{"id":1333023,"date":"2022-06-01T12:00:00","date_gmt":"2022-06-01T11:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&#038;p=1333023"},"modified":"2026-07-01T06:45:48","modified_gmt":"2026-07-01T05:45:48","slug":"june-the-data-transformation-edition-cdos-challenges-data-governance","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/br\/pdf-newsletters\/june-the-data-transformation-edition-cdos-challenges-data-governance\/","title":{"rendered":"JUNHO | The Data Transformation Edition: Desafios dos CDOs | Governan\u00e7a Data | Datamesh: caminho para a descentraliza\u00e7\u00e3o | Engenharia Data | RECKITT"},"content":{"rendered":"<p><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\">Boletim informativo Artefact \u2013 29 de junho de 2022.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Edi\u00e7\u00e3o sobre a transforma\u00e7\u00e3o data e a<\/h2>\n\n\n\n<p><span style=\"color:#ffffff\"><span style=\"font-size:11pt;white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Nesta edi\u00e7\u00e3o mensal, vamos nos concentrar na transforma\u00e7\u00e3o data e nos desafios que os Diretores de Data (CDO) enfrentam, por meio de artigos escritos por nossos especialistas.<br \/>\nO senhor poder\u00e1 ler as opini\u00f5es e an\u00e1lises deles sobre diversos temas, tais como <strong>data governance<\/strong>: um pr\u00e9-requisito para o sucesso de um projeto de IA, <strong>datamesh<\/strong>: data \u2014 o caminho para a descentraliza\u00e7\u00e3o, <strong>Engenharia data<\/strong>, <strong>Depoimento em v\u00eddeo da RECKITT<\/strong> sobre o projeto do motor audience e muito mais.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os cinco desafios mais urgentes que os diretores executivos da Data enfrentam atualmente<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/br\/blog\/the-five-most-pressing-challenges-chief-data-officers-currently-face\/\" target=\"_blank\" rel=\"noreferrer noopener\">Os cinco desafios mais urgentes que os diretores executivos da Data enfrentam atualmente<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"450\" height=\"235\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-05.jpg\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-05.jpg\" alt=\"What does the future of data engineering look like?\" class=\"lazyload wp-image-1333020\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27450%27%20height%3D%27235%27%20viewBox%3D%270%200%20450%20235%27%3E%3Crect%20width%3D%27450%27%20height%3D%27235%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05-18x9.jpg 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05-200x104.jpg 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05-300x157.jpg 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05-400x209.jpg 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-05.jpg 450w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#66cccc\">Ghadi Hobeika<\/span>, Managing Partner da Artefact nos EUA, compartilha suas principais reflex\u00f5es ap\u00f3s liderar uma sess\u00e3o paralela com a participa\u00e7\u00e3o de diversos diretores executivos de Data durante a C\u00fapula Digital Norte-Americana de Data e An\u00e1lise de Dados: O futuro do l\u00edder de data.<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEntre os principais obst\u00e1culos e percep\u00e7\u00f5es que eles expressaram, destacam-se:\u00a0<\/span><br \/>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Definir claramente seu escopo de trabalho<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Data A governan\u00e7a \u00e9 fundamental<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Rompendo silos de neg\u00f3cios<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Reten\u00e7\u00e3o de talentos por meio de<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttrajet\u00f3rias de desenvolvimento profissional\u200b\u200b\u200b\u200b\u200b\u200b<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\">Criando um caso para a mudan\u00e7a<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u00a0<span style=\"font-size:16px\"><strong>\u00a0 \u00a0<\/strong><span style=\"font-family:Arial,Helvetica,sans-serif\">\u00a0<\/span><\/span><\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Data Governan\u00e7a, um pr\u00e9-requisito para o sucesso do projeto de IA<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/br\/blog\/artefacts-field-experience-data-governance-a-prerequisite-for-ai-project-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Governan\u00e7a, um pr\u00e9-requisito para o sucesso do projeto de IA<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"381\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-06-600x381.png\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-06-600x381.png\" alt=\"How RECKITT optimized media spend and increased sales with the Artefact Audience Engine&amp;amp;amp;#x27;s solution\" class=\"lazyload wp-image-1333021\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27381%27%20viewBox%3D%270%200%20600%20381%27%3E%3Crect%20width%3D%27600%27%20height%3D%27381%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-18x12.png 