	{"id":65800,"date":"2022-01-20T12:50:47","date_gmt":"2022-01-20T12:50:47","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=news&#038;p=65800"},"modified":"2024-09-20T17:42:28","modified_gmt":"2024-09-20T16:42:28","slug":"groupe-adp-confie-son-budget-a-artefact","status":"publish","type":"news","link":"https:\/\/www.artefact.com\/br\/news\/groupe-adp-confie-son-budget-a-artefact\/","title":{"rendered":"O grupo ADP confia seu or\u00e7amento a Artefact 3000"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.strategies.fr\/actualites\/marques\/LQ125744C\/le-groupe-adp-confie-son-budget-artefact-3000.html\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-1\"><p><u>Leia o artigo publicado no site media <a class=\"oiM5sf\" dir=\"ltr\" href=\"https:\/\/www.strategies.fr\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Estrat\u00e9gias.fr<\/a><\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"336\" height=\"56\" title=\"logo_3_1-estrat\u00e9gias\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/logo_3_1-strategies.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/logo_3_1-strategies.png\" alt class=\"lazyload img-responsive wp-image-65801\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27336%27%20height%3D%2756%27%20viewBox%3D%270%200%20336%2056%27%3E%3Crect%20width%3D%27336%27%20height%3D%2756%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/logo_3_1-strategies-200x33.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/logo_3_1-strategies.png 336w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 336px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #000000;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3 description\"><p>O grupo ADP confia \u00e0 ag\u00eancia Artefact 3000 a comunica\u00e7\u00e3o de marca e comercial de suas duas marcas (Groupe ADP e Paris A\u00e9roports), sendo que esse p\u00e9riplo foi dividido anteriormente entre as ag\u00eancias W (grupo Havas) e Babel.<\/p>\n<\/div><\/div><\/div><\/div><\/div><article class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><p>De acordo com nossas informa\u00e7\u00f5es, em decorr\u00eancia de um an\u00fancio de oferta realizado pela Pitchville, o grupo ADP confia na <a href=\"https:\/\/www.strategies.fr\/actualites\/agences\/4051719W\/artefact-3000-pour-nom-propre.html\" target=\"_blank\" rel=\"noopener\">l'agence Artefact 3000<\/a> a comunica\u00e7\u00e3o de marca e comercial de suas duas marcas (Groupe ADP e Paris A\u00e9roports), sendo que esse p\u00e9riplo foi dividido anteriormente entre as ag\u00eancias W (grupo Havas) e Babel. <a href=\"https:\/\/www.strategies.fr\/actualites\/marques\/4067782W\/le-groupe-adp-remet-son-budget-en-competition.html\" target=\"_blank\" rel=\"noopener\">A competi\u00e7\u00e3o, lan\u00e7ada em setembro deste ano, op\u00f4s cinco ag\u00eancias:<\/a> Artefact 3000, Sid Lee Paris, TBWAParis e os dois mais sortudos. O relato dessa competi\u00e7\u00e3o maior ocorre quando o grupo ADP continua sendo afetado pela crise sanit\u00e1ria. Depois de um exerc\u00edcio 2020 aux allures d'annus horribilis -chiffre d'affaires en baisse de 80%, o grupo se beneficiou da recupera\u00e7\u00e3o do tr\u00e1fego no ano passado, com um aumento de 37% em um ano. Mas o retorno \u00e0 normalidade n\u00e3o est\u00e1 previsto para hoje. Com 160 milh\u00f5es de passageiros contabilizados no conjunto de seus aeroportos, dos quais 41,9 milh\u00f5es em Paris, o tr\u00e1fego de 2021 do grupo ADP representa apenas 45,6% do registrado em 2019. Pour les deux a\u00e9roports parisiens de Roissy-Charles-de-Gaulle et d'Orly, l'\u00e9cart avec la situation en amont de la crise est du m\u00eame ordre. Les 26,2 millions de passagers accueillis l'an dernier \u00e0 Roissy ne constituent ainsi que 34,4% du trafic de 2019, tandis qu'\u00e0 Orly, les 15,7 millions de voyageurs flirtent tout juste avec 50% du total not\u00e9 en 2019.<\/p>\n<\/div><\/div><\/div><\/div><\/article><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:40px;--awb-margin-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-column-inner-bg-wrapper\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-inner-bg-size:cover;--awb-border-color:rgba(10,17,40,0.1);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:4px 4px 4px 4px;--awb-inner-bg-border-radius:4px 4px 4px 4px;--awb-inner-bg-overflow:hidden;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/www.strategies.fr\/actualites\/marques\/LQ125744C\/le-groupe-adp-confie-son-budget-artefact-3000.html\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-text fusion-text-5\"><p><u>Leia o artigo publicado no site media <a class=\"oiM5sf\" dir=\"ltr\" href=\"https:\/\/www.strategies.fr\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Estrat\u00e9gias.fr<\/a><\/u><\/p>\n<\/div><div class=\"fusion-image-element\" style=\"--awb-margin-right:20px;--awb-margin-left:20px;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"336\" height=\"56\" title=\"logo_3_1-estrat\u00e9gias\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/logo_3_1-strategies.png\" data-orig-src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/logo_3_1-strategies.png\" alt class=\"lazyload img-responsive wp-image-65801\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27336%27%20height%3D%2756%27%20viewBox%3D%270%200%20336%2056%27%3E%3Crect%20width%3D%27336%27%20height%3D%2756%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/logo_3_1-strategies-200x33.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2022\/01\/logo_3_1-strategies.png 336w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 336px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6\"><p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>O grupo ADP confia \u00e0 ag\u00eancia Artefact 3000 a comunica\u00e7\u00e3o de marca e comercial de suas duas marcas (Groupe ADP e Paris A\u00e9roports), sendo que esse p\u00e9riplo foi dividido anteriormente entre as ag\u00eancias W (grupo Havas) e Babel.<\/p>","protected":false},"author":[],"featured_media":65802,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"news-category":[2818],"news-language":[316],"class_list":["post-65800","news","type-news","status-publish","has-post-thumbnail","hentry","news-category-artefact-3000","news-language-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news\/65800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/65802"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=65800"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/author?post=65800"},{"taxonomy":"news-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-category?post=65800"},{"taxonomy":"news-language","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/news-language?post=65800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}