},"modified":"2026-03-08T12:46:58","modified_gmt":"2026-03-08T12:46:58","slug":"winning-the-data-race-building-first-party-data-advantage","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/winning-the-data-race-building-first-party-data-advantage\/","title":{"rendered":"Confer\u00eancia de caf\u00e9 da manh\u00e3 por Artefact - Cingapura"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p>Junte-se a n\u00f3s para a discuss\u00e3o do caf\u00e9 da manh\u00e3 do Artefact: <strong>\u201cWinning the Data Race: Building First-Party Data Advantage\u201d.<\/strong><\/p>\n<p>No cen\u00e1rio competitivo atual, a constru\u00e7\u00e3o de relacionamentos diretos com o consumidor \u00e9 crucial, mas muitas marcas enfrentam dificuldades devido a modelos de neg\u00f3cios que n\u00e3o s\u00e3o totalmente diretos ao consumidor. Sem canais de vendas diretas ou sistemas de CRM, essas marcas geralmente dependem de data de terceiros para o marketing. No entanto, as parcerias com terceiros s\u00e3o complexas e enfrentam desafios jur\u00eddicos, comerciais e t\u00e9cnicos que retardam o progresso. Ao mesmo tempo, o data de terceiros est\u00e1 cada vez menos confi\u00e1vel devido \u00e0 evolu\u00e7\u00e3o das regulamenta\u00e7\u00f5es de privacidade, deixando as marcas expostas ao cen\u00e1rio digital em constante mudan\u00e7a.<\/p>\n<p>Neste evento, compartilharemos seus <strong>A jornada para superar esses desafios e construir uma estrat\u00e9gia first-party data bem-sucedida<\/strong>. O senhor obter\u00e1 insights pr\u00e1ticos sobre <strong>Conquistar a confian\u00e7a do consumidor, criar trocas de valor significativas, promover relacionamentos duradouros com o consumidor<\/strong> e <strong>comunica\u00e7\u00f5es de marketing mais eficientes e impactantes<\/strong>.<\/p>\n<p>N\u00e3o perca essa chance de aprender como criar uma estrat\u00e9gia first-party data s\u00f3lida e aumentar a vantagem competitiva da sua marca em um cen\u00e1rio digital em r\u00e1pida mudan\u00e7a.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-color:var(--awb-color5);\"><p><span style=\"text-decoration: underline;\"><em>N.B.<\/em><\/span><br \/>\n<em>Este \u00e9 um evento interno de cortesia da Artefact somente para neg\u00f3cios, os assentos s\u00e3o limitados. Enviaremos ao senhor um \u201ce-mail de confirma\u00e7\u00e3o\u201d assim que sua \u201cpr\u00e9-inscri\u00e7\u00e3o\u201d for bem-sucedida na reserva de assentos.<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Resumo<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>08:00 - 08:30<\/strong> - Networking com caf\u00e9 da manh\u00e3 servido<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>08:30 - 09:30<\/strong> - Painel e discuss\u00e3o<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>09:30 - 10:00<\/strong> - Redes<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":126528,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[2986],"class_list":["post-126527","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/126527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/126528"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=126527"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=126527"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=126527"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=126527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}