{"id":82327,"date":"2023-11-14T11:34:07","date_gmt":"2023-11-14T11:34:07","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=82327"},"modified":"2026-03-08T12:47:20","modified_gmt":"2026-03-08T12:47:20","slug":"artefact-ibm-data-governance-und-genai-produkte","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/artefact-ibm-data-governance-und-genai-produkte\/","title":{"rendered":"Datentransformation und GenAI im Handel||Datentransformation und GenAI im Handel||Datentransformation und GenAI im Handel"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-1\"><p>Os benef\u00edcios do Ki e da GenAI para o varejo e o com\u00e9rcio s\u00e3o muito abrangentes. No dia 12 de dezembro, \u00e0s 18 horas, o senhor ver\u00e1 os casos de uso, as oportunidades, os benef\u00edcios e tamb\u00e9m o que pode levar os empres\u00e1rios a se prepararem para a nova lei de IA.<\/p>\n<p><span style=\"font-weight: 400;\">Nesta confer\u00eancia, os colegas da Artefact e da IBM, em conjunto, ter\u00e3o uma vis\u00e3o geral sobre a posi\u00e7\u00e3o atual das tecnologias e estrat\u00e9gias para otimizar todas as \u00e1reas de neg\u00f3cios.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Como o senhor pode construir e fortalecer essas estrat\u00e9gias com base em uma estrat\u00e9gia totalmente baseada em dados?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Como o senhor pode criar as diferentes Bausteine aus Datensicht e strategisch aufeinander auf ?<\/span><\/li>\n<li aria-level=\"1\">Mergulhe fundo na \u00e1rea de Sensoriamento de demanda e promo\u00e7\u00f5es<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diversos casos de uso e diferentes aplica\u00e7\u00f5es para cada uma das \u00e1reas.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"574\" title=\"Estrutura de um mercado de dados\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Bausteine-einer-datengetriebenen-lieferkette.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Bausteine-einer-datengetriebenen-lieferkette-1024x574.png\" alt class=\"lazyload img-responsive wp-image-83250\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271886%27%20height%3D%271058%27%20viewBox%3D%270%200%201886%201058%27%3E%3Crect%20width%3D%271886%27%20height%3D%271058%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Bausteine-einer-datengetriebenen-lieferkette-200x112.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Bausteine-einer-datengetriebenen-lieferkette-400x224.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Bausteine-einer-datengetriebenen-lieferkette-600x337.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Bausteine-einer-datengetriebenen-lieferkette-800x449.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Bausteine-einer-datengetriebenen-lieferkette-1200x673.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2023\/11\/Bausteine-einer-datengetriebenen-lieferkette.png 1886w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:35px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Agenda<\/h2><\/div><ul style=\"--awb-textcolor:#0d1634;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>18:00 - <b>Introdu\u00e7\u00e3o e introdu\u00e7\u00e3o<br \/>\n<\/b><a href=\"https:\/\/www.linkedin.com\/in\/heikolenzing\/\" target=\"_blank\" rel=\"noopener\">Heiko Lenzing<\/a>, L\u00edder de Vendas DataOps DACH, IBM<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-chevron-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>18:05 -\u00a0<strong>Potencial de dados e GenAI no mercado<\/strong>\u00a0- Otimiza\u00e7\u00e3o de mercados globais com a ajuda de estrat\u00e9gias e tecnologias atuais\u00a0<a class=\"!text-viridian\" href=\"https:\/\/www.linkedin.com\/in\/anna-r%C3%BCde\/\" target=\"_blank\" rel=\"noopener ugc\">Anna R\u00fcde<\/a>, L\u00edder de Novos Neg\u00f3cios e Transforma\u00e7\u00e3o, Artefact DACH<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>18:30h\u00a0<strong>- Promo\u00e7\u00e3o e diagn\u00f3stico, um mergulho profundo<\/strong> - como o Fortenova Group KI se insere nas promo\u00e7\u00f5es e como aumenta seu n\u00famero de usu\u00e1rios <strong>-<\/strong>\u00a0<a class=\"!text-viridian\" href=\"https:\/\/www.linkedin.com\/in\/ali-al-hindwan-05654687\/\" target=\"_blank\" rel=\"noopener ugc\">Ali Al-Hindwan,<\/a>\u00a0Cientista s\u00eanior do Data, Artefact DACH<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>- Pausa de 10 minutos -<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>19:00 Uhr - O senhor n\u00e3o tem direito a receber o pr\u00eamio. <b>A IA \u00e9 uma ferramenta de gest\u00e3o de risco - assim \u00e9 a governan\u00e7a de IA para voc\u00ea\u00a0<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.linkedin.com\/in\/olowson\/\" target=\"_blank\" rel=\"noopener\">Georg Olowson,<\/a> Especialista em Parceiros, Data e IA, IBM Technology<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>19:30 Uhr - 22:00Uhr\u00a0 <strong>Networking e bebidas\u00a0<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-color6);border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":82977,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[856,3008],"event_listing_type":[853],"class_list":["post-82327","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-data-consulting","event_listing_category-data_science","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/82327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/82977"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=82327"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=82327"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=82327"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=82327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}