	{"id":1087838,"date":"2026-02-11T12:46:31","date_gmt":"2026-02-11T12:46:31","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=1087838"},"modified":"2026-02-11T13:00:43","modified_gmt":"2026-02-11T13:00:43","slug":"artefact-unveils-i-wear-my-heart-on-my-sleeve-football-humans-ai","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/br\/news\/artefact-unveils-i-wear-my-heart-on-my-sleeve-football-humans-ai\/","title":{"rendered":"Artefact revela \u201cI Wear My Heart on My Sleeve - A Story About Grassroots Football, Humans and Responsible AI"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\" style=\"--awb-text-color:var(--awb-color5);--awb-text-font-family:&quot;PT Serif&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Munique, 12 de fevereiro de 2026<\/p>\n<p>A Artefact, uma empresa global de consultoria em IA e data, anuncia hoje a revela\u00e7\u00e3o p\u00fablica do <strong>\u201cI Wear My Heart on My Sleeve,\u201d (Eu uso meu cora\u00e7\u00e3o na manga)\u201d<\/strong> uma iniciativa com dura\u00e7\u00e3o de uma temporada que leva a IA respons\u00e1vel e centrada no ser humano a um lugar inesperado: o campo de futebol juvenil da <strong>SV Puchheim<\/strong> em Munique. Iniciado por <strong>Niels Thomsen<\/strong>, Com o apoio da Partner Germany and Northern Europe no Artefact, o projeto piloto explora como a IA pode apoiar a colabora\u00e7\u00e3o, o incentivo e o crescimento compartilhado da equipe sem avaliar o desempenho individual. Desenvolvida em conjunto com o time de futebol juvenil, a iniciativa introduz a IA n\u00e3o invasiva e guiada por humanos no esporte de base, traduzindo as intera\u00e7\u00f5es da equipe em obras de arte visuais e experi\u00eancias voltadas para a comunidade.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/PR_Artefact-unveils-I-Wear-My-Heart-on-My-Sleeve-\u2013-A-Story-About-Grassroots-Football-Humans-and-Responsible-AI.docx.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Comunicado de imprensa em ingl\u00eas<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Comunicado de imprensa em ingl\u00eas<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/PR_Artefact-prasentiert-\u201eI-Wear-My-Heart-on-My-Sleeve_-\u2013-Eine-Geschichte-uber-Amateurfusball-Menschen-und-verantwortungsvolle-KI.docx.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Comunicado de imprensa em alem\u00e3o<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Comunicado de imprensa em alem\u00e3o<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">O projeto explora uma quest\u00e3o simples: <\/span><strong>Com o que a IA respons\u00e1vel pode contribuir quando o objetivo n\u00e3o \u00e9 a otimiza\u00e7\u00e3o do desempenho, mas a compreens\u00e3o da colabora\u00e7\u00e3o, o incentivo e o crescimento compartilhado em uma equipe de adolescentes?<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:var(--awb-color5);\"><blockquote>\n<div><strong>Niels Thomsen, s\u00f3cio da Alemanha e do Norte da Europa<br \/>\n<\/strong><em><br \/>\n\u201c\u201cA IA \u00e9 frequentemente considerada abstrata, complexa ou de alto risco\u201d.\u201d<\/em> diz Thomsen.<em> \u201cQuer\u00edamos mostrar que a IA respons\u00e1vel pode ser acess\u00edvel, transparente e significativa, mesmo em um campo de futebol juvenil. Vimos que os mesmos princ\u00edpios que orientam nosso trabalho de IA empresarial tamb\u00e9m podem criar experi\u00eancias significativas nas comunidades locais e decidimos lan\u00e7ar esse projeto piloto. Acreditamos que ele pode nos ajudar a ver o potencial da IA sob uma nova perspectiva. O princ\u00edpio fundamental que orienta esse projeto \u00e9 que a tecnologia deve apoiar a intera\u00e7\u00e3o humana, n\u00e3o avali\u00e1-la ou substitu\u00ed-la.\u201d<\/em><\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Uma abordagem de IA respons\u00e1vel projetada para adolescentes<\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Na SV Puchheim, o Artefact implementou uma estrutura de IA leve, orientada por um pequeno conjunto de princ\u00edpios claramente definidos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>data m\u00ednimo, n\u00e3o sens\u00edvel, coletado com o consentimento dos pais.