	{"id":1072278,"date":"2026-01-19T14:33:55","date_gmt":"2026-01-19T14:33:55","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=1072278"},"modified":"2026-01-19T14:33:55","modified_gmt":"2026-01-19T14:33:55","slug":"artefact-strengthens-northern-europe-leadership-with-the-appointment-of-berber-rienks-as-partner","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/br\/news\/artefact-strengthens-northern-europe-leadership-with-the-appointment-of-berber-rienks-as-partner\/","title":{"rendered":"Artefact refor\u00e7a a lideran\u00e7a no norte da Europa com a nomea\u00e7\u00e3o de Berber Rienks como s\u00f3cio"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Utrecht, 19 de janeiro de 2026<\/p>\n<p>A Artefact, empresa l\u00edder em consultoria global para transforma\u00e7\u00e3o de data e IA, tem o orgulho de dar as boas-vindas a Berber Rienks como um novo parceiro para impulsionar o crescimento, a inova\u00e7\u00e3o e a transforma\u00e7\u00e3o cultural no norte da Europa.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/2026-01-NL-Artefact-strengthens-Northern-Europe-leadership-with-the-appointment-of-Berber-Rienks-as-Partner.docx-2.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Comunicado \u00e0 imprensa<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Comunicado \u00e0 imprensa<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/2026-01-NL-Artefact-versterkt-leiderschap-in-Noord-Europa-met-de-benoeming-van-Berber-Rienks-tot-Partner.docx.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Perspectivas<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Perspectivas<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Radicada na Holanda, Berber tem mais de 20 anos de experi\u00eancia na interse\u00e7\u00e3o de data, tecnologia e transforma\u00e7\u00e3o organizacional. Ela ocupou cargos de lideran\u00e7a s\u00eanior em algumas das organiza\u00e7\u00f5es de consultoria e tecnologia mais influentes do mundo, incluindo Deloitte, PwC e Accenture. Berber liderou programas impactantes em IA, estrat\u00e9gia de data, transforma\u00e7\u00e3o digital e inova\u00e7\u00e3o centrada no cliente, proporcionando resultados mensur\u00e1veis para clientes de setores como telecomunica\u00e7\u00f5es, tecnologia, energia, varejo e bens de consumo.<\/p>\n<p>Impulsionada por sua paix\u00e3o pela transforma\u00e7\u00e3o significativa, Berber se concentrar\u00e1 na expans\u00e3o do impacto da Artefact no norte da Europa, na constru\u00e7\u00e3o de redes executivas e na defini\u00e7\u00e3o de estrat\u00e9gias que gerem valor comercial mensur\u00e1vel para os clientes. Como pioneira na regi\u00e3o, ela tamb\u00e9m defende a lideran\u00e7a inclusiva, ajudando as equipes a aproveitar todo o potencial do data, da IA e do talento humano.<\/p>\n<p>Al\u00e9m de seu trabalho profissional, Berber est\u00e1 ativamente envolvida em iniciativas que promovem a lideran\u00e7a e a diversidade. Ela \u00e9 membro da <a href=\"https:\/\/www.ser.nl\/nl\/thema\/topvrouwen\" target=\"_blank\" rel=\"noopener\"><strong>SER Topvrouwen<\/strong><\/a>, que promove a igualdade de g\u00eanero, a inclus\u00e3o e a lideran\u00e7a executiva na Holanda, e anteriormente atuou como membro do Conselho da <strong><a href=\"https:\/\/wicteurope.com\/\" target=\"_blank\" rel=\"noopener\">Rede WICT Europa<\/a><\/strong>, A senhora \u00e9 respons\u00e1vel por dar suporte \u00e0 women em tecnologia em todo o continente. Por meio dessas fun\u00e7\u00f5es, ela traz sua experi\u00eancia em coaching, gerenciamento de partes interessadas, pensamento anal\u00edtico e efici\u00eancia operacional para um impacto mais amplo no setor.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color5);\"><blockquote>\n<div><a href=\"https:\/\/www.linkedin.com\/in\/berberrienks\/\" target=\"_blank\" rel=\"noopener\">Berber Rienks<\/a> em sua nova fun\u00e7\u00e3o na Artefact:<\/div>\n<div>\u201cEntrar para o Artefact \u00e9 um pr\u00f3ximo passo empolgante em minha jornada de conectar pessoas, prop\u00f3sito, data e IA. O que me entusiasma na Artefact \u00e9 sua abordagem centrada no ser humano para a transforma\u00e7\u00e3o - onde estrat\u00e9gia, tecnologia e cultura convergem para criar mudan\u00e7as reais e duradouras. Estou ansioso para trabalhar com nossos clientes e equipes para desbloquear o potencial do data, colocando os valores humanos no centro de cada decis\u00e3o.\u201d<\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Berber possui t\u00edtulos acad\u00eamicos das principais institui\u00e7\u00f5es da Maastricht University (Mestrado em Administra\u00e7\u00e3o de Empresas, Administra\u00e7\u00e3o de Neg\u00f3cios Internacionais) e da Universidad Carlos III de Madrid (Econometria).<\/p>\n<p>Com seu hist\u00f3rico comprovado de transforma\u00e7\u00e3o de organiza\u00e7\u00f5es por meio de data, IA e lideran\u00e7a centrada em pessoas, Berber est\u00e1 pronta para acelerar o impacto do Artefact no norte da Europa.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Sobre o Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">A Artefact \u00e9 uma empresa l\u00edder em consultoria global dedicada a acelerar a ado\u00e7\u00e3o do data e da IA para impactar positivamente pessoas e organiza\u00e7\u00f5es. Somos especializados na transforma\u00e7\u00e3o do data e do data marketing para gerar resultados comerciais tang\u00edveis em toda a cadeia de valor da empresa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Artefact oferece o conjunto mais abrangente de solu\u00e7\u00f5es data-driven por setor, com base em ci\u00eancia profunda data e tecnologias de IA de ponta, fornecendo projetos de IA em escala em todos os setores da ind\u00fastria. Da estrat\u00e9gia \u00e0s opera\u00e7\u00f5es, oferecemos uma abordagem e solu\u00e7\u00f5es de ponta a ponta: data estrat\u00e9gia, data qualidade e governan\u00e7a, data platforms, AI Factory, data-driven experi\u00eancia do cliente e ROI de marketing.\u00a0<\/span><\/p>\n<p>Nosso <strong>Mais de 1700 funcion\u00e1rios<\/strong> operar em <strong>27 pa\u00edses<\/strong> na Europa, na \u00c1sia, nas Am\u00e9ricas, no Oriente M\u00e9dio, na \u00cdndia e na \u00c1frica. Temos parceria com mais de <strong>1000 clientes<\/strong>, incluindo algumas das 300 maiores marcas do mundo, como Samsung, L'Or\u00e9al e Sanofi.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>A Artefact, empresa l\u00edder em consultoria global para transforma\u00e7\u00e3o de data e IA, tem o orgulho de receber Berber Rienks como um novo parceiro para acelerar ainda mais o crescimento e a inova\u00e7\u00e3o no norte da Europa.<\/p>","protected":false},"author":[],"featured_media":1072658,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[692113],"news-language":[311,571],"class_list":["post-1072278","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-benelux","news-language-en","news-language-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news\/1072278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/1072658"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=1072278"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/author?post=1072278"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-category?post=1072278"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-language?post=1072278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}