{"id":1033043,"date":"2025-10-27T16:20:13","date_gmt":"2025-10-27T16:20:13","guid":{"rendered":"https:\/\/www.artefact.com\/?page_id=1033043"},"modified":"2025-11-03T14:34:57","modified_gmt":"2025-11-03T14:34:57","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.artefact.com\/br\/insights\/blog\/","title":{"rendered":"Blog (nova p\u00e1gina)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-background-blend-mode:overlay;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:80px;--awb-padding-right:80px;--awb-padding-bottom:80px;--awb-padding-left:80px;--awb-padding-right-medium:5%;--awb-padding-left-medium:5%;--awb-padding-top-small:120px;--awb-padding-right-small:5%;--awb-padding-left-small:5%;--awb-min-height:600px;--awb-min-height-medium:calc(65vh);--awb-min-height-small:calc(55vh);--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2024\/07\/insight-top-banner-4.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-align-content-flex-end fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:83.333333333333%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom:40px;--awb-margin-bottom-small:8px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:var(--awb-custom_typography_7-letter-spacing);--fontSize:70;line-height:1;\">Global Blog<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-bottom-small:8px;--awb-font-size:var(--awb-typography3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:20;line-height:1.2;\">Inspire-se com os artigos mais recentes de nosso blog.<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:20px;--awb-padding-top-small:40px;--awb-padding-right-small:5%;--awb-padding-left-small:5%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" 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8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/thinking-in-the-age-of-ai\/\" target=\"_self\" aria-label=\"O pensamento na era da IA\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Thinking in the age of AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI.png\" class=\"img-responsive wp-image-1332710 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Thinking-in-the-age-of-AI.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">O pensamento na era da IA<\/h3><\/div><div class=\"fusion-text fusion-text-1 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A intelig\u00eancia nunca foi t\u00e3o barata. O pensamento nunca foi t\u00e3o caro. Infelizmente, a maioria das organiza\u00e7\u00f5es destina recursos para a primeira e negligencia a segunda. Conte\u00fado gerado por IA nunca foi t\u00e3o f\u00e1cil de identificar, como o senhor provavelmente j\u00e1 sabe. Basta dar uma olhada em uma apresenta\u00e7\u00e3o ou ler as tr\u00eas primeiras linhas de um e-mail para saber imediatamente se foi escrito por uma pessoa ou por uma IA. Isso s\u00f3 ficar\u00e1 mais evidente \u00e0 medida que os modelos forem aprimorados.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-1\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Thinking in the age of AI\" data-description=\"Intelligence has never been cheaper. Thinking has never been more expensive. Unfortunately, most organizations budget for the first and starve the second.AI content has never been easier to spot, as you\u2019re probably well aware. You glance at a deck, or read the first three lines of an email, and immediately know whether it was written\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/thinking-in-the-age-of-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Thinking%20in%20the%20age%20of%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthinking-in-the-age-of-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthinking-in-the-age-of-ai%2F&amp;title=Thinking%20in%20the%20age%20of%20AI&amp;summary=Intelligence%20has%20never%20been%20cheaper.%20Thinking%20has%20never%20been%20more%20expensive.%20Unfortunately%2C%20most%20organizations%20budget%20for%20the%20first%20and%20starve%20the%20second.%0D%0A%0D%0AAI%20content%20has%20never%20been%20easier%20to%20spot%2C%20as%20you%E2%80%99re%20probably%20well%20aware.%20You%20glance%20at%20a%20deck%2C%20or%20read%20the%20first%20three%20lines%20of%20an%20email%2C%20and%20immediately%20know%20whether%20it%20was%20written\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/thinking-in-the-age-of-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 de junho de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/from-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach\/\" target=\"_self\" aria-label=\"Do dinheiro m\u00f3vel aos agentes de IA\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From Mobile Money to AI Agents: why Africa&#8217;s next leapfrog is already within reach\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26.png\" class=\"img-responsive wp-image-1332427 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Template-Website-Banner-26.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Do dinheiro m\u00f3vel aos agentes de IA: por que o pr\u00f3ximo salto qualitativo da \u00c1frica j\u00e1 est\u00e1 ao nosso alcance<\/h3><\/div><div class=\"fusion-text fusion-text-3 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Automa\u00e7\u00e3o. Rapidez. Escala. Tudo o que o setor de luxo sempre rejeitou. E, no entanto, os agentes de IA podem ser a primeira tecnologia capaz de oferecer o que o setor vem prometendo h\u00e1 d\u00e9cadas, mas nunca conseguiu alcan\u00e7ar plenamente: conhecer cada cliente como se fosse o \u00fanico.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-2\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From Mobile Money to AI Agents: why Africa&#8217;s next leapfrog is already within reach\" data-description=\"Ten days ago, alongside Deon van Heerden, our CEO for South Africa, and Fabrice Zapfack, our CEO for C\u00f4te d&#039;Ivoire, I spent time in Nairobi at Africa Forward and in Kigali at the Africa CEO Forum. We met dozens of clients, prospects, partners and policymakers: ministers, regulators, public sector leaders.One conviction came back,\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/from-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-2\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20Mobile%20Money%20to%20AI%20Agents%3A%20why%20Africa%E2%80%99s%20next%20leapfrog%20is%20already%20within%20reach&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ffrom-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ffrom-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach%2F&amp;title=From%20Mobile%20Money%20to%20AI%20Agents%3A%20why%20Africa%26%238217%3Bs%20next%20leapfrog%20is%20already%20within%20reach&amp;summary=Ten%20days%20ago%2C%20alongside%20Deon%20van%20Heerden%2C%20our%20CEO%20for%20South%20Africa%2C%20and%20Fabrice%20Zapfack%2C%20our%20CEO%20for%20C%C3%B4te%20d%26%23039%3BIvoire%2C%20I%20spent%20time%20in%20Nairobi%20at%20Africa%20Forward%20and%20in%20Kigali%20at%20the%20Africa%20CEO%20Forum.%20We%20met%20dozens%20of%20clients%2C%20prospects%2C%20partners%20and%20policymakers%3A%20ministers%2C%20regulators%2C%20public%20sector%20leaders.%0D%0A%0D%0AOne%20conviction%20came%20back%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/from-mobile-money-to-ai-agents-why-africas-next-leapfrog-is-already-within-reach\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 de junho de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology luxury\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective\/\" target=\"_self\" aria-label=\"Enxergando o invis\u00edvel \u2013 O luxo na era dos agentes: a perspectiva de Artefact\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Seeing the invisible &#8211; Luxury in the age of agents: Artefact\u2019s perspective\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective.png\" class=\"img-responsive wp-image-1320394 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Seeing-the-invisible-Luxury-in-the-age-of-agents_Artefacts-perspective.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Enxergando o invis\u00edvel \u2013 O luxo na era dos agentes: a perspectiva da Artefact<\/h3><\/div><div class=\"fusion-text fusion-text-5 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Automa\u00e7\u00e3o. Rapidez. Escala. Tudo o que o setor de luxo sempre rejeitou. E, no entanto, os agentes de IA podem ser a primeira tecnologia capaz de oferecer o que o setor vem prometendo h\u00e1 d\u00e9cadas, mas nunca conseguiu alcan\u00e7ar plenamente: conhecer cada cliente como se fosse o \u00fanico.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-3\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Seeing the invisible &#8211; Luxury in the age of agents: Artefact\u2019s perspective\" data-description=\"Automation. Speed. Scale. Everything luxury has always refused. And yet, AI agents may be the first technology capable of delivering what the industry has promised for decades but never quite managed to completely achieve: knowing every client as if they were your only one.The luxury promise and the gap behind itLuxury doesn&#039;t sell products; it\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-3\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Seeing%20the%20invisible%20%E2%80%93%20Luxury%20in%20the%20age%20of%20agents%3A%20Artefact%E2%80%99s%20perspective&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fseeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fseeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective%2F&amp;title=Seeing%20the%20invisible%20%26%238211%3B%20Luxury%20in%20the%20age%20of%20agents%3A%20Artefact%E2%80%99s%20perspective&amp;summary=Automation.%20Speed.%20Scale.%20Everything%20luxury%20has%20always%20refused.%20And%20yet%2C%20AI%20agents%20may%20be%20the%20first%20technology%20capable%20of%20delivering%20what%20the%20industry%20has%20promised%20for%20decades%20but%20never%20quite%20managed%20to%20completely%20achieve%3A%20knowing%20every%20client%20as%20if%20they%20were%20your%20only%20one.%0D%0AThe%20luxury%20promise%20and%20the%20gap%20behind%20it%0D%0ALuxury%20doesn%26%23039%3Bt%20sell%20products%3B%20it\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/seeing-the-invisible-luxury-in-the-age-of-agents-artefacts-perspective\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 de junho de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-commerce-when-buying-becomes-delegating\/\" target=\"_self\" aria-label=\"Com\u00e9rcio por procura\u00e7\u00e3o \u2013 Quando comprar passa a ser delegar\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic commerce: When buying becomes delegating\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating.png\" class=\"img-responsive wp-image-1320136 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Agentic-commerce-When-buying-becomes-delegating.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Com\u00e9rcio por procura\u00e7\u00e3o: quando comprar passa a ser delegar<\/h3><\/div><div class=\"fusion-text fusion-text-7 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Em apenas alguns anos, a IA generativa passou de uma novidade a se tornar o principal ponto de acesso. Os grandes modelos de linguagem (LLMs) j\u00e1 atraem cerca de 45 bilh\u00f5es de visitas por m\u00eas, o equivalente a 56% do volume de buscas tradicionais, que se mant\u00e9m est\u00e1vel h\u00e1 anos.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-4\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic commerce: When buying becomes delegating\" data-description=\"Why the next brand battleground will be fought in front of agents, not humans.In just a few years, generative AI has moved from novelty to default front door. Large language models (LLMs) already attract close to 45 billion visits per month, the equivalent of 56% of traditional search volume, which has plateaued for years. But\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/agentic-commerce-when-buying-becomes-delegating\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-4\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20commerce%3A%20When%20buying%20becomes%20delegating&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fagentic-commerce-when-buying-becomes-delegating%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fagentic-commerce-when-buying-becomes-delegating%2F&amp;title=Agentic%20commerce%3A%20When%20buying%20becomes%20delegating&amp;summary=Why%20the%20next%20brand%20battleground%20will%20be%20fought%20in%20front%20of%20agents%2C%20not%20humans.%0D%0AIn%20just%20a%20few%20years%2C%20generative%20AI%20has%20moved%20from%20novelty%20to%20default%20front%20door.%20Large%20language%20models%20%28LLMs%29%20already%20attract%20close%20to%2045%20billion%20visits%20per%20month%2C%20the%20equivalent%20of%2056%25%20of%20traditional%20search%20volume%2C%20which%20has%20plateaued%20for%20years.%20But\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-commerce-when-buying-becomes-delegating\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-4 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-15 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 de junho de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column diversity-inclusion\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-5 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change\/\" target=\"_self\" aria-label=\"Como as empresas podem promover a inclus\u00e3o da comunidade LGBTQIAPN+ por meio de mudan\u00e7as estruturais significativas\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How companies can foster LGBTQIAPN+ inclusion through meaningful structural change\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change.png\" class=\"img-responsive wp-image-1320004 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/How-companies-can-foster-LGBTQIAPN-inclusion-through-meaningful-structural-change.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Como as empresas podem promover a inclus\u00e3o da comunidade LGBTQIAPN+ por meio de mudan\u00e7as estruturais significativas<\/h3><\/div><div class=\"fusion-text fusion-text-9 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Todos os anos, o M\u00eas do Orgulho impulsiona campanhas, conte\u00fados e iniciativas de marcas em torno da causa LGBTQIAPN+. Trata-se de um momento importante para a visibilidade, mas o pr\u00f3prio mercado vem se perguntando cada vez mais: o que vem depois disso? Pesquisas recentes apontam para um sinal claro: as pessoas audiences querem ver menos comunica\u00e7\u00f5es pontuais e mais estruturas concretas.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-16 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-5\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How companies can foster LGBTQIAPN+ inclusion through meaningful structural change\" data-description=\"Every year, Pride Month drives campaigns, content, and brand initiatives around the LGBTQIAPN+ cause. It is an important moment for visibility, but the market itself has increasingly been asking: what comes after that? Recent research points to a clear signal: audiences want to see less one-off communication and more concrete structure. A global Ipsos survey\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-5\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20companies%20can%20foster%20LGBTQIAPN%2B%20inclusion%20through%20meaningful%20structural%20change&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fhow-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fhow-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change%2F&amp;title=How%20companies%20can%20foster%20LGBTQIAPN%2B%20inclusion%20through%20meaningful%20structural%20change&amp;summary=Every%20year%2C%20Pride%20Month%20drives%20campaigns%2C%20content%2C%20and%20brand%20initiatives%20around%20the%20LGBTQIAPN%2B%20cause.%20It%20is%20an%20important%20moment%20for%20visibility%2C%20but%20the%20market%20itself%20has%20increasingly%20been%20asking%3A%20what%20comes%20after%20that%3F%20Recent%20research%20points%20to%20a%20clear%20signal%3A%20audiences%20want%20to%20see%20less%20one-off%20communication%20and%20more%20concrete%20structure.%20A%20global%20Ipsos%20survey\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-17 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/how-companies-can-foster-lgbtqiapn-inclusion-through-meaningful-structural-change\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-18 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-5 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-19 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>25 de junho de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-6 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is\/\" target=\"_self\" aria-label=\"Artigo \u2013 Agentes de IA de longo prazo_Parte 2 \u2013 Tr\u00eas abordagens que realmente funcionam\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Own channels, real data: Why CRM strategy must be a C-Suite decision and why it rarely is\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work.png\" class=\"img-responsive wp-image-1083987 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-Long-Run-AI-Agents_Part-2-Three-Approaches-That-Actually-Work.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Canais pr\u00f3prios, data de verdade: Por que a estrat\u00e9gia de CRM deve ser uma decis\u00e3o da alta administra\u00e7\u00e3o e por que raramente o \u00e9<\/h3><\/div><div class=\"fusion-text fusion-text-11 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A maioria dos projetos de CRM e CDP em que trabalho na Alemanha n\u00e3o fracassa por causa da tecnologia. Eles fracassam antes mesmo da constru\u00e7\u00e3o do primeiro pipeline data. Os diretores de marketing (CMOs) ainda conduzem, em grande parte, a estrat\u00e9gia de marketing dentro de silos: marca A, canal B, campanha C. Mas o cliente n\u00e3o enxerga silos. Trata-se de um viajante a neg\u00f3cios que reserva um upgrade na segunda-feira. Um comprador familiar em busca de uma promo\u00e7\u00e3o de fim de semana na sexta-feira. Um segurado que renova sua ap\u00f3lice em outubro. A mesma pessoa. Tr\u00eas micropersonas distintas. Tr\u00eas pontos de contato diferentes. E na base data: um perfil simples com uma data de nascimento e uma lista de todas as transa\u00e7\u00f5es.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-20 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-6\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Own channels, real data: Why CRM strategy must be a C-Suite decision and why it rarely is\" data-description=\"Most CRM and CDP projects I work on in Germany don&#039;t fail because of the technology. They fail before the first data pipeline is built. CMOs still largely lead marketing strategy within silos, brand A, channel B, campaign C. But the customer doesn&#039;t see silos. They are a business traveller booking an upgrade on Monday.\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-6\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Own%20channels%2C%20real%20data%3A%20Why%20CRM%20strategy%20must%20be%20a%20C-Suite%20decision%20and%20why%20it%20rarely%20is&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fown-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fown-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is%2F&amp;title=Own%20channels%2C%20real%20data%3A%20Why%20CRM%20strategy%20must%20be%20a%20C-Suite%20decision%20and%20why%20it%20rarely%20is&amp;summary=Most%20CRM%20and%20CDP%20projects%20I%20work%20on%20in%20Germany%20don%26%23039%3Bt%20fail%20because%20of%20the%20technology.%20They%20fail%20before%20the%20first%20data%20pipeline%20is%20built.%20CMOs%20still%20largely%20lead%20marketing%20strategy%20within%20silos%2C%20brand%20A%2C%20channel%20B%2C%20campaign%20C.%20But%20the%20customer%20doesn%26%23039%3Bt%20see%20silos.%20They%20are%20a%20business%20traveller%20booking%20an%20upgrade%20on%20Monday.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-21 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/own-channels-real-data-why-crm-strategy-must-be-a-c-suite-decision-and-why-it-rarely-is\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-22 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-6 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-23 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 de junho de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting generative-ai\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-7 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/unlock-business-value-from-agentic-ai-beyond-the-sandbox\/\" target=\"_self\" aria-label=\"artigo de Ghadi Hobeika\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Beyond the Sandbox: How to unlock measurable business value from agentic AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2.png\" class=\"img-responsive wp-image-1276920 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/2-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Al\u00e9m do ambiente de testes: como obter valor comercial mensur\u00e1vel a partir da IA aut\u00f4noma<\/h3><\/div><div class=\"fusion-text fusion-text-13 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Embora a IA prometa um atendimento mais r\u00e1pido e uma tomada de decis\u00f5es mais precisa, grande parte desse potencial permanece restrita \u00e0 fase experimental. Descubra como as principais organiza\u00e7\u00f5es est\u00e3o indo al\u00e9m de simples projetos-piloto de IA, superando os obst\u00e1culos \u00e0 ado\u00e7\u00e3o pela for\u00e7a de trabalho e incorporando fluxos de trabalho aut\u00f4nomos aos principais processos de neg\u00f3cios para gerar um retorno sobre o investimento (ROI) real e mensur\u00e1vel.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-24 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-7\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Beyond the Sandbox: How to unlock measurable business value from agentic AI\" data-description=\"Agentic AI has unique potential, but realizing it is not as simple as providing employees with the tools; rather, organizations must implement it intelligently.AI promises faster service, nuanced decision-making, and organized data. Today, much of that potential is stuck in many companies\u2019 \u201cAI sandbox.\u201d As a global leader in data and AI consulting,\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/unlock-business-value-from-agentic-ai-beyond-the-sandbox\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-7\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Beyond%20the%20Sandbox%3A%20How%20to%20unlock%20measurable%20business%20value%20from%20agentic%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Funlock-business-value-from-agentic-ai-beyond-the-sandbox%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Funlock-business-value-from-agentic-ai-beyond-the-sandbox%2F&amp;title=Beyond%20the%20Sandbox%3A%20How%20to%20unlock%20measurable%20business%20value%20from%20agentic%20AI&amp;summary=Agentic%20AI%20has%20unique%20potential%2C%20but%20realizing%20it%20is%20not%20as%20simple%20as%20providing%20employees%20with%20the%20tools%3B%20rather%2C%20organizations%20must%20implement%20it%20intelligently.%0D%0AAI%20promises%20faster%20service%2C%20nuanced%20decision-making%2C%20and%20organized%20data.%20Today%2C%20much%20of%20that%20potential%20is%20stuck%20in%20many%20companies%E2%80%99%20%E2%80%9CAI%20sandbox.%E2%80%9D%20As%20a%20global%20leader%20in%20data%20and%20AI%20consulting%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-25 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/unlock-business-value-from-agentic-ai-beyond-the-sandbox\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-26 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-7 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-27 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 de junho de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-8 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start\/\" target=\"_self\" aria-label=\"Esperar que a IA amadure\u00e7a \u00e9 uma aposta da qual voc\u00ea pode n\u00e3o sair vivo \u2013 Por que a tend\u00eancia do setor imobili\u00e1rio brit\u00e2nico de esperar \u00e9 seu maior risco, e por onde realmente come\u00e7ar\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Waiting for AI to mature is a bet you may not survive &#8211; Why the UK property sector&#8217;s instinct to wait is its biggest risk, and where to actually start\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start.png\" class=\"img-responsive wp-image-1276099 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/Waiting-for-AI-to-mature-is-a-bet-you-may-not-survive-Why-the-UK-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Esperar que a IA amadure\u00e7a \u00e9 uma aposta da qual voc\u00ea pode n\u00e3o sair vivo \u2013 Por que a tend\u00eancia do setor imobili\u00e1rio brit\u00e2nico de esperar \u00e9 seu maior risco, e por onde realmente come\u00e7ar<\/h3><\/div><div class=\"fusion-text fusion-text-15 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>J\u00e1 me reuni com in\u00fameros executivos do setor imobili\u00e1rio que se mostram genuinamente surpresos com o ritmo lento da ado\u00e7\u00e3o da IA dentro de suas pr\u00f3prias empresas, apesar de terem ativado o Copilot para todas as suas equipes. O padr\u00e3o \u00e9 notavelmente consistente. Adquire-se uma licen\u00e7a, muitas vezes a mais barata dispon\u00edvel, oferece-se pouco ou nenhum treinamento de fato, e a lideran\u00e7a passa a aguardar uma transforma\u00e7\u00e3o que nunca chega. A ado\u00e7\u00e3o permanece baixa, a frustra\u00e7\u00e3o cresce e a mudan\u00e7a radical prometida n\u00e3o aparece em lugar algum. A suposi\u00e7\u00e3o subjacente a tudo isso \u00e9 que colocar uma ferramenta poderosa nas m\u00e3os das pessoas equivale a mudar a forma como elas trabalham.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-28 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-8\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Waiting for AI to mature is a bet you may not survive &#8211; Why the UK property sector&#8217;s instinct to wait is its biggest risk, and where to actually start\" data-description=\"I have now met with countless property executives who are genuinely surprised at the low pace of AI adoption inside their own firms, despite having switched on Copilot for all their teams. The pattern is remarkably consistent. A licence is bought, often the cheapest available, little or no real training is provided, and leadership then\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-8\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Waiting%20for%20AI%20to%20mature%20is%20a%20bet%20you%20may%20not%20survive%20%E2%80%93%20Why%20the%20UK%20property%20sector%E2%80%99s%20instinct%20to%20wait%20is%20its%20biggest%20risk%2C%20and%20where%20to%20actually%20start&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fwaiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fwaiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start%2F&amp;title=Waiting%20for%20AI%20to%20mature%20is%20a%20bet%20you%20may%20not%20survive%20%26%238211%3B%20Why%20the%20UK%20property%20sector%26%238217%3Bs%20instinct%20to%20wait%20is%20its%20biggest%20risk%2C%20and%20where%20to%20actually%20start&amp;summary=I%20have%20now%20met%20with%20countless%20property%20executives%20who%20are%20genuinely%20surprised%20at%20the%20low%20pace%20of%20AI%20adoption%20inside%20their%20own%20firms%2C%20despite%20having%20switched%20on%20Copilot%20for%20all%20their%20teams.%20The%20pattern%20is%20remarkably%20consistent.