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supervis\u00e3o humana em todas as etapas, <\/b><span style=\"font-weight: 400;\">com t\u00e9cnicos e pais envolvidos na revis\u00e3o dos resultados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comunica\u00e7\u00e3o clara e transparente <\/b><span style=\"font-weight: 400;\">sobre o que o data \u00e9 usado - e o que n\u00e3o \u00e9.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Em vez de analisar as m\u00e9tricas de desempenho, o sistema procura padr\u00f5es na forma como a equipe interage: momentos de apoio, esfor\u00e7o compartilhado ou jogo colaborativo. Em um est\u00e1gio posterior, esses padr\u00f5es ser\u00e3o traduzidos em obras de arte visuais por meio de um artista de IA parceiro, transformando a din\u00e2mica abstrata da equipe em express\u00f5es tang\u00edveis e criativas.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter wp-image-1087974 size-full\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/AI-Football-Youth-PR.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/AI-Football-Youth-PR.jpg\" alt=\"\" width=\"900\" height=\"555\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27900%27%20height%3D%27555%27%20viewBox%3D%270%200%20900%20555%27%3E%3Crect%20width%3D%27900%27%20height%3D%27555%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/AI-Football-Youth-PR-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/AI-Football-Youth-PR-300x185.jpg 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/AI-Football-Youth-PR-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/AI-Football-Youth-PR-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/AI-Football-Youth-PR-768x474.jpg 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/AI-Football-Youth-PR-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/AI-Football-Youth-PR.jpg 900w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">O ecossistema AthleteAI: A configura\u00e7\u00e3o digital por tr\u00e1s do piloto<\/h2><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">No centro do piloto est\u00e1 o ecossistema AthleteAI da Artefact, uma plataforma digital baseada em fun\u00e7\u00f5es projetada para apoiar as realidades cotidianas do futebol de base, mantendo a intera\u00e7\u00e3o humana firmemente no centro. O sistema oferece funcionalidade personalizada para jogadores, t\u00e9cnicos e administradores de clubes, ajudando a organizar o treinamento, coordenar os dias de jogos e facilitar a comunica\u00e7\u00e3o entre a equipe. Os recursos assistidos por IA fornecem suporte contextual, como sugest\u00f5es de treinamento e insights em n\u00edvel de equipe, sem automatizar decis\u00f5es ou avaliar o desempenho individual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Igualmente importante, a tecnologia \u00e9 incorporada em uma s\u00f3lida estrutura educacional. Por meio da <strong>\u201cPrimeiro passo para a IA\u201d<\/strong> No workshop de outubro de 2025, os adolescentes participantes foram apresentados ao funcionamento do sistema, ao data que ele usa e \u00e0s suas limita\u00e7\u00f5es. Ao combinar ferramentas pr\u00e1ticas com transpar\u00eancia e aprendizado, o ecossistema AthleteAI demonstra como a IA pode ser integrada de forma respons\u00e1vel aos ambientes da comunidade: como uma ferramenta de apoio e compreens\u00edvel que capacita os usu\u00e1rios em vez de substituir o julgamento humano.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-color:var(--awb-color5);\"><blockquote>\n<div><strong>Michael Wei\u00df, t\u00e9cnico do SV Puchheim<\/strong><\/div>\n<div><em><i><span style=\"font-weight: 400;\">\u2018Como a IA est\u00e1 cada vez mais presente em todos os lugares, essa foi uma maneira respons\u00e1vel de introduzi-la. Ela apoiou meu julgamento, me ajudou a orientar o desenvolvimento dos jogadores de forma mais uniforme e trouxe clareza a decis\u00f5es que nunca deveriam parecer arbitr\u00e1rias.