{"id":477268,"date":"2025-04-15T13:12:40","date_gmt":"2025-04-15T12:12:40","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=477268"},"modified":"2026-03-08T12:46:36","modified_gmt":"2026-03-08T12:46:36","slug":"google-x-artefact-summit-avec-accor-bouygues-telecom-coty","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/google-x-artefact-summit-avec-accor-bouygues-telecom-coty\/","title":{"rendered":"Confer\u00eancia Google x Artefact com a Accor, a Bouygues Telecom e a Coty - Paris"},"content":{"rendered":"<p>O Artefact est\u00e1 associado ao Google para organizar uma confer\u00eancia incontorn\u00e1vel no dia 13 de maio, das 14h \u00e0s 17h, no sal\u00e3o social do Google em Paris, sobre o\u00a0<strong>Futuro do Marketing com a IA G\u00eanica e Agencial<\/strong>. Conhe\u00e7a nossos clientes\u00a0<a href=\"https:\/\/group.accor.com\/fr-FR\" target=\"_blank\" rel=\"noopener\">ACCOR<\/a>,\u00a0<a href=\"https:\/\/www.bouyguestelecom.fr\/choisir-bouygues-telecom\/ensemble\" target=\"_blank\" rel=\"noopener\">BOUYGUES TELECOM<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.coty.com\/\" target=\"_blank\" rel=\"noopener\">COTY<\/a>, O senhor tamb\u00e9m pode encontrar especialistas sobre a forma como as novas tecnologias de IA gerais e a revolu\u00e7\u00e3o anunciada pelos agentes de IA est\u00e3o prestes a transformar os m\u00e9todos de marketing e a experi\u00eancia do consumidor em toda a cadeia de valor.<\/p>\n<p>Esse evento se destina aos\u00a0<strong>Decididores de marketing, respons\u00e1veis pela inova\u00e7\u00e3o e diretores de transforma\u00e7\u00e3o<\/strong>. A IA geral e o surgimento de agentes de IA redefinem em profundidade os percursos dos consumidores, os modelos de organiza\u00e7\u00e3o de marketing e os instrumentos de ativa\u00e7\u00e3o. Por meio de relatos de experi\u00eancias concretas e perspectivas de especialistas, esta confer\u00eancia prop\u00f5e um estado de esp\u00edrito pragm\u00e1tico e inspirador sobre esse tema.\u00a0<strong>nova era do marketing aumentado<\/strong>.<\/p>\n<ul>\n<li>Como se projetar no futuro do marketing, com que novo ecossistema tecnol\u00f3gico e de ag\u00eancia para uma fluidez e hiperpersonaliza\u00e7\u00e3o da comunica\u00e7\u00e3o e dos servi\u00e7os aos consumidores?,<\/li>\n<li>Quais s\u00e3o as solu\u00e7\u00f5es data &amp; IA inovadoras e quais s\u00e3o os casos de uso concretos para o marketing de hoje e de amanh\u00e3?<\/li>\n<\/ul>\n<h2><strong>Agenda :<\/strong><\/h2>\n<ul>\n<li>14h00 |\u00a0<strong>Ouverture - O futuro do marketing e da experi\u00eancia do consumidor \u00e0 luz da IA agentique, <\/strong>keynote d'introduction d\u2019<a href=\"https:\/\/www.linkedin.com\/in\/alexispoujade\/\" target=\"_blank\" rel=\"noopener\">Alexis Poujade<\/a>, Parceiro, Artefact<strong><br \/>\n<\/strong>An\u00e1lise do setor e perspectivas por\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/justinenerce\/\" target=\"_blank\" rel=\"noopener\">Justine Nerce<\/a>, CEO d'Artefact France - Interview men\u00e9e par\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/francoisbracq\/\" target=\"_blank\" rel=\"noopener\">Fran\u00e7ois Bracq<\/a>, Diretor de Parceiros de Inova\u00e7\u00e3o, Google.<\/li>\n<li>14h20 |\u00a0<strong>Expertise - Como o senhor aprende a usar os agentes de IA em sua organiza\u00e7\u00e3o de marketing e comunica\u00e7\u00e3o, bem como em seus processos de neg\u00f3cios?