%20A%20licence%20is%20bought%2C%20often%20the%20cheapest%20available%2C%20little%20or%20no%20real%20training%20is%20provided%2C%20and%20leadership%20then\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-29 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/waiting-for-ai-to-mature-is-a-bet-you-may-not-survive-why-the-uk-property-sectors-instinct-to-wait-is-its-biggest-risk-and-where-to-actually-start\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-30 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-8 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-31 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-16\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 de junho de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column automotive\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-9 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars\/\" target=\"_self\" aria-label=\"A empresa de ve\u00edculos aut\u00f4nomos \u2013 Por que as montadoras precisam de IA com capacidade de a\u00e7\u00e3o antes de lan\u00e7arem carros totalmente aut\u00f4nomos\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The self-driving enterprise: Why carmakers need agentic AI before fully autonomous cars\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars.png\" class=\"img-responsive wp-image-1275960 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/The-self-driving-enterprise-Why-carmakers-need-agentic-AI-before-fully-autonomous-cars.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">A empresa de ve\u00edculos aut\u00f4nomos: Por que as montadoras precisam de IA com capacidade de a\u00e7\u00e3o antes de lan\u00e7arem carros totalmente aut\u00f4nomos<\/h3><\/div><div class=\"fusion-text fusion-text-17 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A ind\u00fastria automotiva se encontra diante de um paradoxo. Os fabricantes de equipamentos originais (OEMs) est\u00e3o gastando bilh\u00f5es para desenvolver ve\u00edculos capazes de detectar o ambiente ao seu redor, avaliar riscos e agir sem interven\u00e7\u00e3o humana \u2014 no entanto, as organiza\u00e7\u00f5es que fabricam esses ve\u00edculos ainda dependem de ciclos de planejamento anuais, cadeias de decis\u00e3o manuais e sistemas que n\u00e3o foram projetados para se comunicarem entre si. Os ve\u00edculos est\u00e3o se tornando aut\u00f4nomos mais rapidamente do que as empresas que os produzem. Esse descompasso n\u00e3o \u00e9 mais uma curiosidade estrat\u00e9gica. Em um setor que enfrenta press\u00f5es simult\u00e2neas da eletrifica\u00e7\u00e3o, arquiteturas de ve\u00edculos definidas por software, margens reduzidas e concorr\u00eancia cada vez mais acirrada por parte de fabricantes chineses \u2014 que est\u00e3o superando os fabricantes de equipamentos originais (OEMs) ocidentais tanto em termos de custo quanto de integra\u00e7\u00e3o de IA \u2014, a lat\u00eancia na tomada de decis\u00f5es tornou-se um risco estrutural.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-32 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-9\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The self-driving enterprise: Why carmakers need agentic AI before fully autonomous cars\" data-description=\"Executive summaryThe automotive industry is in the grip of a paradox. OEMs are spending billions to develop vehicles that can sense their environment, reason about risk, and act without human intervention \u2014 yet the organisations building those vehicles still rely on annual planning cycles, manual decision chains, and systems that were not designed to communicate\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-9\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20self-driving%20enterprise%3A%20Why%20carmakers%20need%20agentic%20AI%20before%20fully%20autonomous%20cars&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars%2F&amp;title=The%20self-driving%20enterprise%3A%20Why%20carmakers%20need%20agentic%20AI%20before%20fully%20autonomous%20cars&amp;summary=Executive%20summary%0D%0AThe%20automotive%20industry%20is%20in%20the%20grip%20of%20a%20paradox.%20OEMs%20are%20spending%20billions%20to%20develop%20vehicles%20that%20can%20sense%20their%20environment%2C%20reason%20about%20risk%2C%20and%20act%20without%20human%20intervention%20%E2%80%94%20yet%20the%20organisations%20building%20those%20vehicles%20still%20rely%20on%20annual%20planning%20cycles%2C%20manual%20decision%20chains%2C%20and%20systems%20that%20were%20not%20designed%20to%20communicate\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-33 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-10 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-self-driving-enterprise-why-carmakers-need-agentic-ai-before-fully-autonomous-cars\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-34 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-9 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-35 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 de junho de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-10 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-ai-and-the-future-of-always-on-measurement\/\" target=\"_self\" aria-label=\"IA ag\u00eantica e o futuro da medi\u00e7\u00e3o sempre ativa\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic AI and the Future of Always-On Measurement\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement.png\" class=\"img-responsive wp-image-1227036 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Agentic-AI-and-the-Future-of-Always-On-Measurement.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">IA ag\u00eantica e o futuro da medi\u00e7\u00e3o sempre ativa<\/h3><\/div><div class=\"fusion-text fusion-text-19 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>As equipes de SEO da Artefact do Benelux e da Alemanha uniram for\u00e7as para uma reuni\u00e3o de c\u00fapula de compartilhamento de conhecimento entre mercados, com foco na AI, na automa\u00e7\u00e3o e no futuro da pesquisa. Desde a simplifica\u00e7\u00e3o dos fluxos de trabalho com o AI at\u00e9 o avan\u00e7o das estrat\u00e9gias de GEO (Generative Engine Optimization) para mecanismos de busca orientados pelo AI, a colabora\u00e7\u00e3o fortalece a rede One Artefact e oferece solu\u00e7\u00f5es de SEO mais inteligentes e dimension\u00e1veis para clientes internacionais.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-36 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-10\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic AI and the Future of Always-On Measurement\" data-description=\"&nbsp;Download the White Paper In part one of this series of two articles on Artefact\u2019s white paper, \u201cPredict, Act, Optimize: Transforming Marketing Measurement with Agentic AI\u201d, we explored the &quot;Golden Triangle&quot; of marketing measurement, demonstrating how Marketing Mix Modeling (MMM), Incrementality Testing, and Attribution work together to\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/agentic-ai-and-the-future-of-always-on-measurement\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-10\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20AI%20and%20the%20Future%20of%20Always-On%20Measurement&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fagentic-ai-and-the-future-of-always-on-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fagentic-ai-and-the-future-of-always-on-measurement%2F&amp;title=Agentic%20AI%20and%20the%20Future%20of%20Always-On%20Measurement&amp;summary=%26nbsp%3B%0D%0A%0D%0A%0D%0A%0D%0ADownload%20the%20White%20Paper%20%0D%0A%0D%0AIn%20part%20one%20of%20this%20series%20of%20two%20articles%20on%20Artefact%E2%80%99s%20white%20paper%2C%20%E2%80%9CPredict%2C%20Act%2C%20Optimize%3A%20Transforming%20Marketing%20Measurement%20with%20Agentic%20AI%E2%80%9D%2C%20we%20explored%20the%20%26quot%3BGolden%20Triangle%26quot%3B%20of%20marketing%20measurement%2C%20demonstrating%20how%20Marketing%20Mix%20Modeling%20%28MMM%29%2C%20Incrementality%20Testing%2C%20and%20Attribution%20work%20together%20to\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-37 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-ai-and-the-future-of-always-on-measurement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-38 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-10 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-39 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-20\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-11 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/mastering-the-golden-triangle-of-marketing-measurement\/\" target=\"_self\" aria-label=\"Dominando o tri\u00e2ngulo de ouro da medi\u00e7\u00e3o de marketing-2\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Mastering the Golden Triangle of Marketing Measurement\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2.png\" class=\"img-responsive wp-image-1227033 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Mastering-the-Golden-Triangle-of-Marketing-Measurement-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Dominando o tri\u00e2ngulo dourado da medi\u00e7\u00e3o de marketing<\/h3><\/div><div class=\"fusion-text fusion-text-21 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>As equipes de SEO da Artefact do Benelux e da Alemanha uniram for\u00e7as para uma reuni\u00e3o de c\u00fapula de compartilhamento de conhecimento entre mercados, com foco na AI, na automa\u00e7\u00e3o e no futuro da pesquisa. Desde a simplifica\u00e7\u00e3o dos fluxos de trabalho com o AI at\u00e9 o avan\u00e7o das estrat\u00e9gias de GEO (Generative Engine Optimization) para mecanismos de busca orientados pelo AI, a colabora\u00e7\u00e3o fortalece a rede One Artefact e oferece solu\u00e7\u00f5es de SEO mais inteligentes e dimension\u00e1veis para clientes internacionais.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-40 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-11\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Mastering the Golden Triangle of Marketing Measurement\" data-description=\"&nbsp;For modern marketing leaders, the pressure to prove ROI has never been higher. Yet, despite having more data than ever, more than 70% of CMOs surveyed report being unable to dynamically adjust their marketing spending based on marketing effectiveness. Many find\u00a0themselves defending their budgets while trying to\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/mastering-the-golden-triangle-of-marketing-measurement\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-11\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Mastering%20the%20Golden%20Triangle%20of%20Marketing%20Measurement&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fmastering-the-golden-triangle-of-marketing-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fmastering-the-golden-triangle-of-marketing-measurement%2F&amp;title=Mastering%20the%20Golden%20Triangle%20of%20Marketing%20Measurement&amp;summary=%26nbsp%3B%0D%0A%0D%0AFor%20modern%20marketing%20leaders%2C%20the%20pressure%20to%20prove%20ROI%20has%20never%20been%20higher.%20Yet%2C%20despite%20having%20more%20data%20than%20ever%2C%20more%20than%2070%25%20of%20CMOs%20surveyed%20report%20being%20unable%20to%20dynamically%20adjust%20their%20marketing%20spending%20based%20on%20marketing%20effectiveness.%20Many%20find%C2%A0themselves%20defending%20their%20budgets%20while%20trying%20to\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-41 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-12 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/mastering-the-golden-triangle-of-marketing-measurement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-42 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-11 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-43 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-22\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-12 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/below-the-waterline-the-four-layers-of-an-ai-native-company\/\" target=\"_self\" aria-label=\"sem nome (13)\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Below the waterline: The four layers of an AI-Native Company\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13.webp\" class=\"img-responsive wp-image-1226396 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/unnamed-13.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Abaixo da linha d'\u00e1gua:  As quatro camadas de uma empresa nativa de IA<\/h3><\/div><div class=\"fusion-text fusion-text-23 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O gerenciamento de patrim\u00f4nio est\u00e1 preso ao passado. Os clientes vivem em um mundo de recomenda\u00e7\u00f5es f\u00e1ceis e hiperpersonalizadas do YouTube, do TikTok ou da Amazon, mas os bancos oferecem produtos por meio de livros de regras, segmenta\u00e7\u00e3o complicada e suposi\u00e7\u00f5es dos consultores. Os bancos lutam para acompanhar as expectativas dos clientes e a complexidade dos portf\u00f3lios atuais. A IA h\u00edbrida pode mudar isso. Ao fundir o aprendizado de m\u00e1quina, a disciplina de otimiza\u00e7\u00e3o de portf\u00f3lio e a intelig\u00eancia contextual de grandes modelos de linguagem, governados por uma camada de IA aut\u00eantica, os gerentes de patrim\u00f4nio podem oferecer recomenda\u00e7\u00f5es inteligentes, pessoais e oportunas.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-44 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-12\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Below the waterline: The four layers of an AI-Native Company\" data-description=\"&nbsp;Most CTOs in 2026 are designing AI strategy at the visible layer of the stack. They are buying Copilot seats, rolling out enterprise chatbots, and assembling a portfolio of vendor licenses. The work is real, and in many companies it has produced a measurable bump in productivity.\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/below-the-waterline-the-four-layers-of-an-ai-native-company\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-12\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Below%20the%20waterline%3A%20%20The%20four%20layers%20of%20an%20AI-Native%20Company&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fbelow-the-waterline-the-four-layers-of-an-ai-native-company%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fbelow-the-waterline-the-four-layers-of-an-ai-native-company%2F&amp;title=Below%20the%20waterline%3A%20%20The%20four%20layers%20of%20an%20AI-Native%20Company&amp;summary=%26nbsp%3B%0D%0A%0D%0AMost%20CTOs%20in%202026%20are%20designing%20AI%20strategy%20at%20the%20visible%20layer%20of%20the%20stack.%20They%20are%20buying%20Copilot%20seats%2C%20rolling%20out%20enterprise%20chatbots%2C%20and%20assembling%20a%20portfolio%20of%20vendor%20licenses.%20The%20work%20is%20real%2C%20and%20in%20many%20companies%20it%20has%20produced%20a%20measurable%20bump%20in%20productivity.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-45 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/below-the-waterline-the-four-layers-of-an-ai-native-company\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-46 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-12 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-47 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-24\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-13 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/transforming-wealth-management-with-hybrid-ai\/\" target=\"_self\" aria-label=\"Artigo - Transformando o Wealth Management com o Hybrid AI\"><img decoding=\"async\" width=\"2560\" height=\"1572\" alt=\"Transforming Wealth Management with Hybrid AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-scaled.jpg\" class=\"img-responsive wp-image-1221152 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-400x246.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-600x368.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-800x491.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-1200x737.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Transforming-Wealth-Management-with-Hybrid-AI-scaled.jpg 2560w\" sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Transformando o Wealth Management com o Hybrid AI<\/h3><\/div><div class=\"fusion-text fusion-text-25 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O gerenciamento de patrim\u00f4nio est\u00e1 preso ao passado. Os clientes vivem em um mundo de recomenda\u00e7\u00f5es f\u00e1ceis e hiperpersonalizadas do YouTube, do TikTok ou da Amazon, mas os bancos oferecem produtos por meio de livros de regras, segmenta\u00e7\u00e3o complicada e suposi\u00e7\u00f5es dos consultores. Os bancos lutam para acompanhar as expectativas dos clientes e a complexidade dos portf\u00f3lios atuais. A IA h\u00edbrida pode mudar isso. Ao fundir o aprendizado de m\u00e1quina, a disciplina de otimiza\u00e7\u00e3o de portf\u00f3lio e a intelig\u00eancia contextual de grandes modelos de linguagem, governados por uma camada de IA aut\u00eantica, os gerentes de patrim\u00f4nio podem oferecer recomenda\u00e7\u00f5es inteligentes, pessoais e oportunas.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-48 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-13\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Transforming Wealth Management with Hybrid AI\" data-description=\"Executive Summary \tWealth managers struggle to match client expectations for e-commerce-style product recommendations due to complex product attributes, compliance constraints, and multi-dimensional goals. \tRule-based or segmentation-based approaches produce blunt, one-size-fits-all advice, eroding client trust and limiting scalability. \tBy overlaying machine learning models, mathematical optimization (portfolio optimization), large language models, and an Agentic AI orchestration layer,\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/transforming-wealth-management-with-hybrid-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-13\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Transforming%20Wealth%20Management%20with%20Hybrid%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ftransforming-wealth-management-with-hybrid-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ftransforming-wealth-management-with-hybrid-ai%2F&amp;title=Transforming%20Wealth%20Management%20with%20Hybrid%20AI&amp;summary=Executive%20Summary%0D%0A%0D%0A%20%09Wealth%20managers%20struggle%20to%20match%20client%20expectations%20for%20e-commerce-style%20product%20recommendations%20due%20to%20complex%20product%20attributes%2C%20compliance%20constraints%2C%20and%20multi-dimensional%20goals.%0D%0A%20%09Rule-based%20or%20segmentation-based%20approaches%20produce%20blunt%2C%20one-size-fits-all%20advice%2C%20eroding%20client%20trust%20and%20limiting%20scalability.%0D%0A%20%09By%20overlaying%20machine%20learning%20models%2C%20mathematical%20optimization%20%28portfolio%20optimization%29%2C%20large%20language%20models%2C%20and%20an%20Agentic%20AI%20orchestration%20layer%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-49 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-14 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/transforming-wealth-management-with-hybrid-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-50 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-13 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-51 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-26\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>21 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-14 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together\/\" target=\"_self\" aria-label=\"artigo-hemanth blog\"><img decoding=\"async\" width=\"1332\" height=\"816\" alt=\"The AI Transformation That Delivers: Why Process, People, and Technology Must Move Together\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog.png\" class=\"img-responsive wp-image-1221021 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-400x245.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-600x368.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-800x490.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog-1200x735.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/article-hemanth-blog.png 1332w\" sizes=\"(max-width: 640px) 100vw, 1332px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">The AI Transformation That Delivers: Por que o processo, as pessoas e a tecnologia devem se mover juntos<\/h3><\/div><div class=\"fusion-text fusion-text-27 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O mercado de transforma\u00e7\u00e3o digital do Oriente M\u00e9dio est\u00e1 projetado para atingir $205 bilh\u00f5es at\u00e9 2031. As estrat\u00e9gias nacionais em todo o Golfo, desde a UAE AI Strategy 2031 at\u00e9 a Saudi Vision 2030 e a Qatar National Vision 2030, est\u00e3o ancorando investimentos sem precedentes em infraestrutura de IA, capacidade soberana e diversifica\u00e7\u00e3o econ\u00f4mica. O compromisso \u00e9 real. Mas a quest\u00e3o determinante para todas as grandes organiza\u00e7\u00f5es \u00e9 se esse investimento produz uma transforma\u00e7\u00e3o em toda a empresa ou se continua sendo um conjunto de pilotos desconectados.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-52 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-14\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The AI Transformation That Delivers: Why Process, People, and Technology Must Move Together\" data-description=\"The Middle East\u2019s digital transformation market is projected to reach $205 billion by 2031. National strategies across the Gulf, from the UAE AI Strategy 2031 to Saudi Vision 2030 and Qatar National Vision 2030, are anchoring unprecedented investment in AI infrastructure, sovereign capability, and economic diversification. The commitment is real. But the defining question for\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-14\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20AI%20Transformation%20That%20Delivers%3A%20Why%20Process%2C%20People%2C%20and%20Technology%20Must%20Move%20Together&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together%2F&amp;title=The%20AI%20Transformation%20That%20Delivers%3A%20Why%20Process%2C%20People%2C%20and%20Technology%20Must%20Move%20Together&amp;summary=The%20Middle%20East%E2%80%99s%20digital%20transformation%20market%20is%20projected%20to%20reach%20%24205%20billion%20by%202031.%20National%20strategies%20across%20the%20Gulf%2C%20from%20the%20UAE%20AI%20Strategy%202031%20to%20Saudi%20Vision%202030%20and%20Qatar%20National%20Vision%202030%2C%20are%20anchoring%20unprecedented%20investment%20in%20AI%20infrastructure%2C%20sovereign%20capability%2C%20and%20economic%20diversification.%20The%20commitment%20is%20real.%20But%20the%20defining%20question%20for\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-53 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-15 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-ai-transformation-that-delivers-why-process-people-and-technology-must-move-together\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-54 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-14 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-55 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-28\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>21 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-15 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/key-learnings-from-ukreiif-2026\/\" target=\"_self\" aria-label=\"Principais aprendizados do UKREiiF 2026\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Key Learnings from UKREiiF 2026\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026.png\" class=\"img-responsive wp-image-1228804 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Key-Learnings-from-UKREiiF-2026.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Principais aprendizados do UKREiiF 2026<\/h3><\/div><div class=\"fusion-text fusion-text-29 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O setor imobili\u00e1rio \u00e9 um setor humano. Profundamente impulsionado por relacionamentos. As casas n\u00e3o s\u00e3o negociadas como uma mercadoria; elas t\u00eam alto valor e baixo volume de transa\u00e7\u00f5es. Um vasto capital \u00e9 empregado por um n\u00famero surpreendentemente pequeno de pessoas. O fato de tamb\u00e9m ser emocional e, muitas vezes, irracional n\u00e3o \u00e9 uma revela\u00e7\u00e3o para ningu\u00e9m na sala. Esses n\u00e3o s\u00e3o bons atributos para a implementa\u00e7\u00e3o de IA em escala. Os casos de uso tendem a se concentrar na automa\u00e7\u00e3o de back office, melhor gerenciamento data e melhor tomada de decis\u00f5es. Diferentemente da maioria dos setores, o setor imobili\u00e1rio \u00e9 aquele em que o conhecimento genu\u00edno do setor continua sendo uma vantagem real e duradoura; h\u00e1 um problema de confian\u00e7a em que os executivos n\u00e3o querem que os casos de uso sejam retirados de outros setores.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-56 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-15\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Key Learnings from UKREiiF 2026\" data-description=\"A week at UKREiiF 2026. As always, it rained throughout. Wi-Fi and 5G were laughable. Some things never change but let&#039;s talk about what has changed since last year.The mood is grim. Not panicked, just quietly resigned. &quot;We have to keep going&quot; is a sentence I heard a few times. Interest rates are still\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/key-learnings-from-ukreiif-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-15\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Key%20Learnings%20from%20UKREiiF%202026&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fkey-learnings-from-ukreiif-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fkey-learnings-from-ukreiif-2026%2F&amp;title=Key%20Learnings%20from%20UKREiiF%202026&amp;summary=A%20week%20at%20UKREiiF%202026.%20As%20always%2C%20it%20rained%20throughout.%20Wi-Fi%20and%205G%20were%20laughable.%20Some%20things%20never%20change%20but%20let%26%23039%3Bs%20talk%20about%20what%20has%20changed%20since%20last%20year.%0D%0A%0D%0AThe%20mood%20is%20grim.%20Not%20panicked%2C%20just%20quietly%20resigned.%20%26quot%3BWe%20have%20to%20keep%20going%26quot%3B%20is%20a%20sentence%20I%20heard%20a%20few%20times.%20Interest%20rates%20are%20still\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-57 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-16 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/key-learnings-from-ukreiif-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-58 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-15 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-59 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-30\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>20 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-16 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe\/\" target=\"_self\" aria-label=\"Colabora\u00e7\u00e3o NL x DACH GEO\"><img decoding=\"async\" width=\"800\" height=\"500\" alt=\"Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2.png\" class=\"img-responsive wp-image-1205570 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-2.png 800w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Sinergia al\u00e9m-fronteiras: como a Artefact Benelux e a DACH est\u00e3o expandindo a GEO por toda a Europa<\/h3><\/div><div class=\"fusion-text fusion-text-31 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>As equipes de SEO da Artefact do Benelux e da Alemanha uniram for\u00e7as para uma reuni\u00e3o de c\u00fapula de compartilhamento de conhecimento entre mercados, com foco na AI, na automa\u00e7\u00e3o e no futuro da pesquisa. Desde a simplifica\u00e7\u00e3o dos fluxos de trabalho com o AI at\u00e9 o avan\u00e7o das estrat\u00e9gias de GEO (Generative Engine Optimization) para mecanismos de busca orientados pelo AI, a colabora\u00e7\u00e3o fortalece a rede One Artefact e oferece solu\u00e7\u00f5es de SEO mais inteligentes e dimension\u00e1veis para clientes internacionais.