\u2019\u00a0<\/span><\/i><br \/>\n<\/em><\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Sobre \u201cI Wear My Heart on My Sleeve\u201d (Eu uso meu cora\u00e7\u00e3o na manga)\u201d<\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">\u201cI Wear My Heart on My Sleeve\u201d \u00e9 uma iniciativa de uma temporada que explora como a IA respons\u00e1vel pode aprofundar a compreens\u00e3o da intera\u00e7\u00e3o humana no esporte de base. Criado com princ\u00edpios rigorosos de minimiza\u00e7\u00e3o e transpar\u00eancia data, o projeto tem como objetivo demonstrar que a IA \u00e9tica pode aprimorar as experi\u00eancias da comunidade sem comprometer a privacidade, a seguran\u00e7a ou a ag\u00eancia, especialmente para os adolescentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A iniciativa reflete uma conversa mais ampla sobre o papel da IA na vida dos adolescentes, uma conversa que a lideran\u00e7a do Artefact adotou publicamente. Comentando recentemente sobre um <\/span><a href=\"https:\/\/www.economist.com\/leaders\/2025\/12\/04\/how-ai-is-rewiring-childhood?utm_medium=cpc.adword.pd&amp;utm_source=google&amp;ppccampaignID=18151738051&amp;ppcadID=&amp;utm_campaign=a.22brand_pmax&amp;utm_content=conversion.direct-response.anonymous&amp;gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=18151761343&amp;gbraid=0AAAAADBuq3KulHgZoBCXlNHeeXkyBvWvo&amp;gclid=Cj0KCQiA7rDMBhCjARIsAGDBuEDSL3Jwl841qtR9hz-sTtKQvgWNNdTlLJH9tde3h_6I2mMAlyGJNSYaArxMEALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Economist<\/span><span style=\"font-weight: 400;\"> an\u00e1lise de como a IA est\u00e1 remodelando a inf\u00e2ncia<\/span><\/a><b>, Artefact CEO do Grupo, Edouard de M\u00e9zerac<\/b><span style=\"font-weight: 400;\">, O senhor, que \u00e9 um dos l\u00edderes do setor, enfatizou a responsabilidade que vem com o progresso tecnol\u00f3gico:\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-text-color:var(--awb-color5);\"><blockquote>\n<div><em>Embora a IA apresente um potencial ineg\u00e1vel para enriquecer a educa\u00e7\u00e3o e o entretenimento, \u201cos verdadeiros privilegiados podem ser aqueles cujos pais e professores sabem quando deslig\u00e1-la\u201d.\u201d<br \/>\n<\/em><\/div>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Essa perspectiva informa diretamente a filosofia orientadora do projeto: A IA deve aprimorar a experi\u00eancia humana sem domin\u00e1-la.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom-small:8px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.2;\">Sobre o Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">A Artefact \u00e9 uma empresa l\u00edder em consultoria global dedicada a acelerar a ado\u00e7\u00e3o do data e da IA para impactar positivamente pessoas e organiza\u00e7\u00f5es. Somos especializados na transforma\u00e7\u00e3o do data e do data marketing para gerar resultados comerciais tang\u00edveis em toda a cadeia de valor da empresa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Artefact oferece o conjunto mais abrangente de solu\u00e7\u00f5es data-driven por setor, com base em ci\u00eancia profunda data e tecnologias de IA de ponta, fornecendo projetos de IA em escala em todos os setores da ind\u00fastria. Da estrat\u00e9gia \u00e0s opera\u00e7\u00f5es, oferecemos uma abordagem e solu\u00e7\u00f5es de ponta a ponta: data estrat\u00e9gia, data qualidade e governan\u00e7a, data platforms, AI Factory, data-driven experi\u00eancia do cliente e ROI de marketing.\u00a0<\/span><\/p>\n<p>Nossos 2.000 funcion\u00e1rios operam em 27 pa\u00edses da Europa, \u00c1sia, Am\u00e9ricas, Oriente M\u00e9dio, \u00cdndia e \u00c1frica. Temos parceria com mais de 1.000 clientes, incluindo algumas das 300 maiores marcas do mundo, como Samsung, L'Or\u00e9al e Sanofi.<\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>Artefact lan\u00e7a \u2018I Wear My Heart on My Sleeve\u2019, um projeto de uma temporada que leva IA respons\u00e1vel e centrada no ser humano para o futebol juvenil em Munique, promovendo a colabora\u00e7\u00e3o e a criatividade.<\/p>","protected":false},"author":[],"featured_media":1087839,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2822],"news-language":[311,571],"class_list":["post-1087838","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-germany","news-language-en","news-language-nl"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news\/1087838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/1087839"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=1087838"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/author?post=1087838"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-category?post=1087838"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-language?post=1087838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}