<\/strong>\u00a0avec\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/hmouazan\/\" target=\"_blank\" rel=\"noopener\">Hanan Ouazan<\/a>, e l\u00edder global de acelera\u00e7\u00e3o de IA, Artefact\n<ul>\n<li>Na Internet: novas plataformas de IA, transforma\u00e7\u00e3o das organiza\u00e7\u00f5es e compet\u00eancias<\/li>\n<li>No exterior: uma rela\u00e7\u00e3o com o cliente ultrapersonalizada e automatizada<\/li>\n<\/ul>\n<\/li>\n<li>14h40 | Keynote de Alexis Poujade, Partner Artefact, sur <strong>Tubar\u00e3o Ninja<\/strong>, Um exemplo de IA gerencial e agencial para explorar a intelig\u00eancia do consumidor<\/li>\n<li><strong>Retour d'exp\u00e9rience : BOUYGUES TELECOM - Um chatbot GenAI para recomendar a melhor oferta m\u00f3vel<\/strong><br \/>\nAvec\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/gettefrancois\/\" target=\"_blank\" rel=\"noopener\">Fran\u00e7ois Gette<\/a>, Lead Open Innovation, Bouygues Telecom, interview\u00e9 par Hanan Ouazan, Managing Partner Artefact<\/li>\n<li>15h | A IA a servi\u00e7o de toda a cadeia de marketing: da estrat\u00e9gia ao desenvolvimento \u00e0 escala\n<ul>\n<li>15h | <strong>COTY - \u201cThe Advanced Love Brand Building Dash\u201d (O curso avan\u00e7ado de constru\u00e7\u00e3o de marcas de amor)\u201d<\/strong>\u00a0avec\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/alexandra-selly\/\" target=\"_blank\" rel=\"noopener\">Alexandra Selly<\/a>, Global Senior Director Data, Analytics &amp; Measurement, Coty, interview\u00e9e par <a href=\"https:\/\/www.linkedin.com\/in\/alexispoujade\/\" target=\"_blank\" rel=\"noopener\">Alexis Poujade<\/a>, Parceiro, Artefact<\/li>\n<li>15h20 | <strong>ACCOR - Otimize a estrat\u00e9gia de m\u00eddia com o data e a IA - Tests d'incr\u00e9mentalit\u00e9, MMM, Google Meridian<\/strong> avec <a href=\"https:\/\/www.linkedin.com\/in\/lucasmachin\/\" target=\"_blank\" rel=\"noopener\">Lucas Machin<\/a>, Global Ecommerce and Partnership Director, Accor, interview\u00e9 par <a href=\"https:\/\/www.linkedin.com\/in\/sidney-zeder-40524b56\/\" target=\"_blank\" rel=\"noopener\">Sidney Zeder<\/a>, Directrice Conseil, Artefact<\/li>\n<\/ul>\n<\/li>\n<li>15h40 | <strong>IA geral e m\u00e9dia: da cria\u00e7\u00e3o \u00e0 execu\u00e7\u00e3o | Tecnologias de cria\u00e7\u00e3o emergentes, processos criativos ampliados, quadro jur\u00eddico, execu\u00e7\u00e3o de campanhas<\/strong><br \/>\nAvec\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/etienne-roure\/\" target=\"_blank\" rel=\"noopener\">\u00c9tienne Roure<\/a>, Gerente S\u00eanior de GenAI, Artefact 3000 et\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/thomas-qu%C3%A9lin-1a649227\/\" target=\"_blank\" rel=\"noopener\">Thomas Qu\u00e9lin<\/a>, Partner Digital Marketing, Artefact<\/li>\n<li>16h | <strong>Mesa redonda com nossos clientes<\/strong> Animado por Justine Nerce, CEO da Artefact France, e Fran\u00e7ois Bracq, Head of Innovation Partners, Google.\n<ul>\n<li>Maturidade IA das dire\u00e7\u00f5es de marketing e comunica\u00e7\u00e3o<\/li>\n<li>Transforma\u00e7\u00f5es j\u00e1 em andamento: ferramentas, organiza\u00e7\u00e3o, fluxos de trabalho<\/li>\n<li>Roteiro estrat\u00e9gico para 2025-2026<\/li>\n<\/ul>\n<\/li>\n<li>17h - 18h\u00a0<strong>Networking e lanches<\/strong><\/li>\n<\/ul>","protected":false},"featured_media":478268,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857,21943,21942,15281],"event_listing_type":[853],"class_list":["post-477268","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_category-ai-technology","event_listing_category-data-ai-consulting","event_listing_category-generative-ai","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/477268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/478268"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=477268"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=477268"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=477268"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=477268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}