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-60 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-16\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Synergy across borders: How Artefact Benelux and DACH are scaling GEO Across Europe\" data-description=\"At Artefact, we believe that the best solutions aren&#039;t born in silos, but through the cross-pollination of ideas across markets. Recently, our Benelux SEO team traveled to our German office for an intensive knowledge-sharing summit. The goal was to align our strategic frameworks and ensure our clients benefit from the collective intelligence of\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-16\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Synergy%20across%20borders%3A%20How%20Artefact%20Benelux%20and%20DACH%20are%20scaling%20GEO%20Across%20Europe&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fsynergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fsynergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe%2F&amp;title=Synergy%20across%20borders%3A%20How%20Artefact%20Benelux%20and%20DACH%20are%20scaling%20GEO%20Across%20Europe&amp;summary=At%20Artefact%2C%20we%20believe%20that%20the%20best%20solutions%20aren%26%23039%3Bt%20born%20in%20silos%2C%20but%20through%20the%20cross-pollination%20of%20ideas%20across%20markets.%20Recently%2C%20our%20Benelux%20SEO%20team%20traveled%20to%20our%20German%20office%20for%20an%20intensive%20knowledge-sharing%20summit.%20The%20goal%20was%20to%20align%20our%20strategic%20frameworks%20and%20ensure%20our%20clients%20benefit%20from%20the%20collective%20intelligence%20of\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-61 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-17 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/synergy-across-borders-how-artefact-benelux-and-dach-are-scaling-geo-across-europe\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-62 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-16 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-63 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-32\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-17 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/state-of-play-conversational-commerce-2026\/\" target=\"_self\" aria-label=\"Com\u00e9rcio Conversacional\"><img decoding=\"async\" width=\"800\" height=\"500\" alt=\"State of Play: Conversational Commerce 2026\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht.png\" class=\"img-responsive wp-image-1205442 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-200x125.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-400x250.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht-600x375.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/ATF-x-Anthropic-Claude-Code-Labs-Utrecht.png 800w\" sizes=\"(max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Relat\u00f3rio: Com\u00e9rcio Conversacional 2026<\/h3><\/div><div class=\"fusion-text fusion-text-33 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O cen\u00e1rio de marketing do AI se fragmentou. Enquanto a Anthropic e a Perplexity est\u00e3o se afastando totalmente dos an\u00fancios para proteger a confian\u00e7a do usu\u00e1rio, a OpenAI lan\u00e7ou um CPC Ads Manager focado no desempenho e o Google est\u00e1 mudando para as compras ag\u00eanticas. Aqui est\u00e3o os cinco principais desenvolvimentos que est\u00e3o remodelando o com\u00e9rcio conversacional na primavera de 2026 e o que eles significam para as marcas europeias.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-64 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-17\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"State of Play: Conversational Commerce 2026\" data-description=\"About a year ago, in April 2025, ChatGPT started surfacing product recommendations in chats, including direct links to advertiser shops. Just a few weeks later, Google launched the first betas testing the integration of paid ads into AI Overviews, AI Mode and Gemini. The question of how brands and offers can be placed\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/state-of-play-conversational-commerce-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-17\"><span><a href=\"https:\/\/x.com\/intent\/post?text=State%20of%20Play%3A%20Conversational%20Commerce%202026&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fstate-of-play-conversational-commerce-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fstate-of-play-conversational-commerce-2026%2F&amp;title=State%20of%20Play%3A%20Conversational%20Commerce%202026&amp;summary=About%20a%20year%20ago%2C%20in%20April%202025%2C%20ChatGPT%20started%20surfacing%20product%20recommendations%20in%20chats%2C%20including%20direct%20links%20to%20advertiser%20shops.%20Just%20a%20few%20weeks%20later%2C%20Google%20launched%20the%20first%20betas%20testing%20the%20integration%20of%20paid%20ads%20into%20AI%20Overviews%2C%20AI%20Mode%20and%20Gemini.%20The%20question%20of%20how%20brands%20and%20offers%20can%20be%20placed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-65 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-18 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/state-of-play-conversational-commerce-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-66 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-17 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-67 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-34\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column medium ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-18 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/detecting-hallucinations-in-llms-one-token-at-a-time\/\" target=\"_self\" aria-label=\"Detectando Alucina\u00e7\u00f5es em LLMs, Um Token de Cada Vez\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Detecting Hallucinations in LLMs, One Token at a Time\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time.png\" class=\"img-responsive wp-image-1190338 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Detecting-Hallucinations-in-LLMs-One-Token-at-a-Time.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Detectando Alucina\u00e7\u00f5es em LLMs, Um Token de Cada Vez<\/h3><\/div><div class=\"fusion-text fusion-text-35 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Os modelos de linguagem grandes s\u00e3o surpreendentemente capazes. Eles resumem, traduzem, raciocinam e codificam (melhor do que eu). Mas, ao contr\u00e1rio de mim, eles tamb\u00e9m se tornaram famosos por inventar fatos com uma confian\u00e7a assustadora.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-68 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-18\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Detecting Hallucinations in LLMs, One Token at a Time\" data-description=\"How entropy-based scoring can tell you when your model is making things up \u2014 and where \u2014 wrapped up in artefactual, our Python package.Note: This article is a follow-up to the article from our friends at Ardian, detailing how crucial accountable AI is for financial institutions. Make sure to check it out!The hallucination problemLarge\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/detecting-hallucinations-in-llms-one-token-at-a-time\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-18\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Detecting%20Hallucinations%20in%20LLMs%2C%20One%20Token%20at%20a%20Time&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fdetecting-hallucinations-in-llms-one-token-at-a-time%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fdetecting-hallucinations-in-llms-one-token-at-a-time%2F&amp;title=Detecting%20Hallucinations%20in%20LLMs%2C%20One%20Token%20at%20a%20Time&amp;summary=How%20entropy-based%20scoring%20can%20tell%20you%20when%20your%20model%20is%20making%20things%20up%20%E2%80%94%20and%20where%20%E2%80%94%20wrapped%20up%20in%20artefactual%2C%20our%20Python%20package.%0D%0A%0D%0ANote%3A%20This%20article%20is%20a%20follow-up%20to%20the%20article%20from%20our%20friends%20at%20Ardian%2C%20detailing%20how%20crucial%20accountable%20AI%20is%20for%20financial%20institutions.%20Make%20sure%20to%20check%20it%20out%21%0D%0AThe%20hallucination%20problem%0D%0ALarge\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-69 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-19 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/detecting-hallucinations-in-llms-one-token-at-a-time\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-70 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-18 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-71 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-36\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>11 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology finance\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-19 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios\/\" target=\"_self\" aria-label=\"Sobrevivendo ao SaaSpocalypse: avaliando o impacto do modelo AI nos portf\u00f3lios de software\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Surviving the SaaSpocalypse: Evaluating AI Disruption in Software Portfolios\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios.png\" class=\"img-responsive wp-image-1177595 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Surviving-the-SaaSpocalypse-Evaluating-AI-Disruption-in-Software-Portfolios.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Sobrevivendo ao SaaSpocalipse: Avaliando o impacto do modelo AI nos portf\u00f3lios de software<\/h3><\/div><div class=\"fusion-text fusion-text-37 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Embora seja ir\u00f4nico, sempre achei que o conselho \u2018nunca fa\u00e7a previs\u00f5es, especialmente sobre o futuro\u2019 \u00e9 s\u00f3lido, e nunca mais do que na terra do AI. H\u00e1 tr\u00eas anos, o AI foi apresentado como um acelerador para empresas de software modernas e nativas do cloud, sobrecarregando equipes de desenvolvedores bem equipadas e l\u00edderes do setor para fornecer produtos melhores em um ritmo cada vez mais acelerado.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-72 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-19\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Surviving the SaaSpocalypse: Evaluating AI Disruption in Software Portfolios\" data-description=\"Whilst tongue-in-cheek, I\u2019ve always found the advice \u2018never make predictions, especially about the future\u2019 to be solid, and never more so than in AI-land.Three years ago, AI was touted as an accelerant for modern, cloud-native software companies, super-charging well-staffed, industry-leading developer teams to deliver better products at an increasingly accelerated rate.They were hot property, and\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-19\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Surviving%20the%20SaaSpocalypse%3A%20Evaluating%20AI%20Disruption%20in%20Software%20Portfolios&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fsurviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fsurviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios%2F&amp;title=Surviving%20the%20SaaSpocalypse%3A%20Evaluating%20AI%20Disruption%20in%20Software%20Portfolios&amp;summary=Whilst%20tongue-in-cheek%2C%20I%E2%80%99ve%20always%20found%20the%20advice%20%E2%80%98never%20make%20predictions%2C%20especially%20about%20the%20future%E2%80%99%20to%20be%20solid%2C%20and%20never%20more%20so%20than%20in%20AI-land.%0D%0A%0D%0AThree%20years%20ago%2C%20AI%20was%20touted%20as%20an%20accelerant%20for%20modern%2C%20cloud-native%20software%20companies%2C%20super-charging%20well-staffed%2C%20industry-leading%20developer%20teams%20to%20deliver%20better%20products%20at%20an%20increasingly%20accelerated%20rate.%0D%0A%0D%0AThey%20were%20hot%20property%2C%20and\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-73 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-20 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/surviving-the-saaspocalypse-evaluating-ai-disruption-in-software-portfolios\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-74 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-19 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-75 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-38\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>7 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-20 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai\/\" target=\"_self\" aria-label=\"Artigo - Transforma\u00e7\u00e3o da IA aut\u00eantica no setor p\u00fablico - como os governos ganham com a industrializa\u00e7\u00e3o da IA aut\u00eantica\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic AI transformation in the public sector: How governments win by industrializing agentic AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI.png\" class=\"img-responsive wp-image-1171263 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Article-Agentic-AI-transformation-in-the-public-sector_How-governments-win-by-industrializing-agentic-AI.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Transforma\u00e7\u00e3o da IA aut\u00eantica no setor p\u00fablico: Como os governos ganham com a industrializa\u00e7\u00e3o da IA aut\u00eantica<\/h3><\/div><div class=\"fusion-text fusion-text-39 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O setor p\u00fablico est\u00e1 em um momento decisivo. Com a d\u00edvida p\u00fablica global atingindo um valor sem precedentes de $102 trilh\u00f5es em 2024, os governos est\u00e3o presos entre for\u00e7as estruturais opostas. Por um lado, o espa\u00e7o fiscal est\u00e1 diminuindo rapidamente, com mais de 3,4 bilh\u00f5es de pessoas vivendo em pa\u00edses que gastam mais com juros da d\u00edvida do que com sa\u00fade ou educa\u00e7\u00e3o. Por outro lado, as expectativas dos cidad\u00e3os est\u00e3o aumentando, exigindo servi\u00e7os digitais que rivalizam com a velocidade e a personaliza\u00e7\u00e3o da Big Tech.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-76 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-20\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic AI transformation in the public sector: How governments win by industrializing agentic AI\" data-description=\"Download the whitepaper The public sector stands at a decisive moment. With global public debt reaching an unprecedented $102 trillion in 2024, governments are caught between opposing structural forces. On one side, fiscal space is shrinking rapidly, with over 3.4 billion people living in countries that spend\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-20\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20AI%20transformation%20in%20the%20public%20sector%3A%20How%20governments%20win%20by%20industrializing%20agentic%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fagentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a 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aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-77 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-21 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-ai-transformation-in-the-public-sector-how-governments-win-by-industrializing-agentic-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-78 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-20 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-79 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-40\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-21 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/scaling-ai-in-the-middle-easts-year-of-execution\/\" target=\"_self\" aria-label=\"Dimensionamento do AI no Ano de Execu\u00e7\u00e3o do Oriente M\u00e9dio\"><img decoding=\"async\" width=\"1582\" height=\"975\" alt=\"Scaling AI in the Middle East\u2019s &#8220;Year of Execution&#8221;\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution.png\" class=\"img-responsive wp-image-1170998 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution-1200x740.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/05\/Scaling-AI-in-the-Middle-Easts-Year-of-Execution.png 1582w\" sizes=\"(max-width: 640px) 100vw, 1582px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Dimensionamento do AI no \u201cAno da Execu\u00e7\u00e3o\u201d do Oriente M\u00e9dio\u201d<\/h3><\/div><div class=\"fusion-text fusion-text-41 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u00c0 medida que avan\u00e7amos no segundo trimestre de 2026, o di\u00e1logo global sobre o AI atingiu um ponto de inflex\u00e3o cr\u00edtico. O fasc\u00ednio inicial por modelos generativos amadureceu e se transformou em uma demanda por um impacto industrial mensur\u00e1vel. No Oriente M\u00e9dio, uma regi\u00e3o que atualmente serve como laborat\u00f3rio global para os giga e megaprojetos digitais mais ambiciosos do mundo, a quest\u00e3o n\u00e3o \u00e9 mais sobre o potencial do AI, mas sobre seu desempenho em escala.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-80 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-21\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Scaling AI in the Middle East\u2019s &#8220;Year of Execution&#8221;\" data-description=\"A reflection on Artefact\u2019s Award for the 2026 Google Cloud Partner of the Year for Artificial Intelligence in EMEA.As we move through the second quarter of 2026, the global dialogue around artificial intelligence has reached a critical turning point. The initial fascination with generative models has matured into a demand for measurable industrial impact. In\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/scaling-ai-in-the-middle-easts-year-of-execution\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-21\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Scaling%20AI%20in%20the%20Middle%20East%E2%80%99s%20%E2%80%9CYear%20of%20Execution%E2%80%9D&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fscaling-ai-in-the-middle-easts-year-of-execution%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fscaling-ai-in-the-middle-easts-year-of-execution%2F&amp;title=Scaling%20AI%20in%20the%20Middle%20East%E2%80%99s%20%26%238220%3BYear%20of%20Execution%26%238221%3B&amp;summary=A%20reflection%20on%20Artefact%E2%80%99s%20Award%20for%20the%202026%20Google%20Cloud%20Partner%20of%20the%20Year%20for%20Artificial%20Intelligence%20in%20EMEA.%0D%0AAs%20we%20move%20through%20the%20second%20quarter%20of%202026%2C%20the%20global%20dialogue%20around%20artificial%20intelligence%20has%20reached%20a%20critical%20turning%20point.%20The%20initial%20fascination%20with%20generative%20models%20has%20matured%20into%20a%20demand%20for%20measurable%20industrial%20impact.%20In\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-81 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-22 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/scaling-ai-in-the-middle-easts-year-of-execution\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-82 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-21 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-83 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-42\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 de maio de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing consumer-goods-services\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-22 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/generative-vs-agentic-ai-marketing-2026\/\" target=\"_self\" aria-label=\"Marketing e ag\u00eancia AI\"><img decoding=\"async\" width=\"2560\" height=\"1578\" alt=\"Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-scaled.jpg\" class=\"img-responsive wp-image-1152191 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-1200x740.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Marketing-and-agentic-AI-scaled.jpg 2560w\" sizes=\"(max-width: 640px) 100vw, 2560px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI generativo vs. AI ag\u00eanico: Por que 2026 \u00e9 o ano do marketing aut\u00f4nomo<\/h3><\/div><div class=\"fusion-text fusion-text-43 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u00c0 medida que a \"d\u00edvida de transforma\u00e7\u00e3o\" paralisa o marketing tradicional, o imperativo estrat\u00e9gico para 2026 muda da simples gera\u00e7\u00e3o de conte\u00fado para a execu\u00e7\u00e3o aut\u00f4noma. Saiba como o Agentic AI est\u00e1 desmantelando silos, reduzindo a lat\u00eancia das campanhas e liberando a criatividade humana para a estrat\u00e9gia de alto n\u00edvel.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-84 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-22\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Generative AI vs. Agentic AI: Why 2026 is the Year of Autonomous Marketing\" data-description=\"Modern marketing organizations are suffocating under the weight of &quot;transformation debt&quot;: a cycle of relentless technological turnover impacting fragile, siloed legacy systems. While generative AI promised a solution, it has instead created unmanageable data fragmentation, tech stack complexity, and &quot;content debt&quot;. The strategic imperative for 2026 is the transition to agentic AI, where autonomous agents\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/generative-vs-agentic-ai-marketing-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-22\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Generative%20AI%20vs.%20Agentic%20AI%3A%20Why%202026%20is%20the%20Year%20of%20Autonomous%20Marketing&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fgenerative-vs-agentic-ai-marketing-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fgenerative-vs-agentic-ai-marketing-2026%2F&amp;title=Generative%20AI%20vs.%20Agentic%20AI%3A%20Why%202026%20is%20the%20Year%20of%20Autonomous%20Marketing&amp;summary=Modern%20marketing%20organizations%20are%20suffocating%20under%20the%20weight%20of%20%26quot%3Btransformation%20debt%26quot%3B%3A%20a%20cycle%20of%20relentless%20technological%20turnover%20impacting%20fragile%2C%20siloed%20legacy%20systems.%20While%20generative%20AI%20promised%20a%20solution%2C%20it%20has%20instead%20created%20unmanageable%20data%20fragmentation%2C%20tech%20stack%20complexity%2C%20and%20%26quot%3Bcontent%20debt%26quot%3B.%20The%20strategic%20imperative%20for%202026%20is%20the%20transition%20to%20agentic%20AI%2C%20where%20autonomous%20agents\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-85 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-23 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/generative-vs-agentic-ai-marketing-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-86 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-22 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-87 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-44\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>29 de abril de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-23 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/china-ai-transformation-different-game\/\" target=\"_self\" aria-label=\"Artigo - Transforma\u00e7\u00e3o da China AI - um jogo diferente\"><img decoding=\"async\" width=\"1448\" height=\"1086\" alt=\"China AI Transformation &#8211; A Different Game\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game.png\" class=\"img-responsive wp-image-1148283 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-200x150.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-400x300.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-600x450.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-800x600.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game-1200x900.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-China-AI-Transformation-A-Different-Game.png 1448w\" sizes=\"(max-width: 640px) 100vw, 1448px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-25 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Transforma\u00e7\u00e3o do AI da China - um jogo diferente<\/h3><\/div><div class=\"fusion-text fusion-text-45 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Desde o surgimento do DeepSeek R1 at\u00e9 a tend\u00eancia viral \u201cRaising a lobster\u201d (ado\u00e7\u00e3o do OpenClaw), tudo isso em apenas um ano, o AI na China est\u00e1 sendo adotado e dimensionado de uma maneira fundamentalmente diferente, traduzindo-se rapidamente em valor comercial tang\u00edvel.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-88 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-23\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"China AI Transformation &#8211; A Different Game\" data-description=\"From the breakout of DeepSeek R1 to the viral \u201cRaising a lobster\u201d trend (OpenClaw adoption), all within just a year, AI in China is being adopted and scaled in a fundamentally different way, rapidly translating into tangible commercial value.According to Stanford University\u2019s AI Index Report, 83% of Chinese consumers hold a positive attitude toward AI\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/china-ai-transformation-different-game\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-23\"><span><a href=\"https:\/\/x.com\/intent\/post?text=China%20AI%20Transformation%20%E2%80%93%20A%20Different%20Game&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fchina-ai-transformation-different-game%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fchina-ai-transformation-different-game%2F&amp;title=China%20AI%20Transformation%20%26%238211%3B%20A%20Different%20Game&amp;summary=From%20the%20breakout%20of%20DeepSeek%20R1%20to%20the%20viral%20%E2%80%9CRaising%20a%20lobster%E2%80%9D%20trend%20%28OpenClaw%20adoption%29%2C%20all%20within%20just%20a%20year%2C%20AI%20in%20China%20is%20being%20adopted%20and%20scaled%20in%20a%20fundamentally%20different%20way%2C%20rapidly%20translating%20into%20tangible%20commercial%20value.%0D%0A%0D%0AAccording%20to%20Stanford%20University%E2%80%99s%20AI%20Index%20Report%2C%2083%25%20of%20Chinese%20consumers%20hold%20a%20positive%20attitude%20toward%20AI\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-89 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-24 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/china-ai-transformation-different-game\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-90 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-23 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-91 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-46\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>28 de abril de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing consumer-goods-services\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-24 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/comment-lia-a-ressuscite-40-dun-catalogue-produit\/\" target=\"_self\" aria-label=\"estrat\u00e9gia-ia-google-shopping-luxe\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How AI Resurrected 40% of a Product Catalog\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe.png\" class=\"img-responsive wp-image-1143326 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/strategie-ia-google-shopping-luxe.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-26 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Como o AI ressuscitou o 40% de um cat\u00e1logo de produtos<\/h3><\/div><div class=\"fusion-text fusion-text-47 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Como uma marca de produtos de beleza premium reduziu significativamente seus \"produtos zumbis\", aumentou a visibilidade do cat\u00e1logo e reduziu os custos de tr\u00e1fego em apenas algumas semanas? Este artigo examina a implementa\u00e7\u00e3o estrat\u00e9gica do AI que tornou isso poss\u00edvel.