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-200x127.png 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-300x190.png 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-320x202.png 320w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-400x254.png 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-600x381.png 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-768x488.png 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06-800x508.png 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-06.png 945w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\">Em uma entrevista, <span style=\"color:#66cccc\">Justine Nerce<\/span>, s\u00f3cio da Artefact, discute a import\u00e2ncia da data governance e o posicionamento espec\u00edfico da Artefact nessa \u00e1rea.\u00a0<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJustine recorre \u00e0 sua experi\u00eancia para responder a perguntas como:\u00a0<\/span><br \/>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Quais s\u00e3o os desafios do data governance atualmente?<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> Como o Artefact ajuda as empresas a implementar o data governance?<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\">O que h\u00e1 de \u00fanico na vis\u00e3o global da Artefact?<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> O senhor tem algum exemplo concreto de apoio que j\u00e1 tenha prestado?<\/span><br \/><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"> O que podemos esperar no futuro, quando todos tiverem implementado o data governance?<\/span><br \/><\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Data Mesh: o caminho para a descentraliza\u00e7\u00e3o do data<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/br\/blog\/data-mesh-the-path-to-data-decentralization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Mesh: o caminho para a descentraliza\u00e7\u00e3o do data<\/a><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"600\" height=\"381\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-07-600x381.gif\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/06\/june-07-600x381.gif\" alt=\"Whitepaper: &amp;amp;amp;quot;Maximizing the impact of Machine Learning with prescriptive analytics.&amp;amp;amp;quot;\" class=\"lazyload wp-image-1333022\" style=\"width:600px\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27381%27%20viewBox%3D%270%200%20600%20381%27%3E%3Crect%20width%3D%27600%27%20height%3D%27381%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-18x12.gif 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-200x127.gif 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-300x190.gif 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-320x202.gif 320w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-400x254.gif 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-600x381.gif 600w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-768x488.gif 768w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07-800x508.gif 800w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/06\/june-07.gif 945w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-size:16px\"><span style=\"color:#66cccc\">Pascal Coggia<\/span>, Reino Unido Managing Director e S\u00f3cio e <span style=\"color:#66cccc\">Christopher Bannocks<\/span>, ex-diretor de Data na Canon e no ING Bank, explica o que \u00e9 e o que n\u00e3o \u00e9 a rede Data Mesh, e por que ela \u00e9 tanto uma mentalidade quanto uma abordagem.<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tJuntos, eles abordam algumas das perguntas mais frequentes, incluindo:\u00a0<br \/>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>O que \u00e9 a malha Data? Qual \u00e9 a diferen\u00e7a em rela\u00e7\u00e3o a um lago data?<br \/><\/li>\n\n\n<li>O que significa \u201cdata como um produto\u201d?<br \/><\/li>\n\n\n<li>Quais s\u00e3o os benef\u00edcios para as empresas?\u00a0<br \/><\/li>\n\n\n<li>Quais s\u00e3o os desafios para a ado\u00e7\u00e3o da malha Data?\u00a0<br \/><\/li>\n\n\n<li>Quando uma empresa est\u00e1 pronta para adotar uma estrat\u00e9gia de malha Data?<br \/><\/li>\n\n\n<li>Que tipos de empresas est\u00e3o implementando com sucesso o Data Mesh?<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAs estrat\u00e9gias de gest\u00e3o Data est\u00e3o em constante evolu\u00e7\u00e3o, e as organiza\u00e7\u00f5es precisam estar preparadas para se adaptar \u00e0s mudan\u00e7as a fim de se manterem competitivas.<br \/>\n<span style=\"font-size:16px\">\u200b\u200b\u200b\u200b\u200b<\/span><\/li>\n\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.artefact.com\/br\/blog\/what-does-the-future-of-data-engineering-look-like\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como ser\u00e1 o futuro da engenharia do data?<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Como ser\u00e1 o futuro da engenharia do data?<\/h2>\n\n\n\n<p><span style=\"font-size:16px\"><span style=\"color:#66cccc\">Beno\u00eet Goujon<\/span>, Data Engineer em Artefact, aborda como o cargo de engenheiro data evoluiu e como as responsabilidades do cargo variam de uma empresa para outra.