{"id":78608,"date":"2023-10-18T12:48:11","date_gmt":"2023-10-18T11:48:11","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=78608"},"modified":"2026-03-08T12:47:20","modified_gmt":"2026-03-08T12:47:20","slug":"lacceleration-du-retail-media-via-la-connaissance-client","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/lacceleration-du-retail-media-via-la-connaissance-client\/","title":{"rendered":"JOJC | Petit Web x Artefact||JOJC | Petit Web x Artefact||JOJC | Petit Web x Artefact"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-color:var(--awb-color5);\"><p>Organizado pelo senhor <a href=\"https:\/\/www.petitweb.fr\/\" target=\"_blank\" rel=\"noopener\">PetitWeb<\/a>, O \u00ab Grand Format \u00bb Jardins ouverts, jardins clos VII \u00ab R\u00e9g\u00e9n\u00e9ration\u00bb, ser\u00e1 realizado em 15 de novembro de 2023.<\/p>\n<p><strong>Objetivo<\/strong> : Dialogar com as grandes plataformas, favorecer pr\u00e1ticas de mercado equitativas e vestir as linhas de crescimento do mercado p\u00fablico (RSE, IA, Green, Retail Media, Jeux en ligne attention, Post cookie, CPM\/GRP).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Agenda<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h - 9h15 | Keynote d'ouverture - Le proc\u00e8s Google, comme si vous y \u00e9tiez. <em>Avec C<span style=\"font-weight: 400;\">abinet Dazi.<\/span><\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h15 - 9h30 | Regulamenta\u00e7\u00e3o europeia: o que est\u00e1 por vir. <em>Avec le Minist\u00e8re de l'Economie.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h35 - 9h45: SRI: lan\u00e7amento do programa Sustainable Digital Ad Trust. <em>Avec Union Des Marques, Les Echos - Le Parisien Partenaires, SRI.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>9h45 - 10h | A renova\u00e7\u00e3o do modelo TF1. <em>Com o Grupo TF1.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h - 10h15 | 366 Equativ : l'union fait la force. <em>Avec 366.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>10h15 - 10h30: Unlimitail, a m\u00eddia de varejo e a televis\u00e3o. <em>Avec Unlimitail.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"color: #ff0066;\"><strong>10h35 - 10h50 | A acelera\u00e7\u00e3o da m\u00eddia de varejo por meio do conhecimento do cliente.<\/strong><\/span><br \/><span style=\"color: #ff0066;\"><strong>Os varejistas oferecem \u00e0s marcas o acesso aos dados de compras de seus clientes. O que o senhor pode fazer com isso? <em>Avec Vincent Cailliot, Diretor de Consultoria Data <a style=\"color: #ff0066;\" href=\"https:\/\/www.artefact.com\/br\/\" target=\"_blank\" rel=\"noopener\">Artefact<\/a>.<\/em><\/strong><\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h00 - 11h15: A renova\u00e7\u00e3o dos KPIs. <em>Avec TF1 Pub, Publicis M\u00e9dia, M\u00e9diam\u00e9trie.\u00a0<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h15 - 11h30 | Fragmenta\u00e7\u00e3o dos audiences e multiplicidade de plataformas: como racionalizar as compras de m\u00eddia na televis\u00e3o? <em>Avec Initiative, <span style=\"font-weight: 400;\">Alma TV.<\/span><\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h30 - 11h45 | Medi\u00e7\u00e3o da qualidade: quem est\u00e1 aberto, quem est\u00e1 fechado? As plataformas, a m\u00eddia de varejo, a v\u00eddeo\/ TV conectada. <em>Avec Ad Science.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>11h45 - 12h10 | Estabelecer a transpar\u00eancia. <em>Avec Intermarch\u00e9.<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h10 - 12h25 | Les d\u00e9fis \u00e0 venir de l'Internet europ\u00e9en. <em>Avec Cybernetica.fr<\/em><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>12h25 - 12h50 | Illustrations concr\u00e8tes du basculement induit par l'IA. Do ensino, \u00e0 informa\u00e7\u00e3o, passando pela agricultura. <em>Com o professor Serge Miranda - Mestre Bihar, Estia.<\/em><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>","protected":false},"featured_media":78739,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[],"event_listing_type":[2986],"class_list":["post-78608","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_type-conferences"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/78608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/78739"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=78608"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=78608"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=78608"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=78608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}