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-92 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-24\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How AI Resurrected 40% of a Product Catalog\" data-description=\"When a leader in the premium beauty sector discovers that half of its catalog is invisible to Google.How did a premium beauty brand significantly reduce its &quot;zombie products,&quot; boost catalog visibility, and slash traffic costs in just a few weeks? This article examines the strategic deployment of AI that made it possible.The Invisible ProblemIn the\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/comment-lia-a-ressuscite-40-dun-catalogue-produit\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-24\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20AI%20Resurrected%2040%25%20of%20a%20Product%20Catalog&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fcomment-lia-a-ressuscite-40-dun-catalogue-produit%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fcomment-lia-a-ressuscite-40-dun-catalogue-produit%2F&amp;title=How%20AI%20Resurrected%2040%25%20of%20a%20Product%20Catalog&amp;summary=When%20a%20leader%20in%20the%20premium%20beauty%20sector%20discovers%20that%20half%20of%20its%20catalog%20is%20invisible%20to%20Google.%0D%0A%0D%0AHow%20did%20a%20premium%20beauty%20brand%20significantly%20reduce%20its%20%26quot%3Bzombie%20products%2C%26quot%3B%20boost%20catalog%20visibility%2C%20and%20slash%20traffic%20costs%20in%20just%20a%20few%20weeks%3F%20This%20article%20examines%20the%20strategic%20deployment%20of%20AI%20that%20made%20it%20possible.%0D%0AThe%20Invisible%20Problem%0D%0AIn%20the\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-93 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-25 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/comment-lia-a-ressuscite-40-dun-catalogue-produit\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-94 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-24 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-95 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-48\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>21 de abril de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing consumer-goods-services\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-25 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement\/\" target=\"_self\" aria-label=\"data e AI NL 31 de mar\u00e7o\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1.png\" class=\"img-responsive wp-image-1138790 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Template-Banner-website-6-1.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-27 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Por que a medi\u00e7\u00e3o de marketing ainda deixa a desejar e como o Agentic AI preenche essa lacuna (inclui demonstra\u00e7\u00e3o)<\/h3><\/div><div class=\"fusion-text fusion-text-49 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Neste artigo, examinamos como o AI aut\u00eantico transforma a medi\u00e7\u00e3o de marketing, automatizando a an\u00e1lise, orientando as decis\u00f5es e acelerando a execu\u00e7\u00e3o em todo o funil.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-96 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-25\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Why marketing measurement still falls short, and how Agentic AI closes the gap (incl. demo)\" data-description=\"For years, marketers have invested in better measurement. They have built dashboards, adopted attribution models, and implemented marketing mix modeling to understand what is working. Yet even with these capabilities in place, a familiar problem remains: insights do not automatically lead to action.That gap still exists because most organizations are not\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-25\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Why%20marketing%20measurement%20still%20falls%20short%2C%20and%20how%20Agentic%20AI%20closes%20the%20gap%20%28incl.%20demo%29&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fwhy-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fwhy-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement%2F&amp;title=Why%20marketing%20measurement%20still%20falls%20short%2C%20and%20how%20Agentic%20AI%20closes%20the%20gap%20%28incl.%20demo%29&amp;summary=For%20years%2C%20marketers%20have%20invested%20in%20better%20measurement.%20They%20have%20built%20dashboards%2C%20adopted%20attribution%20models%2C%20and%20implemented%20marketing%20mix%20modeling%20to%20understand%20what%20is%20working.%20Yet%20even%20with%20these%20capabilities%20in%20place%2C%20a%20familiar%20problem%20remains%3A%20insights%20do%20not%20automatically%20lead%20to%20action.%0D%0A%0D%0AThat%20gap%20still%20exists%20because%20most%20organizations%20are%20not\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-97 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-26 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/why-agentic-ai-is-becoming-the-missing-layer-in-modern-marketing-measurement\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-98 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-25 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-99 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-50\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>13 de abril de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column retail ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-26 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\" target=\"_self\" aria-label=\"Artigo \u2013 Com\u00e9rcio ag\u00eanico \u2013 Dos casos de uso do AI \u00e0 reinven\u00e7\u00e3o de ponta a ponta\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic commerce: From AI use cases to end-to-end reinvention. Are you ready?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention.png\" class=\"img-responsive wp-image-1151417 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Article-Agentic-commerce-From-AI-use-cases-to-end-to-end-reinvention.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-28 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Com\u00e9rcio ag\u00eanico: dos casos de uso do AI \u00e0 reinven\u00e7\u00e3o de ponta a ponta. Voc\u00ea est\u00e1 pronto?<\/h3><\/div><div class=\"fusion-text fusion-text-51 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Na recente C\u00fapula de Varejo do TCG, Edouard de M\u00e9zerac se prop\u00f4s a eliminar o ru\u00eddo em torno do AI. Sua mensagem: a era dos casos de uso dispersos acabou. O que vem a seguir \u00e9 algo muito mais estrutural e muito mais exigente. Durante anos, as empresas fizeram experi\u00eancias com o AI em bols\u00f5es isolados descritos como \u201cpontos de cor\u201d em toda a organiza\u00e7\u00e3o. \u00datil, talvez. Transformador? N\u00e3o exatamente. Agora, o terreno est\u00e1 mudando. O AI aut\u00eantico n\u00e3o se trata de adicionar outra camada de tecnologia. Trata-se de repensar como o trabalho \u00e9 feito, de ponta a ponta.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-100 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-26\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic commerce: From AI use cases to end-to-end reinvention. Are you ready?\" data-description=\"As discussed recently at the TCG Retail Summit, the business landscape must move past the theoretical hype of Artificial Intelligence. Many organizations have spent the last few years painting little &quot;dots of colors&quot; across their operations with isolated AI use cases. However, companies do\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-26\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20commerce%3A%20From%20AI%20use%20cases%20to%20end-to-end%20reinvention.%20Are%20you%20ready%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fagentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fagentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready%2F&amp;title=Agentic%20commerce%3A%20From%20AI%20use%20cases%20to%20end-to-end%20reinvention.%20Are%20you%20ready%3F&amp;summary=As%20discussed%20recently%20at%20the%20TCG%20Retail%20Summit%2C%20the%20business%20landscape%20must%20move%20past%20the%20theoretical%20hype%20of%20Artificial%20Intelligence.%20Many%20organizations%20have%20spent%20the%20last%20few%20years%20painting%20little%20%26quot%3Bdots%20of%20colors%26quot%3B%20across%20their%20operations%20with%20isolated%20AI%20use%20cases.%20However%2C%20companies%20do\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-101 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-27 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-commerce-from-ai-use-cases-to-end-to-end-reinvention-are-you-ready\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-102 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-26 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-103 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-52\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>12 de abril de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-27 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it\/\" target=\"_self\" aria-label=\"Como a ind\u00fastria farmac\u00eautica deve repensar o marketing na era do GEO\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"How Health AI Assistants (and GEO) will transform Patient and HCP experience and what Pharma has to do to be an active part of it\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO.png\" class=\"img-responsive wp-image-1134255 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/How-Pharma-should-rethink-marketing-in-the-age-of-GEO.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-29 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Como os assistentes de sa\u00fade AI (e o GEO) transformar\u00e3o a experi\u00eancia dos pacientes e dos profissionais de sa\u00fade, e o que as empresas farmac\u00eauticas precisam fazer para participar ativamente dessa transforma\u00e7\u00e3o<\/h3><\/div><div class=\"fusion-text fusion-text-53 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Um paciente acorda com dores recorrentes nas costas e pergunta a um assistente do AI o que fazer. O aplicativo verifica seu hist\u00f3rico, registra uma prescri\u00e7\u00e3o anterior e sugere a troca por um anti-inflamat\u00f3rio diferente. Sua mol\u00e9cula n\u00e3o \u00e9 mencionada. Quando o paciente vai ao m\u00e9dico naquela tarde para pedir uma receita, o enquadramento j\u00e1 est\u00e1 definido.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-104 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-27\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"How Health AI Assistants (and GEO) will transform Patient and HCP experience and what Pharma has to do to be an active part of it\" data-description=\"Health AI Assistants: the new front door to healthcareA patient wakes up with recurring back pain and asks an AI assistant what to do. The app checks its history, notes a previous prescription, and suggests switching to a different anti-inflammatory. Your molecule isn&#039;t mentioned. By the time the patient sees their doctor that afternoon for\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-27\"><span><a href=\"https:\/\/x.com\/intent\/post?text=How%20Health%20AI%20Assistants%20%28and%20GEO%29%20will%20transform%20Patient%20and%20HCP%20experience%20and%20what%20Pharma%20has%20to%20do%20to%20be%20an%20active%20part%20of%20it&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fhow-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fhow-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it%2F&amp;title=How%20Health%20AI%20Assistants%20%28and%20GEO%29%20will%20transform%20Patient%20and%20HCP%20experience%20and%20what%20Pharma%20has%20to%20do%20to%20be%20an%20active%20part%20of%20it&amp;summary=Health%20AI%20Assistants%3A%20the%20new%20front%20door%20to%20healthcare%0D%0AA%20patient%20wakes%20up%20with%20recurring%20back%20pain%20and%20asks%20an%20AI%20assistant%20what%20to%20do.%20The%20app%20checks%20its%20history%2C%20notes%20a%20previous%20prescription%2C%20and%20suggests%20switching%20to%20a%20different%20anti-inflammatory.%20Your%20molecule%20isn%26%23039%3Bt%20mentioned.%20By%20the%20time%20the%20patient%20sees%20their%20doctor%20that%20afternoon%20for\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-105 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-28 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/how-health-ai-assistants-and-geo-will-transform-patient-and-hcp-experience-and-what-pharma-has-to-do-to-be-an-active-part-of-it\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-106 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-27 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-107 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-54\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>9 de abril de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-28 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/is-ai-really-getting-cheaper-the-token-cost-illusion\/\" target=\"_self\" aria-label=\"Artigo sobre o Blog - O AI est\u00e1 realmente ficando mais barato_A ilus\u00e3o do custo do token\"><img decoding=\"async\" width=\"1456\" height=\"816\" alt=\"Is AI really getting cheaper? The token cost illusion\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion.png\" class=\"img-responsive wp-image-1127572 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-200x112.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-400x224.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-600x336.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-800x448.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion-1200x673.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Blog-Article-Is-AI-really-getting-cheaper_The-token-cost-illusion.png 1456w\" sizes=\"(max-width: 640px) 100vw, 1456px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-30 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">O AI est\u00e1 realmente ficando mais barato? A ilus\u00e3o do custo do token<\/h3><\/div><div class=\"fusion-text fusion-text-55 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Imagine um CFO analisando os gastos trimestrais de cloud. A equipe de AI apresenta um gr\u00e1fico convincente: os custos de infer\u00eancia por token ca\u00edram 75% ano a ano. Os modelos s\u00e3o mais r\u00e1pidos, as APIs s\u00e3o mais baratas e o fornecedor est\u00e1 oferecendo descontos por volume. Tudo aponta para a economia. Ent\u00e3o, chega a fatura real e o total \u00e9 maior que o do \u00faltimo trimestre.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-108 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-28\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Is AI really getting cheaper? The token cost illusion\" data-description=\"Per-token prices have dropped 75% in a year, but most organizations are spending more on AI, not less. The cost illusion is hiding in plain sight.The bill that did not shrinkImagine a CFO reviewing the quarterly cloud spend. The AI team presents a compelling chart: per-token inference costs\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/is-ai-really-getting-cheaper-the-token-cost-illusion\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-28\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Is%20AI%20really%20getting%20cheaper%3F%20The%20token%20cost%20illusion&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fis-ai-really-getting-cheaper-the-token-cost-illusion%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fis-ai-really-getting-cheaper-the-token-cost-illusion%2F&amp;title=Is%20AI%20really%20getting%20cheaper%3F%20The%20token%20cost%20illusion&amp;summary=Per-token%20prices%20have%20dropped%2075%25%20in%20a%20year%2C%20but%20most%20organizations%20are%20spending%20more%20on%20AI%2C%20not%20less.%20The%20cost%20illusion%20is%20hiding%20in%20plain%20sight.%0D%0A%0D%0A%0D%0AThe%20bill%20that%20did%20not%20shrink%0D%0AImagine%20a%20CFO%20reviewing%20the%20quarterly%20cloud%20spend.%20The%20AI%20team%20presents%20a%20compelling%20chart%3A%20per-token%20inference%20costs\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-109 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-29 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/is-ai-really-getting-cheaper-the-token-cost-illusion\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-110 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-28 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-111 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-56\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>1 de abril de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column finance\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-29 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality\/\" target=\"_self\" aria-label=\"Artigo - Como a Ardian e o Artefact est\u00e3o navegando na nova realidade do AI\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From foundations to frontiers: How Ardian and Artefact are navigating the new AI reality\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality.png\" class=\"img-responsive wp-image-1151418 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Article-How-Ardian-and-Artefact-are-navigating-the-new-AI-reality.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-31 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Das funda\u00e7\u00f5es \u00e0s fronteiras: Como a Ardian e o Artefact est\u00e3o navegando na nova realidade do AI<\/h3><\/div><div class=\"fusion-text fusion-text-57 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>No cen\u00e1rio em r\u00e1pida mudan\u00e7a do private equity, a conversa foi muito al\u00e9m da simples engenharia financeira. Hoje, a cria\u00e7\u00e3o de valor \u00e9 cada vez mais impulsionada pela capacidade da empresa de aproveitar o data. Na segunda edi\u00e7\u00e3o da confer\u00eancia AI for Alternative Investment (AI x AI), Arthur Garnier conversou com Elina Ashkinazi-Ildis para analisar a jornada do potencial te\u00f3rico do AI at\u00e9 a excel\u00eancia operacional tang\u00edvel.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-112 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-29\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From foundations to frontiers: How Ardian and Artefact are navigating the new AI reality\" data-description=\"Listen to the podcast: Building AI: From vision to execution | A conversation with Artefact | Ardian&nbsp;In the rapidly shifting landscape of private equity, the conversation has moved far beyond simple financial engineering. Today, value creation is increasingly driven by a firm\u2019s ability to\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-29\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20foundations%20to%20frontiers%3A%20How%20Ardian%20and%20Artefact%20are%20navigating%20the%20new%20AI%20reality&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ffrom-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a 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aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-113 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-30 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/from-foundations-to-frontiers-how-ardian-and-artefact-are-navigating-the-new-ai-reality\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-114 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-29 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-115 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-58\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>31 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column industrial-energy-utilities\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-30 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/ia-industrie-resilience-securite-performance\/\" target=\"_self\" aria-label=\"Youtube em miniatura (1)\"><img decoding=\"async\" width=\"1290\" height=\"720\" alt=\"Peut-on confier la r\u00e9silience, la s\u00e9curit\u00e9 et la performance du secteur industriel \u00e0 l\u2019IA ?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1.png\" class=\"img-responsive wp-image-1142777 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-200x112.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-400x223.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-600x335.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-800x447.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1-1200x670.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/04\/Miniature-Youtube-1.png 1290w\" sizes=\"(max-width: 640px) 100vw, 1290px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-32 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Ser\u00e1 que podemos confiar a resili\u00eancia, a seguran\u00e7a e o desempenho do setor industrial \u00e0 IA?<\/h3><\/div><div class=\"fusion-text fusion-text-59 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>No \u00faltimo dia 31 de mar\u00e7o, ocorreu o Artefact Webtalks<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-116 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-30\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Peut-on confier la r\u00e9silience, la s\u00e9curit\u00e9 et la performance du secteur industriel \u00e0 l\u2019IA ?\" data-description=\"Le 31 mars dernier, a eu lieu le Artefact Webtalks Data &amp; AI - AI for Industry sur le th\u00e8me \u00ab Peut-on confier la r\u00e9silience, la s\u00e9curit\u00e9 et la performance du secteur industriel \u00e0 l\u2019IA ? \u00bb. Cet article strat\u00e9gique synth\u00e9tise les interventions et retours d&#039;exp\u00e9rience terrain des experts d&#039;Artefact et de ses partenaires technologiques\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/ia-industrie-resilience-securite-performance\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-30\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Peut-on%20confier%20la%20r%C3%A9silience%2C%20la%20s%C3%A9curit%C3%A9%20et%20la%20performance%20du%20secteur%20industriel%20%C3%A0%20l%E2%80%99IA%20%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fia-industrie-resilience-securite-performance%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fia-industrie-resilience-securite-performance%2F&amp;title=Peut-on%20confier%20la%20r%C3%A9silience%2C%20la%20s%C3%A9curit%C3%A9%20et%20la%20performance%20du%20secteur%20industriel%20%C3%A0%20l%E2%80%99IA%20%3F&amp;summary=Le%2031%20mars%20dernier%2C%20a%20eu%20lieu%20le%20Artefact%20Webtalks%20Data%20%26amp%3B%20AI%20-%20AI%20for%20Industry%20sur%20le%20th%C3%A8me%20%C2%AB%20Peut-on%20confier%20la%20r%C3%A9silience%2C%20la%20s%C3%A9curit%C3%A9%20et%20la%20performance%20du%20secteur%20industriel%20%C3%A0%20l%E2%80%99IA%20%3F%20%C2%BB.%20Cet%20article%20strat%C3%A9gique%20synth%C3%A9tise%20les%20interventions%20et%20retours%20d%26%23039%3Bexp%C3%A9rience%20terrain%20des%20experts%20d%26%23039%3BArtefact%20et%20de%20ses%20partenaires%20technologiques\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-117 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-31 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/ia-industrie-resilience-securite-performance\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-118 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-30 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-119 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-60\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>31 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-31 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/artefact-white-paper-scaling-data-collaboration-in-ai-era\/\" target=\"_self\" aria-label=\"Dimensionando a colabora\u00e7\u00e3o Data na era AI\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Scaling Data Collaboration in the AI Era\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era.png\" class=\"img-responsive wp-image-1148543 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Scaling-Data-Collaboration-in-the-AI-Era.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-33 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Dimensionando a colabora\u00e7\u00e3o Data na era AI<\/h3><\/div><div class=\"fusion-text fusion-text-61 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O novo e-book do Artefact, Scaling Data Collaboration in the AI Era, explora como as organiza\u00e7\u00f5es podem obter maior valor ao eliminar os silos do data e permitir a colabora\u00e7\u00e3o cont\u00ednua entre as equipes. \u00c0 medida que a ado\u00e7\u00e3o do AI se acelera, o sucesso n\u00e3o depende apenas da tecnologia, mas da capacidade de conectar o data, as pessoas e os processos de forma eficaz. O e-book destaca como as abordagens modernas de colabora\u00e7\u00e3o data possibilitam insights mais r\u00e1pidos, governan\u00e7a mais forte e resultados mais impactantes orientados para o AI, transformando o data em um verdadeiro ativo estrat\u00e9gico.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-120 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-31\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Scaling Data Collaboration in the AI Era\" data-description=\"Download the whitepaper The business landscape has fundamentally shifted. Deprecation of third-party cookies, stringent global privacy regulations, and fragmented consumer journeys have rendered traditional growth strategies obsolete. Today, an organization\u2019s internal first-party data offers only a narrow, \u201ckeyhole view\u201d of the customer.As businesses transition from experimental AI\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/artefact-white-paper-scaling-data-collaboration-in-ai-era\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-31\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Scaling%20Data%20Collaboration%20in%20the%20AI%20Era&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fartefact-white-paper-scaling-data-collaboration-in-ai-era%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fartefact-white-paper-scaling-data-collaboration-in-ai-era%2F&amp;title=Scaling%20Data%20Collaboration%20in%20the%20AI%20Era&amp;summary=Download%20the%20whitepaper%20%0D%0A%0D%0AThe%20business%20landscape%20has%20fundamentally%20shifted.%20Deprecation%20of%20third-party%20cookies%2C%20stringent%20global%20privacy%20regulations%2C%20and%20fragmented%20consumer%20journeys%20have%20rendered%20traditional%20growth%20strategies%20obsolete.%20Today%2C%20an%20organization%E2%80%99s%20internal%20first-party%20data%20offers%20only%20a%20narrow%2C%20%E2%80%9Ckeyhole%20view%E2%80%9D%20of%20the%20customer.%0D%0A%0D%0AAs%20businesses%20transition%20from%20experimental%20AI\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-121 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-32 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/artefact-white-paper-scaling-data-collaboration-in-ai-era\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-122 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-31 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-123 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-62\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-32 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps\/\" target=\"_self\" aria-label=\"Analisando os impactos do AI de natureza ag\u00eanica na rela\u00e7\u00e3o com os profissionais de sa\u00fade\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Exploring the impacts of agentic AI on the relationship with HCPs\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs.png\" class=\"img-responsive wp-image-1148544 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Exploring-the-impacts-of-agentic-AI-on-the-relationship-with-HCPs.