{"id":60752,"date":"2021-05-06T23:37:00","date_gmt":"2021-05-06T22:37:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60752"},"modified":"2026-03-08T12:47:55","modified_gmt":"2026-03-08T12:47:55","slug":"how-nissan-is-transforming-in-the-digital-world","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/how-nissan-is-transforming-in-the-digital-world\/","title":{"rendered":"Nissan x Artefact||Nissan x Artefact||Nissan x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Descri\u00e7\u00e3o<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Desde que a pandemia do coronav\u00edrus for\u00e7ou o confinamento dos consumidores - e o colapso das empresas - as regras de marketing mudaram completamente. Em um mundo em que estamos todos presos em casa, mas vivendo on-line, as marcas est\u00e3o sob press\u00e3o cada vez maior para pensar primeiro no digital e otimizar a forma como visam e vendem on-line.<\/p>\n<p>Mas, enquanto as marcas de FMCG ou outras marcas de vendas r\u00e1pidas s\u00f3 precisam se preocupar em direcionar o tr\u00e1fego para suas lojas de com\u00e9rcio eletr\u00f4nico, as marcas que dependem do tr\u00e1fego e da experi\u00eancia na loja est\u00e3o enfrentando desafios de transforma\u00e7\u00e3o digital muito maiores. Isso \u00e9 especialmente verdadeiro no setor automotivo, no qual os fabricantes h\u00e1 muito tempo dependem de clientes que visitam seus showrooms f\u00edsicos para fazer um test drive antes de comprar.<\/p>\n<p><b>Ent\u00e3o, o que eles podem fazer?<\/b><\/p>\n<p>Neste bate-papo, D\u00e9v Rishi Sahani, Chefe Global de Experi\u00eancia do Cliente da Nissan, Data Analytics &amp; Reporting, conversa com a Artefact para explicar como a gigante do setor automobil\u00edstico acelerou sua transforma\u00e7\u00e3o digital no \u00faltimo ano e est\u00e1 usando a data para impulsionar a efici\u00eancia operacional e aumentar as vendas.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":60753,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[855],"class_list":["post-60752","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-fireside-chat"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/60752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/60753"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=60752"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=60752"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=60752"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=60752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}