{"id":65027,"date":"2021-11-04T08:24:30","date_gmt":"2021-11-04T08:24:30","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&p=65027"},"modified":"2026-03-08T12:47:38","modified_gmt":"2026-03-08T12:47:38","slug":"3-evolutions-cles-a-integrer-pour-apprehender-le-paid-social-de-demain","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/3-evolutions-cles-a-integrer-pour-apprehender-le-paid-social-de-demain\/","title":{"rendered":"EBG x Artefact||EBG x Artefact||EBG x Artefact"},"content":{"rendered":"

Descri\u00e7\u00e3o<\/h2><\/div>

Em menos de 3 anos, o aplicativo TikTok atingiu mais de 3 milh\u00f5es de downloads. Devido ao intenso tr\u00e1fego que geram, os canais de comunica\u00e7\u00e3o pagos (patroc\u00ednio de postagens nas redes sociais, publica\u00e7\u00f5es, conte\u00fado em exibi\u00e7\u00e3o, parcerias...) representam uma alavanca incontest\u00e1vel para impulsionar sua imagem de marca e fazer com que seus produtos sejam conhecidos. Para entender o Paid Social de hoje, 3 evolu\u00e7\u00f5es claras devem ser integradas:<\/p>\n<\/div>

Agenda<\/h2><\/div>
  • <\/i><\/span>
    A nova vis\u00e3o da rela\u00e7\u00e3o anunciante\/consumidor com as gera\u00e7\u00f5es Alpha e Z (ilustra\u00e7\u00e3o do TikTok)<\/div><\/li>
  • <\/i><\/span>
    \n

    A expans\u00e3o do ecossistema, com solu\u00e7\u00f5es de com\u00e9rcio integrado, com\u00e9rcio social e extens\u00e3o de inventos de difus\u00e3o (ilustra\u00e7\u00e3o com a sinergia Social & Display)<\/p>\n<\/div><\/li>

  • <\/i><\/span>
    \n

    A supera\u00e7\u00e3o de restri\u00e7\u00f5es tecnol\u00f3gicas, que impedem a tomada de decis\u00f5es, com novas solu\u00e7\u00f5es de medi\u00e7\u00e3o (ilustra\u00e7\u00f5es com Conversion API, Incr\u00e9mentalit\u00e9 e Search Lift)<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":65052,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[858],"event_listing_type":[854],"class_list":["post-65027","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-digital-marketing","event_listing_type-webinars"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/65027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/65052"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=65027"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=65027"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=65027"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=65027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}