	{"id":643753,"date":"2025-06-05T10:03:46","date_gmt":"2025-06-05T09:03:46","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=643753"},"modified":"2025-06-20T10:12:24","modified_gmt":"2025-06-20T09:12:24","slug":"essence-of-ai-artefacts-olfactive-essence","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/br\/news\/essence-of-ai-artefacts-olfactive-essence\/","title":{"rendered":"Ess\u00eancia olfativa do AI Artefact"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Artefact-essenceofAI-PR-ENG-.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE IMPRENSA<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE IMPRENSA<\/span><\/div><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type button-primary-medium\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" data-hover=\"text_slide_down\" href=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/Artefact-EssenceofAI-CP_FR.pdf\"><div class=\"awb-button-text-transition  awb-button__hover-content--centered\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE IMPRENSA<\/span><span class=\"fusion-button-text awb-button__text awb-button__text--default\">COMUNICADO DE IMPRENSA<\/span><\/div><\/a><\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color6);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"align-self:center;max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/00-EssenceofAI-film-40sec-1.mp4\" type=\"video\/mp4\">Desculpe, seu navegador n\u00e3o suporta v\u00eddeos incorporados.<\/video><\/div><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Uma marca exclusiva nascida de dois mundos, uma casa de perfumes e uma casa de IA<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">Quando a tecnologia se combina com a sutil arte do perfume, surge uma cria\u00e7\u00e3o que, acima de tudo, celebra a humanidade e sua imagina\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essence of AI nasceu do encontro \u00fanico entre a Artefact, pioneira em artificial intelligence, e a Robertet, uma casa de perfumes emblem\u00e1tica e refer\u00eancia indiscut\u00edvel em ingredientes naturais. Essa fragr\u00e2ncia exclusiva traduz olfativamente a identidade da assinatura da Artefact gra\u00e7as ao poder inovador da NaturIA, uma ferramenta vision\u00e1ria resultante da colabora\u00e7\u00e3o entre as duas empresas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A NaturIA usa o artificial intelligence para acelerar o processo criativo e, ao mesmo tempo, aprimorar a experi\u00eancia e a sensibilidade exclusivas do perfumista. Ao capturar sutilmente os c\u00f3digos visuais e narrativos do Artefact, a NaturIA demonstra que o data, longe de substituir o ser humano, exalta a criatividade e revela toda a sua riqueza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa sinergia excepcional entre tecnologia e know-how artesanal d\u00e1 vida a uma fragr\u00e2ncia que vai al\u00e9m de um simples perfume para se tornar uma verdadeira express\u00e3o art\u00edstica, uma jornada sensorial que reflete todas as facetas olfativas de uma identidade \u00fanica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por meio dessa cria\u00e7\u00e3o emblem\u00e1tica, a Artefact afirma seu desejo de continuar sua explora\u00e7\u00e3o nos campos criativos, enriquecendo sua identidade gra\u00e7as a uma assinatura olfativa \u00fanica. A Robertet, por sua vez, reitera seu compromisso de ampliar ainda mais os limites da inova\u00e7\u00e3o em perfumaria, preservando a autenticidade e a sensibilidade espec\u00edficas de cada perfumista.Essence of AI simboliza, portanto, o encontro harmonioso entre o homem e a tecnologia, valorizando cada talento e cada vis\u00e3o para oferecer uma experi\u00eancia sensorial decididamente contempor\u00e2nea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A ess\u00eancia da IA<\/span><\/p>\n<p><span style=\"font-weight: 400;\">__________<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NOTAS PRINCIPAIS<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ess\u00eancia de lim\u00e3o<br \/>\n<\/span><span style=\"font-weight: 400;\">Ess\u00eancia de tangerina<br \/>\n<\/span><span style=\"font-weight: 400;\">Pimenta de Sichuan CO2 Absoluta<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">NOTAS SOBRE O CORA\u00c7\u00c3O<br \/>\n<\/span><span style=\"font-weight: 400;\">Rosa Absoluta<br \/>\n<\/span><span style=\"font-weight: 400;\">Noz-moscada Java<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NOTAS B\u00c1SICAS Accord de couro<br \/>\n<\/span><span style=\"font-weight: 400;\">Musk<\/span><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"702\" title=\"ess\u00eancia da AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA-.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--1024x702.png\" alt class=\"lazyload img-responsive wp-image-643754\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271036%27%20height%3D%27710%27%20viewBox%3D%270%200%201036%20710%27%3E%3Crect%20width%3D%271036%27%20height%3D%27710%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--200x137.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--400x274.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--600x411.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA--800x548.