{"id":60623,"date":"2021-05-05T09:55:31","date_gmt":"2021-05-05T08:55:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60623"},"modified":"2026-03-08T12:47:55","modified_gmt":"2026-03-08T12:47:55","slug":"paid-search-planning-for-an-automated-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/paid-search-planning-for-an-automated-world\/","title":{"rendered":"Google x Artefact||Google x Artefact||Google x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Descri\u00e7\u00e3o<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>A pesquisa paga est\u00e1 se tornando cada vez mais automatizada. Nos \u00faltimos meses, o Google, em particular, investiu pesadamente em recursos para os profissionais do Google Ads para \u2018aliviar o fardo\u2019, usando o aprendizado de m\u00e1quina para impulsionar lances e otimiza\u00e7\u00e3o automatizados.<\/p>\n<p>As atualiza\u00e7\u00f5es inclu\u00edram altera\u00e7\u00f5es nos tipos de correspond\u00eancia de frase e correspond\u00eancia ampla modificada (BMM) e uma mudan\u00e7a para an\u00fancios de pesquisa responsivos (RSAs) como a op\u00e7\u00e3o padr\u00e3o de texto de an\u00fancio. Mas o que essas mudan\u00e7as significam? E como elas afetar\u00e3o o desempenho da campanha?<\/p>\n<p>Nesta sess\u00e3o, o gerente de desenvolvimento de ag\u00eancias do Google no Reino Unido, Yiannis Pavlakis, o estrategista de contas de ag\u00eancias, Ajay Varadarajulu, e o chefe de desempenho da Artefact no Reino Unido, Tristan Sanders, discutem como a mudan\u00e7a para produtos PPC mais automatizados afetar\u00e1 as marcas (e as ag\u00eancias) e explicam como elas podem tirar proveito desse \u2018novo mundo\u2019.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60634,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-60623","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/60623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/60634"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=60623"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=60623"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=60623"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=60623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}