{"id":61004,"date":"2021-05-31T13:45:10","date_gmt":"2021-05-31T12:45:10","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=61004"},"modified":"2026-03-08T12:47:54","modified_gmt":"2026-03-08T12:47:54","slug":"comment-combiner-search-et-display-pour-developper-vos-ventes-sur-amazon","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/comment-combiner-search-et-display-pour-developper-vos-ventes-sur-amazon\/","title":{"rendered":"Publicidade da Amazon x Dodie x Artefact||A publicidade da Amazon x Dodie x Artefact||A publicidade da Amazon x Dodie x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Descri\u00e7\u00e3o :<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Artefact e Dodie revelam sua abordagem na elabora\u00e7\u00e3o de uma estrat\u00e9gia publicit\u00e1ria cross funnel e cross plateform na Amazon.<\/p>\n<p>Com a inten\u00e7\u00e3o de responder \u00e0s necessidades ricas e variadas dos anunciantes, a Amazon n\u00e3o hesita em desenvolver novos recursos publicit\u00e1rios \u00e0 luz da inova\u00e7\u00e3o.<br \/>\nO objetivo do l\u00edder mundial do com\u00e9rcio on-line \u00e9 permitir que as marcas ajudem os internautas ao longo de todo o processo de compra. A elabora\u00e7\u00e3o de um plano de m\u00eddia cross funnel e cross plateform j\u00e1 \u00e9 poss\u00edvel na Amazon. Mais como fazer isso? Quais ferramentas utilizar e quais problemas os senhores podem resolver?<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda :<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><strong>1 - Amazon Advertising, o desenvolvimento de ferramentas publicit\u00e1rias mais completas<\/strong> par Antoine de Pitray - Amazon<br \/>\nConhe\u00e7a as novas funcionalidades colocadas \u00e0 disposi\u00e7\u00e3o dos anunciantes para atender \u00e0 totalidade do funil de convers\u00e3o na Amazon.<\/p>\n<p><strong>2 - Complexos e comuns a um grande n\u00famero de anunciantes<\/strong> por Cl\u00e9ment Foucher - Dodie (<a href=\"https:\/\/www.linkedin.com\/company\/hh-group\/?originalSubdomain=fr\" target=\"_blank\" rel=\"noopener\">Grupo H&amp;H<\/a>)<br \/>\nVeja como as campanhas publicit\u00e1rias permitiram aumentar o crescimento da Dodie na Amazon.<\/p>\n<p><strong>3 - Implementar uma estrat\u00e9gia de cross funnel e cross plateform na Amazon<\/strong> par Pierre Davicco - Artefact<br \/>\nVeja como a equipe da Artefact utiliza a pesquisa e a exibi\u00e7\u00e3o para garantir os neg\u00f3cios existentes da Dodie e descobrir novos clientes.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":61155,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[857],"event_listing_type":[854],"class_list":["post-61004","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/61004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/61155"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=61004"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=61004"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=61004"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=61004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}