{"id":1405736,"date":"2026-09-30T08:00:00","date_gmt":"2026-09-30T07:00:00","guid":{"rendered":"https:\/\/www.artefact.com\/?post_type=pdf-newsletters&#038;p=1405736"},"modified":"2026-10-01T08:18:21","modified_gmt":"2026-10-01T07:18:21","slug":"data-ai-digest-september-2026","status":"publish","type":"pdf-newsletters","link":"https:\/\/www.artefact.com\/br\/pdf-newsletters\/data-ai-digest-september-2026\/","title":{"rendered":"Not\u00edcias de setembro | Europa, China, EUA: Tr\u00eas corridas pela IA na mesma pista | IA na China: Quatro l\u00edderes se manifestam | A IA gera economia no setor de sa\u00fade | C\u00fapula Adopt AI, 3 e 4 de dezembro de 2026"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A edi\u00e7\u00e3o deste m\u00eas do Data &amp; AI Digest explora a din\u00e2mica em constante evolu\u00e7\u00e3o entre os ecossistemas de IA ocidentais e chineses, a partir de <strong>diferen\u00e7as estruturais e impactos estrat\u00e9gicos nos desafios operacionais<\/strong>. Victor Coimbra, s\u00f3cio e diretor de tecnologia (CTO) para as Am\u00e9ricas, descreve o <strong>Lideran\u00e7a dos EUA em modelos de fronteira<\/strong>, enquanto nossa equipe de lideran\u00e7a em Xangai oferece <strong>an\u00e1lises aprofundadas do ecossistema de IA da China<\/strong>, comparando sua trajet\u00f3ria com a dos laborat\u00f3rios de ponta em IA do Ocidente e dos l\u00edderes tecnol\u00f3gicos do GAFAM.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Por meio da forte presen\u00e7a local da Artefact na China, oferecemos aos nossos clientes um <strong>vantagem competitiva diferenciada<\/strong>. Ao conectar de forma integrada a estrat\u00e9gia em n\u00edvel macro \u00e0 execu\u00e7\u00e3o no terreno, oferecemos <strong>insights pr\u00e1ticos e adaptados ao mercado<\/strong> que as empresas de consultoria tradicionais n\u00e3o conseguem igualar.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Europa, China, EUA: Tr\u00eas corridas diferentes em IA na mesma pista<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405770\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races.webp\" alt=\"European, Chinese and US flags over city skylines connected by light trails, illustrating three AI races\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/europe-china-us-three-ai-races.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Para avaliar a IA global, \u00e9 necess\u00e1rio compreender que as regi\u00f5es competem em n\u00edveis distintos:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Os EUA lideram no campo dos modelos de fronteira;<\/li>\r\n\r\n\r\n\r\n<li>A China lidera a implanta\u00e7\u00e3o de rob\u00f4s industriais, com mais de 50% de instala\u00e7\u00f5es em todo o mundo;<\/li>\r\n\r\n\r\n\r\n<li>A Europa det\u00e9m o controle sobre as m\u00e1quinas essenciais para a fabrica\u00e7\u00e3o de chips e a automa\u00e7\u00e3o industrial.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como as diferen\u00e7as de desempenho entre os modelos l\u00edderes est\u00e3o diminuindo, <strong>os modelos devem ser tratados como bens alugados, e n\u00e3o como ativos imobilizados<\/strong>. Em vez de se vincularem a um \u00fanico fornecedor de IA, as empresas devem manter <strong>flexibilidade em rela\u00e7\u00e3o a v\u00e1rios fornecedores<\/strong> ao mesmo tempo em que organizam de forma agressiva sua estrutura organizacional propriet\u00e1ria data. Em \u00faltima an\u00e1lise, a intelig\u00eancia \u00e9 alugada, mas o conhecimento empresarial acumula valor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/victor-coimbra-999a02a0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Victor Coimbra<\/a>, s\u00f3cio e diretor de tecnologia (CTO) para as Am\u00e9ricas da Artefact, aconselha as empresas a <strong>\u201cContrate os servi\u00e7os de intelig\u00eancia e recuse-se a estabelecer uma parceria duradoura com o fornecedor.\u201d<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/br\/blog\/europe-china-us-three-different-ai-races-on-the-same-track\/\" target=\"_blank\" rel=\"noopener\"><strong>Leia o artigo<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">IA na China: uma perspectiva de Xangai e por que as empresas ocidentais devem prestar aten\u00e7\u00e3o<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405771\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai.webp\" alt=\"Shanghai skyline with the Oriental Pearl Tower and digital AI overlays\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/ai-in-china-view-from-shanghai.