{"id":62715,"date":"2021-09-21T09:28:02","date_gmt":"2021-09-21T08:28:02","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=62715"},"modified":"2026-03-08T12:47:38","modified_gmt":"2026-03-08T12:47:38","slug":"moteur-audience-ia-artefact-cibler-consommateurs-precision-first-party-data-performance-media","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/moteur-audience-ia-artefact-cibler-consommateurs-precision-first-party-data-performance-media\/","title":{"rendered":"Google x Artefact||Google x Artefact||Google x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Tema do Live<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>O Moteur d'Audiences do Artefact, que se baseia na su\u00edte GMP e est\u00e1 totalmente integrado ao ecossistema do cliente, oferece capacidades de capta\u00e7\u00e3o ultrapoderosas ao longo de todo o t\u00fanel de convers\u00e3o para aumentar as compras e melhorar muito o ROI.<\/p>\n<p>Esse mecanismo algor\u00edtmico permite a distribui\u00e7\u00e3o de segmentos de consumidores precisos, cuja elabora\u00e7\u00e3o \u00e9 aprimorada continuamente, e tamb\u00e9m o investimento em m\u00eddia sobre esses clientes de uma forma muito mais pertinente e sem dispers\u00e3o, gerando assim um impacto imediato sobre as vendas.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Como o senhor pode elaborar um moteur d'audiences a partir do seu first party data para obter um ciblage fin de seus consumidores de audiences, apesar da disparidade anunciada das camadas cookies?<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Casos de neg\u00f3cios concretos para que voc\u00ea apresente nossa abordagem metodol\u00f3gica e solu\u00e7\u00e3o que se adapta \u00e0s suas necessidades espec\u00edficas<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":63039,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[854],"class_list":["post-62715","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/62715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/63039"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=62715"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=62715"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=62715"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=62715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}