	{"id":22006,"date":"2020-04-05T09:40:00","date_gmt":"2020-04-05T08:40:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=22006"},"modified":"2024-09-20T17:42:21","modified_gmt":"2024-09-20T16:42:21","slug":"seo-news-april-2020","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/br\/news\/seo-news-april-2020\/","title":{"rendered":"Not\u00edcias de SEO - abril de 2020"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column avada-news-bloc-image\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/01\/SEO-News.png\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-padding-right:10px;--awb-padding-bottom:10px;--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>NOT\u00cdCIAS \/ SEO<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>SEO News por Olivier Perbet.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#ffffff;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-color:#000000;\"><h3><strong><span style=\"color: #ff0066;\">1 - Not\u00edcias oficiais do Google para webmasters<\/span><\/strong><\/h3>\n<p><b>Menos p\u00e1ginas cobertas para proporcionar melhor desempenho no Search Console<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Menos p\u00e1ginas cobertas para proporcionar um melhor desempenho no Search Console<\/span><\/i><\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/6211453\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/webmasters\/answer\/6211453<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Os relat\u00f3rios \u201cMobile\u201d, \u201cVitesse \/ Temps de chargement des pages\u201d, \u201cAMP\u201d e \u201cRich Results\u201d analisam menos URLs para ter melhor desempenho.<\/span><\/p>\n<p><b>Como chegar a \u00f3timas correspond\u00eancias na Pesquisa Google<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Obtenha os melhores resultados de pesquisa no Google<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/search\/getting-great-matches-google-search\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.blog.google\/products\/search\/getting-great-matches-google-search\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nos Estados Unidos, o Google exibe uma mensagem de ajuda e conselhos de pesquisa em sua p\u00e1gina de resultados quando o senhor julga que esses resultados n\u00e3o s\u00e3o satisfat\u00f3rios para o internauta.<\/span><\/p>\n<p><b>Agora, a venda de produtos no Google Shopping \u00e9 gratuita<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Atualmente, a venda de produtos no Google Shopping \u00e9 gratuita<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.blog.google\/products\/shopping\/its-now-free-to-sell-on-google\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.blog.google\/products\/shopping\/its-now-free-to-sell-on-google\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">O Google Shopping se tornar\u00e1 gratuito nos Estados Unidos a partir do final de abril, e o mesmo acontecer\u00e1 em todo o mundo antes do final do ano, para melhor lutar contra a concorr\u00eancia da Amazon.<\/span><\/p>\n<p><b>Apresentando uma nova maneira de os sites destacarem os an\u00fancios sobre a COVID-19 na Pesquisa Google<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Nova maneira de os sites se anteciparem aos seus an\u00fancios sobre a COVID-19 no Google<\/span><\/i><\/p>\n<p><a href=\"https:\/\/webmasters.googleblog.com\/2020\/04\/highlight-covid-19-announcements-search.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/webmasters.googleblog.com\/2020\/04\/highlight-covid-19-announcements-search.html<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Em complemento ao balan\u00e7o de dados estruturados \u201cSpecialAnnouncement\u201d, \u00e9 poss\u00edvel substituir um formul\u00e1rio no Search Console (<\/span><a href=\"https:\/\/search.google.com\/search-console\/special-announcement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/search.google.com\/search-console\/special-announcement<\/span><\/a><span style=\"font-weight: 400;\">) para indicar as mensagens importantes relacionadas ao coronav\u00edrus que podem ser reproduzidas nas p\u00e1ginas de resultados de pesquisa do Google.<\/span><\/p>\n<h3><strong><span style=\"color: #ff0066;\">2 - Not\u00edcias de SEO<\/span><\/strong><\/h3>\n<p><b>O Google frequentemente reescreve as meta descri\u00e7\u00f5es<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">O Google escreveu, em alguns casos, o conte\u00fado da meta descri\u00e7\u00e3o da balan\u00e7a<\/span><\/i><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/blog\/meta-description-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/ahrefs.com\/blog\/meta-description-study\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Esse estudo mostra que o Google n\u00e3o exibe frequentemente o conte\u00fado da meta descri\u00e7\u00e3o da balan\u00e7a para o resumo textual proposto na p\u00e1gina de resultados de pesquisa (snippet).