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O desenvolvimento da IA na China trata os modelos como bens de baixo custo, em vez de produtos de luxo, lan\u00e7ando modelos de peso aberto e <strong>gerando intensa concorr\u00eancia<\/strong> em termos de efici\u00eancia de infer\u00eancia.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Estabelecendo paralelos com a obra de Clayton Christensen, <strong>\u201cA revolu\u00e7\u00e3o das \u201dmini-usinas\u201d na ind\u00fastria sider\u00fargica<\/strong>, a China est\u00e1 come\u00e7ando no segmento de margens baixas (\u201cvergalh\u00f5es\u201d ou produtos de baixo custo) e avan\u00e7ando incansavelmente para o segmento de alto valor agregado, enquanto <strong>As pot\u00eancias ocidentais estabelecidas correm o risco de recuar at\u00e9 que \u201cn\u00e3o haja mais para onde recuar\u201d<\/strong>. Com grande disponibilidade de talentos nas \u00e1reas de ci\u00eancia, tecnologia, engenharia e matem\u00e1tica (STEM) e energia a baixo custo, a China prioriza a r\u00e1pida ado\u00e7\u00e3o por parte das empresas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/xavier-mussard-06aa371\/\" target=\"_blank\" rel=\"noopener noreferrer\">Xavier Mussard<\/a>, s\u00f3cio da Artefact China, exorta as empresas ocidentais a <em>\u201cMantenha o controle sobre suas escolhas em mat\u00e9ria de IA, mantenha o controle sobre o sistema e mantenha o controle sobre seu conhecimento empresarial, contexto, data e processos.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/br\/blog\/ai-in-china-a-view-from-shanghai-and-why-western-business-should-pay-attention\/\" target=\"_blank\" rel=\"noopener\"><strong>Leia o artigo<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">A vantagem da China em IA: a economia dos tokens<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405772\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics.webp\" alt=\"Team working on AI data dashboards in an office overlooking Shanghai\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-advantage-token-economics.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A competi\u00e7\u00e3o no campo da IA est\u00e1 se voltando para a economia de tokens, uma vez que <strong>As cargas de trabalho do Agentic utilizam de 10 a 50 vezes mais tokens do que o chat tradicional<\/strong>. Como os tokens representam \u201celetricidade cristalizada\u201d, os enormes investimentos da China em energia renov\u00e1vel e a estrat\u00e9gia \u201cEast Data, West Computing\u201d conferem ao pa\u00eds uma vantagem de custo distinta na infer\u00eancia de IA.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Os modelos de peso aberto transformam a IA de base em um produto de uso generalizado, transferindo o valor estrat\u00e9gico para o armazenamento em cache de respostas, o roteamento multimodelo e a orquestra\u00e7\u00e3o de agentes. As empresas devem tratar o consumo de IA como uma disciplina de FinOps, adaptando os modelos a tarefas espec\u00edficas.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Phil Zhang, vice-presidente de Ci\u00eancia da Data na Artefact China, afirma: <em>\u201cO principal eixo de competitividade da IA mudou de \u2018Qual modelo \u00e9 o mais inteligente?\u2019 para \u2018Quem consegue gerar e fornecer tokens de alta qualidade ao menor custo?\u2019\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/br\/blog\/chinas-ai-advantage-the-token-economics\/\" target=\"_blank\" rel=\"noopener\"><strong>Leia o artigo<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Transforma\u00e7\u00e3o da IA na China: devagar e sempre se ganha a corrida<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405773\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady.webp\" alt=\"Hiker climbing a mountain path with Chinese flags and digital overlays, illustrating a steady AI transformation\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/china-ai-transformation-slow-and-steady.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Impulsionadas pelo medo de ficar para tr\u00e1s, muitas organiza\u00e7\u00f5es adotam precipitadamente ferramentas de IA ou comparam-se aos concorrentes sem estabelecer um objetivo interno claro. A transforma\u00e7\u00e3o sustent\u00e1vel em IA requer <strong>uma abordagem baseada nos princ\u00edpios fundamentais, centrada na cria\u00e7\u00e3o de valor essencial e nas quest\u00f5es fundamentais dos neg\u00f3cios<\/strong> antes da implanta\u00e7\u00e3o da tecnologia.