{"id":123799,"date":"2024-09-04T07:07:00","date_gmt":"2024-09-04T06:07:00","guid":{"rendered":"https:\/\/www.artefact.com\/?page_id=123799"},"modified":"2026-05-07T10:33:13","modified_gmt":"2026-05-07T09:33:13","slug":"media-services-and-certifications","status":"publish","type":"page","link":"https:\/\/www.artefact.com\/br\/offers\/marketing-data-driven\/media-services-and-certifications\/","title":{"rendered":"Servi\u00e7os e Certifica\u00e7\u00f5es de M\u00eddia"},"content":{"rendered":"

Media Services & Certifications<\/h1><\/div>

All digital media channels are managed as an interconnected system including SEO, SEA, Paid Search, Paid Social, Display & Programmatic, Retail Media and Affiliate marketing.<\/h2><\/div><\/div><\/div>
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Our data-driven digital marketing strategies combine technology, science and creativity.<\/a><\/h2><\/div><\/div><\/div><\/div><\/div>
\"As<\/span><\/div>

As a specialist in data & AI, we combine technology, data science and creativity to manage all digital media channels<\/b> as an interconnected system.<\/b><\/p>\n

We create the most efficient digital strategies for brands, based on data sources that deliver value: performance history, CRM data and business data.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\"Artefact<\/span><\/div>

Artefact is a new generation digital agency that brings together business, marketing, and creative profiles under one banner<\/b>, along with expertise in data analysis, to help advertisers design innovative and ROI-driven campaigns across all channels, including SEA, Paid Social, Programmatic, CRM, and retail media, a digital channel that is currently experiencing significant growth.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

\"Through<\/span><\/div>

Through the systematic composition of multidisciplinary working groups (our media experts collaborate with our teams of data scientists and data analysts),<\/b> we are able to support our clients both in strategy and media activation, as well as in-depth analysis of the results available in the tools’ APIs to provide more advanced insights, such as on Amazon Marketing Cloud, for example.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

SEO<\/h3><\/div>
\"SEO\"<\/span><\/div>

Organic search (SEO)<\/b> represents the best attempt to bring qualified traffic to websites by answering users\u2019 queries. Our SEO campaigns encompass all areas, including technical, content and outreach.<\/p>\n<\/div>

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Paid Search<\/h3><\/div>
\"Paid<\/span><\/div>

Paid Search (SEA)<\/b> helps brands strategically drive specific users to websites. We are pioneering Paid Search strategies by smartly integrating cross-channel signals to allocate budget and optimize ROI.<\/p>\n<\/div>

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Paid Social<\/h3><\/div>
\"Paid<\/span><\/div>

Paid Social<\/b> involves leveraging advertising on social media platforms like Facebook, Instagram, LinkedIn, and X. We enable precise audience targeting, ensuring that ads reach the right people, and provide measurable results to optimize campaigns effectively.<\/p>\n<\/div>

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Display & Programmatic<\/h3><\/div>
\"Display<\/span><\/div>

Display and Programmatic Advertising<\/b> delivers simultaneously creative messaging which effectively engages consumers. We are combining best-in-class media selection, smart usage of data and impactful formats.<\/p>\n<\/div>

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Retail Media<\/h3><\/div>
\"Retail<\/span><\/div>

Retail Media<\/b> involves advertising on e-commerce or retail platforms like Amazon or Walmart. We enable brands to promote their products directly where customers shop, enhancing visibility, driving sales, and leveraging data-driven insights to optimize campaigns and boost ROI.<\/p>\n<\/div>

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Affiliate Marketing<\/h3><\/div>
\"Affiliate<\/span><\/div>

Affiliate Marketing<\/b> is a performance-based strategy where businesses partner with affiliates who promote their products or services. We help our clients deliver these affiliate campaigns by driving targeted traffic, increasing sales through a pay-for-performance model, and expanding reach with minimal upfront costs.<\/p>\n<\/div>

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Artefact has a global presence in managing international digital media campaigns.<\/h2><\/div><\/div><\/div><\/div><\/div>

With a very comprehensive geographical coverage, <\/b>we support more than 300 brands with branding and performance challenges, offering maximum flexibility in project governance, tailored as closely as possible to our clients’ organizational needs.<\/p>\n

We employ more than 500 media experts around the world.<\/b> We have unrivalled expertise in: Brand Strategic Planning, Digital Omni-Channel Orchestration and Data Driven Performance.<\/p>\n<\/div><\/div><\/div>

\"Artefact<\/span><\/div><\/div><\/div><\/div><\/div>

Our Partner Certifications demonstrate our data-driven and customer-centric marketing capabilities.<\/h3><\/div>

We are Certified Marketing Partners for all key technology platforms. We offer advanced digital marketing expertise in:<\/span><\/p>\n<\/div>