{"id":97707,"date":"2024-02-22T14:56:47","date_gmt":"2024-02-22T14:56:47","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=event_listing&#038;p=97707"},"modified":"2026-03-08T12:47:00","modified_gmt":"2026-03-08T12:47:00","slug":"generative-ai-leveraging-todays-innovation-for-tomorrows-competitive-edge","status":"publish","type":"event_listing","link":"https:\/\/www.artefact.com\/br\/events\/generative-ai-leveraging-todays-innovation-for-tomorrows-competitive-edge\/","title":{"rendered":"Artefact Data &amp; AI Circle on Generative AI with Beiersdorf x Google Cloud x DigiDisruptor - Londres||Artefact Data &amp; AI Circle on Generative AI with Beiersdorf x Google Cloud x DigiDisruptor - Londres|||Artefact Data &amp; AI Circle on Generative AI with Beiersdorf x Google Cloud x DigiDisruptor - Londres"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-text-color:var(--awb-color5);--awb-margin-bottom:20px;\"><p><span style=\"font-weight: 400;\">Junte-se a n\u00f3s para <strong>comemorar nosso 10\u00ba anivers\u00e1rio<\/strong> com o lan\u00e7amento do Artefact's Data &amp; AI Circle - um <strong>f\u00f3rum de l\u00edderes e especialistas do setor<\/strong> explorando a aplica\u00e7\u00e3o da tecnologia aos problemas mais dif\u00edceis das empresas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No primeiro de uma s\u00e9rie de eventos em nosso novo escrit\u00f3rio em Londres, teremos a participa\u00e7\u00e3o dos senhores. <strong>BEIERSDORF<\/strong>\u00a0e <strong>nossos parceiros tecnol\u00f3gicos GOOGLE CLOUD<\/strong> e <strong>DIGIDISRUPTOR <\/strong>para se aprofundar em<strong> As oportunidades e os desafios da IA generativa<\/strong> - al\u00e9m de desfrutar de uma recep\u00e7\u00e3o com champanhe.<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"169\" title=\"Data Circle - Logotipo do banner\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo.png\" alt class=\"lazyload img-responsive wp-image-103917\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27169%27%20viewBox%3D%270%200%201200%20169%27%3E%3Crect%20width%3D%271200%27%20height%3D%27169%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo-200x28.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo-400x56.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo-600x85.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo-800x113.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2024\/02\/Data-Circle-Banner-Logo.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Agenda<\/div><\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons paddingList dark-text\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>18:00<\/em> - <strong>Bebidas de boas-vindas &amp;<\/strong> <strong>rede<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>6:30<\/em> - <strong>Bem-vindo e<\/strong> <strong>Introdu\u00e7\u00e3o<\/strong> por <strong><a href=\"https:\/\/www.linkedin.com\/in\/pascalcoggia\/\" target=\"_blank\" rel=\"noopener\">Pascal Coggia<\/a><\/strong>, Managing Partner Artefact UK<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>18:40h<\/em> - <strong>Palestra<\/strong> por <strong><a href=\"https:\/\/www.linkedin.com\/in\/vincent-luciani-51653016\/\" target=\"_blank\" rel=\"noopener\">Vincent Luciani<\/a><\/strong>, cofundador e CEO da Artefact, sobre \u2018Como tornar sua transforma\u00e7\u00e3o de IA generativa um sucesso: estrat\u00e9gias comerciais e organizacionais\u2019.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>19:00<\/em> - <strong>Mostra de solu\u00e7\u00f5es de IA generativa - Palestras de especialistas <\/strong>com:<br \/>\n<strong>- <a href=\"https:\/\/www.linkedin.com\/in\/asjking\/\" target=\"_blank\" rel=\"noopener\">Alex King<\/a><\/strong>, Diretor de Data, Analytics &amp; AI Partners, EMEA em <strong>Google Cloud<\/strong>,<br \/>\n<strong>- <a href=\"https:\/\/www.linkedin.com\/in\/hmouazan\/\" target=\"_blank\" rel=\"noopener\">Hanan Ouazan<\/a><\/strong>, O senhor \u00e9 o l\u00edder de GenAI na Artefact Global,<br \/>\n<strong>- <a href=\"https:\/\/www.linkedin.com\/in\/asemenenko\/\" target=\"_blank\" rel=\"noopener\">Aleksandra Semenenko<\/a><\/strong>, Diretor de Consultoria da Artefact UK.