<\/span><\/p>\n<p><b>Impacto do coronav\u00edrus no SEO (infogr\u00e1ficos)<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Infografias sobre o impacto do coronav\u00edrus em SEO<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.pagetraffic.com\/blog\/coronovirus-seo-impact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.pagetraffic.com\/blog\/coronovirus-seo-impact\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A infografia mostra as evolu\u00e7\u00f5es das tend\u00eancias de pesquisas em diferentes dom\u00ednios, como com\u00e9rcio eletr\u00f4nico, sa\u00fade, atualidade, turismo e lazer, acompanhadas de conselhos de SEO, para o mundo angl\u00f3fono.<\/span><\/p>\n<p><a href=\"https:\/\/observatoire.gulfstream-group.fr\/seo-coronavirus-nouveaux-comportements\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/observatoire.gulfstream-group.fr\/seo-coronavirus-nouveaux-comportements\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Infographie sur les \u00e9volutions des tendances de recherches dans le monde francophone.<\/span><\/p>\n<p><b>O Google ter\u00e1 que pagar aos editores de imprensa?<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">O Google deve pagar aos editores de imprensa?<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.autoritedelaconcurrence.fr\/fr\/communiques-de-presse\/droits-voisins-lautorite-fait-droit-aux-demandes-de-mesures-conservatoires\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.autoritedelaconcurrence.fr\/fr\/communiques-de-presse\/droits-voisins-lautorite-fait-droit-aux-demandes-de-mesures-conservatoires<\/span><\/a><span style=\"font-weight: 400;\">A Autorit\u00e9 de la Concurrence concedeu 3 meses ao Google para negociar um acordo com os editores e ag\u00eancias de imprensa para que eles sejam remunerados pelas informa\u00e7\u00f5es publicadas, principalmente no Google Actualit\u00e9s. Isso pode obrigar o Google a suspender o Google Actualit\u00e9s na Fran\u00e7a.<\/span><\/p>\n<p><b>O Bing adota as evolu\u00e7\u00f5es da meta tag robots oferecidas pelo Google<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Bing adota as evolu\u00e7\u00f5es do balan\u00e7o de meta rob\u00f4s propostas pelo Google<\/span><\/i><\/p>\n<p><a href=\"https:\/\/blogs.bing.com\/webmaster\/april-2020\/Announcing-new-options-for-webmasters-to-control-their-snippets-at-Bing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/blogs.bing.com\/webmaster\/april-2020\/Announcing-new-options-for-webmasters-to-control-their-snippets-at-Bing<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Trata-se de indica\u00e7\u00f5es que permitem modificar o descritor (texto e visual) exibido na p\u00e1gina de resultados do mecanismo de pesquisa. \u00c9 poss\u00edvel especificar o tamanho do texto, o tamanho da imagem e a dura\u00e7\u00e3o do v\u00eddeo na meta rob\u00f4s ou na diretiva X-Robots-Tag.<\/span><\/p>\n<p><b>O Google ter\u00e1 que revelar alguns elementos de seu algoritmo?<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">O Google deve revelar alguns elementos de seu algoritmo?<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo\/359536\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.searchenginejournal.com\/google-may-be-forced-to-reveal-its-search-algorithm-to-an-seo\/359536\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Acusado na Grande Bretanha pelo comparador de pre\u00e7os Foundem de ter diminu\u00eddo sua visibilidade nos resultados <\/span><span style=\"font-weight: 400;\">de pesquisa do Google<\/span><span style=\"font-weight: 400;\"> Para seu benef\u00edcio, o Google deve revelar alguns elementos de seu algoritmo.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #ff0066;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1057\" height=\"591\" title=\"data-driven\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271057%27%20height%3D%27591%27%20viewBox%3D%270%200%201057%20591%27%3E%3Crect%20width%3D%271057%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2020\/06\/Global-Newsletter-Data-Digest_LinkedIn_600x315_april-1.jpg\" alt class=\"lazyload img-responsive wp-image-30246\"\/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-inner-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/go.pardot.com\/l\/597421\/2020-05-06\/2k5zzj\" target=\"_blank\" rel=\"noopener\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p><b>O senhor tem interesse em digital e data marketing?<\/b><\/p>\n<p>Assine o Data Digest, o boletim informativo do Artefact, para receber conselhos pr\u00e1ticos, insights e opini\u00f5es em sua caixa de entrada todos os meses.<\/p>\n<p><b>O senhor pode me inscrever!<\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>SEO News por Olivier Perbet.<\/p>","protected":false},"author":[321],"featured_media":21992,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2819],"news-language":[316],"class_list":["post-22006","news","type-news","status-publish","has-post-thumbnail","hentry","author-olivier-perbet","news-category-news-france","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news\/22006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/21992"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=22006"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/author?post=22006"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-category?post=22006"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-language?post=22006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}