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-34 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Analisando os impactos do AI de natureza ag\u00eanica na rela\u00e7\u00e3o com os profissionais de sa\u00fade<\/h3><\/div><div class=\"fusion-text fusion-text-63 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O novo white paper da Artefact, Exploring the impacts of agentic AI on the relationship with HCPs (Explorando os impactos da AI aut\u00eantica no relacionamento com os profissionais de sa\u00fade), destaca o setor de sa\u00fade em um momento crucial. Atualmente, os pacientes s\u00e3o mais digitais, aut\u00f4nomos e informados do que nunca. Muitos consultam plataformas on-line e at\u00e9 mesmo ferramentas AI antes de visitar um m\u00e9dico. Ao mesmo tempo, os profissionais da \u00e1rea de sa\u00fade (HCPs) est\u00e3o sobrecarregados por uma enxurrada de conte\u00fado, desde atualiza\u00e7\u00f5es cient\u00edficas at\u00e9 campanhas promocionais, e lutam para superar o ru\u00eddo. Os modelos tradicionais de engajamento centrados em visitas presenciais e comunica\u00e7\u00e3o de tamanho \u00fanico n\u00e3o s\u00e3o mais suficientes para manter a relev\u00e2ncia.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-124 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-32\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Exploring the impacts of agentic AI on the relationship with HCPs\" data-description=\"Read our White Paper Artefact\u2019s new white paper, Exploring the impacts of agentic AI on the relationship with HCPs, shines a light on the healthcare industry at a pivotal moment. Patients today are more\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-32\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Exploring%20the%20impacts%20of%20agentic%20AI%20on%20the%20relationship%20with%20HCPs&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fartefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fartefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps%2F&amp;title=Exploring%20the%20impacts%20of%20agentic%20AI%20on%20the%20relationship%20with%20HCPs&amp;summary=Read%20our%20White%20Paper%20%0D%0A%0D%0AArtefact%E2%80%99s%20new%20white%20paper%2C%20Exploring%20the%20impacts%20of%20agentic%20AI%20on%20the%20relationship%20with%20HCPs%2C%20shines%20a%20light%20on%20the%20healthcare%20industry%20at%20a%20pivotal%20moment.%20Patients%20today%20are%20more\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-125 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-33 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/artefact-white-paper-exploring-the-impacts-of-agentic-ai-on-the-relationship-with-hcps\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-126 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-32 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-127 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-64\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>24 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-33 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/artefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr\/\" target=\"_self\" aria-label=\"People Analytics al\u00e9m da previs\u00e3o de rotatividade_ Aplica\u00e7\u00f5es potenciais do AI em RH\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"People Analytics Beyond Turnover Prediction: Potential Applications of AI in HR\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR.png\" class=\"img-responsive wp-image-1148545 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/People-Analytics-Beyond-Turnover-Prediction_-Potential-Applications-of-AI-in-HR.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-35 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">People Analytics al\u00e9m da previs\u00e3o de rotatividade: Aplica\u00e7\u00f5es potenciais do AI em RH<\/h3><\/div><div class=\"fusion-text fusion-text-65 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O setor de Recursos Humanos est\u00e1 passando por uma mudan\u00e7a fundamental, deixando de ser um centro de custos reativo para se tornar um impulsionador proativo de valor. No entanto, muitas organiza\u00e7\u00f5es continuam ancoradas em uma abordagem minimalista da an\u00e1lise de pessoas. Embora o AI generativo e os agentes aut\u00f4nomos estejam ganhando for\u00e7a em toda a empresa, o uso do data pelo RH ainda se limita \u00e0 previs\u00e3o b\u00e1sica de rotatividade.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-128 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-33\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"People Analytics Beyond Turnover Prediction: Potential Applications of AI in HR\" data-description=\"Read our White Paper Human Resources is undergoing a fundamental shift from a reactive cost center to a proactive driver of value. Yet many organizations remain anchored in a minimalist approach to people analytics. While generative AI and autonomous agents are gaining traction across the enterprise, HR\u2019s use\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/artefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-33\"><span><a href=\"https:\/\/x.com\/intent\/post?text=People%20Analytics%20Beyond%20Turnover%20Prediction%3A%20Potential%20Applications%20of%20AI%20in%20HR&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fartefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fartefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr%2F&amp;title=People%20Analytics%20Beyond%20Turnover%20Prediction%3A%20Potential%20Applications%20of%20AI%20in%20HR&amp;summary=Read%20our%20White%20Paper%20%0D%0A%0D%0AHuman%20Resources%20is%20undergoing%20a%20fundamental%20shift%20from%20a%20reactive%20cost%20center%20to%20a%20proactive%20driver%20of%20value.%20Yet%20many%20organizations%20remain%20anchored%20in%20a%20minimalist%20approach%20to%20people%20analytics.%20While%20generative%20AI%20and%20autonomous%20agents%20are%20gaining%20traction%20across%20the%20enterprise%2C%20HR%E2%80%99s%20use\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-129 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-34 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/artefact-white-paper-people-analytics-beyond-turnover-prediction-potential-applications-of-ai-in-hr\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-130 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-33 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-131 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-66\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>24 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-34 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii\/\" target=\"_self\" aria-label=\"FOS\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The algorithmic evolution: Agentic systems &#038; strategic grounding at Friends of Search 2026 &#8211; Part II\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS.webp\" class=\"img-responsive wp-image-1115124 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/FOS.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-36 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">A evolu\u00e7\u00e3o algor\u00edtmica: Sistemas ag\u00eanticos e fundamenta\u00e7\u00e3o estrat\u00e9gica no Friends of Search 2026 - Parte II<\/h3><\/div><div class=\"fusion-text fusion-text-67 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O Friends of Search 2026 sinaliza o fim do PPC baseado em regras e a ascens\u00e3o da pesquisa orientada por AI e focada em conversas. O sucesso agora depende da fundamenta\u00e7\u00e3o dos resultados AI em data de alta qualidade e da ado\u00e7\u00e3o de sistemas flex\u00edveis e ag\u00eanticos. Como mostra o levantamento de pr\u00e9-vendas 108% da Asics, a adaptabilidade e o first-party data enriquecido s\u00e3o as chaves para vencer na nova era da pesquisa.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-132 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-34\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The algorithmic evolution: Agentic systems &#038; strategic grounding at Friends of Search 2026 &#8211; Part II\" data-description=\"The 2026 edition of Friends of Search confirmed a fundamental shift: the era of deterministic, rule-based PPC is over. We have transitioned into a landscape dominated by AI Overviews, now the world\u2019s most utilized generative AI product with over 2 billion monthly users.\u00a0Search is no longer about matching keywords.\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-34\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20algorithmic%20evolution%3A%20Agentic%20systems%20%26%20strategic%20grounding%20at%20Friends%20of%20Search%202026%20%E2%80%93%20Part%20II&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii%2F&amp;title=The%20algorithmic%20evolution%3A%20Agentic%20systems%20%26%23038%3B%20strategic%20grounding%20at%20Friends%20of%20Search%202026%20%26%238211%3B%20Part%20II&amp;summary=The%202026%20edition%20of%20Friends%20of%20Search%20confirmed%20a%20fundamental%20shift%3A%20the%20era%20of%20deterministic%2C%20rule-based%20PPC%20is%20over.%20We%20have%20transitioned%20into%20a%20landscape%20dominated%20by%20AI%20Overviews%2C%20now%20the%20world%E2%80%99s%20most%20utilized%20generative%20AI%20product%20with%20over%202%20billion%20monthly%20users.%C2%A0%0D%0A%0D%0ASearch%20is%20no%20longer%20about%20matching%20keywords.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-133 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-35 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-algorithmic-evolution-insights-from-friends-of-search-2026-part-ii\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-134 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-34 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-135 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-68\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>17 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-35 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i\/\" target=\"_self\" aria-label=\"54422571-f3fc-4da1-9e4f-08a6d415d93e (1)\"><img decoding=\"async\" width=\"2048\" height=\"1536\" alt=\"The Friends of Search 2026 manifesto: Navigating SEO in an AI-driven world &#8211; Part I\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1.jpg\" class=\"img-responsive wp-image-1115125 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-200x150.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-400x300.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-600x450.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-800x600.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1-1200x900.jpg 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/54422571-f3fc-4da1-9e4f-08a6d415d93e-1.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 2048px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-37 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">O manifesto dos Amigos da Pesquisa 2026: Navegando pelo SEO em um mundo orientado pela AI - Parte I<\/h3><\/div><div class=\"fusion-text fusion-text-69 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Neste artigo, detalhamos as cinco principais palestras e insights do Friends of Search 2026, destacando as conclus\u00f5es mais pr\u00e1ticas para navegar no cen\u00e1rio em evolu\u00e7\u00e3o orientado por SEO e AI.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-136 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-35\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The Friends of Search 2026 manifesto: Navigating SEO in an AI-driven world &#8211; Part I\" data-description=\"The digital landscape is undergoing a fundamental transformation where traditional SEO tactics, once centered purely on rankings and traffic, are no longer enough to guarantee success. In this article, we explore how brands can navigate this disruption by moving beyond vanity metrics and focusing on what truly drives competitiveness: topical authority, brand distinctiveness,\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/the-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-35\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20Friends%20of%20Search%202026%20manifesto%3A%20Navigating%20SEO%20in%20an%20AI-driven%20world%20%E2%80%93%20Part%20I&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i%2F&amp;title=The%20Friends%20of%20Search%202026%20manifesto%3A%20Navigating%20SEO%20in%20an%20AI-driven%20world%20%26%238211%3B%20Part%20I&amp;summary=The%20digital%20landscape%20is%20undergoing%20a%20fundamental%20transformation%20where%20traditional%20SEO%20tactics%2C%20once%20centered%20purely%20on%20rankings%20and%20traffic%2C%20are%20no%20longer%20enough%20to%20guarantee%20success.%20In%20this%20article%2C%20we%20explore%20how%20brands%20can%20navigate%20this%20disruption%20by%20moving%20beyond%20vanity%20metrics%20and%20focusing%20on%20what%20truly%20drives%20competitiveness%3A%20topical%20authority%2C%20brand%20distinctiveness%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-137 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-36 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-friends-of-search-2026-manifesto-navigating-seo-in-an-ai-driven-world-part-i\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-138 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-35 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-139 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-70\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>17 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-36 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/from-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works\/\" target=\"_self\" aria-label=\"Da intui\u00e7\u00e3o \u00e0s cidades algor\u00edtmicas_Como o AI decidir\u00e1 o que a Gr\u00e3-Bretanha construir\u00e1 e se funcionar\u00e1 - Artigo\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From gut feel to algorithmic cities: How AI will decide what Britain builds and whether it works\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article.png\" class=\"img-responsive wp-image-1108693 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/From-gut-feel-to-algorithmic-cities_How-AI-will-decide-what-Britain-builds-and-whether-it-works-Article.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-38 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Da intui\u00e7\u00e3o \u00e0s cidades algor\u00edtmicas: Como o AI decidir\u00e1 o que a Gr\u00e3-Bretanha construir\u00e1 e se isso funcionar\u00e1<\/h3><\/div><div class=\"fusion-text fusion-text-71 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Durante d\u00e9cadas, o placemaking na Gr\u00e3-Bretanha foi regido tanto pelo julgamento quanto pela metodologia. Os profissionais falam de \"car\u00e1ter\", \"vibra\u00e7\u00e3o\" e da elusiva \"sensa\u00e7\u00e3o\" de uma paisagem urbana; qualidades refinadas por meio da experi\u00eancia, do uso humano e do instinto profissional, em vez de m\u00e9tricas formalizadas. O praticante bem-sucedido geralmente era aquele que tinha visto lugares suficientes para reconhecer o que funcionava, mesmo quando os mecanismos causais permaneciam parcialmente intang\u00edveis.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-140 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-36\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From gut feel to algorithmic cities: How AI will decide what Britain builds and whether it works\" data-description=\"For decades, placemaking in Britain has been governed as much by judgment as by methodology. Practitioners speak of &quot;character&quot;, &quot;vibrancy&quot;, and the elusive &quot;feel&quot; of a streetscape; qualities refined through experience, human use, and professional instinct rather than formalised metrics. The accomplished practitioner was often the one who had seen enough places to recognise what\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/from-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-36\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20gut%20feel%20to%20algorithmic%20cities%3A%20How%20AI%20will%20decide%20what%20Britain%20builds%20and%20whether%20it%20works&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ffrom-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ffrom-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works%2F&amp;title=From%20gut%20feel%20to%20algorithmic%20cities%3A%20How%20AI%20will%20decide%20what%20Britain%20builds%20and%20whether%20it%20works&amp;summary=For%20decades%2C%20placemaking%20in%20Britain%20has%20been%20governed%20as%20much%20by%20judgment%20as%20by%20methodology.%20Practitioners%20speak%20of%20%26quot%3Bcharacter%26quot%3B%2C%20%26quot%3Bvibrancy%26quot%3B%2C%20and%20the%20elusive%20%26quot%3Bfeel%26quot%3B%20of%20a%20streetscape%3B%20qualities%20refined%20through%20experience%2C%20human%20use%2C%20and%20professional%20instinct%20rather%20than%20formalised%20metrics.%20The%20accomplished%20practitioner%20was%20often%20the%20one%20who%20had%20seen%20enough%20places%20to%20recognise%20what\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-141 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-37 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/from-gut-feel-to-algorithmic-cities-how-ai-will-decide-what-britain-builds-and-whether-it-works\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-142 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-36 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-143 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-72\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>10 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-37 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/navigating-the-new-rics-ai-standard-what-it-means-for-surveyors\/\" target=\"_self\" aria-label=\"Navegando pelo novo padr\u00e3o RICS AI_O que isso significa para os top\u00f3grafos - Artigo\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Navigating the new RICS AI standard: What it means for surveyors\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article.png\" class=\"img-responsive wp-image-1108692 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Navigating-the-new-RICS-AI-standard_What-it-means-for-surveyors-Article.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Navegando pelo novo padr\u00e3o RICS AI: O que isso significa para os top\u00f3grafos<\/h3><\/div><div class=\"fusion-text fusion-text-73 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A AI est\u00e1 reformulando a pr\u00e1tica profissional em todo o ambiente constru\u00eddo, e a profiss\u00e3o de top\u00f3grafo n\u00e3o \u00e9 exce\u00e7\u00e3o. Com a Royal Institution of Chartered Surveyors (RICS) tendo publicado seu primeiro padr\u00e3o profissional Responsible Use of Artificial Intelligence in Surveying Practice (em vigor a partir de 9 de mar\u00e7o de 2026), a quest\u00e3o para muitas empresas n\u00e3o \u00e9 mais se envolver com a AI, mas como faz\u00ea-lo de uma forma que seja compat\u00edvel, considerada e profissionalmente defens\u00e1vel.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-144 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-37\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Navigating the new RICS AI standard: What it means for surveyors\" data-description=\"Listen to the full podcast episode here Artificial intelligence is reshaping professional practice across the built environment, and the surveying profession is no exception. With the Royal Institution of Chartered Surveyors (RICS) having published its first Responsible Use of Artificial Intelligence in Surveying Practice professional standard (effective from 9 March 2026) the question for many\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/navigating-the-new-rics-ai-standard-what-it-means-for-surveyors\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-37\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Navigating%20the%20new%20RICS%20AI%20standard%3A%20What%20it%20means%20for%20surveyors&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fnavigating-the-new-rics-ai-standard-what-it-means-for-surveyors%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a 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awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-145 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-38 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/navigating-the-new-rics-ai-standard-what-it-means-for-surveyors\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-146 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-37 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-147 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-74\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>10 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column diversity-inclusion generative-ai\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-38 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/leadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship\/\" target=\"_self\" aria-label=\"Lideran\u00e7a na era do banner AI\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Leadership in the age of AI: Authenticity, inclusive tech and sponsorship\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner.webp\" class=\"img-responsive wp-image-1107462 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner-200x123.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner-400x247.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner-600x370.webp 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner-800x493.webp 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Leadership-in-the-Age-of-AI-banner.webp 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-40 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Lideran\u00e7a na era do AI: Autenticidade, tecnologia inclusiva e patroc\u00ednio<\/h3><\/div><div class=\"fusion-text fusion-text-75 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Na era do AI, a vantagem competitiva definitiva n\u00e3o \u00e9 a flu\u00eancia tecnol\u00f3gica, mas a conex\u00e3o humana. Com base no recente painel Women@Artefact, este artigo explora como os profissionais podem se tornar \"\u00e0 prova de AI\", aproveitando a tecnologia inclusiva como o Fiert\u00e9 AI, liberando tempo para o pensamento estrat\u00e9gico, adotando jornadas de carreira aut\u00eanticas e mudando da orienta\u00e7\u00e3o tradicional para o patroc\u00ednio ativo.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-148 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-38\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Leadership in the age of AI: Authenticity, inclusive tech and sponsorship\" data-description=\"As artificial intelligence rapidly transforms the workplace, a common anxiety has emerged: the fear of being replaced. However, insights from the recent Women@Artefact panel discussion in celebration of International Women\u2019s day reveal that the path to becoming &quot;AI-proof&quot; lies not in out-computing the machines, but in doubling down on our humanity. By leveraging\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/leadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-38\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Leadership%20in%20the%20age%20of%20AI%3A%20Authenticity%2C%20inclusive%20tech%20and%20sponsorship&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fleadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fleadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship%2F&amp;title=Leadership%20in%20the%20age%20of%20AI%3A%20Authenticity%2C%20inclusive%20tech%20and%20sponsorship&amp;summary=As%20artificial%20intelligence%20rapidly%20transforms%20the%20workplace%2C%20a%20common%20anxiety%20has%20emerged%3A%20the%20fear%20of%20being%20replaced.%20However%2C%20insights%20from%20the%20recent%20Women%40Artefact%20panel%20discussion%20in%20celebration%20of%20International%20Women%E2%80%99s%20day%20reveal%20that%20the%20path%20to%20becoming%20%26quot%3BAI-proof%26quot%3B%20lies%20not%20in%20out-computing%20the%20machines%2C%20but%20in%20doubling%20down%20on%20our%20humanity.%20By%20leveraging\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-149 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-39 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/leadership-in-the-age-of-ai-authenticity-inclusive-tech-and-sponsorship\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-150 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-38 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-151 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-76\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>9 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-39 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-open-source-paradox\/\" target=\"_self\" aria-label=\"O paradoxo do c\u00f3digo aberto - Artigo\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The Open-Source Paradox\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article.png\" class=\"img-responsive wp-image-1105350 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/The-Open-Source-Paradox-Article.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-41 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">O paradoxo do c\u00f3digo aberto<\/h3><\/div><div class=\"fusion-text fusion-text-77 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A Red Hat construiu um neg\u00f3cio de $34 bilh\u00f5es com base no Linux. A IBM a comprou. O que o neg\u00f3cio validou foi uma hip\u00f3tese que se manteve por quatro d\u00e9cadas: a de que as empresas que extraem enorme valor do c\u00f3digo compartilhado, por interesse pr\u00f3prio, continuariam financiando os projetos dos quais dependiam. Essa hip\u00f3tese agora est\u00e1 sob estresse. N\u00e3o porque algu\u00e9m tenha decidido parar de financiar o c\u00f3digo-fonte aberto. Porque o setor que mais o financiou - SaaS - est\u00e1 sendo desmantelado pelo setor que mais depende dele - AI.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-152 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-39\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The Open-Source Paradox\" data-description=\"Red Hat built a $34 billion business on Linux. IBM bought it. What the deal validated was a hypothesis that had held for four decades: that companies extracting enormous value from shared code would, in self-interest, keep funding the projects they depended on.That hypothesis is now under stress. Not because anyone decided to stop funding\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/the-open-source-paradox\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-39\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20Open-Source%20Paradox&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-open-source-paradox%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-open-source-paradox%2F&amp;title=The%20Open-Source%20Paradox&amp;summary=Red%20Hat%20built%20a%20%2434%20billion%20business%20on%20Linux.%20IBM%20bought%20it.%20What%20the%20deal%20validated%20was%20a%20hypothesis%20that%20had%20held%20for%20four%20decades%3A%20that%20companies%20extracting%20enormous%20value%20from%20shared%20code%20would%2C%20in%20self-interest%2C%20keep%20funding%20the%20projects%20they%20depended%20on.%0D%0A%0D%0AThat%20hypothesis%20is%20now%20under%20stress.