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/06\/essence-of-IA-.png 1036w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1024px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Resposta breve do NaturIA olfactive:<\/h2><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">A fragr\u00e2ncia incorpora a precis\u00e3o fria e met\u00e1lica da tecnologia e da inova\u00e7\u00e3o do data-driven, representada por notas de sa\u00edda n\u00edtidas e oz\u00f4nicas e alde\u00eddos met\u00e1licos. Essa \u00e9 a dimens\u00e3o \u2018Fact\u2019 do Artefact, evocando o brilho calculado do artificial intelligence e a l\u00f3gica estruturada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O perfume se transforma em um cora\u00e7\u00e3o vibrante e criativo, simbolizando a dimens\u00e3o \u2018Arte\u2019. O \u00e2mbar quente e resinoso e as especiarias esfuma\u00e7adas representam o toque humano, a criatividade e a energia ousada e intuitiva da express\u00e3o art\u00edstica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A fragr\u00e2ncia alcan\u00e7a um equil\u00edbrio harmonioso entre as duas dimens\u00f5es, combinando a nitidez fria e anal\u00edtica das notas met\u00e1licas com a riqueza quente e texturizada dos florais e das madeiras. Essa dualidade captura a ess\u00eancia da filosofia do Artefact - Arte e Fato em perfeita sinergia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A composi\u00e7\u00e3o geral \u00e9 uma assinatura olfativa ousada que justap\u00f5e os opostos em uma unidade. \u00c9 uma tape\u00e7aria olfativa que reflete a identidade exclusiva do Artefact, onde a intelig\u00eancia fria e met\u00e1lica se entrela\u00e7a perfeitamente com a criatividade vibrante e intuitiva.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color6);--awb-margin-bottom-small:8px;--awb-font-size:30px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;PT Serif&quot;;font-style:normal;font-weight:700;margin:0;letter-spacing:1.6px;font-size:1em;--fontSize:30;line-height:1.47;\">Sobre o Artefact<\/h2><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:20px;--awb-line-height:1.6;--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p><span style=\"font-weight: 400;\">A Artefact \u00e9 uma empresa l\u00edder em consultoria global dedicada a acelerar a ado\u00e7\u00e3o de <\/span><span style=\"font-weight: 400;\">data e IA para impactar positivamente pessoas e organiza\u00e7\u00f5es. Somos especializados em data <\/span><span style=\"font-weight: 400;\">transforma\u00e7\u00e3o e data marketing para gerar resultados comerciais tang\u00edveis em toda a <\/span><span style=\"font-weight: 400;\">cadeia de valor da empresa. <\/span><span style=\"font-weight: 400;\">O Artefact oferece o conjunto mais abrangente de solu\u00e7\u00f5es data-driven por setor, baseado em <\/span><span style=\"font-weight: 400;\">ci\u00eancia profunda data e tecnologias de IA de ponta, oferecendo projetos de IA em escala em todos os <\/span><span style=\"font-weight: 400;\">setores industriais. Da estrat\u00e9gia \u00e0s opera\u00e7\u00f5es, oferecemos uma abordagem de ponta a ponta e <\/span><span style=\"font-weight: 400;\">solu\u00e7\u00f5es: data estrat\u00e9gia, data qualidade e governan\u00e7a, data platforms, F\u00e1brica de IA, data-driven <\/span><span style=\"font-weight: 400;\">experi\u00eancia do cliente e ROI de marketing. <\/span><span style=\"font-weight: 400;\">Nossos mais de 1700 funcion\u00e1rios operam em 24 pa\u00edses (Europa, \u00c1sia, Am\u00e9ricas, Oriente M\u00e9dio e \u00c1frica) <\/span><span style=\"font-weight: 400;\">e temos parceria com 1.000 clientes, incluindo algumas das 300 maiores marcas do mundo, como Samsung, L'Or\u00e9al e Sanofi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">_________<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para obter mais informa\u00e7\u00f5es, visite <a href=\"https:\/\/www.artefact.com\/br\/\">Artefact.com<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contato com a imprensa<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sophie Huss<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diretor de Marketing<\/span><\/p>\n<p><a href=\"\/br\/&\/#x6d;a&#x69;&#108;&#x74;&#111;&#x3a;&#x73;o&#x70;&#104;&#x69;&#101;&#x2e;&#104;u&#x73;&#115;&#x40;&#97;&#x72;&#116;e&#x66;&#97;&#x63;&#116;&#x2e;&#99;o&#x6d;\"><span style=\"font-weight: 400;\">sophie.huss@artefact.com<\/span> <\/a><\/p>\n<p><span style=\"font-weight: 400;\">+33 (0)6 13 34 58 89<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maud Ollieric \/ maud.ollieric@taddeo.fr  +33 (0)6 23 38 90 09<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/article><\/p>","protected":false},"excerpt":{"rendered":"<p>A Essence of AI nasceu do encontro \u00fanico entre a Artefact, pioneira em artificial intelligence, e a Robertet, uma casa de perfumes emblem\u00e1tica e refer\u00eancia indiscut\u00edvel em ingredientes naturais.<\/p>","protected":false},"author":[],"featured_media":643757,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[3159,2819,4918],"news-language":[311],"class_list":["post-643753","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-communique","news-category-news-france","news-category-press-release","news-language-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news\/643753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/643757"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=643753"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/author?post=643753"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-category?post=643753"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-language?post=643753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}