\u00a0<br \/>\n<br \/>:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Os engenheiros do Data aproveitar\u00e3o enormemente as tecnologias do cloud e os produtos SaaS<br \/><\/li>\n\n\n<li>Os engenheiros do Data passar\u00e3o menos tempo codificando e mais tempo monitorando<br \/><\/li>\n\n\n<li>Os engenheiros do Data passar\u00e3o das equipes de funcionalidades para a equipe de base<br \/>\n<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAl\u00e9m disso, Beno\u00eet acredita que a pr\u00f3xima gera\u00e7\u00e3o de engenheiros da data n\u00e3o trabalhar\u00e1 em um produto espec\u00edfico da data. O objetivo deles ser\u00e1 tornar as equipes de produto mais produtivas.\u00a0<br \/>\n<span style=\"font-size:16px\">\u200b\u200b\u200b\u200b\u200b<\/span><\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como a RECKITT otimizou seus gastos com m\u00eddia e aumentou as vendas com a solu\u00e7\u00e3o do Artefact Audience Engine<\/h2>\n\n\n\n<p><span>\u00a0<\/span><span style=\"color:#000000\"><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"white-space: pre-wrap\"><span style=\"background-color:#ffffff\"><strong><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Assista ao v\u00eddeo para ver como nossa equipe ajudou a Reckitt a se transformar em uma empresa com foco no digital e a utilizar o data de forma eficaz para aumentar as vendas com o <strong>Artefact Audience Engine<\/strong>, que utiliza modelos de aprendizado de m\u00e1quina (ML) e intelig\u00eancia artificial (IA) para transformar o data em insights acion\u00e1veis. Equipes multidisciplinares ajudaram a implementar e ampliar a escala do Audience Engine em todos os neg\u00f3cios globais da Reckitt. Isso\nresultou em campanhas de teste e aprendizagem que demonstraram <\/span><\/span><\/span><\/strong><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"><strong>Aumento de 30% no ROI dos gastos com m\u00eddia!<\/strong>\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><span style=\"white-space: pre-wrap\"><span style=\"color:#002244\"><span style=\"background-color:#ffffff\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"> <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><strong><span>\u00a0<\/span><br \/>\n<br \/>\n<span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#000000\"><!--Button--> <\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Documento t\u00e9cnico: \u201cMaximizando o impacto do aprendizado de m\u00e1quina com an\u00e1lises prescritivas.\u201d<\/h2>\n\n\n\n<p><span style=\"font-size:16px\"><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#000000\">Este white paper, elaborado por <strong>especialistas em<\/strong> <strong>ambos<\/strong> <strong>IBM e Artefact<\/strong>\u00a0destaca tr\u00eas exemplos concretos:\u00a0<\/span><\/span><br \/>\n<span style=\"color:#0a1128\">:<\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#ff0066\"> <strong>Planejamento da demanda<\/strong><\/span><span style=\"color:#000000\">: Determina\u00e7\u00e3o da estrat\u00e9gia de produ\u00e7\u00e3o ideal<\/span><\/span><br \/>\n<span style=\"color:#0a1128\"><\/span><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#0a1128\"> <\/span><span style=\"color:#ff0066\"><strong>Otimiza\u00e7\u00e3o de campanhas de marketing<\/strong><\/span><span style=\"color:#000000\">: Realizar mais campanhas com menos or\u00e7amento\u00a0<\/span><\/span><br \/>\n<span style=\"color:#0a1128\"><\/span><\/li>\n\n\n<li><span style=\"font-family:Arial,Helvetica,sans-serif\"><span style=\"color:#000000\"> <\/span><span style=\"color:#ff0066\"><strong>Estrat\u00e9gia de pre\u00e7os<\/strong><\/span><span style=\"color:#000000\">: Encontrar o pre\u00e7o certo para aumentar o lucro\u00a0<br \/>\n<br \/>\n<em>Como o Artefact \u00e9 um <strong>Parceiro de Neg\u00f3cios Silver da IBM<\/strong>, os Artefact e Data Consultants trabalham em estreita colabora\u00e7\u00e3o com os especialistas comerciais e t\u00e9cnicos da IBM.\u00a0<\/em><\/span><\/span><br \/>\n<br \/>\n<!--Button--><\/li>\n\n<\/ul>\n\n\n\n<p><strong><font color=\"#ffffff\" face=\"'Roboto', Trebuchet, Helvetica, sans-serif\" size=\"1\" style=\"font-size:11px;line-height:18px\">CONSULTORIA DE DADOS | DADOS E MARKETING DIGITAL | COM\u00c9RCIO DIGITAL<\/font><\/strong><\/p>","protected":false},"featured_media":67601,"parent":0,"template":"","meta":{"_acf_changed":false,"ep_exclude_from_search":false},"pdf-mail-category":[848695],"class_list":["post-1333023","pdf-newsletters","type-pdf-newsletters","status-publish","has-post-thumbnail","hentry","pdf-mail-category-data-ai-digest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/pdf-newsletters\/1333023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/pdf-newsletters"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/pdf-newsletters"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/67601"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=1333023"}],"wp:term":[{"taxonomy":"pdf-mail-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/pdf-mail-category?post=1333023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}