	{"id":52466,"date":"2021-02-22T23:47:22","date_gmt":"2021-02-22T23:47:22","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=52466"},"modified":"2024-09-20T17:42:22","modified_gmt":"2024-09-20T16:42:22","slug":"que-es-amazon-custom","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/br\/news\/que-es-amazon-custom\/","title":{"rendered":"O que \u00e9 o Amazon Custom?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 description\"><p>22 de fevereiro de 2021<br \/>\n<a href=\"https:\/\/www.amazon.es\/b?node=14578063031&#038;ref=ases_soa_custom_store_1&#038;ld=NSGoogle&#038;initialSessionID=257-7506853-1865931\" target=\"_blank\" rel=\"noopener\">Amazon Custom<\/a> \u00e9 um servi\u00e7o que permite aos usu\u00e1rios personalizar \u2018praticamente\u2019 qualquer tipo de produto com texto, imagens ou logotipos ou mesmo configura\u00e7\u00f5es em fun\u00e7\u00e3o das op\u00e7\u00f5es dispon\u00edveis.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Por que a Amazon Custom \u00e9 interessante?<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>1 de cada 5 consumidores est\u00e1 disposto a gastar mais em um produto personalizado, de acordo com o estudo da Deloitte, The Deloitte Consumer Review.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Experi\u00eancia de compra melhorada. Maior satisfa\u00e7\u00e3o do comprador.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Est\u00e1 dispon\u00edvel para quase todas as categorias da Amazon (exceto em algumas categorias de m\u00eddia)<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\"><p>En\u00a0<a href=\"https:\/\/www.artefact.com\/br\/data-marketing\/e-retail-e-commerce\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Artefact\u00a0<\/a>Analisamos as 10 primeiras p\u00e1ginas de resultados (cerca de 250 produtos) do\u00a0<a href=\"https:\/\/www.amazon.es\/b?node=14578063031&amp;ref=ases_soa_custom_store_1&amp;ld=NSGoogle&amp;initialSessionID=257-7506853-1865931\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Amazon Custom<\/a>\u00a0na Espanha e mais da metade dos produtos pertencem a essas 5 categorias:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Joyer\u00eda: 13%<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Llaveros: 13%<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Fundos para smartphone: 10%<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Carteras: 10%<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ropa: 9%<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p>H\u00e1 ainda uma grande oportunidade no servi\u00e7o de personaliza\u00e7\u00e3o da Amazon, pois n\u00e3o observamos nenhuma categoria saturada. Al\u00e9m disso, como diz a pr\u00f3pria Amazon: \u201cVender produtos personaliz\u00e1veis para todos os momentos da vida\u201d<em>,\u00a0<\/em>S\u00e3o muitas as ocasi\u00f5es e momentos perfeitos para vender esse tipo de produto: cumplea\u00f1os, bodas, Navidad, D\u00eda de Madre\/Padre, San Valent\u00edn, etc.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Tipos de personaliza\u00e7\u00e3o dispon\u00edveis:<\/h2><\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"960\" height=\"540\" title=\"Amazon-1\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2021\/03\/Amazon-1.png\" alt class=\"lazyload img-responsive wp-image-54841\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27960%27%20height%3D%27540%27%20viewBox%3D%270%200%20960%20540%27%3E%3Crect%20width%3D%27960%27%20height%3D%27540%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1-200x113.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1-400x225.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1-600x338.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1-800x450.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2021\/03\/Amazon-1.png 960w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 960px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Requisitos para se registrar na Amazon Custom:<\/h2><\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Ter uma conta de vendedor profissional.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Vender em um dos seguintes pa\u00edses: UK, DE, FR, IT, ES, USA.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Os pedidos devem ser gerenciados pelo senhor por meio da Rede gerenciada pelo colaborador comercial (MFN) ou do programa Prime gerenciado pelo vendedor (SFP).<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Coste de Amazon Custom:<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Hoje, n\u00e3o h\u00e1 custo adicional, pois est\u00e1 inclu\u00eddo nas tarifas do plano de vendas profissional.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ff0066;--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:30;line-height:1.33;\">Como registrar-se na Amazon Custom?<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>O senhor pode fazer isso aqui:\u00a0<a href=\"https:\/\/services.amazon.es\/amazoncustom.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/services.amazon.es\/amazoncustom.html<\/a><\/p>\n<p>Uma vez registrado no programa, publicar produtos personaliz\u00e1veis \u00e9 muito f\u00e1cil. Se precisar se aprofundar mais no servi\u00e7o ou tiver alguma d\u00favida, entre em contato com\u00a0<a href=\"https:\/\/www.artefact.com\/br\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Artefact\u00a0<\/a>Temos uma equipe de especialistas que ficar\u00e3o encantados em ajudar o senhor.<\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><h4 class=\"reader-author-info__text reader-author-info__name t-16 t-bold reader-author-info__meta-author-detail--has-hover mr2\">Autor \/ <a href=\"https:\/\/www.linkedin.com\/company\/27232561\/admin\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jonathan Garc\u00eda<\/strong><\/a> - Gerente de SEM e e-Retail en Artefact Espanha | Especialista em Google e Amazon Ads | Especialista em Marketplaces<\/h4>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>O Amazon Custom \u00e9 um servi\u00e7o que permite que os usu\u00e1rios personalizem \u2018praticamente\u2019 qualquer tipo de produto com texto, imagens ou logotipos ou mesmo configura\u00e7\u00f5es em fun\u00e7\u00e3o das op\u00e7\u00f5es dispon\u00edveis.<\/p>","protected":false},"author":[],"featured_media":53041,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2823],"news-language":[771],"class_list":["post-52466","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-news-spain","news-language-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news\/52466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/53041"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=52466"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/author?post=52466"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-category?post=52466"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-language?post=52466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}