%20Not%20because%20anyone%20decided%20to%20stop%20funding\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-153 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-40 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-open-source-paradox\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-154 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-39 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-155 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-78\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-40 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/part-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval\/\" target=\"_self\" aria-label=\"Parte 2_Da mem\u00f3ria \u00e0 navega\u00e7\u00e3o_Dimensionando agentes aut\u00f4nomos al\u00e9m da recupera\u00e7\u00e3o\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Part 2 | From memory to navigation: Scaling autonomous agents beyond retrieval\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval.png\" class=\"img-responsive wp-image-1105039 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-2_From-memory-to-navigation_Scaling-autonomous-agents-beyond-retrieval.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-42 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Parte 2: Da mem\u00f3ria \u00e0 navega\u00e7\u00e3o: Dimensionamento de agentes aut\u00f4nomos al\u00e9m da recupera\u00e7\u00e3o<\/h3><\/div><div class=\"fusion-text fusion-text-79 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Em um artigo anterior, explorei como oito equipes de pesquisa independentes convergiram para o mesmo insight: em vez de criar sistemas de mem\u00f3ria em torno do modelo, treine o pr\u00f3prio modelo para gerenciar a mem\u00f3ria como uma habilidade aprendida. O treinamento p\u00f3s-mem\u00f3ria - usando o aprendizado por refor\u00e7o na fase p\u00f3s-treinamento - produz agentes que decidem o que armazenar, excluir, consolidar e recuperar, tudo otimizado para a conclus\u00e3o da tarefa.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-156 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-40\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Part 2 | From memory to navigation: Scaling autonomous agents beyond retrieval\" data-description=\"IntroductionIn a previous piece, I explored how eight independent research teams converged on the same insight: instead of building memory systems around the model, train the model itself to manage memory as a learned skill. Post-memory training \u2014 using reinforcement learning in the post-training phase \u2014 produces agents that decide what to store, delete, consolidate,\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/part-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-40\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Part%202%20%7C%20From%20memory%20to%20navigation%3A%20Scaling%20autonomous%20agents%20beyond%20retrieval&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fpart-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fpart-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval%2F&amp;title=Part%202%20%7C%20From%20memory%20to%20navigation%3A%20Scaling%20autonomous%20agents%20beyond%20retrieval&amp;summary=Introduction%0D%0AIn%20a%20previous%20piece%2C%20I%20explored%20how%20eight%20independent%20research%20teams%20converged%20on%20the%20same%20insight%3A%20instead%20of%20building%20memory%20systems%20around%20the%20model%2C%20train%20the%20model%20itself%20to%20manage%20memory%20as%20a%20learned%20skill.%20Post-memory%20training%20%E2%80%94%20using%20reinforcement%20learning%20in%20the%20post-training%20phase%20%E2%80%94%20produces%20agents%20that%20decide%20what%20to%20store%2C%20delete%2C%20consolidate%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-157 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-41 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/part-2-from-memory-to-navigation-scaling-autonomous-agents-beyond-retrieval\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-158 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-40 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-159 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-80\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-41 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/part-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve\/\" target=\"_self\" aria-label=\"Parte 1_Treinamento p\u00f3s-mem\u00f3ria Ensinar os agentes a lembrar, n\u00e3o apenas recuperar\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Part 1 | Post-memory training: Teaching agents to remember, not just retrieve\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve.png\" class=\"img-responsive wp-image-1103953 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/03\/Part-1_Post-memory-training-Teaching-agents-to-remember-not-just-retrieve.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-43 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Parte 1 | Treinamento p\u00f3s-mem\u00f3ria: Ensinando os agentes a lembrar, n\u00e3o apenas a recuperar<\/h3><\/div><div class=\"fusion-text fusion-text-81 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O treinamento p\u00f3s-mem\u00f3ria tem sido meu foco principal nos \u00faltimos meses. Se voc\u00ea acompanhou meus textos recentes sobre gerenciamento de contexto, arquiteturas de mem\u00f3ria e a quest\u00e3o recorrente de por que os agentes se degradam depois dos 50 anos, este artigo \u00e9 o ponto de converg\u00eancia desses t\u00f3picos. O padr\u00e3o original era bastante claro. Oito equipes de pesquisa independentes chegaram \u00e0 mesma conclus\u00e3o: parar de criar sistemas de mem\u00f3ria em torno do modelo e treinar o pr\u00f3prio modelo para gerenciar a mem\u00f3ria como uma habilidade aprendida. Essa converg\u00eancia foi significativa.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-160 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-41\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Part 1 | Post-memory training: Teaching agents to remember, not just retrieve\" data-description=\"IntroductionPost-memory training has been a hyperfocus of mine over the past few months. If you have followed my recent writing on context management, memory architectures, and the recurring question of why agents degrade after turn 50, this article is where those threads converge.The original pattern was clear enough. Eight independent research teams arrived at the\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/part-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-41\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Part%201%20%7C%20Post-memory%20training%3A%20Teaching%20agents%20to%20remember%2C%20not%20just%20retrieve&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fpart-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fpart-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve%2F&amp;title=Part%201%20%7C%20Post-memory%20training%3A%20Teaching%20agents%20to%20remember%2C%20not%20just%20retrieve&amp;summary=Introduction%0D%0APost-memory%20training%20has%20been%20a%20hyperfocus%20of%20mine%20over%20the%20past%20few%20months.%20If%20you%20have%20followed%20my%20recent%20writing%20on%20context%20management%2C%20memory%20architectures%2C%20and%20the%20recurring%20question%20of%20why%20agents%20degrade%20after%20turn%2050%2C%20this%20article%20is%20where%20those%20threads%20converge.%0D%0A%0D%0AThe%20original%20pattern%20was%20clear%20enough.%20Eight%20independent%20research%20teams%20arrived%20at%20the\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-161 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-42 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/part-1-post-memory-training-teaching-agents-to-remember-not-just-retrieve\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-162 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-41 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-163 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-82\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>4 de mar\u00e7o de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-42 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/thought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026\/\" target=\"_self\" aria-label=\"article - Thought Leadership Piece_AI e Data tend\u00eancias que liderar\u00e3o o caminho em 2026\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Thought Leadership Piece &#8211; AI and Data trends leading the way in 2026\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026.png\" class=\"img-responsive wp-image-1101875 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-Thought-Leadership-Piece_AI-and-Data-trends-leading-the-way-in-2026.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-44 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Artigo de Lideran\u00e7a em Ideias - Tend\u00eancias de AI e Data liderando o caminho em 2026<\/h3><\/div><div class=\"fusion-text fusion-text-83 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Quando olhamos para tr\u00e1s em 2025, uma coisa fica clara: o artificial intelligence e o data n\u00e3o s\u00e3o mais ferramentas experimentais que ficam nas bordas das organiza\u00e7\u00f5es. Elas entraram de forma decisiva no n\u00facleo de como as empresas operam, competem e criam valor. O ritmo de ado\u00e7\u00e3o conta a hist\u00f3ria. At\u00e9 o final de 2025, aproximadamente uma em cada seis pessoas em todo o mundo havia usado ferramentas generativas de AI, de acordo com o Relat\u00f3rio de Difus\u00e3o de AI da Microsoft. Nas empresas, o \u00edmpeto foi ainda maior, com quase 70% das organiza\u00e7\u00f5es globais implantando o AI generativo em pelo menos uma fun\u00e7\u00e3o de neg\u00f3cios at\u00e9 a metade do ano. O que come\u00e7ou como pilotos isolados evoluiu rapidamente para recursos incorporados que afetam a tomada de decis\u00f5es, o envolvimento do cliente e a efici\u00eancia operacional.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-164 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-42\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Thought Leadership Piece &#8211; AI and Data trends leading the way in 2026\" data-description=\"As we look back on 2025, one thing is clear: artificial intelligence and data are no longer experimental tools sitting at the edges of organizations. They have moved decisively into the core of how businesses operate, compete, and create value.The pace of adoption tells the story. By the end of 2025, roughly one in six\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/thought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-42\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Thought%20Leadership%20Piece%20%E2%80%93%20AI%20and%20Data%20trends%20leading%20the%20way%20in%202026&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026%2F&amp;title=Thought%20Leadership%20Piece%20%26%238211%3B%20AI%20and%20Data%20trends%20leading%20the%20way%20in%202026&amp;summary=As%20we%20look%20back%20on%202025%2C%20one%20thing%20is%20clear%3A%20artificial%20intelligence%20and%20data%20are%20no%20longer%20experimental%20tools%20sitting%20at%20the%20edges%20of%20organizations.%20They%20have%20moved%20decisively%20into%20the%20core%20of%20how%20businesses%20operate%2C%20compete%2C%20and%20create%20value.%0D%0A%0D%0AThe%20pace%20of%20adoption%20tells%20the%20story.%20By%20the%20end%20of%202025%2C%20roughly%20one%20in%20six\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-165 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-43 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/thought-leadership-piece-ai-and-data-trends-leading-the-way-in-2026\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-166 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-42 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-167 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-84\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column tourism-travel-transportation\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-43 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-on-time-performance-otp-imperative\/\" target=\"_self\" aria-label=\"artigo - O imperativo do desempenho dentro do prazo (OTP)\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The On-Time Performance (OTP) Imperative\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative.png\" class=\"img-responsive wp-image-1101874 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/article-The-On-Time-Performance-OTP-Imperative.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-45 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">O imperativo do desempenho no prazo (OTP)<\/h3><\/div><div class=\"fusion-text fusion-text-85 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>No cen\u00e1rio da avia\u00e7\u00e3o de alto risco, o desempenho dentro do prazo (OTP) \u00e9 uma das principais alavancas da lucratividade operacional. Para uma companhia a\u00e9rea de n\u00edvel 1, o impacto financeiro do atraso operacional atingiu um limite cr\u00edtico. A partir de 2024\/2025, um \u00fanico minuto de atraso custa em m\u00e9dia $100,76 em despesas operacionais diretas.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-168 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-43\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The On-Time Performance (OTP) Imperative\" data-description=\"IntroductionIn the high-stakes aviation landscape, On-Time Performance (OTP) is one of the primary levers for operational profitability. For a Tier-1 carrier, the financial impact of operational slippage has reached a critical threshold. As of 2024\/2025, a single minute of delay costs an average of $100.76 in direct operating expenses.For a major carrier operating a fleet\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/the-on-time-performance-otp-imperative\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-43\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20On-Time%20Performance%20%28OTP%29%20Imperative&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-on-time-performance-otp-imperative%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-on-time-performance-otp-imperative%2F&amp;title=The%20On-Time%20Performance%20%28OTP%29%20Imperative&amp;summary=Introduction%0D%0AIn%20the%20high-stakes%20aviation%20landscape%2C%20On-Time%20Performance%20%28OTP%29%20is%20one%20of%20the%20primary%20levers%20for%20operational%20profitability.%20For%20a%20Tier-1%20carrier%2C%20the%20financial%20impact%20of%20operational%20slippage%20has%20reached%20a%20critical%20threshold.%20As%20of%202024%2F2025%2C%20a%20single%20minute%20of%20delay%20costs%20an%20average%20of%20%24100.76%20in%20direct%20operating%20expenses.%0D%0A%0D%0AFor%20a%20major%20carrier%20operating%20a%20fleet\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-169 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-44 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-on-time-performance-otp-imperative\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-170 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-43 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-171 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-86\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>26 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-44 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/trust-as-strategy-how-pharma-wins-by-industrializing-accountability\/\" target=\"_self\" aria-label=\"Confian\u00e7a como estrat\u00e9gia: Como a ind\u00fastria farmac\u00eautica vence ao industrializar a responsabilidade \u2013 artigo\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Trust as strategy: How pharma wins by industrializing accountability\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article.png\" class=\"img-responsive wp-image-1101584 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Trust-as-strategy_How-pharma-wins-by-industrializing-accountability-article.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-46 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Confian\u00e7a como estrat\u00e9gia: Como a ind\u00fastria farmac\u00eautica vence ao industrializar a responsabilidade<\/h3><\/div><div class=\"fusion-text fusion-text-87 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O setor farmac\u00eautico est\u00e1 em um momento decisivo. O prazo de conformidade da Lei AI da UE, em agosto de 2026, para sistemas AI de alto risco n\u00e3o \u00e9 apenas um obst\u00e1culo regulat\u00f3rio - \u00e9 um ponto de inflex\u00e3o estrat\u00e9gico que redefinir\u00e1 o cen\u00e1rio competitivo da BioPharma. A maioria das organiza\u00e7\u00f5es considera isso como um \u00f4nus de conformidade. Os l\u00edderes de mercado j\u00e1 est\u00e3o reconhecendo isso como uma oportunidade estrat\u00e9gica: a chance de criar uma pilha de confian\u00e7a escal\u00e1vel (governan\u00e7a, garantia, ado\u00e7\u00e3o) que acelera a jornada da mol\u00e9cula para o mercado e cria um fosso defensivo em torno de seus ativos data.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-172 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-44\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Trust as strategy: How pharma wins by industrializing accountability\" data-description=\"The inflection point: August 2026 and beyondThe pharmaceutical industry stands at a decisive moment. The EU AI Act&#039;s August 2026 compliance deadline for high-risk AI systems is not merely a regulatory hurdle - it is a strategic inflection point that will redefine the competitive landscape for BioPharma. Most organizations frame this as a compliance burden.\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/trust-as-strategy-how-pharma-wins-by-industrializing-accountability\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-44\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Trust%20as%20strategy%3A%20How%20pharma%20wins%20by%20industrializing%20accountability&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ftrust-as-strategy-how-pharma-wins-by-industrializing-accountability%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ftrust-as-strategy-how-pharma-wins-by-industrializing-accountability%2F&amp;title=Trust%20as%20strategy%3A%20How%20pharma%20wins%20by%20industrializing%20accountability&amp;summary=The%20inflection%20point%3A%20August%202026%20and%20beyond%0D%0AThe%20pharmaceutical%20industry%20stands%20at%20a%20decisive%20moment.%20The%20EU%20AI%20Act%26%23039%3Bs%20August%202026%20compliance%20deadline%20for%20high-risk%20AI%20systems%20is%20not%20merely%20a%20regulatory%20hurdle%20-%20it%20is%20a%20strategic%20inflection%20point%20that%20will%20redefine%20the%20competitive%20landscape%20for%20BioPharma.%20Most%20organizations%20frame%20this%20as%20a%20compliance%20burden.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-173 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-45 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/trust-as-strategy-how-pharma-wins-by-industrializing-accountability\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-174 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-44 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-175 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-88\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>23 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-47 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-45 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-last-graduate-intake-is-ai-the-end-of-the-property-professional\/\" target=\"_self\" aria-label=\"Artigo - A \u00faltima admiss\u00e3o de graduados_O AI \u00e9 o fim do profissional do setor imobili\u00e1rio\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"The last graduate intake: Is AI the end of the property professional?\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional.png\" class=\"img-responsive wp-image-1092227 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-The-last-graduate-intake_Is-AI-the-end-of-the-property-professional.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-47 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">A \u00faltima entrada de graduados: o AI \u00e9 o fim do profissional do setor imobili\u00e1rio?<\/h3><\/div><div class=\"fusion-text fusion-text-89 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A recente queda no pre\u00e7o das a\u00e7\u00f5es das empresas de CRE devido ao temor de interrup\u00e7\u00f5es AI existenciais em seu modelo de neg\u00f3cios \u00e9 uma manifesta\u00e7\u00e3o de uma nova realidade que est\u00e1 come\u00e7ando a tomar forma. Refletir sobre o futuro do ambiente constru\u00eddo muitas vezes \u00e9 como estar em um precip\u00edcio. Em minhas discuss\u00f5es recentes com l\u00edderes do setor, descobri que a conversa geralmente gravita em torno de dois extremos: uma tecno-utopia de efici\u00eancia total e automatizada ou um retorno obstinado e cauteloso ao \"toque humano\".\"<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-176 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-45\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"The last graduate intake: Is AI the end of the property professional?\" data-description=\"The recent share price slide of CRE firms on the fears of existential AI disruptions to their business model is a manifestation of a new reality starting to take shape. Reflecting on the future of the built environment often feels like standing at a precipice. In my recent discussions with industry leaders, I\u2019ve found that\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/the-last-graduate-intake-is-ai-the-end-of-the-property-professional\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-45\"><span><a href=\"https:\/\/x.com\/intent\/post?text=The%20last%20graduate%20intake%3A%20Is%20AI%20the%20end%20of%20the%20property%20professional%3F&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-last-graduate-intake-is-ai-the-end-of-the-property-professional%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fthe-last-graduate-intake-is-ai-the-end-of-the-property-professional%2F&amp;title=The%20last%20graduate%20intake%3A%20Is%20AI%20the%20end%20of%20the%20property%20professional%3F&amp;summary=The%20recent%20share%20price%20slide%20of%20CRE%20firms%20on%20the%20fears%20of%20existential%20AI%20disruptions%20to%20their%20business%20model%20is%20a%20manifestation%20of%20a%20new%20reality%20starting%20to%20take%20shape.%20Reflecting%20on%20the%20future%20of%20the%20built%20environment%20often%20feels%20like%20standing%20at%20a%20precipice.%20In%20my%20recent%20discussions%20with%20industry%20leaders%2C%20I%E2%80%99ve%20found%20that\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-177 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-46 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-last-graduate-intake-is-ai-the-end-of-the-property-professional\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-178 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-45 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-179 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-90\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>17 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-48 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-marketing\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-46 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/from-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data\/\" target=\"_self\" aria-label=\"Artigo de primeira parte Data\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"From Performance Plateaus to Signature Dishes: Breaking the AI ceiling with first-party data\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12.jpg\" class=\"img-responsive wp-image-1068710 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12-200x123.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12-400x247.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12-600x370.jpg 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12-800x493.jpg 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/DANIEL-AGENTIC-AI-12.jpg 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-48 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">De plat\u00f4s de desempenho a pratos exclusivos: Quebrando o teto do AI com o first-party data<\/h3><\/div><div class=\"fusion-text fusion-text-91 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Este artigo mostra como os profissionais de marketing podem ir al\u00e9m da plataforma padr\u00e3o AI, combinando first-party data, sinais preditivos e infraestrutura inteligente, transformando a automa\u00e7\u00e3o gen\u00e9rica em \u201cpratos de assinatura\u201d que proporcionam maior ROI.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-180 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-46\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"From Performance Plateaus to Signature Dishes: Breaking the AI ceiling with first-party data\" data-description=\"In today\u2019s digital advertising environment, platform-embedded AI, such as Meta\u2019s Advantage+ and Google\u2019s Performance Max, has become the &quot;floor&quot;, not the ceiling. While these tools are now the industry standard, relying solely on them often leads to performance plateaus because they utilise generic, outdated signals and basic demographic targeting that your\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/from-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-46\"><span><a href=\"https:\/\/x.com\/intent\/post?text=From%20Performance%20Plateaus%20to%20Signature%20Dishes%3A%20Breaking%20the%20AI%20ceiling%20with%20first-party%20data&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ffrom-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Ffrom-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data%2F&amp;title=From%20Performance%20Plateaus%20to%20Signature%20Dishes%3A%20Breaking%20the%20AI%20ceiling%20with%20first-party%20data&amp;summary=In%20today%E2%80%99s%20digital%20advertising%20environment%2C%20platform-embedded%20AI%2C%20such%20as%20Meta%E2%80%99s%20Advantage%2B%20and%20Google%E2%80%99s%20Performance%20Max%2C%20has%20become%20the%20%26quot%3Bfloor%26quot%3B%2C%20not%20the%20ceiling.%20While%20these%20tools%20are%20now%20the%20industry%20standard%2C%20relying%20solely%20on%20them%20often%20leads%20to%20performance%20plateaus%20because%20they%20utilise%20generic%2C%20outdated%20signals%20and%20basic%20demographic%20targeting%20that%20your\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-181 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-47 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/from-performance-plateaus-to-signature-dishes-breaking-the-ai-ceiling-with-first-party-data\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-182 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-46 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-183 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-92\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-49 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology retail\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-47 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/intelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach\/\" target=\"_self\" aria-label=\"Varejo de moda inteligente: impulsionando a ado\u00e7\u00e3o do AI por meio de uma abordagem centrada no ser humano \u2013 ARTIGO\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Intelligent Fashion Retail: Driving AI adoption through a human-centric approach\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE.png\" class=\"img-responsive wp-image-1089805 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Intelligent-Fashion-Retail-Driving-AI-adoption-through-a-human-centric-approach-ARTICLE.