<\/p>\n<p><span style=\"font-weight: 400;\">Na Artefact, j\u00e1 adquirimos uma s\u00f3lida experi\u00eancia em <strong>Desenvolvimento de casos de uso de IA generativa<\/strong> para v\u00e1rios clientes. <\/span><span style=\"font-weight: 400;\">Apresentaremos demonstra\u00e7\u00f5es de casos concretos de uso de IA generativa em tr\u00eas categorias principais:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>INTERAGIR<\/strong>: Use LLMs para entender e analisar data e solicita\u00e7\u00f5es em linguagem natural<\/span><\/li>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>CRIAR<\/strong>: Usar LLMs para criar resultados ex nihilo, independentemente de seu formato e m\u00eddia<\/span><\/li>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>AUTOMATIZAR<\/strong>: Usar LLMs para aumentar o n\u00famero de pessoas, otimizando e automatizando tarefas<\/span><\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>19:20<\/em> - <strong>Painel de discuss\u00e3o<\/strong> sobre \u2018Como lan\u00e7ar e dimensionar a IA generativa - oportunidades e desafios\u2019 com o senhor:<br \/>\n- <a href=\"https:\/\/www.linkedin.com\/in\/pierre-kroening-5311162a\/\" target=\"_blank\" rel=\"noopener\"><strong>Pierre Kroening<\/strong><\/a>, Diretor Data, An\u00e1lise, IA e Automa\u00e7\u00e3o em <strong>Beiersdorf IT<\/strong>,<br \/>\n- <a href=\"https:\/\/www.linkedin.com\/in\/stephan-abend-a4a535197\/\" target=\"_blank\" rel=\"noopener\"><strong>Stephan Abend<\/strong><\/a>, diretor de IA e automa\u00e7\u00e3o, em <strong>Beiersdorf<\/strong>,<br \/>\n- <a href=\"https:\/\/www.linkedin.com\/in\/georgekapas\/\" target=\"_blank\" rel=\"noopener\"><strong>George Kapas<\/strong><\/a>, Chief Revenue Office em <strong>DigiDisruptor,<\/strong><br \/>\n- <a href=\"https:\/\/www.linkedin.com\/in\/ianhepworth\/\" target=\"_blank\" rel=\"noopener\"><strong>Ian Hepworth<\/strong><\/a>, Assessor da Diretoria e, <strong>CTO e consultor de estrat\u00e9gia digital<\/strong>.<\/p>\n<p>Os t\u00f3picos abordados incluir\u00e3o:<\/p>\n<ul>\n<li>Impacto nos casos de uso e nas estruturas organizacionais das empresas:\n<ul>\n<li><span style=\"font-weight: 400;\">Como implementar solu\u00e7\u00f5es baseadas em IA generativa em escala?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Quais s\u00e3o os novos modelos organizacionais?<\/span><\/li>\n<\/ul>\n<\/li>\n<li>O futuro do emprego, a evolu\u00e7\u00e3o das profiss\u00f5es e o treinamento:\n<ul>\n<li><span style=\"font-weight: 400;\">Qual o impacto no emprego e nas atividades profissionais de amanh\u00e3?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Como as empresas organizar\u00e3o e treinar\u00e3o seus funcion\u00e1rios?<\/span><\/li>\n<\/ul>\n<\/li>\n<li>Desafios \u00e9ticos e ambientais da IA generativa:\n<ul>\n<li><span style=\"font-weight: 400;\">Qual \u00e9 o impacto do AIACT e como aplicar essa nova regulamenta\u00e7\u00e3o?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Como enfrentar os desafios ecol\u00f3gicos<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><em>20:15<\/em> - <strong>Champanhe e buf\u00ea para comemorar nosso anivers\u00e1rio de 10 anos<\/strong><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\"><div>Inscreva-se hoje mesmo para passar uma noite de muita reflex\u00e3o com colegas do setor!<\/div><\/h2><\/div><\/div><\/div><\/div><\/div>","protected":false},"featured_media":120262,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"country":[],"event_listing_category":[15281],"event_listing_type":[853],"class_list":["post-97707","event_listing","type-event_listing","status-publish","has-post-thumbnail","hentry","event_listing_category-generative-ai","event_listing_type-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing\/97707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/event_listing"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/120262"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=97707"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/country?post=97707"},{"taxonomy":"event_listing_category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_category?post=97707"},{"taxonomy":"event_listing_type","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/event_listing_type?post=97707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}