{"id":62843,"date":"2021-09-02T15:58:15","date_gmt":"2021-09-02T14:58:15","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&p=62843"},"modified":"2026-03-08T12:47:39","modified_gmt":"2026-03-08T12:47:39","slug":"the-audience-engine-building-a-scalable-and-ai-driven-approach-to-1p-data","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/the-audience-engine-building-a-scalable-and-ai-driven-approach-to-1p-data\/","title":{"rendered":"Reckitt x Artefact||Reckitt x Artefact||Reckitt x Artefact"},"content":{"rendered":"

Descri\u00e7\u00e3o<\/h2><\/div>

Junte-se a Tristan Silhol (l\u00edder de marketing do Artefact), Guilherme Amaral (gerente global de transforma\u00e7\u00e3o digital) e Anna Humphreys (gerente s\u00eanior de p\u00fablico, EUA) da Reckitt, enquanto eles discutem os desafios comuns que as empresas de CPG enfrentam ao aproveitar o data do consumidor para alcan\u00e7ar sua segmenta\u00e7\u00e3o de marketing on-line e os principais fatores de sucesso na cria\u00e7\u00e3o de um ecossistema de marketing digital preparado para o futuro.<\/p>\n

Ap\u00f3s esta sess\u00e3o, o senhor ser\u00e1 capaz de:<\/p>\n<\/div>

  • <\/i><\/span>
    \n

    Apreciar o valor do marketing data-driven no setor de CPG<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    Entenda a abordagem e a metodologia de medi\u00e7\u00e3o do Audience Engine do Artefact<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    Aproveite um guia para transformar a segmenta\u00e7\u00e3o de marketing em audiences digitais endere\u00e7\u00e1veis por meio da automa\u00e7\u00e3o de data-driven<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":62928,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856],"event_listing_type":[854],"class_list":["post-62843","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/62843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/62928"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=62843"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=62843"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=62843"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=62843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}