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-49 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Varejo de moda inteligente: impulsionando a ado\u00e7\u00e3o do AI por meio de uma abordagem centrada no ser humano<\/h3><\/div><div class=\"fusion-text fusion-text-93 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Embora o AI tenha revelado grandes possibilidades para o setor, a implementa\u00e7\u00e3o em larga escala continua sendo um desafio. De modo geral, apenas uma minoria de varejistas operacionalizou com sucesso a personaliza\u00e7\u00e3o em escala, e muitas organiza\u00e7\u00f5es ainda est\u00e3o limitadas por lacunas na prepara\u00e7\u00e3o de talentos e no gerenciamento de mudan\u00e7as, retardando suas jornadas de transforma\u00e7\u00e3o.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-184 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-47\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Intelligent Fashion Retail: Driving AI adoption through a human-centric approach\" data-description=\"Jianxun Chen is an Artefact partner specializing in luxury and retail, with 20 years of B2C experience driving end-to-end data &amp; digital transformation.Artefact China successfully hosted the second edition of its AI for Fashion closed-door event. The session brought together industry leaders to explore how AI can move beyond experimentation toward scalable deployment\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/intelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-47\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Intelligent%20Fashion%20Retail%3A%20Driving%20AI%20adoption%20through%20a%20human-centric%20approach&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fintelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fintelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach%2F&amp;title=Intelligent%20Fashion%20Retail%3A%20Driving%20AI%20adoption%20through%20a%20human-centric%20approach&amp;summary=Jianxun%20Chen%20is%20an%20Artefact%20partner%20specializing%20in%20luxury%20and%20retail%2C%20with%2020%20years%20of%20B2C%20experience%20driving%20end-to-end%20data%20%26amp%3B%20digital%20transformation.%0D%0A%0D%0AArtefact%20China%20successfully%20hosted%20the%20second%20edition%20of%20its%20AI%20for%20Fashion%20closed-door%20event.%20The%20session%20brought%20together%20industry%20leaders%20to%20explore%20how%20AI%20can%20move%20beyond%20experimentation%20toward%20scalable%20deployment\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-185 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-48 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/intelligent-fashion-retail-driving-ai-adoption-through-a-human-centric-approach\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-186 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-47 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-187 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-94\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>13 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-50 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-48 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/ai-in-sport-the-biggest-wins-are-now-off-the-field\/\" target=\"_self\" aria-label=\"Artigo - AI in Sport_As maiores vit\u00f3rias est\u00e3o agora fora do campo\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"AI in Sport: The biggest wins are now off the field\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1.png\" class=\"img-responsive wp-image-1092671 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Article-AI-in-Sport_The-biggest-wins-are-now-off-the-field-1.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-50 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">AI no esporte: As maiores vit\u00f3rias est\u00e3o agora fora do campo<\/h3><\/div><div class=\"fusion-text fusion-text-95 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>No esporte, o data e o AI est\u00e3o associados principalmente ao desempenho em campo: an\u00e1lise de jogadores, modelagem t\u00e1tica e preven\u00e7\u00e3o de les\u00f5es. A tecnologia expandiu as fronteiras do desempenho esportivo, permitindo que os atletas ultrapassem os limites anteriores. Ent\u00e3o, por que mais organiza\u00e7\u00f5es esportivas n\u00e3o est\u00e3o aplicando o mesmo pensamento aos neg\u00f3cios do esporte? O esporte \u00e9 um setor de entretenimento intensamente competitivo em que ganhos marginais em \u00e1reas como engajamento dos f\u00e3s, conte\u00fado, opera\u00e7\u00f5es e tomada de decis\u00f5es comerciais podem ser t\u00e3o importantes quanto os resultados.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-188 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-48\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"AI in Sport: The biggest wins are now off the field\" data-description=\"In sport, data and AI are primarily associated with on-field performance: player analytics, tactical modelling and injury prevention. Technology has expanded the boundaries of athletic achievement, enabling athletes to push beyond previous limits.So why aren\u2019t more sports organisations applying the same thinking to the business of sport? Sport is an intensely competitive entertainment industry where\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/ai-in-sport-the-biggest-wins-are-now-off-the-field\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-48\"><span><a href=\"https:\/\/x.com\/intent\/post?text=AI%20in%20Sport%3A%20The%20biggest%20wins%20are%20now%20off%20the%20field&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fai-in-sport-the-biggest-wins-are-now-off-the-field%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fai-in-sport-the-biggest-wins-are-now-off-the-field%2F&amp;title=AI%20in%20Sport%3A%20The%20biggest%20wins%20are%20now%20off%20the%20field&amp;summary=In%20sport%2C%20data%20and%20AI%20are%20primarily%20associated%20with%20on-field%20performance%3A%20player%20analytics%2C%20tactical%20modelling%20and%20injury%20prevention.%20Technology%20has%20expanded%20the%20boundaries%20of%20athletic%20achievement%2C%20enabling%20athletes%20to%20push%20beyond%20previous%20limits.%0D%0A%0D%0ASo%20why%20aren%E2%80%99t%20more%20sports%20organisations%20applying%20the%20same%20thinking%20to%20the%20business%20of%20sport%3F%20Sport%20is%20an%20intensely%20competitive%20entertainment%20industry%20where\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-189 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-49 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/ai-in-sport-the-biggest-wins-are-now-off-the-field\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-190 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-48 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-191 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-96\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>13 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-51 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-49 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/long-run-ai-agents-part-3-what-this-actually-means-for-organizations\/\" target=\"_self\" aria-label=\"Agentes AI de longo prazo, parte 3_O que isso realmente significa para as organiza\u00e7\u00f5es\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Long-run AI agents, part 3: What this actually means for organizations\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations.png\" class=\"img-responsive wp-image-1086607 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-3_What-this-actually-means-for-organizations.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-51 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentes AI de longo prazo, parte 3: o que isso realmente significa para as organiza\u00e7\u00f5es<\/h3><\/div><div class=\"fusion-text fusion-text-97 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A tecnologia \u00e9 real, mas imatura. A trajet\u00f3ria \u00e9 clara, mas a linha do tempo n\u00e3o. A maioria das organiza\u00e7\u00f5es que implementarem o AI de longa dura\u00e7\u00e3o em 2026 aprender\u00e1 li\u00e7\u00f5es caras. Algumas ter\u00e3o vantagens genu\u00ednas. A diferen\u00e7a se resumir\u00e1 a tr\u00eas coisas: onde eles implementam, como governam e se entendem o que \"aut\u00f4nomo\" realmente significa na pr\u00e1tica.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-192 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-49\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Long-run AI agents, part 3: What this actually means for organizations\" data-description=\"Victor Coimbra has been recognized in the Forbes Under 30 Brazil list for his outstanding contributions to AI innovation. He co-founded Artefact\u2019s Latin American operations, which now serve as a global tech hub with 200 employees. He brings deep expertise in scaling AI solutions and building high-performance tech teams across international markets.We have covered\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/long-run-ai-agents-part-3-what-this-actually-means-for-organizations\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-49\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Long-run%20AI%20agents%2C%20part%203%3A%20What%20this%20actually%20means%20for%20organizations&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Flong-run-ai-agents-part-3-what-this-actually-means-for-organizations%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Flong-run-ai-agents-part-3-what-this-actually-means-for-organizations%2F&amp;title=Long-run%20AI%20agents%2C%20part%203%3A%20What%20this%20actually%20means%20for%20organizations&amp;summary=Victor%20Coimbra%20has%20been%20recognized%20in%20the%20Forbes%20Under%2030%20Brazil%20list%20for%20his%20outstanding%20contributions%20to%20AI%20innovation.%20He%20co-founded%20Artefact%E2%80%99s%20Latin%20American%20operations%2C%20which%20now%20serve%20as%20a%20global%20tech%20hub%20with%20200%20employees.%20He%20brings%20deep%20expertise%20in%20scaling%20AI%20solutions%20and%20building%20high-performance%20tech%20teams%20across%20international%20markets.%0D%0A%0D%0AWe%20have%20covered\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-193 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-50 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/long-run-ai-agents-part-3-what-this-actually-means-for-organizations\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-194 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-49 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-195 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-98\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>6 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-52 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-50 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/long-run-ai-agents-part-2-three-approaches-that-actually-work\/\" target=\"_self\" aria-label=\"Agentes AI de longo prazo, parte 2_Tr\u00eas abordagens que realmente funcionam\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Long-run AI agents, part 2: Three approaches that actually work\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work.png\" class=\"img-responsive wp-image-1086606 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-2_Three-approaches-that-actually-work.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-52 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentes AI de longo prazo, parte 2: Tr\u00eas abordagens que realmente funcionam<\/h3><\/div><div class=\"fusion-text fusion-text-99 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>No final de 2025, uma t\u00e9cnica com o nome absurdo de \"Ralph Wiggum\" se tornou viral entre os praticantes. O nome vem de um personagem dos Simpsons - propositalmente bobo, porque a ideia central \u00e9 quase embara\u00e7osamente simples.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-196 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-50\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Long-run AI agents, part 2: Three approaches that actually work\" data-description=\"Victor Coimbra has been recognized in the Forbes Under 30 Brazil list for his outstanding contributions to AI innovation. He co-founded Artefact\u2019s Latin American operations, which now serve as a global tech hub with 200 employees. He brings deep expertise in scaling AI solutions and building high-performance tech teams across international markets.In Part\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/long-run-ai-agents-part-2-three-approaches-that-actually-work\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-50\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Long-run%20AI%20agents%2C%20part%202%3A%20Three%20approaches%20that%20actually%20work&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Flong-run-ai-agents-part-2-three-approaches-that-actually-work%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Flong-run-ai-agents-part-2-three-approaches-that-actually-work%2F&amp;title=Long-run%20AI%20agents%2C%20part%202%3A%20Three%20approaches%20that%20actually%20work&amp;summary=Victor%20Coimbra%20has%20been%20recognized%20in%20the%20Forbes%20Under%2030%20Brazil%20list%20for%20his%20outstanding%20contributions%20to%20AI%20innovation.%20He%20co-founded%20Artefact%E2%80%99s%20Latin%20American%20operations%2C%20which%20now%20serve%20as%20a%20global%20tech%20hub%20with%20200%20employees.%20He%20brings%20deep%20expertise%20in%20scaling%20AI%20solutions%20and%20building%20high-performance%20tech%20teams%20across%20international%20markets.%0D%0A%0D%0AIn%20Part\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-197 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-51 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/long-run-ai-agents-part-2-three-approaches-that-actually-work\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-198 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-50 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-199 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-100\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>6 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-53 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-51 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/long-run-ai-agents-part-1-the-problem-nobody-talks-about\/\" target=\"_self\" aria-label=\"Agentes AI de longo prazo, parte 1_O problema sobre o qual ningu\u00e9m fala\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Long-run AI agents, part 1: The problem nobody talks about\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about.png\" class=\"img-responsive wp-image-1086605 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/Long-run-AI-agents-part-1_The-problem-nobody-talks-about.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-53 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentes AI de longo prazo, parte 1: O problema sobre o qual ningu\u00e9m fala<\/h3><\/div><div class=\"fusion-text fusion-text-101 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Em mar\u00e7o de 2025, uma organiza\u00e7\u00e3o de pesquisa chamada METR publicou uma descoberta que recebeu menos aten\u00e7\u00e3o do que merecia. Eles estavam medindo algo que n\u00e3o estava na moda: quanto tempo os sistemas AI podiam trabalhar em tarefas antes de serem interrompidos. N\u00e3o o que eles conseguiam fazer em uma \u00fanica intera\u00e7\u00e3o. O METR queria saber quanto tempo eles conseguiam manter um esfor\u00e7o coerente e \u00fatil.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-200 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-51\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Long-run AI agents, part 1: The problem nobody talks about\" data-description=\"Victor Coimbra has been recognized in the Forbes Under 30 Brazil list for his outstanding contributions to AI innovation. He co-founded Artefact\u2019s Latin American operations, which now serve as a global tech hub with 200 employees. He brings deep expertise in scaling AI solutions and building high-performance tech teams across international markets.In March 2025,\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/long-run-ai-agents-part-1-the-problem-nobody-talks-about\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-51\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Long-run%20AI%20agents%2C%20part%201%3A%20The%20problem%20nobody%20talks%20about&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Flong-run-ai-agents-part-1-the-problem-nobody-talks-about%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Flong-run-ai-agents-part-1-the-problem-nobody-talks-about%2F&amp;title=Long-run%20AI%20agents%2C%20part%201%3A%20The%20problem%20nobody%20talks%20about&amp;summary=Victor%20Coimbra%20has%20been%20recognized%20in%20the%20Forbes%20Under%2030%20Brazil%20list%20for%20his%20outstanding%20contributions%20to%20AI%20innovation.%20He%20co-founded%20Artefact%E2%80%99s%20Latin%20American%20operations%2C%20which%20now%20serve%20as%20a%20global%20tech%20hub%20with%20200%20employees.%20He%20brings%20deep%20expertise%20in%20scaling%20AI%20solutions%20and%20building%20high-performance%20tech%20teams%20across%20international%20markets.%0D%0A%0D%0AIn%20March%202025%2C\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-201 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-52 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/long-run-ai-agents-part-1-the-problem-nobody-talks-about\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-202 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-51 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-203 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-102\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>6 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-54 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-52 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it\/\" target=\"_self\" aria-label=\"70% do AI sucesso \u00e9 centrado no ser humano - aqui est\u00e3o cinco verdades do mundo real que comprovam isso\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"70% of AI success is human-centric: Here are five real-world truths that prove it\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it.png\" class=\"img-responsive wp-image-1081998 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/02\/70-of-AI-success-is-human-centric_here-are-five-real-world-truths-that-prove-it.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-54 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">70% do sucesso do AI \u00e9 centrado no ser humano: aqui est\u00e3o cinco verdades do mundo real que comprovam isso<\/h3><\/div><div class=\"fusion-text fusion-text-103 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Estamos vivendo em um per\u00edodo de imensas possibilidades tecnol\u00f3gicas. Em todos os setores, os l\u00edderes est\u00e3o sendo inspirados pelo que a AI pode alcan\u00e7ar, mas perceber que o valor exige mais do que apenas instalar um novo software. Para preencher a lacuna entre uma prova de conceito bem-sucedida e o valor comercial escal\u00e1vel, precisamos adotar um esp\u00edrito de reinven\u00e7\u00e3o de processos. Os projetos bem-sucedidos s\u00e3o aqueles que tratam o AI n\u00e3o apenas como uma ferramenta, mas como um catalisador para a evolu\u00e7\u00e3o cultural.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-204 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-52\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"70% of AI success is human-centric: Here are five real-world truths that prove it\" data-description=\"We are living through a period of immense technological possibilities. Across industries, leaders are being inspired by what AI can achieve, yet realizing that value requires more than just installing new software. To bridge the gap between a successful proof-of-concept and scalable business value, we must embrace a spirit of process reinvention. The projects that\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-52\"><span><a href=\"https:\/\/x.com\/intent\/post?text=70%25%20of%20AI%20success%20is%20human-centric%3A%20%20Here%20are%20five%20real-world%20truths%20that%20prove%20it&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2F70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2F70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it%2F&amp;title=70%25%20of%20AI%20success%20is%20human-centric%3A%20%20Here%20are%20five%20real-world%20truths%20that%20prove%20it&amp;summary=We%20are%20living%20through%20a%20period%20of%20immense%20technological%20possibilities.%20Across%20industries%2C%20leaders%20are%20being%20inspired%20by%20what%20AI%20can%20achieve%2C%20yet%20realizing%20that%20value%20requires%20more%20than%20just%20installing%20new%20software.%20To%20bridge%20the%20gap%20between%20a%20successful%20proof-of-concept%20and%20scalable%20business%20value%2C%20we%20must%20embrace%20a%20spirit%20of%20process%20reinvention.%20The%20projects%20that\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-205 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-53 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/70-of-ai-success-is-human-centric-here-are-five-real-world-truths-that-prove-it\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-206 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-52 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-207 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-104\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>3 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-55 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column ai-technology generative-ai\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-53 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/inside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit\/\" target=\"_self\" aria-label=\"TCG ITW - Edouard de Mezerac\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Inside the layers of the agentic revolution &#8211; Interview by TCG Summit\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac.png\" class=\"img-responsive wp-image-1080343 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/TCG-ITW-Edouard-de-Mezerac.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-55 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Por dentro das camadas da revolu\u00e7\u00e3o ag\u00eantica - Entrevista da TCG Summit<\/h3><\/div><div class=\"fusion-text fusion-text-105 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Edouard de M\u00e9zerac descreve como o AI aut\u00eantico est\u00e1 pronto para redefinir tudo, desde as compras do consumidor at\u00e9 as opera\u00e7\u00f5es internas de varejo, e como as empresas podem desbloquear todo o seu potencial...<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-208 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-53\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Inside the layers of the agentic revolution &#8211; Interview by TCG Summit\" data-description=\"Interview with Edouard de M\u00e9zerac, CEO of Artefact, by the TCG (Technical Consumer Goods) Summit.Edouard de M\u00e9zerac\u00a0outlines how agentic AI is set to redefine everything from consumer shopping to internal retail operations, and how companies can unlock its full potential.How will AI agents change the way consumers search, compare, and purchase products over\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/inside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-53\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Inside%20the%20layers%20of%20the%20agentic%20revolution%20%E2%80%93%20Interview%20by%20TCG%20Summit&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Finside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Finside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit%2F&amp;title=Inside%20the%20layers%20of%20the%20agentic%20revolution%20%26%238211%3B%20Interview%20by%20TCG%20Summit&amp;summary=Interview%20with%20Edouard%20de%20M%C3%A9zerac%2C%20CEO%20of%20Artefact%2C%20by%20the%20TCG%20%28Technical%20Consumer%20Goods%29%20Summit.%0D%0A%0D%0AEdouard%20de%20M%C3%A9zerac%C2%A0outlines%20how%20agentic%20AI%20is%20set%20to%20redefine%20everything%20from%20consumer%20shopping%20to%20internal%20retail%20operations%2C%20and%20how%20companies%20can%20unlock%20its%20full%20potential.%0D%0AHow%20will%20AI%20agents%20change%20the%20way%20consumers%20search%2C%20compare%2C%20and%20purchase%20products%20over\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-209 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-54 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/inside-the-layers-of-the-agentic-revolution-interview-by-tcg-summit\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-210 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-53 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-211 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-106\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>2 de fevereiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-56 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-54 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/on-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai\/\" target=\"_self\" aria-label=\"Chris Article UK (2)\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"On the Apathy of UK PropTech &#8211; Why the UK Property Industry is Lagging in its Adoption of AI\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2.png\" class=\"img-responsive wp-image-1078672 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-56 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Sobre a apatia da UK PropTech - Por que o setor imobili\u00e1rio do Reino Unido est\u00e1 atrasado na ado\u00e7\u00e3o da AI<\/h3><\/div><div class=\"fusion-text fusion-text-107 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Durante a maior parte da \u00faltima d\u00e9cada, o setor imobili\u00e1rio do Reino Unido falou sobre a Intelig\u00eancia Artificial como algo que est\u00e1 chegando: iminente, inevit\u00e1vel, mas perpetuamente no horizonte. As agendas das confer\u00eancias est\u00e3o repletas de pain\u00e9is da PropTech, as estrat\u00e9gias de inova\u00e7\u00e3o est\u00e3o cheias de refer\u00eancias ao data e \u00e0 automa\u00e7\u00e3o, e a maioria das grandes empresas pode apontar pelo menos um punhado de pilotos, iniciativas sem brilho ou provas de conceito.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-212 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-54\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"On the Apathy of UK PropTech &#8211; Why the UK Property Industry is Lagging in its Adoption of AI\" data-description=\"The Illusion of Imminence: Where is this Much-Fabled AI Revolution?For much of the past decade, the UK property industry has spoken about Artificial Intelligence as something that is coming: imminent, inevitable, but perpetually just over the horizon. Conference agendas are crowded with PropTech panels, innovation strategies are filled with references to data and automation, and\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/on-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-54\"><span><a href=\"https:\/\/x.com\/intent\/post?text=On%20the%20Apathy%20of%20UK%20PropTech%20%E2%80%93%20Why%20the%20UK%20Property%20Industry%20is%20Lagging%20in%20its%20Adoption%20of%20AI&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fon-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fon-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai%2F&amp;title=On%20the%20Apathy%20of%20UK%20PropTech%20%26%238211%3B%20Why%20the%20UK%20Property%20Industry%20is%20Lagging%20in%20its%20Adoption%20of%20AI&amp;summary=The%20Illusion%20of%20Imminence%3A%20Where%20is%20this%20Much-Fabled%20AI%20Revolution%3F%0D%0AFor%20much%20of%20the%20past%20decade%2C%20the%20UK%20property%20industry%20has%20spoken%20about%20Artificial%20Intelligence%20as%20something%20that%20is%20coming%3A%20imminent%2C%20inevitable%2C%20but%20perpetually%20just%20over%20the%20horizon.