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A automa\u00e7\u00e3o padr\u00e3o lida com tarefas rotineiras, mas os agentes de IA se destacam na avalia\u00e7\u00e3o contextual escal\u00e1vel. As empresas maximizam o ROI de longo prazo ao organizar o conhecimento empresarial, esclarecer as necessidades de decis\u00e3o e treinar a equipe na colabora\u00e7\u00e3o entre humanos e IA, em vez de se precipitarem em implanta\u00e7\u00f5es impulsionadas por modismos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/mike-zhu-3314b07\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mike Zhu<\/a>, s\u00f3cio da Artefact China, adverte: <em>\u201cAssim como uma inje\u00e7\u00e3o de adrenalina, o medo pode levar a a\u00e7\u00f5es precipitadas, mas n\u00e3o \u00e9 capaz de sustentar uma longa jornada.\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/br\/blog\/china-ai-transformation-slow-and-steady-wins-the-race\/\" target=\"_blank\" rel=\"noopener\"><strong>Leia o artigo<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Por que a GEO na China \u00e9 diferente do Ocidente<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"337\" class=\"lazyload wp-image-1405774\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west.webp\" alt=\"Person walking towards a Chinese city surrounded by floating app screens, illustrating GEO in China\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27337%27%20viewBox%3D%270%200%20600%20337%27%3E%3Crect%20width%3D%27600%27%20height%3D%27337%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west-18x10.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west-200x112.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west-300x169.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west-400x225.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/geo-in-china-different-from-the-west.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A Otimiza\u00e7\u00e3o de Mecanismos de Busca Generativa (GEO) na China difere fundamentalmente das abordagens ocidentais devido a um ecossistema dominado por \u201csuperaplicativos\u201d como o WeChat e o Xiaohongshu. Em vez do rastreamento da web aberta, a China conta com um modelo de ciclo fechado, no qual a descoberta ocorre por meio de assistentes de IA integrados aos aplicativos.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>O sucesso exige que se priorize o EEAT (Experi\u00eancia, Conhecimento Especializado, Autoridade e Confiabilidade)<\/strong>, conte\u00fado nativo da plataforma e conformidade regulat\u00f3ria. As marcas multinacionais devem elaborar uma estrat\u00e9gia dedicada e localizada, em vez de simplesmente traduzir os programas ocidentais de SEO\/GEO.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como <a href=\"https:\/\/www.linkedin.com\/in\/mikedreyes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mike Reyes<\/a>, diretor comercial da Artefact China, observa: <em>\u201cEnquanto o Ocidente adota um modelo aberto centrado na internet\u2026 o GEO da China adota um modelo mais fechado, centrado no ecossistema\u2026\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.artefact.com\/br\/blog\/why-geo-in-china-is-different-from-the-west\/\" target=\"_blank\" rel=\"noopener\"><strong>Leia o artigo<\/strong><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">O senhor j\u00e1 reservou seu bilhete?<\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"600\" height=\"83\" class=\"lazyload wp-image-1405775\" style=\"width: 600px;\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner.webp\" alt=\"Adopt AI International Summit, 3 and 4 December 2026, Grand Palais, Paris\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%2783%27%20viewBox%3D%270%200%20600%2083%27%3E%3Crect%20width%3D%27600%27%20height%3D%2783%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner-18x2.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner-200x28.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner-300x42.webp 300w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner-400x55.webp 400w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-summit-banner.webp 600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/adoptai.artefact.com\/\" target=\"_blank\" rel=\"noopener\">Adopt AI<\/a> (3 e 4 de dezembro, no Grand Palais, em Paris) re\u00fane os <strong>todo o espectro da transforma\u00e7\u00e3o impulsionada pela IA<\/strong> em diversos setores, desde Sa\u00fade e Finan\u00e7as at\u00e9 Ind\u00fastria, Defesa, Varejo e Bens de Consumo, Viagens, Pessoas e o Planeta.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Palco do CEO: J\u00e1 foram anunciados muitos participantes de renome!