{"id":60972,"date":"2021-05-20T09:53:46","date_gmt":"2021-05-20T08:53:46","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=60972"},"modified":"2026-03-08T12:47:54","modified_gmt":"2026-03-08T12:47:54","slug":"making-the-most-of-google-marketing-platform","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/making-the-most-of-google-marketing-platform\/","title":{"rendered":"Google Marketing Platform x Artefact||Google Marketing Platform x Artefact||Google Marketing Platform x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Descri\u00e7\u00e3o:<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Em um mundo repleto de jardins murados e regulamentos data em constante mudan\u00e7a, os profissionais de marketing digital podem ser perdoados por se perderem entre os muitos produtos data e ferramentas de campanha \u00e0 sua disposi\u00e7\u00e3o.<\/p>\n<p>Felizmente, a Google Marketing Platform (GMP) simplifica essa complexidade, fornecendo uma abordagem de pilha \u00fanica para a cria\u00e7\u00e3o, an\u00e1lise e otimiza\u00e7\u00e3o de campanhas digitais.<\/p>\n<p>Por meio de produtos como o Search Ads 360 e o Display &amp; Video 360, a GMP permite que os profissionais de marketing digital ofere\u00e7am um marketing mais relevante e eficaz em todos os canais digitais, garantindo ao mesmo tempo o respeito \u00e0 privacidade de seus clientes.<\/p>\n<p>Mas como o senhor pode tirar o m\u00e1ximo proveito da Google Marketing Platform?<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda:<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p>Neste webinar, os especialistas do Artefact:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Apresentar as ferramentas da pilha de GMP e como elas funcionam.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Considere quando e como as marcas devem adotar as BPF internamente (e quando devem deixar as coisas por conta da ag\u00eancia).<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Compartilhe estudos de caso de pr\u00e1ticas recomendadas que mostram como as marcas usaram o GMP para gerar resultados comerciais reais com suas campanhas digitais.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":49316,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[618245],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-60972","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","country-world","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/60972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/49316"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=60972"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=60972"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=60972"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=60972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}