%20Conference%20agendas%20are%20crowded%20with%20PropTech%20panels%2C%20innovation%20strategies%20are%20filled%20with%20references%20to%20data%20and%20automation%2C%20and\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-213 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-55 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/on-the-apathy-of-uk-proptech-why-the-uk-property-industry-is-lagging-in-its-adoption-of-ai\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-214 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-54 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-215 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-108\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 de janeiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-57 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column real-estate ai-technology\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-55 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/artefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors\/\" target=\"_self\" aria-label=\"Chris Article Reino Unido\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Artefact Co-Chairs Working Group in Setting the First Global AI Standards for Property Surveyors\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK.png\" class=\"img-responsive wp-image-1078670 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Chris-Article-UK.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-57 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Artefact Co-Preside o Grupo de Trabalho na Defini\u00e7\u00e3o dos Primeiros Padr\u00f5es Globais AI para Top\u00f3grafos de Im\u00f3veis<\/h3><\/div><div class=\"fusion-text fusion-text-109 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Como prova de sua lideran\u00e7a em data e AI para o ambiente constru\u00eddo, a Artefact co-presidiu a reda\u00e7\u00e3o e publica\u00e7\u00e3o da 1\u00aa edi\u00e7\u00e3o global dos Padr\u00f5es AI da Royal Institution of Chartered Surveyors (RICS). Acredita-se que esses padr\u00f5es, aplic\u00e1veis a todos os 150.000 agrimensores licenciados a partir de 9 de mar\u00e7o de 2026, sejam os primeiros publicados por qualquer \u00f3rg\u00e3o nacional de com\u00e9rcio imobili\u00e1rio e servir\u00e3o de modelo para futuras orienta\u00e7\u00f5es sobre a implanta\u00e7\u00e3o respons\u00e1vel do AI. <\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-216 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-55\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Artefact Co-Chairs Working Group in Setting the First Global AI Standards for Property Surveyors\" data-description=\"The RICS sets global standards on the use of AI for real estate professionalsAs a testament to its leadership in data and AI for the built environment, Artefact co-chaired the writing and publishing of the 1st global edition of the Royal Institution of Chartered Surveyors (RICS) AI Standards. These standards, applicable to all 150,000 chartered\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/artefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-55\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Artefact%20Co-Chairs%20Working%20Group%20in%20Setting%20the%20First%20Global%20AI%20Standards%20for%20Property%20Surveyors&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fartefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fartefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors%2F&amp;title=Artefact%20Co-Chairs%20Working%20Group%20in%20Setting%20the%20First%20Global%20AI%20Standards%20for%20Property%20Surveyors&amp;summary=The%20RICS%20sets%20global%20standards%20on%20the%20use%20of%20AI%20for%20real%20estate%20professionals%0D%0AAs%20a%20testament%20to%20its%20leadership%20in%20data%20and%20AI%20for%20the%20built%20environment%2C%20Artefact%20co-chaired%20the%20writing%20and%20publishing%20of%20the%201st%20global%20edition%20of%20the%20Royal%20Institution%20of%20Chartered%20Surveyors%20%28RICS%29%20AI%20Standards.%20These%20standards%2C%20applicable%20to%20all%20150%2C000%20chartered\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-217 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-56 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/artefact-co-chairs-working-group-in-setting-the-first-global-ai-standards-for-property-surveyors\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-218 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-55 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-219 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-110\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>30 de janeiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-58 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-56 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/scaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact\/\" target=\"_self\" aria-label=\"cobertura cio\"><img decoding=\"async\" width=\"1826\" height=\"1238\" alt=\"Artefact is one of the Top 10 Leading Google Partners to Watch 2025-26\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM.png\" class=\"img-responsive wp-image-1065653 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-200x136.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-400x271.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-600x407.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-800x542.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM-1200x814.png 1200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-05-at-5.23.12-PM.png 1826w\" sizes=\"(max-width: 640px) 100vw, 1826px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-58 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Artefact \u00e9 um dos 10 principais parceiros do Google a serem observados em 2025-26<\/h3><\/div><div class=\"fusion-text fusion-text-111 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A transforma\u00e7\u00e3o orientada pelo Data deve parecer um progresso, mas petabytes de informa\u00e7\u00f5es brutas muitas vezes ficam sem uso, as provas de conceito ficam paradas e equipes isoladas debatem a estrat\u00e9gia enquanto os concorrentes avan\u00e7am. O Artefact interrompe essa estagna\u00e7\u00e3o ao fundir a intui\u00e7\u00e3o da \u201cArte\u201d com o rigor do \u201cFato\u201d. O Artefact agiliza o escalonamento do AI ao combinar excel\u00eancia t\u00e9cnica com alinhamento comercial. Ele transforma pilotos dispendiosos em recursos empresariais mensur\u00e1veis.\nComo parceiro Premier do Google Cloud e 2025 AI Partner of the Year for EMEA, ele elimina as barreiras entre a vis\u00e3o de neg\u00f3cios e a realidade t\u00e9cnica, constr\u00f3i data foundations seguro, implementa AI sob medida e capacita os funcion\u00e1rios para que as vit\u00f3rias isoladas ganhem escala em toda a empresa e o impacto mensur\u00e1vel retorne \u00e0 agenda.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-220 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-56\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Artefact is one of the Top 10 Leading Google Partners to Watch 2025-26\" data-description=\"&nbsp;https:\/\/www.ciocoverage.com\/top-10-leading-google-partners-to-watch-2025-26-digital-magazine-goo665g5\/Data-driven transformation should feel like progress, yet petabytes of raw information often sit unused, proofs of concept stall, and siloed teams debate strategy while competitors surge ahead. Artefact halts that stagnation by fusing the intuition of \u201cArt\u201d with the rigor of \u201cFact.\u201dArtefact streamlines AI scaling by merging technical excellence with business alignment. It tra\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/scaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-56\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Artefact%20is%20one%20of%20the%20Top%2010%20Leading%20Google%20Partners%20to%20Watch%202025-26&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fscaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fscaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact%2F&amp;title=Artefact%20is%20one%20of%20the%20Top%2010%20Leading%20Google%20Partners%20to%20Watch%202025-26&amp;summary=%26nbsp%3B%0D%0A%0D%0Ahttps%3A%2F%2Fwww.ciocoverage.com%2Ftop-10-leading-google-partners-to-watch-2025-26-digital-magazine-goo665g5%2F%0D%0A%0D%0AData-driven%20transformation%20should%20feel%20like%20progress%2C%20yet%20petabytes%20of%20raw%20information%20often%20sit%20unused%2C%20proofs%20of%20concept%20stall%2C%20and%20siloed%20teams%20debate%20strategy%20while%20competitors%20surge%20ahead.%20Artefact%20halts%20that%20stagnation%20by%20fusing%20the%20intuition%20of%20%E2%80%9CArt%E2%80%9D%20with%20the%20rigor%20of%20%E2%80%9CFact.%E2%80%9D%0D%0AArtefact%20streamlines%20AI%20scaling%20by%20merging%20technical%20excellence%20with%20business%20alignment.%20%0D%0A%0D%0AIt%20tra\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-221 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-57 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/scaling-generative-ai-on-google-cloud-enterprise-data-solutions-artefact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-222 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-56 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-223 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-112\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>5 de janeiro de 2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-59 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column generative-ai data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-57 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/ai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes\/\" target=\"_self\" aria-label=\"2026 HBR\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR.png\" class=\"img-responsive wp-image-1061682 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/2026-HBR.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-59 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Os agentes AI n\u00e3o est\u00e3o prontos para o trabalho voltado para o consumidor, mas podem ser excelentes em processos internos.<\/h3><\/div><div class=\"fusion-text fusion-text-113 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O Agentic AI est\u00e1 transformando as opera\u00e7\u00f5es de back-end das empresas. Uma empresa de telecomunica\u00e7\u00f5es europeia reduziu o tempo de resolu\u00e7\u00e3o de chamadas de servi\u00e7o em 60%, economizou mais de 1 milh\u00e3o de euros por ano e aumentou a satisfa\u00e7\u00e3o do cliente usando agentes AI. Esse exemplo oferece li\u00e7\u00f5es importantes para os l\u00edderes e destaca os desafios comuns que as empresas devem enfrentar ao implementar o AI aut\u00eantico.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-224 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-57\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"AI Agents Aren\u2019t Ready for Consumer-Facing Work \u2013 But They Can Excel at Internal Processes.\" data-description=\"Read the article on    Consumer adoption remains relatively low as well. Despite the use of words like \u201crevolution,\u201d\u00a0data shows\u00a0that most users touch in weekly rather than daily, unlike the more frequent use of social networks or platforms such as Google. This suggests that gen AI\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/ai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-57\"><span><a href=\"https:\/\/x.com\/intent\/post?text=AI%20Agents%20Aren%E2%80%99t%20Ready%20for%20Consumer-Facing%20Work%20%E2%80%93%20But%20They%20Can%20Excel%20at%20Internal%20Processes.&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes%2F&amp;title=AI%20Agents%20Aren%E2%80%99t%20Ready%20for%20Consumer-Facing%20Work%20%E2%80%93%20But%20They%20Can%20Excel%20at%20Internal%20Processes.&amp;summary=Read%20the%20article%20on%20%20%20%20%20%20%20%20%0D%0AConsumer%20adoption%20remains%20relatively%20low%20as%20well.%20Despite%20the%20use%20of%20words%20like%20%E2%80%9Crevolution%2C%E2%80%9D%C2%A0data%20shows%C2%A0that%20most%20users%20touch%20in%20weekly%20rather%20than%20daily%2C%20unlike%20the%20more%20frequent%20use%20of%20social%20networks%20or%20platforms%20such%20as%20Google.%20This%20suggests%20that%20gen%20AI\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-225 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-58 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/ai-agents-arent-ready-for-consumer-facing-work-but-they-can-excel-at-internal-processes\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-226 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-57 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-227 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-114\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>22 de dezembro de 2025<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-60 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column data-ai-consulting\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-58 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-ai-user-guide-to-process-driven-transformation\/\" target=\"_self\" aria-label=\"Artefact-Secret de Data-Hanan Ouazan\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Agentic AI: A User Guide to Process-Driven Transformation\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2.png\" class=\"img-responsive wp-image-1059215 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/Template-Banner-website-2.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-60 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">Agentic AI: um guia do usu\u00e1rio para a transforma\u00e7\u00e3o orientada por processos<\/h3><\/div><div class=\"fusion-text fusion-text-115 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>O Agentic AI \u00e9 simplesmente uma extens\u00e3o dos projetos generativos de AI realizados at\u00e9 agora? A resposta \u00e9 n\u00e3o. O foco n\u00e3o est\u00e1 mais na otimiza\u00e7\u00e3o local por meio de um \u00fanico caso de uso, mas na reinven\u00e7\u00e3o completa dos principais processos de neg\u00f3cios para extrair valor tang\u00edvel e mensur\u00e1vel. Um agente n\u00e3o \u00e9 um assistente com outra marca. Um assistente responde ou gera conte\u00fado. Um agente, no entanto, visa a um objetivo comercial espec\u00edfico, toma decis\u00f5es, interage com sistemas e executa a\u00e7\u00f5es. Ele mant\u00e9m um estado, gerencia exce\u00e7\u00f5es e \u00e9 escalado quando atinge seus limites. Essa diferen\u00e7a n\u00e3o \u00e9 cosm\u00e9tica: um agente n\u00e3o foi projetado para \"responder\", mas para agir em um processo.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-228 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-58\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Agentic AI: A User Guide to Process-Driven Transformation\" data-description=\"Is Agentic AI simply an extension of the generative AI projects undertaken until now? The answer is no. The focus is no longer on local optimization through a single use case, but on the complete reinvention of core business processes to extract tangible and measurable value.An agent is not a rebranded assistant. An assistant\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/agentic-ai-user-guide-to-process-driven-transformation\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-58\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Agentic%20AI%3A%20A%20User%20Guide%20to%20Process-Driven%20Transformation&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fagentic-ai-user-guide-to-process-driven-transformation%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fagentic-ai-user-guide-to-process-driven-transformation%2F&amp;title=Agentic%20AI%3A%20A%20User%20Guide%20to%20Process-Driven%20Transformation&amp;summary=Is%20Agentic%20AI%20simply%20an%20extension%20of%20the%20generative%20AI%20projects%20undertaken%20until%20now%3F%20The%20answer%20is%20no.%20The%20focus%20is%20no%20longer%20on%20local%20optimization%20through%20a%20single%20use%20case%2C%20but%20on%20the%20complete%20reinvention%20of%20core%20business%20processes%20to%20extract%20tangible%20and%20measurable%20value.%0D%0AAn%20agent%20is%20not%20a%20rebranded%20assistant.%20An%20assistant\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-229 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-59 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/agentic-ai-user-guide-to-process-driven-transformation\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-230 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-58 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-231 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-116\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>16 de dezembro de 2025<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-61 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column healthcare\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-59 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/synthesis-of-the-ai-for-health-insights-adopt-ai-2025\/\" target=\"_self\" aria-label=\"blog \u2013 sa\u00fade\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Synthesis of the AI for Health Insights \u2013 Adopt AI 2025\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health.png\" class=\"img-responsive wp-image-1060260 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-health.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-61 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">S\u00edntese do AI para o Health Insights \u2013 Adopt AI 2025<\/h3><\/div><div class=\"fusion-text fusion-text-117 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>A C\u00fapula Internacional Adopt AI 2025 foi realizada nos dias 25 e 26 de novembro no ic\u00f4nico Grand Palais, em Paris. Tivemos a imensa honra de dar as boas-vindas ao presidente Emmanuel Macron, juntamente com nossos 600 palestrantes e 250 expositores. O evento atraiu 20.000 participantes para seus 7 est\u00e1gios de ecossistema, incluindo o AI for Health.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-232 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-59\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Synthesis of the AI for Health Insights \u2013 Adopt AI 2025\" data-description=\"We are proud to share with you the replays of the AI for Health\u2019 Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.Watch the AI for Health Replays The\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/synthesis-of-the-ai-for-health-insights-adopt-ai-2025\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-59\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Synthesis%20of%20the%20AI%20for%20Health%20Insights%20%E2%80%93%20Adopt%20AI%202025&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fsynthesis-of-the-ai-for-health-insights-adopt-ai-2025%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fsynthesis-of-the-ai-for-health-insights-adopt-ai-2025%2F&amp;title=Synthesis%20of%20the%20AI%20for%20Health%20Insights%20%E2%80%93%20Adopt%20AI%202025&amp;summary=We%20are%20proud%20to%20share%20with%20you%20the%20replays%20of%20the%20AI%20for%20Health%E2%80%99%20Speakers%20who%20took%20the%20stage%20at%20Adopt%20AI%20and%20delivered%20outstanding%20value%20to%20the%20summit.%20Their%20vision%2C%20strategic%20perspectives%2C%20and%20real-world%20experience%20have%20been%20invaluable%20in%20inspiring%20organizations%20to%20shape%20and%20accelerate%20their%20AI%20roadmaps.%0D%0A%0D%0AWatch%20the%20AI%20for%20Health%20Replays%20%0D%0A%0D%0AThe\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-233 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-60 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/synthesis-of-the-ai-for-health-insights-adopt-ai-2025\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-234 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-59 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-235 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-118\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>15 de dezembro de 2025<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-62 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column industrial-energy-utilities\" style=\"--awb-overflow:hidden;--awb-bg-color:#f1f1f1;--awb-bg-color-hover:#f1f1f1;--awb-bg-size:cover;--awb-box-shadow:0px 1px 2px #00000038;;--awb-border-color:#cac9c7;--awb-border-style:solid;--awb-border-radius:0px 0px 8px 8px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-aspect-ratio:3 \/ 2;--awb-caption-overlay-color:#65bc7b;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-60 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.artefact.com\/br\/blog\/synthesis-of-the-ai-for-industry-insights-adopt-ai-2025\/\" target=\"_self\" aria-label=\"blog - setor\"><img decoding=\"async\" width=\"900\" height=\"555\" alt=\"Synthesis of the AI for Industry Insights \u2013 Adopt AI 2025\" src=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry.png\" class=\"img-responsive wp-image-1058067 img-with-aspect-ratio disable-lazyload\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry-200x123.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry-400x247.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry-600x370.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry-800x493.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2025\/12\/blog-industry.png 900w\" sizes=\"(max-width: 640px) 100vw, 900px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-62 fusion-sep-none fusion-title-text fusion-title-size-three blog-title\" style=\"--awb-text-color:#000000;--awb-margin-top:20px;--awb-margin-right:15px;--awb-margin-bottom:12px;--awb-margin-left:15px;--awb-margin-bottom-small:8px;--awb-font-size:18px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;IBM Plex Sans&quot;;font-style:normal;font-weight:700;margin:0;font-size:1em;--fontSize:18;line-height:1.25;\">S\u00edntese do AI para percep\u00e7\u00f5es do setor - Adopt AI 2025<\/h3><\/div><div class=\"fusion-text fusion-text-119 blog-excerpt\" style=\"--awb-font-size:16px;--awb-text-color:#000000;--awb-margin-right:15px;--awb-margin-left:15px;--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>\u00c9 com orgulho que compartilhamos com voc\u00ea o replays dos palestrantes do AI for Industry' que subiram ao palco no Adopt AI e agregaram valor excepcional \u00e0 c\u00fapula. Sua vis\u00e3o, perspectivas estrat\u00e9gicas e experi\u00eancia no mundo real foram inestim\u00e1veis para inspirar as organiza\u00e7\u00f5es a moldar e acelerar seus roteiros de AI.<\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-236 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-sharing-box fusion-sharing-box-60\" style=\"background-color:#f1f1f1;border-color:#cccccc;--awb-margin-top:5px;--awb-separator-border-color:#cccccc;--awb-separator-border-sizes:0px;--awb-alignment:flex-start;--awb-layout:row;--awb-alignment-small:space-between;--awb-stacked-align-small:center;\" data-title=\"Synthesis of the AI for Industry Insights \u2013 Adopt AI 2025\" data-description=\"We are proud to share with you the replays of the AI for Industry&#039; Speakers who took the stage at Adopt AI and delivered outstanding value to the summit. Their vision, strategic perspectives, and real-world experience have been invaluable in inspiring organizations to shape and accelerate their AI roadmaps.Watch the AI for Industry Replays\" data-link=\"https:\/\/www.artefact.com\/br\/blog\/synthesis-of-the-ai-for-industry-insights-adopt-ai-2025\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-60\"><span><a href=\"https:\/\/x.com\/intent\/post?text=Synthesis%20of%20the%20AI%20for%20Industry%20Insights%20%E2%80%93%20Adopt%20AI%202025&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fsynthesis-of-the-ai-for-industry-insights-adopt-ai-2025%2F\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"X\" aria-label=\"X\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-twitter awb-icon-twitter\" style=\"color:#000000;\" aria-hidden=\"true\"><\/i><\/a><\/span><span><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.artefact.com%2Fbr%2Fblog%2Fsynthesis-of-the-ai-for-industry-insights-adopt-ai-2025%2F&amp;title=Synthesis%20of%20the%20AI%20for%20Industry%20Insights%20%E2%80%93%20Adopt%20AI%202025&amp;summary=We%20are%20proud%20to%20share%20with%20you%20the%20replays%20of%20the%20AI%20for%20Industry%26%23039%3B%20Speakers%20who%20took%20the%20stage%20at%20Adopt%20AI%20and%20delivered%20outstanding%20value%20to%20the%20summit.%20Their%20vision%2C%20strategic%20perspectives%2C%20and%20real-world%20experience%20have%20been%20invaluable%20in%20inspiring%20organizations%20to%20shape%20and%20accelerate%20their%20AI%20roadmaps.%0D%0A%0D%0AWatch%20the%20AI%20for%20Industry%20Replays\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" title=\"LinkedIn\" aria-label=\"LinkedIn\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin\" style=\"color:#0077b5;\" aria-hidden=\"true\"><\/i><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-237 fusion_builder_column_inner_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:50%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-end fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-61 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:10px;--awb-margin-right:10px;--awb-margin-bottom:10px;--awb-margin-left:10px;\" target=\"_self\" data-hover=\"bg_slide_right\" href=\"https:\/\/www.artefact.com\/br\/blog\/synthesis-of-the-ai-for-industry-insights-adopt-ai-2025\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">LEIA MAIS<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#cccccc;border-color:#cccccc;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 20px ) !important;max-width:calc( 100% + 20px ) !important;margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-238 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-left:28px;--awb-bg-size:cover;--awb-width-large:15%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:15%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:15%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><i class=\"fb-icon-element-60 fb-icon-element fontawesome-icon fa-calendar-alt fas circle-no fusion-text-flow\" style=\"--awb-iconcolor:#cccccc;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor:var(--awb-color1);--awb-font-size:18px;--awb-margin-right:9px;\"><\/i><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-239 fusion-flex-column\" style=\"--awb-padding-top:17px;--awb-bg-size:cover;--awb-width-large:70%;--awb-margin-top-large:0px;--awb-spacing-right-large:10px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10px;--awb-width-medium:70%;--awb-order-medium:0;--awb-spacing-right-medium:10px;--awb-spacing-left-medium:10px;--awb-width-small:70%;--awb-order-small:1;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-120\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color7);--awb-text-font-family:&quot;IBM Plex Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>15 de dezembro de 2025<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/li>\n<\/ul><div class=\"fusion-infinite-scroll-trigger\"><\/div><div class=\"pagination infinite-scroll clearfix\" style=\"display:none;\"><span class=\"current\">1<\/span><a href=\"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/pages\/1033043\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/pages\/1033043\/page\/2\/\"><span class=\"page-text\">Pr\u00f3ximo<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><button class=\"fusion-load-more-button fusion-product-button fusion-clearfix\">Carregar mais 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