<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-2 is-cropped wp-block-gallery-1 wp-container-content-f22b2ade is-layout-flex wp-block-gallery-is-layout-flex\" style=\"max-width: 600px; margin-left: auto; margin-right: auto;\">\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405776\" class=\"lazyload wp-image-1405776\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor.webp\" alt=\"Adopt AI 2026 speaker: S\u00e9bastien Bazin, CEO, Accor\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-sebastien-bazin-accor.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405777\" class=\"lazyload wp-image-1405777\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal.webp\" alt=\"Adopt AI 2026 speaker: Nicolas Hi\u00e9ronimus, CEO, L\u2019Or\u00e9al\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-nicolas-hieronimus-loreal.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405778\" class=\"lazyload wp-image-1405778\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange.webp\" alt=\"Adopt AI 2026 speaker: Christel Heydemann, CEO, Orange\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christel-heydemann-orange.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405779\" class=\"lazyload wp-image-1405779\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg.webp\" alt=\"Adopt AI 2026 speaker: Vlad Kliatchko, CEO, Bloomberg\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-vlad-kliatchko-bloomberg.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405780\" class=\"lazyload wp-image-1405780\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva.webp\" alt=\"Adopt AI 2026 speaker: Onur Gen\u00e7, CEO, BBVA\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-onur-genc-bbva.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405781\" class=\"lazyload wp-image-1405781\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group.webp\" alt=\"Adopt AI 2026 speaker: Fran\u00e7ois Provost, CEO, Renault Group\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-provost-renault-group.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405782\" class=\"lazyload wp-image-1405782\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide.webp\" alt=\"Adopt AI 2026 speaker: Fran\u00e7ois Jackow, CEO, Air Liquide\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-francois-jackow-air-liquide.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405783\" class=\"lazyload wp-image-1405783\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf.webp\" alt=\"Adopt AI 2026 speaker: Bernard Fontana, Chairman and CEO, EDF\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-bernard-fontana-edf.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405784\" class=\"lazyload wp-image-1405784\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo.webp\" alt=\"Adopt AI 2026 speaker: Christophe P\u00e9rillat, CEO, Valeo\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-christophe-perillat-valeo.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"300\" height=\"122\" data-id=\"1405785\" class=\"lazyload wp-image-1405785\" src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes.webp\" data-orig-src=\"https:\/\/www.artefact.com\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes.webp\" alt=\"Adopt AI 2026 speaker: Pascal Daloz, CEO and Chairman, Dassault Syst\u00e8mes\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27300%27%20height%3D%27122%27%20viewBox%3D%270%200%20300%20122%27%3E%3Crect%20width%3D%27300%27%20height%3D%27122%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes-18x7.webp 18w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes-200x81.webp 200w, https:\/\/www.artefact.com\/\/wp-content\/uploads\/2026\/09\/adopt-ai-2026-speaker-pascal-daloz-dassault-systemes.webp 300w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Fique atento aos nossos \u00faltimos comunicados acessando <a href=\"https:\/\/adoptai.artefact.com\/\" target=\"_blank\" rel=\"noopener\">ado\u00e7\u00f5es de artefatos de palco.digitalseeder.com<\/a>.<\/p>","protected":false},"featured_media":1405769,"parent":0,"template":"","meta":{"_acf_changed":false},"pdf-mail-category":[848695],"class_list":["post-1405736","pdf-newsletters","type-pdf-newsletters","status-publish","has-post-thumbnail","hentry","pdf-mail-category-data-ai-digest"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/pdf-newsletters\/1405736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/pdf-newsletters"}],"about":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/types\/pdf-newsletters"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media\/1405769"}],"wp:attachment":[{"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/media?parent=1405736"}],"wp:term":[{"taxonomy":"pdf-mail-category","embeddable":true,"href":"https:\/\/www.artefact.com\/br\/wp-json\/wp\/v2\/pdf-mail-category?post=1405736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}