![](\"https:\/\/www.artefact.com\/wp-content\/uploads\/2019\/12\/GroupeSEB-Eretail-Amazon.png\" "\\"data-driven\\"")
<\/span><\/div><\/div><\/div>NEWS \/ AWARDS<\/p>\n<\/div>
21 November 2019
\nArtefact\u2019s \u201cFull Search\u201d strategy ensured optimal search engine placement for Groupe SEB products on Amazon thanks to Data!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Artefact\u2019s<\/strong> \u201cFull Search\u201d strategy ensured optimal search engine placement for Groupe<\/strong> SEB<\/strong> products on Amazon<\/strong> thanks to Data!<\/em><\/p>\n At the Grand Prix du Search 2019 ceremony, Groupe SEB and Artefact won a gold medal in the Retail Search<\/em> category and a silver medal in the Search & Data<\/em> category for the efficiency of their eRetail\u00a0strategy on Amazon.<\/p>\n These medals recognize the alliance of Data with the Amazon\u00a0advertising search solutions which ensure optimal placement of Tefal products on the results pages of the e-commerce giant.<\/p>\n Groupe SEB, the world reference in small domestic equipment, is, with its TEFAL brand, an historic leader increasingly challenged on Amazon:\u00a0+30% new players (vs 2018) in this category.\u00a0The Amazon online sales platform has become so essential for retailers, it\u2019s a new medium:\u00a050% of online consumers begin their purchase on Amazon[1]<\/a>.\u00a0Product referencing has become a key element for success for brands:\u00a070% of users on the platform only consult the results on the first page[2]<\/a>.<\/p>\n THE SOLUTION<\/p>\n To ensure Groupe SEB the best possible visibility for its products on Amazon, Artefact implemented a \u201cFull Search\u201d\u00a0strategy in three stages, which takes the organic positioning of Tefal into account to adapt keywords proposed by the Amazon paid search.<\/p>\n Stage #1 \u2013 Analysis of the linear organic part of Tefal thanks to Artefact Retail Suite and identification of the most important keywords in which to invest.<\/p>\n Stage #2 \u2013 Construction of pertinent ads redirecting to the Tefal store or to optimised product pages.<\/p>\n Stage #3 \u2013 Analysis of performances of more than 100\u00a0keywords and adjustment of bids thanks to the use of Artefact Retail Suite.<\/p>\n THE RESULTS<\/p>\n => Increased organic linear share on the first page<\/strong>: +5 points on brand requests, +3 points on categorical requests (Q2 2019 VS Q2 2018)<\/p>\n => Growing return on investment:<\/strong> +20% on global ROAS in the category<\/p>\n =><\/strong> Optimised cost per click:<\/strong> a reduction of 9 % in CPC vs Q2 2018<\/p>\n [1]<\/a> (eMarketer \u2013 More Product Searches Start on Amazon)<\/p>\n [2]<\/a> CPC Strategy \u2013 The 2018 Amazon shopper behavior study<\/p>\n If you want to learn more about the eRetail Offer and how to improve your products’ ranking on Amazon, contact our eRetail team,<\/p>\n [1]<\/a>\u00a0eMarketer \u2013 More Product Searches Start on Amazon<\/p>\n